Natasha Wordsworth BA(hons) Fashion Communication
Contents 1. Editorials and Photo SHoots 2. Events and Visual Merchandising 3. PR and Advertising 4. Work Experience
Editorials and Photo Shoots
This first editorial piece is based around my Heroin, Rachel Mcadams. The photo shoot and article are heavily based around the character, the actress played in â€œThe Notebookâ€? and her style within that film.
Is this the girl everyone want’s to be? This is the girl that made us beleive romance isn’t dead. In and out of the movies, Rachel Mcadams made us weep with jealousy in The Notebook as she had that movie romance all girls dream of. WORDS AND PHOTOGRAPHS: NATASHA WORDSWORTH
Model wears: Floral print chiffon top £40, Grey skirt £35: both Topshop.
Rachel Mcadam’s is admired by many women, mostly for her role in The Notebook. The book turned motion picture became known as one of the finest, most poignant films to come along in the past ten years. Every girl wanted to be Allie Hamilton, the character who was fantastically played by Mcadam’s. Many reasons people fell in love with the movie was the way she connected with Ryan Gosling who played her love interest Noah Calhoune. It caught everyone’s attention. They then became a couple after the film was produced, which was heavily documented by the press. Fans of The Notebook just wanted the couple to last forever. Everyone just really loved the whole ambience surrounding them as a couple. .What maybe went wrong for the couple is that they appeared to get caught up in being the characters out of the Notebook. Also attempting to be the perfect couple must have taken its toll. For example after they won the Best Kiss award at MTV Movie Awards in 2005, they re-enacted there award winning kiss in front of the audience and viewers watching at home. Wearing a simple black and cream corset with jeans, she still managed to look amazing in something that seemed so effortless.
www.company..co.uk DECEMBER | 27
Inspired by the 1940’s For a 1940’s take on modern day, mix cute fitted blazers with delicate girly flowers, floral prints and tan court shoes... PHOTOGRAPHS AND FASHION: NATASHA WORDSWORTH
www.company..co.uk DECEMBER | 29
Model wears: Flower accesory: £2.99 H&M. Navy blazer, £45.00 White vest top: £6.00 Topshop.
www.company..co.uk DECEMBER | 30
This second editorial is based around the idea of a travel magazine, to give tips and ideas of where to go and what to wear. The photo shoot had a winter theme to fit with the release date of the magazine.
DECEMBER 2010. iSSUE 1.
L A I C E RK SP
.. R A E W TO T A H W . O. G O AT T E E R R G E A H R W O F D E E N U O Y L L A E C N E I R EXPE
FASHION AND BEAUTY TIPS THE REVIEW .
Amazing travel stories.. you tell us all
“I met a guy, whilst travelling and got a shock from an electric fence”
Brrr.. It’s cold outside, so you better wrap up warm. Aviator jackets, mixed with fur accessories. When the rain and snow are coming down hard, don’t forget your wellington boots and lots of layers.
Photography: Natasha Wordsworth Styling: Laura Carrigan
Fur knitted hat £��.�� Topshop Aviator flight Coat £��.�� Topshop Plain strapless top £��.�� Topshop
10 www.thegap.co.uk DECEMBER 2010
Your Personal Travel Guide...
The following pieces are taken from a trend book, which was based around four different trends predicted for Summer 2011.
Be prepared to get bold and bright this summer. Colour clashing vests, bright hi-tops and retro accessories. Mix your ripped denims with colourful prints. Think walking through an 80â€™s wardrobe thats been brought bang in to 2011.
Created by: Natasha Wordsworth
2. Retro Brights.
Put your leathers on, and feel the heat. Donâ€™t be scared to feel the heat this summer as black is back with a vengeance, style your leather jacket with ripped lightwash denims, classic black shades then sex it up with a dose of animal print.
Created by: Natasha Wordsworth
Floral Lace. Dive straight into summer and be seduced by this romantic trend. Mixing up vintage, lace and floral prints. Finish off your outfit with cute straw accessories and oversized flowers. Key colours to keep on trend are greys, pinks, lilac and peach.
Created by: Natasha Wordsworth.
Taking inspiration from over the Atlantic.shades of Blue, Red and White are the colours to be seen in this summer. Casual and rough around the edges,
Created by: Natasha Wordsworth.
These images are taken from a photo shoot that was completed for a Look Book. Which was to go alongside my Final Major Project surrounding the fashion brand Mango.
Events and Visual Merchandising
This first piece of work is a project taken on to design a new visual merchandising concept for a new clothing line that would be launched within Topman. Working alongside the design team, I was able to design a new concept that went well with the story behind the new range.
Shop Window Concept
Another time to spend, Another place to go, Another love to share with you. I looked you up - you looked me over, My lucky strike won through. So I close my book And sighing, take a second look.
Town and Country.
Colours to be used on flooing and background of window.
These images are taken from the final major project based on the relaunch of a new Mango store.
PR and Advertising
The following piece of work is a website example created for the brand H&M. This is taken from an in-depth look into the comparing of brands, Hollister and H&M.
FASHION STORE LOCATER WORKING FOR H&M PRESS INVESTOR RELATIONS CORPORATE RESPONSIBILTY ABOUT H&M
STEP INTO WINTER WONDERLAND WITH
NEWSLETTER LEGAL NOTICE CONTACT SITE MAP CHANGE COUNTRY UNITED KINGDOM
The next piece of work is taken from a Press Pack created for an event that brought together two brands, Fred Perry and Paul Smith.
Wimbledon Centre Court on 19th June 2010 at 12.00pm. All proceeds to be donated to the War Child charity organisation.
â€˜s 40th Year in Fashion.
Purchase tickets and more info from www.wimbledon.org
The following pieces of work are taken from my Final Major Project. The concept is the relaunch of the fashion brand, Mango. This is part of the advertising campaign for the launch event and also the press release to go alongside.
ing All you need is...
Mango Relaunch July 1st 2012 Oxford Street: 7.00pm
To celebrate the Launch of the new Mango Look store, U.S Stars Bruno Mars and Jonelle Monea will be performing, plus Fashion Show, Make Overs from M.A.C. Appearances from the new famous faces of Mango, Scarlett JOhannsson, Claudia Schiffer and Olivia Palermo.
Mango: Visual Merchandising and Styling. Schuh: 18 months Managerial Experience Oasis: Visual Merchandising and Stock Coordinator
Contact Details: Natasha Wordsworth firstname.lastname@example.org +447827317527
Portfolio from Fashion Communication Course at Northumbria University