heartwood: a neighborhood market
PROJECT LOCATION 205 E Broad Street, Ground Floor A 3-story building currently owned by Walter Parks and home to mOb studio. (76’l x 18’w x 16’h) OBJECTIVE To design two different and similar experiences for a retail shop owner with between 1-3 employees and its customers. To design one experience for a store owner and his/her employees. to respond to, and challenge, Broad Street’s unique history. CONCEPT The heartwood of a tree is the central tree ring, the innermost part of the trunk. It is the oldest, strongest and most resistant of all the rings. Similarly, the Heartwood Neighborhood Market is a central place of nourishment and knowledge that grounds the historical community of Broad St. and Jackson Ward, by representing and contributing to its fortitude. Heartwood is the strength of its community, by selling affordable, fresh whole foods, encouraging and enabling the community to become healthier and stronger. 2
MEDIA USED IN PROJECT: Sketchup Auto CAD Markers + Pens