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BRAND ANALYSIS


COMPANY OBJECTIVES STANDARDS is a european influenced dining, catering and vineyard. Commitment to the local Niagara purveyors. Develops custom menus based on fresh ingredients with culinary excellence expertise. Specializes in catering for either large, multi course dinners or smaller, less formal cocktail parties. The vineyard’s climate contains soil that is predominately clay and limestone which provides an exclusive minerality to the grapes on this property. Approximately a hundred and seventy cases are produced each vintage. Caring about the environment by making the property Bullfrog Powered.


COMMUNICATION OBJECTIVES Produce Company Identity Materials: 1. Company philosophy 2. Logo 3. Secondary graphic treatments 4. Business card 5. Letterhead 6. No. 10 envelope 7. Mailing Label Additional Creative Ideas: 1. Wine and food pairing magazine 2. Welcome sign for winery 3. Customized menus


COMPETITIVE OBSERVATIONS

THIRTY BENCH

FEATHERSTONE


PELLER ESTATES

CHATEAU DE CHARMES


COMPETITIVE OBSERVATIONS

HILLEBRAND

JACKSON TRIGGS


STRATUS

STONECHURCH


CREATIVE INSPIRATION


VQA & LCBO REGULATIONS Called from VQA Ontario labelling standards:

LCBO

- VQA Logo - Vintage year - Grape variety or varieties, or proprietary name if wine made from 100% vitis vinifera varieties

Virtual wineries have been around for nearly two decades, so declaring them “the next big thing” may at first seem like a bit of a stretch. The real innovation is not the fact that producers are moving to virtual wineries (that is, producing wine at off-site, shared facilities), but, rather, the role these wineries are playing in the continued greening of the wine business. Individual growers are exploring every nook and cranny of their properties in search of a better, more earth-friendly way of making wine. For many, the inevitable realization is that the most earth-friendly winery really has no winery at all.

100% of the grapes used to produce the wine shall be grown in Ontario and be of varieties listed in Appendix B. The wine shall be entirely fermented, processed, blended, finished and bottled in Ontario. Niagara specifications: Except for vidal used in the production of an Icewine, the wine shall be produced exclusively from one or more vitis vinifera grape varieties listed in item 1 of Appendix B that are grown in Ontario. At least 85% of the grapes used to produce the wine shall be grown within the named sub-viticultural area. The remaining 15% shall be grown within the Niagara Peninsula. The wine shall be entirely fermented, processed, blended, finished and bottled in Ontario. A label may contain the designation of the appropriate viticultural areas in addition to the sub-viticultural area. Either one may appear with the letters “VQA” on either side, in accordance with Section 4


OUR WINE OUR GUEST. YOUR CUISINE.

OUR WINE

exclusive.

LOGO TRIALSExclusive. invent YOUR GUEST. YOUR CUISINE.

OUR GUEST. YOUR CUISINE.

OUR WINE

OUR GUEST. OUR CUISINE.

OUR WINE exclusive.

Mark Picone Uno Mark Picone Due .

Exclusive. YOUR GUEST. YOUR CUISINE.

invent Mark Picone Uno Mark Picone Due

.

. Mark Picone Uno Mark Picone Due

  

Mark Picone Uno Mark Picone Due Private.

Private


the drinking chef Prepared Wine

THE

WINE COOK

THE

WINE CHEF

Chef f inest

addictive

chef recipes

Chef Recipes

STANDARDS

YOUR GUEST. YOUR CUISINE.

Your Guest. Your Cuisine.

Your W ine. guest cuisine Yourwine

your guest. your cuisine.

MEASURED BY MARK PICONE.

IN THE

In the details

DETAILS

MAGNETIC pull

INTRIGUE

your wine.


MEASURED BY MARK PICONE.

Meas u red b y Ma rk Pico ne

Standards

MAGNETIC

MEASURED BY MARK PICONE.

STANDARDS

STANDARDS

MAGNETIC


CLAYTON SMITH

WINERY MANAGEMENT 45 Berry St. Toronto, ON 905 678 9768


LOGO


COMPANY PHILOSOPHY STANDARDS has high expectations in their vineyard, cuisine, sustainability and production. We work hard at making their winery feel as if it was your winery. Our focus is to make all customers feel that we have exceeded their expectations. STANDARDS develops custom menus based on fresh ingredients with culinary excellence expertise to match our wines. We specialize in catering for either large, multi course dinners or smaller, less formal cocktail parties. STANDARDS will make you feel like you are in Europe without even being there.. Experiences from France to Italy are evident in the taste of our wine to the european influenced culinary studio. STANDARDS have a strong commitment to the local Niagara purveyors. We are very passionate about caring about the environment by making the property fully powwered by Bullfrog. STANDARDS wants to exceed your expectations.


SECONDARY GRAPHIC

High Expectations.


BUSINESS CARD CLAYT WINER

NAGEMENT

T


LETTERHEAD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque a nisi nibh, sed ultrices leo. Aliquam tempor lobortis congue. Fusce luctus auctor velit eu sagittis. Ut a faucibus lorem. Morbi ac massa ut urna bibendum iaculis eu sed erat. Pellentesque volutpa. Praesent metus enim, molestie sed vestibulum sit amet, tristique in lectus. Nullam ut gravida ipsum. Integer molestie luctus viverra. Donec consequat laoreet libero ut venenatis. Mauris in massa augue. Duis ac nunc mauris. Vivamus eget tristique libero. Suspendisse eget mi sit amet mauris vestibulum ullamcorper. Nulla a orci in massa eleifend condimentum id at mi. Etiam sit amet iaculi, tristique sit amet nisi. Sed egestas sodales tellus quis consectetur. Cras nulla ligula, suscipit non dictum id, iaculis eu mi. Phasellus felis turpis, interdum ut vulputate vel, tempus at turpis. Proin accumsan purus odio. In semper, tortor ac ullamcorper ultricies, ipsum sapien lacinia est, non facilisis elit lorem quis eros. Etiam iaculis, odio id mattis porttitor, velit arcu dapibus mi, id ullamcorper ante orci ac est. Praesent placerat hendrerit urna, sed suscipit velit porta nec. Aliquam laoreet malesuada placerat. Duis consectetur, quam ut pharetra auctor, lorem est interdum est, sit amet vestibulum arcu tortor nec diam. In hac habitasse platea dictumst. In porttitor, mi eu commodo. Praesent metus enim, molestie sed vestibulum sit amet, tristique in lectus. Nullam ut gravida ipsum. Integer molestie luctus viverra. Donec consequat laoreet libero ut venenatis. Mauris in massa augue. Duis ac nunc mauris. Vivamus eget tristique libero. Suspendisse eget mi sit amet mauris vestibulum ullamcorper. Nulla a orci in massa eleifend condimentum id at mi. Etiam sit amet iaculi, tristique sit amet nisi. Sed egestas sodales tellus quis consectetur. Cras nulla ligula, suscipit non dictum id, iaculis eu mi. Phasellus felis turpis, interdum ut vulputate vel, tempus at turpis. Proin accumsan purus odio. In semper, tortor ac ullamcorper ultricies, ipsum sapien lacinia est, non facilisis elit lorem quis eros. Etiam iaculis, odio id mattis porttitor, velit arcu dapibus mi, id ullamcorper ante orci ac est. Praesent placerat hendrerit urna, sed suscipit velit porta nec. Aliquam laoreet malesuada placerat. Duis consectetur, quam ut pharetra auctor, lorem est interdum est, sit amet vestibulum arcu tortor nec diam. In hac habitasse platea dictumst. In porttitor, mi eu commodo.


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Standards Research Booklet  

brand analysis

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