Page 1

WHAT I DO FOR LIVING


this


is a book full of feckless ideas from a man who seeks a good fortune at his foremost needs to make his mother proud


ABOUT I’m not good at this, but hey! My name is Andriel Putra. I’m 22 years old graphic designer graduate from Bina Nusantara University.

logo design

illustration

editorial

branding

photography

SKILL SET

Seeking a job since my mother yelled at me so hard louder than modified Satria F150’s exhaust. Got a full tattoos on my left sleeve, but I won’t eat someone’s food unauthorized.


SOFTWARE SKILL

EDUCATION TK SANDIKA SD SANDIKA SMP BUDI MULIA SMA BUDI MULIA UNIV. BINA NUSANTARA

INTERESTS


INDEX

p. 12

p. 24


p. 32

p. 48

p. 40

p. 58


1

PROLOGUE Some of these works are imaginary brand / not real, just for the sake of my hollow portfolios. Nevertheless, all works are done with full of my heart and if you see it closely you can see my soul it in.


SEQUENCE : 1


KHARISMA BANGSA

SEQUENCE

college assignment

2015

1

Kharisma Bangsa combines the amenities of a well-equipped modern campus with qualiďŹ ed, trained professional teachers. The brief is to re-design the logo and identity as well. The idea is bringing the Turkish element that taken from Turkish ceramic’s

pattern

and

the

opened book as the base logo.

14

shape

of


IDENTITY


The People’s Creative client works

16

2014

SEQUENCE

1


IDENTITY

The People’s Creative is an outsourcing

company

that

hires a well-trained people to other

companies

as

their

employee. My task was to redesign the logo and make a substantial business card.


SEQUENCE

1

Moneytoday is a personal loan company. They only giving a loan to the qualiďŹ ed people and have a ďŹ rm privacy policy. The brief was to redesign the old fashioned logo to a new fresh one, and create an application icon.

18


Moneytoday client works

2014

IDENTITY


XO Enterprise

20

client works

2015

SEQUENCE

1


IDENTITY

XO

Enterprise,

the

XO

stands

for

Xtra

Ordninary, and they are an event organizer focused on lounge party and such. The logogram representing youth, playful and modern people while the font used reprents professionalism and passion.


1

2014

KII International client works

KII

International

Limited

is

a

trading company in Hong Kong.

SEQUENCE

They need redesign their logo to be bold and striking, but elegant as well, they asked to make a business essentials.

22

card

and

other


IDENTITY


SEQUENCE : 2


KHARISMA BANGSA college assignment

SEQUENCE

Apart of Kharisma Bangsa’s new identity, this one is the graphic standard manual (GSM). It contains all the do’s and dont’s for placing the logo and such.

26

2015

2


EDITORIAL


XO Enterprise client work

2015

SEQUENCE

2

This one is XO Enterprise’s event proposal design. The purpose of this proposal, well, is to propose the venue(s) that we want to held an event on their place.

28


EDITORIAL


SEQUENCE 2

30


HUNTSMAN UNTOLD college final project

2016

EDITORIAL

HUNTSMAN UNTOLD is my final project in my final year in the college. This book is all about a photography journal focused on the huntsman and hunting activity in the jungle.


SEQUENCE : 3


SEQUENCE 3

34


ILLUSTRATION


SEQUENCE 3

36


ILLUSTRATION


SEQUENCE 3

38


ILLUSTRATION


SEQUENCE : 4


SEQUENCE 4

42


VACIO CONDOM client works

VACIO Condom is my friend’s college assignment. My task was to make a logo and a poster for her campaign.

2014

PRINT DESIGN


SEQUENCE

4

Smart Print is a start up that very uselful for people like me, who don’t (wanna) have an extra energy to go directly to the printing place. This application allows us to make any printing possible from home.

44


SMART PRINT college assignment

2015

PRINT DESIGN


HUNTSMAN UNTOLD

46

college ямБnal project

2016

SEQUENCE

4


PRINT DESIGN

HUNTSMAN

UNTOLD

needs

a

media

promotion. And I hope this poster catches a lot attention, aside from the tote bag as a merchandise I have made in the couple of previous pages.


SEQUENCE : 5


SEQUENCE 5

50


MIXTURES


SEQUENCE 5

52


MIXTURES


SEQUENCE 5

54


MIXTURES


SEQUENCE 5

56


MIXTURES


SEQUENCE : 6


ESSE PACKAGING intern works

60

2015

SEQUENCE

6


INTERN WORKS

This was a pitching project for KT&G, a tobacco company from Korea. They need to re-brand their ESSE cigarettes to a new fresh looks. There are 2 options, ESSE Vibe and ESSE Neue. Vibe is mine and Neue has done by my co-worker.


EASTSPRING intern works

2015

6

This time I have a chance to show what the best I can do with layout. This project has been done with the help of my Creative SEQUENCE

Director and my intern supervisor. Thus, time is not with my side back there. So I didn’t had a chance to ďŹ nish this project because they gave me another simpler task due to my internship time about to over.

62


INTERN WORKS


HOLIDAY GREETINGS intern works

64

2015

SEQUENCE

6


INTERN WORKS

Well, these are the greetings design for Christmas

and

Eid-ul-Adha

holiday

breaks. Nothing more to explain, i guess?


CREDENTIAL

SEQUENCE

intern works

66

2015

6


INTERN WORKS

This project is the most enjoyable work that I have done in Milestone as an intern. Because, this is Milestone company proďŹ le, and will be shown to all client we’re about to aproach and this credential will be printed approximately 500 pieces. End of story.


TAMANSARI AMARTA

68

intern works

2015

SEQUENCE

6


INTERN WORKS

My ďŹ rst solo project before credential things in Milestone as an intern. Work only with Mrs. Cita Tahir as the Creative Director, I have the trust to do this

unďŹ nished

work

because

internship time was about to over.

my


MUCHAS GRACIAS !


andriel putra

andrielputra@gmail.com +628 5959 846 883

PORTFOLIO 2016  
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