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BY ELIZABETH WILCOX & TAYLOR JUSTIN PRODUCT DEVELOPMENT


Value Proposition

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SPEKS are for the tween market, individuals ranging from ages 10 to 14, who want to customize their glasses with interchangeable decals that fit their ever-changing style and personality. This target market is one that demands innovative design, lack a sense of brand loyalty, and desire a product that allows them to stand out. SPEKS offers urban designs that can be placed on the temples of fashionable eyewear. We do this by offering a product that allows the consumer to transition the aesthetic of their eyewear, without replacing their frames. SPEKS differentiates itself from competitors through the creation of a diverse product that offers innovative options for the tween market and allows for line extension and growth.

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Target Market >>> • Generation Z, The Web Generation, Generation I • Born from the mid 90’s to the early 00’s • Born into mass technology • Professional photo editors • Every child has their own set of everything; no more hand me downs • Bored • Always changing their style • Cram 6 hours of screen time in a day [televisions, computers and game consoles] • 30% have blogs; 62% have a social networking site • Are sharers/ curators

tweens : ages 10-14

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What’s Up Jordan, @ I_AM_JMAC:

• Has two older sisters • Hobbies: Soccer, Track, Planking, Student government • Favorite Foods: BW3, Chipotle, Steak N Shake • Watches: College hoops, ESPN, and Family Guy • Has a girlfriend… or two… or three • Shops at : Pac Sun, Urban Outfitters, and Hollister • Owns: An Xbox connect • Listens to: Tyler the Creator, Mac Miller, and B.O.B 4 SPECKS PRODUCT DEVELOPMENT


Hey Chloe, @ CHLOE_BELLE021:

• Has one older brother, one little sister • Hobbies: Cheerleading, Blogging, Going to the movies, Taking pictures • Favorite Foods: Panera Bread, Starbucks, Chic-Fil-A • Watches: The Kardashians, Teen Mom, Youtube makeup videos • Has a crush • Shops at : Aeropostle, Charlotte Russe, Delia’s • Listens to: Rihanna, Beyonce, Nicki Minaj • Owns: A Wii • Reads: Seventeen and Teen Vogue 5


inspiration>>>

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selfEXPRESSION 7


Marketing >>> • Polyvore • Tumblr.com/speks/ • Facebook • Go Try It On App • Twitter @speks • 17Magazine.com • Celebrity product placement

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GO TRY IT ON

POLYVORE

JUSTIN BIEBER & TAYLOR SWIFT


web advertisements >>>

www.speks.com

www.speks.com

[WEB AD BANNERS]

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business card >>>

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Distribution >>> P

ac Sun is headquartered in sunny Anaheim, California. Their distribution center is located in Olathe, Kansas. The began as a little surf shop in Newport Beach in 1980, and are now one of the top names in teen fashion with over 800 stores in 50 states and Puerto Rico. They are known for their focus in youth culture and offering what’s next now.

Who we would see: Chirstine Lee: Senior Vice President of Womens Merchandising Charles Mescaro: Senior Vice President of Menswear Merchandising

Pac Sun has

900 stores

Stores that we are targeting and selling our product to: California [110] Texas [66] Flordia [66]

total of: 242 stores

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planogram>>> -SPEKS units will be hung on metal hooks, located near the cash register at Pac Sun stores. -Male and Female themed units will be seperated on 2 different hooks -There will be 2 female themes always shown, along with 2 male themes

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cost sheet>>>

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SPECification SHEET >>> Product Name:

SPEKS

Technician:

Elizabeth Wilcox

Material:

Vinyl Self Adhesive Decal

Packaging:

BOPP Plastic w/ Plastic Header

Decal Backing:

Cardstock

Designs:

Files attached

header [full size]

7 cm 1 cm

-------------------------------

1.5 cm

7 cm

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10.1 cm


back

front 3.5 cm

[cardstock backing] 9.6 x 17.9 cm 18.4 cm

10.1 cm 15


Designs [girls] ”wild thing” >>>

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Designs [boys] “road warrior” >>>

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Speks