Brand Guidelines

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Our Competitors Our competitors range from many different corporate companies. Our competitors include Allstate Insuance, Cigna Insurance, Manulife Financial, The Jackson Group, MJM Insurance, and Allianz Insurance. Each company and their logo give off a corporate and structured feeling. Cigna is a little closer to the feeling we are trying to give off which is lighthearted and friendly. They also use brighter, much more natural colours which is different from our branding. All of these companies are located in North America, just like Vertu Financial, but some branch off into international waters like Allianz and divisions of Manulife Financial. What makes us different is our very warm and homey approach to a prodominately corporate and structured field of work.

Manulife Financial Corporation is a Canadian multinational insurance company and financial services provider headquartered in Toronto, Ontario, Canada. Manulife provides insurance to individuals and organizaions.

Sun Life Financial, Inc. is a Canada-based financial services company known primarily as a life insurance company. It is one of the largest life insurance companies in the world, and also one of the oldest with a history spanning back to 1865.

The Allstate Corporation is the one of the largest insurance providers in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada.

MJM Insurance™ of Chesterfield is a full service Independent Insurance Agency representing many of Missouri’s premier personal and commercial insurance carriers.They have over 70 years in the Chesterfield Missouri insurance industry.

Cigna is an American worldwide health services organization based in suburban Bloomfield, Connecticut. Its insurance subsidiaries are major providers of medical, dental, disability, life and accident insurance and related products and services.

Allianz Insurance is an international financial services provider, They offer over 86 million customers worldwide products and solutions in insurance and asset management. They work completely internationally.

Vertu Financial Brand Guidelines 2018 - The Competition

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