“We get customers the insurance coverage they need and make them feel good about it.” THE COMPANY
THE PROBLEM “Property & casualty insurance is more boring than toilet paper, but just as necessary” Property and Casualty Insurance isn’t something that a consumer, an organization or small business can experience through their senses. It is complex and described in a language serving the Insurance company and at its best customers are limited to compare a series of legal “if/then” statements printed on 26 pages of papers in size 6 font. Furthermore, since you can’t understand your insurance policies, people don’t discuss or compare them with their friends or family members Insurance success requires a conscious effort to create a meaningful relationship that transcend the infrequent times when formal documents are involved. Relationship, trust, comfort and availability are important aspects of the connection between an insurer and its customer – the insured. Insurers are not neutral and very often the customer cannot to the point understand what they are protected against. Even worse when the customer files a claim, the customer will be extremely surprised to find out that what you thought was your protection actually is not. TM
DrJones – THE SOLUTION We solve the insurance complexity by helping you – our member to rely on Dr.JonesTM for the right protection. We will not bore you with numerous details but make sure you trust our recommendation, in a language you understand. We make the Insurance company commit to that specific risk with no exceptions. We help you benchmark your policy and renegotiate it during its lifetime, when your situation changes and when the Insurance company try to change the terms. We help you file the claim if needed and make sure you get the help the insurance promised. Our solution is built on AInnovative technology – Dr.JonesTM. It contains a syntactic and semantic text mining NLP processor, a Bayesian inference engine, a Big data (both text & number) cruncher, an audio/visual interpretor/guide, a rule and process engine all packaged in a mobile app with cloud backend for unlimited scalability in all valid parameters. Our customers love understanding the protection they are buying. They understand what is protected, to what cost and what reimbursement they will receive when the risk has realized and their claim is made. Our customers love getting proactive support to help reduce the risks but even more so they love to understand the complete picture of their risks and the protection they have. They love the life journey support we provide in order for them to stay properly insured.
MARKET
COMPETITORS The Intermediation distribution channel mean in Europe is 70%. The Non-life yearly premium is €330bn. The provision is typically 5-15% ,or more depending on complexity of the product (policy). This is a market of €12bn a year. • We aim to take 25% of this market within 4 year. • Becoming one of the top three new digital intermediaries in Europe.
Spixii, UK (hey)Brolly, UK Friendsurance DE, Knip, DE Clark, DE GetSafe, DE
Founded: Dec 2015 Launched: May 2016 Earlier Investments: Founders+Vinnova Authorization: Insurance Simplified is authorized by The Swedish Financial Supervisory Authority to conduct insurance mediation. Member of www.sfm.se Balance Sheet: No loans or similar liabilities.
Headquarter: Alsnögatan7, 116 41 Stockholm, Sweden www.insurancesimplified.se Current Services: Brokerage Commercial Lines SME, Sweden, licensed to operate across EU. Revenue Estimates: Year1: Investors pls inquire! Year2: Investors pls inquire! Year3: Investors pls inquire! Investment Round: Limited to 500K Euro Looking for seed investment. Use of Investment: R&D: 50% Infrastructure: 10% Sales & Marketing: 30% Operations: 10% Initial Target Market: All SME in the Nordic countries, to scale
up to EU.
THE TEAM Meet the folks who aren't bored by insurance product models and think about how you think about insurance, all day. Seriously! Christer Braaf, CEO and Co-founder. Christer focuses on sales and implementing the operating model. Before Insurance Simplified; Accenture Nordic Insurance Practice and Folksam Insurance Group among others. BSc degree in Computer Engineering and an MBA degree from Stockholm School of Economics. https://se.linkedin.com/in/cbraaf Patrik Kähäri, COO and Co-founder. He focuses on insurance product modelling and machine learning, the core of Dr Jones. Before Insurance Simplified he worked at Länsförsäkringar Insurance Group. Patrik been operating within the Swedish P&C insurance market, sine 1997, assisting the largest P&C insurers on the Swedish market. https://se.linkedin.com/in/kahari Alexander Hedlund, CIO/CTO and Co-founder Alexander focuses on architecting the Enterprise. Before Insurance Simplified he worked at På/pm3online.se and Folksam Insurance Group among others. MSc degree from The Royal Institute of Technology in Stockholm. https://www.linkedin.com/in/alexander-k-hedlund/ Bo Valpeters, Acting Chairman/CDO and Co-founder. Bo focuses on digitization and usability aspects. Bo is also our Chief Digital Officer. Bo has 15+ years experience in the digital field and are one of the owners of a top tier Swedish digital agency, Bazooka. Bo is a serial entrepreneur and have started several companies. https://se.linkedin.com/in/bovalpeters Steven Batiste, CAIO, Chief Data Scientist. Steven our latest core member. Steven brings AI, Machine Learning and big data skills. Before INSU he has worked at various large institutions in these fields, started a software development offshoring company from scratch, built it to a 100 developers + 10 at the onshore bridge head. Earlier he has built almost everything within graphical and number crunching.