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May 2019 | | 50

Charging Attitudes: What will it take for motorists to switch to electric cars?

Motorists share the same concerns as taxi drivers, with cost being the biggest factor Despite rhetoric and challenging climate change targets, practical measures are needed before mainstream motorists will be convinced to buy electric vehicles, according to the AA president addressing a BP Chargemaster conference in London on 8 May 2019.

An AA-Populus poll of 19,350 drivers found the biggest current stumbling block for more than one third of drivers is the higher cost of Electric Vehicles compared to their petrol or diesel equivalent.

cars should be electric by 2030 or 2035 or any arbitrary date but the reality is that much still needs to be done in terms of addressing the legitimate concerns of drivers regarding cost and supply of vehicles, as well as, improving range and the ease of charging.

“The big game changer for 84% of drivers will be when car manufacturers can offer the right car at the right price. Throughout history When asked ‘what would it take for you to choose a battery we have seen certain electric vehicle?’ the responses were: iconic cars break the • 35% – EVs cost the same (or less) than petrol/diesel mould and transform the • 33% – Real world range > 250 miles on a single charge market from the Model T Ford through to the Morris • 27% – A lot more charging points where I park Minor, Mini or Beetle. • 25% – Hundreds of rapid chargers along strategic roads Once we get a mass Join the debate by hitting market, stylish, affordable, • 16% – More choice of cars the red interactive button practical EV with a decent • 15% – Penalties for driving petrol/diesel become too range, it will sell like hot to contact us with your high cakes.” thoughts and views. Edmund King, AA president, said: “It is easy to say that all new

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