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guidelines for using the symbol

AUGUST 2012

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Š 2012. 46TH ANNUAL MEETING of board of governors of ASIAN DEVELOPMENT BANK, Delhi, India. VISUAL IDENTITY AND GUIDELINES DESIGNED BY NATIONAL INSTITUTE OF DESIGN, AHMEDABAD. FOR MINISTRY OF FINANCE, GOVERNMENT OF INDIA. PRINTED on 250 & 100 gsm matt sto ck 2012

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ADB DELHI MEET 2013

Throughout this document trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, it is stated that the names are used only in an editorial manner and to the benefit of the trademark holder with no intention of infringement of the trademark. Few photographs used in this document are sourced from the web and are used only for representational purposes.


AUGUST 2012

guidelines for using the symbol

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WHY THESE GUIDELINES?

WHO SHOULD USE THESE?

For any symbol to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the symbol, it’s colour and the typography. This ensures that the audience experiences the symbol in the same manner across all media.

This set of guidelines is for the use of personnel design agencies responsible for communication or graphic designers or professional printers, who may use the symbol. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of the symbol. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the symbol appears correctly and consistently in every communication.

These guidelines have been developed to significantly improve and standardize the visual presentation and application of the symbol for the 46th Annual Meeting of the Board of Governors of Asian Development Bank.

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ADB DELHI MEET 2013

As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.


COMPONENTS OFOF COMPONENTS AAVISUAL IDENTITY? VISUAL IDENTITY? The visual identity for any organization broadly comprises of three critical The visual identity for components: any • Theorganization logo/symbolbroadly comprises • Theofcolour three scheme critical components: • Type style (fonts) • the logo/symbol • the colour scheme type– style The •logo either(fonts) a symbol, a wordmark; or a combination of both the logo and the logotype, givesThe thelogo visual identity to an organization. A – either a symbol, a wordmark; consistent and undistorted use oflogo the logo across or a combination of both the and the various applications lendvisual the identity distinctive logotype, gives the identityato an image, powerful enough to be identified, organization. A consistent and undistorted recognized and associated with the organization. use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognized and associated with the organization. Colours are a vital factor in furthering the

Colours are a vital factor in furthering the Through consistent use of overalloverall image.image. Through consistent use of the theofsame set of the colour palette across same set the colour palette across different different mediums, the mediums, the organization canorganization build up a can build up a very unique the public mind. very unique image in theimage publicinmind. Thestyle typeand style theused fonts used The type theand fonts consistently reinforce theidentity visual identity consistently reinforce the visual and in maintaining a consistent and help inhelp maintaining a consistent throughout the communication image image throughout all the all communication materials produced the organization. materials produced by the by organization.

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GUIDELINES FOR USING THE SYMBOL

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ADB DELHI MEET 2013


CONTENTS Section 1 : Basic Guidelines for Using the Symbol 08 1.1 The Symbol 10 1.2. The Master Identity 12 1.3 The Master Identity Lock-ups 14 1.4 Safe zone / Clearance Space 16 1.5 Visual Identity : Minimum Sizes 17 1.6 The Colour 18 1.7 Incorrect Usage : Do Not Do These 22 1.8 Typography and Fonts 24 1.9 Identity on Images & Visuals 26 1.10 Patterns and Backgrounds 28 Section 2 : How the Symbol can be Used 2.1 Letterhead 2.2 Notes 2.3 Envelopes 2.4 Identity Cards 2.5 Banners & Backdrops 2.6 Roll-up Panels 2.7 Event Sign Board 2.8 Signage Panels 2.9 Schedule Brochure 2.10 Publication Covers 2.11 Placards & Lapel Cards 2.12 Vehicle & CD-ROM graphics 2.13 Web & Speaker’s Podium 2.14 Promotional Items

30 32 34 36 38 42 44 45 46 48 50 54 56 58 60

Section 3 : Digital Artworks & Colour Swatches 3.1 Artworks in CD 3.2 Colour Swatches

64 66 69

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SECTION 1

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ADB DELHI MEET 2013


BASIC GUIDELINES FOR USING THE SYMBOL This section explains the idea behind the symbol and spells out the basic set of guidelines on how to use it. It also specifies certain do’s and don’ts pertaining to the usage of the symbol for the event of the 46th Annual meeting of Board of Governors of Asian Development Bank. This is to ensure that the identity is used in a consistent manner across all media, without diluting its essence.

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1.1 THE SYMBOL

The symbol for the 46th Annual Meet of Asian Development Bank is inspired by the tribal motifs of central India. This approach signifies the cycle of life. The inner triangles (smaller violet coloured as well as the larger green and orange coloured) denote the various layers of social structure, all co-existing in harmony, influencing each other and getting influenced by each other – sort of interlinking the destinies of growth and empowerment. The outer ring denotes change which is constantly evolving and growing, signifying development. The individual triangles, when empowered to act together, join forces to represent the whole, setting the cycle of life in motion. The hand drawn visual style is simple and makes it memorable and easy to replicate across media. The small set of orange and green triangles, uniting to form two bigger triangles, signify the act of exchange and interaction in the world’s economy. This, in essence, represents the ethos of the Annual General Meeting being hosted in India.

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ADB DELHI MEET 2013 the symbol


guidelines for using the symbol

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1.2 THE MASTER IDENTITY

Presented here is the official Master Identity for the 46th Annual Meeting of the Board of Governors of Asian Development Bank. The four-day event is scheduled to be held in Delhi, India from 2-5 May 2013.

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ADB DELHI MEET 2013 THE MASTER IDENTITY


symbol

typography

The complete signature for the Asian Development Bank Annual Meeting 2013 comprises of the logo, the handwritten identifier - venue of the event in orange, the event name- 46th Annual Meeting in green, the Sponsors with a bold background and the date of the event in purple.

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1.3 THE MASTER IDENTITY LOCK-UPS

There might be situations where it might not be possible to use the standard vertical stacked version in a smaller/ reduced size. There are two alternate configurations of the symbol+ typography lockup: 1) The vertical version (preferred) 2) The horizontal version (when there is less vertical space)

Standard Vertical Stacked version

Alternate Horizontal Lock-up version

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ADB DELHI MEET 2013 The Master identity alternatives


The ADB Meet 2013 signature identity is designed with few variations: 1) A standard, full signature (with the full name and tag line), as shown on facing page (vertical or horizontal) 2) The shorter version of the logo symbol configuration (vertical and horizontal), useful in small size for situations where there is less space.

Logo version for various promotional materials

Logo version for various promotional materials

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1.4 SAFE ZONE / CLEARANCE SPACE

To ensure maximum visibility of the basic identifier in any identity, it is very important that the symbol be used in such a manner that it gets its due importance. To ensure its integrity and visibility, the ADB Meet 2013 visual identity should be kept clear of competing text, images and other graphic elements. There must be adequate clear space surrounding the identity on all four sides – a space equal to height of the letter ‘H’ in orange as it is used in the logotype. Both the variations with the safe zones are shown on this page. The artworks are created with the safe zones.

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ADB DELHI MEET 2013 safe zone / minimum sizes


1.5 VISUAL IDENTITY / MINIMUM SIZES

15 mm height

10 mm height

The logo symbol (shorter) configuration of the ADB Meet 2013 identity, the vertical version can be used upto a smallest size of 15 mm height, as shown alongside. It is to be used for situations where there is less horizontal space. For optimum visibility of the identity, it is advisable to not use this configuration smaller than 10 mm height. There may be situations where, the vertical space may not be enough for optimum visibility or composition. In such cases, the horizontal short alternate configuration of the logo symbol may be used, as shown alongside.

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1.6 THE COLOUR

Colour plays a very important role in establishing the visual identity in the consciousness of people, and is chosen very carefully. The house colours for the ADB Meet 2013 identity is Vitality Purple, Fresh Gamboge and Lively Green. It is recommended that the symbol be used on a white or a lighter background to enhance its visibility and recall value.

Pantone 527 C

Pantone 144 C

Pantone 362 C

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ADB DELHI MEET 2013 Colour

Please Note: The colours shown throughout this booklet may not be the correct colour due to difference in printing process and pigments used for producing this booklet. For matching the exact shade of colours, always use the specifications or refer to the colour swatches provided with this document. PANTONE速 is a registered trademark of Pantone Inc.

Vitality Purple for offset printing> C 75. M 100. Y 0. K 0 for screen printing> Pantone 527 C for on-screen applications> R 80, G 28, B 128 web safe colour> # 501C80 outdoor application> Asian Paints - Egg Plant Delight 7157

Fresh Gamboge for offset printing> C 0. M 50. Y 100. K 0 for screen printing> Pantone 144 C for on-screen applications> R 240, G 127, B 10 web safe colour> #F07F0A outdoor application> Asian Paints - Orange Appeal 7949

Lively Green for offset printing> C 70. M 10. Y 100. K 0 for screen printing> Pantone 361 C for on-screen applications> R 75, G 179, B 49 web safe colour> # 4BB331 outdoor application> Asian Paints - Fresh Olive 7725 or Asian Paints - Chatreuse 7709


However, in situations where the colour version cannot be used due to limitations of reproduction processes, such as photocopy etc, it is recommended to use the entire visual identity (logo and the masthead) in black colour as shown on this page. Please note, that this a separate artwork.

Pantone Processed Black

An attempt should be made to maintain maximum contrast with the background colour. In cases where there already exists a strong background, the identity is advised to be used with the white background (clear space dimensions) so as to distinguish it from the background noise and to provide utmost attention.

Pantone 155 C

Pantone 9580 C

Solid Black

Dove Talc

Mint Lime

For offset printing> C 45. M 75. Y 65. K 50 For screen printing> Processed Black For on-screen applications> R 71, G 37, B 38

For offset printing> C 0. M 12. Y 28. K 0 For screen printing> Pantone 155 C For on-screen applications> R 253, G 217, B 171

For offset printing> C 10. M 1. Y 20. K 0 For screen printing> Pantone 9580 C For on-screen applications> R 233, G 23, B 201

Pantone DS 69-8 c

Pantone cool gray 4 C

Pantone ds 68-9 C

Mild Stone

Cement Wash

Calm Grey

For offset printing> C 28. M 22. Y 22. K 0 For screen printing> Pantone DS 69-8 C For on-screen applications> R 171, G 171, B 172

For offset printing> C 19. M 15. Y 15. K 0 For screen printing> Pantone Cool Gray 4C For on-screen applications> R 194, G 193, B 193

For offset printing> C 11. M 8. Y 9. K 0 For screen printing> Pantone DS 68-9 C For on-screen applications> R 216, G 216, B 215

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1.6 THE COLOUR

In case of a colored background, the identity can be directly printed on a light green background, instead of white to maintain high contrast and clarity of detail. This would apply to the identity, both in colour and black and white.

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ADB DELHI MEET 2013 colour

A design advantage in the process would be the use of the pastel coloured papers in order to save ink by printing the background. This would aid in the process of photocopy and rubber stamping to creatively follow the graphic language at the same time reducing the cost of production.


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1.7 INCORRECT USAGE / DO NOT DO THESE

To maintain a cohesive singular image across all communication material, it is imperative to follow the guidelines in terms of proportion, type and colour. The use of the symbol should be consistent and should not be distorted or changed in relative proportion, colour etc.

Please use the files which are provided in the accompanying CD. Please do not attempt to recreate/redraw the logo. A few examples are shown on this page, which should not be done in any situation or for any kind of purpose.

The symbol and logotype has been designed with a certain logic. It is very critical to maintain the relative proportions and colour across applications to ensure a robust and consistent identity.

X Do not stretch or condense.

Use the logo in the original proportions. use the electronic file provided. Don’t use a web download for a printed publication. use the specified colour.

X Do not redraw the logo. It will be difficult to match the official specifications.

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ADB DELHI MEET 2013 do not do these


X Do not add more colours.

X Do not add outline of any colour to the logo.

X Do not rotate the logo.

X Do not use the colour logo against a background other than specified

X Do not make the logo hollow.

X Do not add drop shadow to the logo.

X Do not use the logo against

X Do not add special effects such as

any kind of texture.

bevel or emboss to the logo. guidelines for using the symbol do not do these

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1.8 TYPOGRAPHY AND FONTS

Like human beings, typography and fonts also have distinct visual characters. The selection of a house font is imperative for creating an exclusive and distinct identity of an organization. The Logo and the Masthead have been designed as a singular unit and the artworks of different configurations are available in the accompanying CD as image and vector files. Please do not attempt to recreate these.

House Font For the purpose of address line in basic stationery items such as letterhead, visiting cards and envelopes, the typeface – ‘Avenir LT STD’ is used for major emphasis in English. It is advised that ADB purchase a licensed version of these typefaces for maintaining consistency across all communication material such as, newsletters, signage etc. The font, ‘Minion Pro’ may be used for general correspondence (text of reports, publications, brief content, etc). For web based applications, the Font Arial may be used.

Licensed copy of Avenir LT STD Family Typeface can be purchased from LinoType: http://www.linotype.com/72/avenir-family.html Licensed copy of Minion Pro Family Typeface can be purchased from Adobe: http://store1.adobe.com/cfusion/store/html/index. cfm?store=OLS-US&event=displayFontPackage&code=1776

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ADB DELHI MEET 2013 typography & fonts


For Headers and Emphasis

AVENIR LT STD 95 BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() For Sub-Headers

AVENIR LT STD 65 MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() For Sub-Headers

AVENIR LT STD 35 LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() Minion Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() Minion Pro Italics ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*() Minion Pro Bold Italics ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

For Body Copy

For Quotations

For Emphasis

guidelines for using the symbol typography & fonts

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1.9 IDENTITY ON VISUALS AND IMAGES

The Identity is made flexible to be applied on a variety of backgrounds, for instance, context photographs. In this case, to eliminate the disturbance by the background noise, a white background secures the importance of the identity. The identity follows a language of placement towards a breathing corner and shares its white background with the border enclosing the image. The identity can be either placed horizontally or vertically as per the composition of the image.

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ADB DELHI MEET 2013 visuals and images

The images should be carefully shortlisted in order to fit the context of economy, similar range of resolution and maintain a visual palette throughout the event. Hence, it is made sure that the majority of images during application on all scales are given a white border complimenting the solid colours and its width being the relative height of the ‘H’ in the ADB Identity placed on the photograph.


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1.10 PATTERNS AND BACKGROUNDS

The Master Identity can be supported with the custom designed patterns, inspired by the individual tribal elements in the symbols – the triangles. These patterns can be used in the following colour combinations from the Colour Palette for small and large scale backgrounds. These patterns have been presented in layers, involving a creative play in grey values and the three primary colours of the Identity.

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ADB DELHI MEET 2013 Patterns And Backgrounds


The foreground elements that are placed on the patterns are coloured or white, depending on the colours of the background. These elements creatively follow the flexible grid. Hence, the system created develops a clear contrast and binds various kinds of content together with a common visual language. Where white text is used, the background is hand-drawn and solid colour on grey pattern. Where coloured text is used, the background is a perfect rectangle against the coloured pattern.

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SECTION 2

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ADB DELHI MEET 2013


HOW THE SYMBOL CAN BE USED This section provides suggestions on how the identity of ADB DELHI 2013 may be used for creating awareness across various media – both outdoors, and inhouse stationery and promotional items. The proposed visual language is a very clean, uncluttered look with lot of white space around the logo. This gives importance to the logo and helps enhance the recall value, across all media. The designs of various items shown in the following pages, are not final designs in terms of factual content, and are purely indicative.

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2.1 EXAMPLES OF APPLICATIONS / LETTERHEAD

Asian Development Bank / New Delhi/ 03456 April 6, 2012

Asian Development Bank Manila, Phillipines 890006 SUBJECT Dear Sir,

number of the letter begins from 70 mm below the top margin.

orange coloured) denote the various layers of social structure, all co-existing in harmony, in uencing each forces to represent the whole, setting the cycle of life in motion.

clear, lending the entire identity a stable base, giving emphasis to both the host city as well as the organising body. Yours Sincerely, Abdurakhim Ashurov Advisor, Tajikistan

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ADB DELHI MEET 2013 letterhead in use


3 cm

Identity size/ 3 x 6.5 cm

1 cm 1 cm

3 cm

3 cm Asian Development Bank / New Delhi/ 03456 April 6, 2012

Text Highlights/ Minion Pro Bold

Asian Development Bank Manila, Phillipines 890006 SUBJECT Dear Sir,

2 cm number of the letter begins from 70 mm below the top margin.

Body Text/ Minion Pro Regular

orange coloured) denote the various layers of social structure, all co-existing in harmony, in uencing each forces to represent the whole, setting the cycle of life in motion.

clear, lending the entire identity a stable base, giving emphasis to both the host city as well as the organising body. Yours Sincerely, Abdurakhim Ashurov Advisor, Tajikistan

0.7 cm ADB logo/ 0.7 x 0.8 cm

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2.2 EXAMPLES OF APPLICATIONS / NOTES

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ADB DELHI MEET 2013 notes


Identity size/ 3 x 6.5 cm

3 cm

1 cm 1 cm

3 cm

3 cm

Text Highlights/ Minion Pro Bold

2 cm Body Text/ Minion Pro Regular

0.7 cm ADB logo/ 0.7 x 0.8 cm

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2.3 EXAMPLES OF APPLICATIONS / ENVELOPES

Pawan Arcade, Royal Estate, Opp. Shakti factory, Block 13 ShantLok Marg, Saket New Delhi- 100001 India

Ph: 011 23356472, 23356473 Fax: +91 11 23465790 E: info@adb.org.in www.adb.com

Pawan Arcade, Royal Estate, Opp. Shakti factory, Block 13 ShantLok Marg, Saket New Delhi- 100001 India

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ADB DELHI MEET 2013 HOrizontal & vertical envelopes

Ph: 011 23356472, 23356473 Fax: +91 11 23465790 E: info@adb.org.in www.adb.com


Pawan Arcade, Royal Estate, Opp. Shakti factory, Block 13 ShantLok Marg, Saket New Delhi- 100001 India

Ph: 011 23356472, 23356473 Fax: +91 11 23465790 E: info@adb.org.in www.adb.com

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2.4 EXAMPLES OF APPLICATIONS / IDENTITY CARDS

10 cm

Category

ADB TEAM

ADB Identity

ADB Event Identity 6.5 x 3.2 cm Photo Identity

13 cm

Haruhiko Kuroda

Name/ Designation

PRESIDENT

Bar Code

Colour Code

There are different kinds of identity cards according to the kind of participation – ADB officials, Host country officials, Delegates & Head of Delegation, Media, Civil Society Organizations, Accompanying Persons & Guests, and Observers. These are differentiated through colour coding, keeping the physical layout and the structure of information the same.

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ADB DELHI MEET 2013 identity cards


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2.4 EXAMPLES OF APPLICATIONS / IDENTITY CARDS

ADB TEAM

Haruhiko Kuroda

Rajendra Kumar

PRESIDENT

INDIA

HEAD OF DELEGATION

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HOST COUNTRY SECRETARIAT

DELEGATE

Sarath Leelanan Amunugama

Jitendra Balakrishnan

SRILANKA

POSITION/ ORGANISATION

ADB Team C 100. M 92. Y 28. K 22

Delegate C 0. M 85. Y 70. K 10

Civil Society Organization C 87. M 0. Y 43. K 43

Host Country C 75. M 100. Y 0. K 0

Media C 0. M 50. Y 100. K 0

Guest C 0. M 0. Y 0. K 90

Head of Delegation C 0. M 90. Y 75. K 45

Observer C 70. M 0. Y 100. K 0

Accompanying Person C 0. M 0. Y 0. K 60

ADB DELHI MEET 2013 identity cards


MEDIA

Ganesh Sampath IBN TELEVISION

OBSERVER

Shaim Al-Sheiby OPEC FUND FOR INTERNATIONAL DEVELOPMENT

GUEST

A set of all categories of Identities with a range of supporting colour palette for a simple classification during the event.

CIVIL SOCIETY ORGANISATION

Dulce Marie Baconguis GREENPEACE INTERNATIONAL

ACCOMPANYING PERSON

Maidavolu Narasimhan

Jitendra Balakrishnan

FORMER VICE-PRESIDENT ADB

POSITION/ ORGANISATION

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2.5 EXAMPLES OF APPLICATIONS / BANNERS & BACKDROPS

4 Grid Units

Fixed White Band

4m

WELCOME!

1.5 m

Graphic Highlights

Base Grid

Announcement

ADB Event Identity

40 x 80 cm

Banner/ Backdrop Design with a creative play with the grid and primary colours to highlight the event activities. The design follows a visual language with a flexible application of the colours and a fixed white platform for the type to talk aloud in according sizes.

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ADB DELHI MEET 2013 banners and backdrops


REGISTRATION

OPENING SESSION

GOVERNOR’S SEMINAR The Global Financial Turmoil And Implications For Asia

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2.6 EXAMPLES OF APPLICATIONS / ROLL-UP PANELS

1m

3m

WELCOME!

50 x 68 cm

ADB Event Identity

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ADB DELHI MEET 2013 roll-up panels & sign board

SEMINAR SERIES


2.7 EXAMPLES OF APPLICATIONS / EVENT SIGN BOARD

80 cm

60 cm

PRESIDENT’S RECEPTION 2-5 MAY 2013, New Delhi [Venue Details]

ADB Event Identity 16 x 8 cm (Left) Roll-up Panel Design with a vertical format (Above) Event sign board following the visual language

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2.8 EXAMPLES OF APPLICATIONS / SIGNAGE PANELS

1m

3m

50 x 68 cm

ADB Event Identity

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ADB DELHI MEET 2013 signage panels


1m

46TH ANNUAL MEETING OF THE BOARD OF GOVERNORS ASIAN DEVELOPMENT BANK DELHI, INDIA 2-5 MAY 2013

ADB President Vice-Presidents Rooms- 381-384

1.85 m

Dean ADB Institute Room- 380 Managing Director General Room-385 Board of Directors (Suite 1-6) Board of Directors (Suite 7-12) Secretary- Board of Governors Media Centre Civil Society Centre Communication Centre

(Left) Roll-up Vertical Signage Panel Design (Above) Signage for the Room Directions and Locations guidelines for using the symbol

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2.9 EXAMPLES OF APPLICATIONS / schedule Brochure

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ADB DELHI MEET 2013 event schedule


guidelines for using the symbol

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2.10 EXAMPLES OF APPLICATIONS / PUBLICATION COVERS

21 x 29.7 cm

DOCUMENTS

ADB Event Identity 6.5 x 3 cm

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ADB DELHI MEET 2013 documents / DOssiers


OPENING SESSION

(Left) Document/ Folder Cover Design (Above) Dossier / Folder Cover

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2.10 EXAMPLES OF APPLICATIONS / PUBLICATION WITH IMAGES

A5 Size Publication

Heritage as an Economic Catalyst – A Case Study May 2012

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ADB DELHI MEET 2013 cover page of reports / publications

Montek Lala, IRS


A4 Size Publication

Global Financial Turmoil and its Impact on Unorganised Sector in Asia

January 2013

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2.11 EXAMPLES OF APPLICATIONS / PLACARDS & LAPEL CARDS

Sarath Leenamam Amunugama Sri Lanka

Pre -Printed Placard (A3 size) for airport pick up also follow the same visual language. The names can be easily hand-written

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ADB DELHI MEET 2013 Placard / lapel cards


Lapel Cards follow the primary colour palette and the visual language of the triangle pattern

NAME /COUNTRY

NAME /COUNTRY

NAME /COUNTRY

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2.12 EXAMPLES OF APPLICATIONS / VEHICLES & CD-ROM

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ADB DELHI MEET 2013 VEHICLE / CD ROM - label & cover


guidelines for using the symbol

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2.13 EXAMPLES OF APPLICATIONS / WEB & SPEAKER’S PODIUM

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ADB DELHI MEET 2013 web / speaker’s podium


(Left Above) ADB DELHI 2013 Web Homepage (Left Below) ADB DELHI 2013 Email Signature (Above) ADB DELHI 2013 Podium Identity

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2.14 EXAMPLES OF APPLICATIONS / PROMOTIONAL ITEMS

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ADB DELHI MEET 2013 PEndrive / Trophy / badges


ADB Event Promotion on Pendrives ADB Event Promotional Momentos ADB Event Promotional Badges

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2.14 EXAMPLES OF APPLICATIONS / PROMOTIONAL ITEMS

ADB DELHI 2013 Mug Graphics Options / Print / Etching

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ADB DELHI MEET 2013 MUGS / Key cHains / Card holders


ADB DELHI 2013 Keychain / Wood Chisel ADB Card Holder / Leather embossed

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SECTION 3

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ADB DELHI MEET 2013


DIGITAL ARTWORKS & COLOUR SWATCHES This section enlists details of the digital files in the accompanying CD. These are broadly divided into two categories – for use on printed material, and for web or on screen applications. For ensuring that the correct logo is used across all media, please use the digital files from this master CD. Do not attempt to re-create/redraw the logo.

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3.1 artworks in cd While creating any promotional material where the logo is used, it is important to use the correct file format for getting the correct results. The accompanying CD has the master artworks. These files are categorized as per their intended use: for printing purposes and for online/on-screen usage. The EPS format is preferred for any printed projects such as publications, reports, posters, signs, booklets, stationery, stickers etc. For on-screen projects such as PowerPoint presentations, websites, blogs, films, television programmes; JPG files (depending on the application) should be used.

EPS files are a special format for printing that allows logos to be printed clearly at any size. These are scalable / enlarge-able. Although they may appear jagged or discoloured when viewed on screen, eps files will print out clearly. a test print is recommended. although gif, png and jpg files can look fine on your computer monitor, they may print out fuzzy (or pixillated) and often look worse when enlarged. for printing purpose, use scalable vector eps files (or adobe illustrator or corel draw files) whenever possible. 1 colour / black digital files can be used artworks for photocopying or single colour newspaper advertisements.

the cmyk files (*.eps/*.ai/*.cdr) can be used for multi-colour offset printing or digital printing.

the rgb files (*.png/*.jpg) should be used for on-screen purposes such as web, powerpoint presentations.

colour separated Artworks made from the cmyk files should be used for threecolour screen printing on paper/fabric.

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ADB DELHI MEET 2013 file formats of logo


naming of the files in the CD:

prefix

DHL13-logo_full tagline_color_Print.eps

configuration: full or short

colour or black

file format: eps/ai/cdr/jpg/png

DELHI ADB EVENT logo for Colour Printing

DLH13-logo_full vertical_color_Print.ai

DLH13-logo_short vertical_color_Print.ai

DLH13-logo_full vertical_color.cdr

DLH13-logo_short vertical_color.cdr

DLH13-logo_full vertical_color_Print.eps

DLH13-logo_short vertical_color_Print.eps

DLH13-logo_full horizontal_color_Print.ai

DLH13-logo_short horizontal_color_Print.ai

DLH13-logo_full horizontal_color.cdr

DLH13-logo_short horizontal_color.cdr

DLH13-logo_full horizontal_color_Print.eps

DLH13-logo_short horizontal_color_Print.eps

DELHI ADB EVENT logo for Photocopy

DLH13-logo_full vertical_black_Print.ai DLH13-logo_full vertical_black.cdr DLH13-logo_full vertical_black_Print.eps DLH13-logo_full horizontal_black_Print.ai DLH13-logo_full horizontal_black.cdr DLH13-logo_full horizontal_black_Print.eps

DLH13-logo_short vertical_black_Print.ai DLH13-logo_short vertical_black.cdr DLH13-logo_short vertical_black_Print.eps DLH13-logo_short horizontal_black_Print.ai DLH13-logo_short horizontal_black.cdr DLH13-logo_short horizontal_black_Print.eps

DELHI ADB EVENT logo for On Screen applications

DHL13-logo_full vertical_color_on screen.jpg

DHL13-logo_short vertical_color_on screen.jpg

DHL13-logo_full vertical_color_on screen.png

DHL13-logo_short vertical_color_on screen.png

DHL13-logo_full horizontal_color_on screen.jpg

DHL13-logo_short horizontal_

DHL13-logo_full horizontal_color_on screen.png

color_on screen.jpg DHL13-logo_short horizontal_ color_on screen.png

guidelines for using the symbol files in the cd of different logo configurations

67


DELHI ADB EVENT graphic elements for COLOUR PRINTING

DLH13_full triangle_bg_grey_Print.ai

DLH13_triangle_bg_grey_Print.ai

DLH13_full triangle_bg_grey.cdr

DLH13_triangle_bg_grey.cdr

DLH13_full triangle_bg_grey_Print.eps

DLH13_triangle_bg_grey_Print.eps

DLH13_triangle_bg_purple_Print.ai

DLH13_triangle_bg_green_Print.ai

DLH13_triangle_bg_purple.cdr

DLH13_triangle_bg_green.cdr

DLH13_triangle_bg_purple_Print.eps

DLH13_triangle_bg_green_Print.eps

DLH13_triangle_bg_orange_Print.ai

DLH13_hand-drawn slab_purple_Print.ai

DLH13_triangle_bg_orange.cdr

DLH13_hand-drawn slab_purple.cdr

DLH13_triangle_bg_orange_Print.eps

DLH13_hand-drawn slab_purple_Print.eps

DELHI ADB EVENT graphic elements for SCREEN APPLICATIONS

DLH13_full triangle_bg_grey_on screen.jpeg

DLH13_triangle_bg_grey_on screen.jpeg

DLH13_full triangle_bg_grey_on screen.png

DLH13_triangle_bg_grey_on screen.png

35.5 x 20 in / 17.8 x 14.3 in artwork sizes

68

DLH13_triangle_bg_purple_on screen.jpeg

DLH13_triangle_bg_green_on screen.jpeg

DLH13_triangle_bg_purple_on screen.png

DLH13_triangle_bg_green_on screen.png

DLH13_triangle_bg_orange_on screen.jpeg

DLH13_hand-drawn slab_purple_on screen.jpeg

DLH13_triangle_bg_orange_on screen.png

DLH13_hand-drawn slab_purple_on screen.png

ADB DELHI MEET 2013 Artworks in CD


3.2. COLOUR SWATCHES

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 C C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 U C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 C C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 U C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 C C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 U C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 C C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 U C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 C C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

VITALITY PURPLE: Pantone 527 C C 75. M 100. Y 0. K 0.

FRESH GAMBOGE: Pantone 144 U C 0. M 50. Y 100. K 0.

LIVELY green: Pantone 361 C C 70. M 0. Y 100. K 0.

guidelines for using the symbol colour swatches with colour specifications

69


Paldi, Ahmedabad 380 007. India

Phone +91 79 2662 3692 Fax +91 79 2662 1167 www.nid.edu ids@nid.edu

design team project head

Tarun Deep Girdher, Associate Sr. Faculty, Graphic Design tarundg@nid.edu

symbol design

Tarun Deep Girdher

client servicing

70

ADB DELHI MEET 2013

guidelines

T G Shaikh & Naresh Nagar

Tarun Deep Girdher & Nandini Krishnamurthy ids@nid.edu


ADB meet 2013 logo