Marketing Communications Idea Book - Taylor Healthcare

Marketing Communications Idea Book Simple ways to improve the patient experience

The Power of Custom Marketing Hospitals and health systems strive to engage consumers, advance physician relations and extend market reach through consistent marketing communications and brand management. Taylor Healthcare offers simple ways to improve the patient experience, boost satisfaction scores and generate new revenue by driving new patient volume, while also achieving operational cost reductions.

Your critical communications must be relevant, timely and generate response to ensure maximum ROI for every marketing dollar spent. Look to our team of industry experts for guidance on best practices, creative design and efficient execution. We can help you meet the complex challenges of communicating in today’s omnichannel world.

Table of Contents 01 Patient Experience . . . . . . . . . . . . . . . . . . . . .

5

02 Brand Management . . . . . . . . . . . . . . . . . . . . 11 03 Revenue Growth . . . . . . . . . . . . . . . . . . . . . . . 15 04 Cost Savings . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Case in Point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

2 | Taylor Healthcare

01

02

04

03

Marketing Communications Idea Book | 3

4 | Taylor Healthcare

01

Patient Experience Patient experience encompasses so much more than just the care a patient receives. According to the Beryl Institute, it’s the sum of all interactions — shaped by an organization’s culture — that influences patient perceptions across the continuum of care. From admissions and discharge to community outreach, Taylor Healthcare has solutions that will give your patients great reasons to give your hospital high HCAHPS scores.

•

Publications

•

Calendars

•

Patient Binders

•

Patient Kits

Calendars and Patient Binders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Marketing Communications Idea Book | 5

Patient Experience

Calendars and Patient Binders

Calendars

Directories

6 | Taylor Healthcare

Educational Materials

Marketing Communications Idea Book | 7

Patient Experience

Publications

PATIENT INFORMATION PACKET

www.springhavenmemorial.com

excellence is our goal

7501 3/13

Discharge Folder

Newsletter

8 | Taylor Healthcare

Appointment Reminder

Marketing Communications Idea Book | 9

10 | Taylor Healthcare

02

Brand Management Even in this digital world, printed collateral plays a very important part in any omnichannel marketing strategy. Millions of messages are vying for the limited time and attention of consumers. To get results, you need to cut through the clutter and engage your patients. Our turnkey solutions can educate, communicate, advertise, inform and solicit:

•

Direct Mail

•

Brochures and Flyers

•

Magazines and Books

•

Promotional Marketing

Brochures and Flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Marketing Communications Idea Book | 11

Brand Management

Brochures and Flyers

Brochure

Folder

Business Card

Letterhead

12 | Taylor Healthcare

Magnet

Marketing Communications Idea Book | 13

14 | Taylor Healthcare

03

Revenue Growth Driving new patient volume typically involves targeting a specific segment of your patient population. Taylor Healthcare offers a robust set of data and analytics tools to help you craft a winning strategy with hyper-personalization that attracts consumers most likely to need those services. We can also support all aspects of event marketing from direct mail, signage and promotional products.

•

Data and Analytics

• Targeted, Personalized Marketing Campaigns •

Event Marketing

Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Personalized Marketing Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Event Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Marketing Communications Idea Book | 15

Revenue Growth

Direct Mail

Postcard

Charity Requests

Lucy, Congratulations on your new baby boy!

Your friends at the Spring Haven Memorial Women’s Center have designed a special class to help you adjust to motherhood.

Join us this Tuesday, August 1st at 6:30 p.m..

Direct Mail with Magnet

16 | Taylor Healthcare

Personalized Postcard

Marketing Communications Idea Book | 17

Revenue Growth

Personalized Marketing Campaign

Customized Marketing Materials

Brochure

18 | Taylor Healthcare

Newsletter

Marketing Communications Idea Book | 19

Revenue Growth

Event Marketing

Event T-Shirt

Phone Holder

Event Tent

Water Bottle

Headband

Runner’s Bib

20 | Taylor Healthcare

Marketing Communications Idea Book | 21

22 | Taylor Healthcare

04

Cost Savings We leverage technology across the industry’s broadest network, making investments in people, production, distribution and sourcing. We strive to find better, more efficient ways to solve your business challenges.

Achieving operational efficiency for maximum cost savings is no longer optional: it’s a requirement in order to survive in today’s marketplace.

Taylor Healthcare can help you do more with less through competitive bidding, scale economies and printer alignment.

•

Competitive Bidding: From industry open capacity expertise

•

Scale Economies: Utilize time, paper and logistics at wholesale levels

•

Printer Alignment: Right mix of commercial and digital printing

Print Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Case in Point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Marketing Communications Idea Book | 23

Cost Savings

Print Technology

Print Center Outsourcing

SMARTworks

24 | Taylor Healthcare

Marketing Communications Idea Book | 25

GPO Partnerships Commercial print is included on GPO contracts.

26 | Taylor Healthcare

Case in Point

Outsourced Print Center Situation A large university medical center in the Midwest wanted to free up dollars for expansion and open a facility with more than 300 beds. They looked to Taylor Healthcare to outsource their print center, which has been operating far below capacity.

Solution Taylor Healthcare recommended a common technology platform integrated with the hospital’s procurement system, a disciplined process for quoting and sourcing printed items, and a phased approach to minimize staff disruption.

Results As a result, the medical center was able to achieve: • Cost savings of 40% in the first 9 months • Improved print quality at lower cost • Tighter version control and brand integrity • Greater visibility and control • Increased employee productivity and satisfaction

Marketing Communications Idea Book | 27

Ready to Learn More?

Taylor Healthcare transforms complex challenges into engaging brand impressions. From big-picture strategies to the finest details, our diverse solutions bring ideas to life. Taylor Healthcare’s worldwide network ensures we have the capability, capacity and speed to market to support all of your communications programs.

For complete details, contact your Taylor Healthcare representative today.

1725 Roe Crest Drive, North Mankato, MN 56003 800.442.5254 | taylor.com/healthcare © 2022 Taylor Healthcare #4228