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Feature

May 2019 | www.taxi-point.co.uk | 23

The business model is relatively similar across the planet, there are very few deviations worldwide, therefore the problems faced by the industry are similar across the planet. Over the last half decade or so, we have seen the birth, expansion, and domination of app-based companies within the private hire industry such as Uber, Lyft and Taxify to name but three. The taxi industry of course has its own apps, with Gett, mytaxi and Taxiapp being the main players in London, although both countywide and worldwide there are many others which are linked to the taxi industry.

With ever-increasing regularity from the taxi industry across the UK, we see people shouting from the rooftops, ditch this app because it's unethical and have taken corporate investment or boycott this credit card system because their parent company has invested in Uber. The list of what the industry should ditch, because one group or another may not agree with, on any given basis reads like a copy of War and Peace. In fact some would seemingly have the taxi industry wind the clock back and return to driving a horse and carriage through the streets, although ironically enough, in London, you would probably never notice any difference in journey-time given the average speed of traffic across the capital.

The one thing all of these apps have in common is financial investment, whether it be from a number of Unfortunately, whether those within the taxi industry global corporations, or investment through driver like it or not, almost every aspect of our lives are subscription. Without financial investment these companies would not be able to function successfully. touched by behemoths such as Uber, directly, or indirectly, either via investment or via the use of a technological or media product. Whether it be the taxi you drive to the choice of filling station that you use, all are inextricably linked to companies which are seen as less desired in the taxi industry.

Here are a number of varying examples in relation to those links both within the industry as well as everyday life. Geely own LEVC, they also own Volvo, Volvo have agreed to supply 24,000 self-driving cars to Uber. Geely supply the TXE to the London taxi industry. Daimler own Mercedes-Benz, they have also been part of a group which has invested $175m in Taxify. Mercedes supply the Vito to the Rightly or wrongly, technology has started to over-ride London taxi industry, they are also investors in mytaxi. what are seen as traditional working values, but then in almost every industry that you can think of this has CityFleet are a subsidiary of Comfort Delgro, they been the case, and certainly with legislation being the operate Computer Cab in London as well as other cities across the UK. In January 2018 Comfort Delgro slow, ponderous beast that it is, invariably it will launched a tie-up with Uber in Singapore called always fail to keep up with technology, which UberFlash. seemingly changes on a daily basis.

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