BANDING TOGETHER INITIATIVES TO INCREASE MEMBERSHIP, RAISE AWARENESS OF TLW BENEFITS AND ATTRACT NEW CUSTOMERS BY JENNIFER BRADLEY
W
hen it comes to getting the word out about the advantages of becoming a TLW member, league leaders across the state agree there are many benefits to discuss, but nothing helps more than actually attracting customers to a member or potential member’s business. To do this, many counties turn to Fun Runs or offer Spot the Shot books as a show of support to current members and as a way to attract new members too. Ideas like this help communicate the TLW’s mission in a different way, yet truly begin the conversation to recognize the tremendous amount of work being done behind the scenes on behalf of tavern owners. “I think what many bar and restaurant owners don’t understand are the efforts put forth by the state directors as well as by Executive Director Pete Madland and Lobbyist Scott Stenger
12
n
On Premise
n
NOVEMBER/DECEMBER 2018
to fight for our rights as owners. They are also instrumental in helping us get customers in the door and offer opportunities to run a successful business,” according to Donn (Dino) Amundson, co-owner of Lake Hallie Golf Course in Chippewa Falls, and president of the Eau Claire County Tavern League. If you’re looking for fun initiatives to jumpstart member recruitment, raise awareness of TLW benefits, and attract new customers here are examples of programs implemented by three successful leagues.
ST. CROIX’S SPOT THE SHOT WORKS Northwest Wisconsin is home to St. Croix County, and the small town of Roberts, located just east of the St. Croix River. With www.tlw.org