Training Report Cerebrum design Merit Creative Factory
Kanin Chuenmeechow Industrial design program ID number 4 7 2 0 0 6 0 1 School of Architecture and Design King Mongkutâ€™s University of Technology Thonburi
Name: CEREBRUM DESIGN Co.,Ltd Location: 1-7 Zuellig house, unit2 3rd floor Silom Rd. Bangrak Bangkok 10500 Thailand Brief : the company is international design consultancy; operate in Thailand, Singapore, Taiwan and France. Design firm business both product and service which more logical in term or market opportunity and production. Company â€˜s mission: - Creating business success by design - Total design solution - Experience creator For development strategies term, they offer a new concept of combining strategic marketing which design innovation to balance both creativity and logic. This includes creative marketing, innovative strategy, new products and services development, media design, space design, engineering and production planning. Organization chart: Cerebrum Chairman
Managing Director Design Director
The company work flow and direction have been set up through the chairman; Mr. Makorn Chaovanich which conduct both managing director and most of product design director segment, especially the connection and business network from international client. So there are more flexible in each project priority because its was depend on projectâ€™s scale, value and perception for design solution. Then define process into each department.
Product design department From my summarized the product design process line, there are two main different process; Design development and Project direction or concept design. Design development is generally expand the product variety which focus on engineering and production. For example i-mobile phone assigned the company to do appearance of their series which we have to concern about the dimensional proportion of electronic parts, circuit board, key pad proportion- those are the factors for designer to follow without compromise.
Project direction or concept design Sometimes project material is not only marketing theory, conceptual design and early sketch includes sample of final product approach is become a must have element for the company because the strongest position of CEREBRUM is the high quality tangible business value. So the company need the realization support the project proposal
Internship section -Training course project -Exercise project -Product design department -Presentation material -Concept design -Real project
Product Design Department Policy
Highest quality as international service start from explore creativity opportunities, to define product design solutions and design proposal.
-New product design development -Consumer Electronics -Consumer Products -Industrial Products -3D vitralization
Assigned Work: Training course project All trainee in the company have to pass this assignment before get an internship. The project is a mini mobile phone project which contained ; Research Target group USP Sketch Final design Usage Details Color variety
mobile phone technology, technical support lifestyle, mobile phone user aspect Unique selling point hand skill and rendering Rendering 3D skill Rhino Ceros program Rendering Features and multi-view Material and color finish options
Assigned Work: Training course project(2)
Assigned Work: Training course project(3)
Assigned Work: Exercise project Early of my training period, every trainee need to do exercise project to learn and study more about design skill starting from sketch idea, 3dmaking and finishing. During the process we learn some technique and improve skill with senior designer. Exercise project: mouse
Assigned Work: Exercise project(2) Mouse Project
Assigned Work: Exercise project(3) Mouse Project
Assigned Work: Exercise project In Industrialize world especially in production is not just only form but the material finishing is also have to precise with high quality rendering . This project is re-making an existing mobile phone with every details, 3D rendering, material finishing.
Sony Ericsson W710i 710i
Assigned Work: Bluetooth conceptual This project was assigned from generated as many as design about how to attach Bluetooth headset with mobile phone.
Assigned Work: Presentation material The company want to show and present the potential of ecological material called â€œE3â€? which able to apply into plastic injection industry.
E3 i-mobile M M200 200
E3 Cloth hanger
Assigned Work: Concept Sofa Concept Sofa set but starting from concept of cozy and small family. Used for presentation material for Japanese client . The sofaâ€™s function is organize space to be a big sofa-bed by horizontal stack. The set is included shelf, cupboard
Assigned Work: Real work project, Alternative TV mobile for i-mobile This is real project which the company have to develop TV mobile phone for i-mobile that the company provide 3 different design and mine is one of that.
Assigned Work: Real work project, Alternative TV mobile for i-mobile(2)
Work experience Industrial design project in actual life is under many limitation factor, totally different with the class project. The most influenced factor here is the sense of design, we do not have time to explore or research that much as we done in studio , what we have to do is begin sketching finding reference, matching with the appropriate solution everything in single day is an average. So design experience is much more important here, senior designer can lead and focus into the specific direction which good for the work flow process and marketing and client love that. In my opinion, the quality of all the work was depended on MR. Makorn who has more than 10 years design experience in Asia as well as in Europe .This is good in term of quality control and bring business with design solution to gain the most benefit. But in fact, not every time MR. Makorn cannot conduce every process, sometimes we done project overtime or miss direction.
Name: CEREBRUM DESIGN Co.,Ltd Location: 1-7 Zuellig house, unit2 3rd floor Silom Rd. Bangrak Bangkok 10500 Thailand Brief : the company is international design consultancy; operate in Thailand, Singapore, Taiwan and France. Design firm business both product and service which more logical in term or market opportunity and production. Company â€˜s mission: - Creating business success by design - Total design solution - Experience creator For development strategies term, they offer a new concept of combining strategic marketing which design innovation to balance both creativity and logic. This includes creative marketing, innovative strategy, new products and services development, media design, space design, engineering and production planning. Organization chart: Chief Exclusive Manager Managing Director Marketing
Customer relation Manager
Customer relation Management
Creative designer department I applied to creative department, because this company is a small-sized company- I have many participation and more conductive in project direction. Creative section Creative have to generate everything especially in the meeting of starting the project proposal such as gimmick or selling point, Campaign, theme of concept and more. Presentation This is similar with a story teller within the professional and look trustfully material. Marketing needed Marketing and business strategy is the most important as a designer we have to considering about production and supplier requirement , working under the limited condition too.
Internship consist of -Booth and exhibition design - Organizing data - Graphic design and element (included company materials) - Event staff
Assigned Work: Booth design Envelop brand
Assigned Work: Booth design Grafine line
Assigned Work: Booth design Grafine line
Assigned Work: Booth design Grafine line â€“ Graphic elements
Assigned Work: Booth design Grafine line publish on Siam Paragon
Assigned Work: Lexus Presentation Christmas party Workshop Activity
Assigned Work: Lexus Presentation Zoning and organization
Workshop Catering (set up after workshop) Luck draw and back drop Register
Sample greeting card
Work experience At this company, every project suppose to be concentrated on client impression. After the project have been due or sold everything is approach easier. I would say that early of the project is creativity presenting and professional firm, then those element is become a problem solving project which we have to due with cost, production, and possibility to bring most profit to the company. Time management is the first priority, if we cannot submit work in time it will effect to the next state as a chain. It would say that poor design is better unfinished design. Environment in the company is quite different with the previous company I trained. There need all- round skill which included problem solving, managing, discussion not deeply specific skill like product design department in CEREBRUM company. I learned many communication skill here, how to contact, welcome and introduce to client which is hard to do because of the fact that most of technical word we used in class is English term. So there have different to convert into Thai sometimes.