wicked news No. 2
Kouvola, Saturday, October 19, 2013
Issue: Design Strategy Management
Task 2: Taru von Zansen
Where does it starts and when does it end? Wicked thing to solve. What is it?
Is it a piece of artifact or is it invisible tought or idea? At Design Strategy Management task was to point out design characteristics between selected items, Nokia phones. Nokia has manufactured and releaced countless of number cellphones till now days and these phonemodels were selected randomly. First to accomplice this task I have to ask what is design? It has multiple definitions like dictionary it explains: 1. Plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made: a: he has just unveiled his design for the new museum b: the art or action of conceiving of and producing a plan or drawing of something before it is made:good design can help the reader understand complicated information c: the arrangement of the features of an artefact, as produced from following a plan or drawing:inside, the design reverts to turn-of-the-century luxe 2. Decorative pattern: a: pottery with a lovely blue and white design 3. Purpose or planning that exists behind an action, fact, or object: a: the appearance of design in the universe (http://oxforddictionaries.com/ definition/english/design)
This tasks context must be number 3. a: the appearance of design in the universe, object. I like how it sounds.
How to mold it?
Where the design starts? At my mind design starts at the conceptualizing phase, regardless of the outcome, but only then when the product or service is first. Conceptualizing, shortly explained, sets the guidelines and right direction to the end product, builds up the foundation. What technological requirements, restictions or features may have influended any design? Answer to this question is not so “narrow” because I really can’t mark out and divide detailed technological and non-technological features.
Design features matrix Primary design features: Form and feeling Size Buttons/keyboard (layout)
To point out few things that influence on design are (not in the order of importance) 1. Business strategy 2. Culture behind product design, what is commonly known as a mobile phone, how it is supposed to look and function. 3. User experiences and different aspects of it, for example to ease email and sms by qwerty keyboard. 4. Product development, such for example material knowledge and usage, technological progression as in components and product parts, user interfaces (UI), software etc. other functions radio, music, camera 5. Surrounding world 6. Trends and fashion 7. Designers subjectivism 8. Money 9. Product life cycle 10. Patents and Intellectual Property Rights 11. Policies in user privacy, information security sofwares 12. User friendly features 13. Accessibility features 14. Environmental issues, natural recourses, for example recycling 15. Lifespan 16. ... and list goes on.
Nokia mobile phones: 6810, 6121c, E66
Here is some reference pictures how many parts an materials can be used in the phones. Even the design reaches also inside I focus on this article on the outside.
6810 rectangle, clumsy, soft 119 x 55 x 23 mm Keypads are at two level: first stage, “calling” and number Keypads and “joystick”control button are at hand at first seen and the second level, qwerty keyboard, comes out when cover flips up. Button form is parallelogram.
E66 rectangle, metallic, cold 107,5 x 49,5 x 13,6 mm Keypads are at two stage main control Keypads are in front of the slide cover and numbers and letters behind the slide cover. Only visible symbol green and red call/dismiss symbols. Center, at down is soft key where to control all main features, other front cover button symbols come visible when the deck is active > slide it. Keypads are familiar order and comfortable to use. Button form is square. Lettering carries over generations by size and how the numbers and letters are placed in one button. All “calling” Keypads are in same order, three pads in a row. Also dots, like braille in number five button. Form is also lasting feature. Basic font, like arial, functional, Fonts are basic, like arial etc. Lettering is Symbols, fonts etc. Font which is used is very similar than at “Nokia”-logo letters. You can see it at the lettering is lower case. Call/dis- capital it don’t really make a statement in this case, it is only purpose is functional. o- and a-letter. All lettering are capital miss symbols are very simpliand call/dismiss symbol are “universal” Symbols for call/dismiss are simplified and fied. Menu has its own key at left. comprehensive not so regodnisable Screen resolution 128x128 px 320x240 px 240x320 px Color Silver grey Black and chrome silver pearly white and chrome silver Secondary/supportive design features: Camera no 2.0 Megapixel 3.2 Megapixel Cable Inputs Infrared, Bluetooth 1.1 USB, Bluetooth Bluetooth 2.0, WLAN, MicroUSB 2.0, infrared Weight 122 g 89 g 121 g Logo, manufactures corEngraved logotype at back and front Logotype at front vertically and Logotype at front vertically and back horiporate identity features printed back horizontally placed zontally placed Generation birth year 2003 2006 July 2008 Generation specific charFuturistic forms for example in keypads, Symbol menu and C-symbol Mirror glass cover acteristics the hinge cover. Trends, consumer research and target groups: product categories. Characteristics that carry Shape/form, screen placement, button order and layout, logotype placement. over generations
References, text and pictures: RITTEL, Horst WJ; WEBBER, Melvin M. Dilemmas in a general theory of planning. Policy sciences, 1973, 4.2: 155-169. http://oxforddictionaries.com/definition/english/design Nokia Oy, nokia.com Semantic Transformation in Design, Toni-Matti Karjalainen, ISBN 951-558-156-7 originalspareparts.com.ua/phones/nokia/
6121c-1 rectangle, light, cheap, cold 105 x 46 x 15 mm All Keypads are in one stage, first main control Keypads and then numbers and letters. Button form is square.