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MARKETING MANUAL 2013-2014


WELCOME The Daily Targum has served the Rutgers community since 1869 and is the second oldest college newspaper in the county. The Targum is a respected on-campus source for local, national, sports, and entertainment news. With over 40,000 undergraduate and graduate students along with faculty, staff, community members, parents, and alumni, advertisers are granted an unparalleled access to this unique college market. Not only do we serve the Rutgers community but we are a part of it. Our wide variety of special issues and popular website ensures your company the ability to have access to the most effective medium to establish itself as a favorite destination on a campus of well-educated, diverse consumers. Located in the commercially lucrative New York metropolitan area, The Daily Targum is distributed on all of the Rutgers University-New Brunswick campuses, at off-campus New Brunswick drop-off points, as well as in Piscataway and Highland Park. We are also pleased to announce our newest drop off location and addition to the Rutgers Community, UMDNJ. This has allowed us to expand our readership and reach a new market of medical professionals. On behalf of Targum Publishing Company, welcome to the 2013-2014 school year. We look forward to working with you,

Amanda Zanghi Marketing Director

FOUNDED 1869/INCORPORATED 1980

SERVING THE RUTGERS COMMUNITY SINCE 1869

PERSONNEL Business Manager Michelle Steranelli Marketing Director Amanda Zanghi Classifieds Manager Brittany Capalbo Production Director Michael Polnasek Creative Services Manager Ed Hanks

CONTACT US Targum Publishing Company 126 College Avenue, Suite 431 New Brunswick, NJ 08901 Phone 732-932-7051 Fax 732-932-0079 Display Advertising Ext. 604 marketing@dailytargum.com Classifieds Ext. 603 classifieds@dailytargum.com Editor-in-Chief 732-932-2012 Ext. 110 eic1@dailytargum.com


QUARTER PAGE: 3 Columns x 7 Inches: 21 Column Inches

HALF PAGE: 5 Columns x 8 Inches: 40 Column Inches

FULL PAGE: 5 Columns x 16 Inches: 80 Column Inches

EIGHTH PAGE: 2 Columns x 5 Inches: 10 Column Inches

QUARTER PAGE: 5 Columns x 4 Inches: 20 Column Inches

AD SIZES The Daily Targum’s pages measure 5 columns wide by 16 inches high; or 80 column inches. A column inch measures approximately 1.833� wide by approximately one inch high. These dimensions do not correspond to standard advertising units. Display ads must measure at least 2 column inches. The gutters (spaces) between columns are measured along with the columns and included in our pricing. Ad depths, or heights, are available in half-inch increments. All ads 14 inches and higher will be charged for the full 16 inches. STANDARD RATES PER COLUMN INCH Retail Rate $10.50 Agency Rate (Net) $13.80 University Rate $8.25 FREQUENCY DISCOUNTS Advertiser agrees to place a predetermined number of column inches within the indicated time period. The weekly retail discount requires the advertiser to place a specified number of column inches per week the paper is printed. Weekly (Retail) Yearly (Retail) Yearly (University) 15 or more: $7.50 100 or more: $8.95 250 or more: $7.95 20 or more: $7.00 200 or more: $8.45 500 or more: $7.70 30 or more: $6.60 300 or more: $7.85 750 or more: $7.40 500 or more: $7.30 1200 or more: $7.10 700 or more: $6.80 1500 or more: $6.90 1000 or more: $6.55 2500 or more: $6.40 3500 or more: $6.25


ONE COLUMN INCH (ACTUAL SIZE) 1.805 Inches x 1 Inch

DOUBLE TRUCK: Full Center Spread

COLOR Color can be added to any ad for an additional fee. Full Color $198 INSERT RATE Inserts are available at the rate of $105.00 per thousand, with a minimum run of 5,000 and a maximum run of 17,000. Advertisers are responsible for printing and shipping inserts. Call for more information. SPECIAL PLACEMENT Special placement is available for most advertisements, but cannot be guaranteed. Advertisers who pay for Special placement but do not receive it are entitled to a full refund. Ask your Account Executive about special sections. DOUBLE TRUCK Center Spread, includes free color; 176 Column Inches x Rate CROSSWORD PAGE There are two options for ad sizes on the Crossword Page 4 Column Inches (2x2) $60.00 Per Day. 10 Column Inches (2x5) $150.00 Per Day. PAGE THREE Page three is the first page readers see when they open the paper, and is traditionally one of our most desirable placements. Advertisers may request Page Three placement at a rate of 20% above the standard rate.


SPECIAL ISSUES 7/24/2013 9/6/2013 9/13/2013 9/20/2013 10/7/2013 10/25/2013 10/31/2013 11/1/2013 11/15/2013 12/6/2013 1/21/2014 2/14/2013 4/21/2014 5/5/2014 5/18/2014

RU Connection Game Day Norfolk State Game Day East Michigan Game Day Arkansas BLACK OUT GAME RU Getting Involved? Game Day Houston HOMECOMING Halloween Issue Game Day Temple PARENT/FAMILY DAY Game Day Cincinnati Game Day USF Last game Welcome Back Valentine’s Day Issue Battle of the Bands Special Issue Perspectives HIGHLIGHTS OF 2014 Cap and Gown

Dates marked in white are publication days. Dates marked in green are non-publication days. Dates marked in black denote special issues. Talk to your Advertising Executive for more information on special issues.

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CLASSIFIED ADS, ACTUAL SIZE: Large Join the RU Telefund Team! Just across from Rockoff Hall Earn $10.00/hr to start

Small Hiring Referendum Poll workers and Promoters. Flexible work schedule. Employment dates: 4/8-4/19. Applications available at Targum ofďŹ ce RSC 431. Contact dtrefcoordinator@gmail.com if you have questions.

Flexible Hours Fun Atmosphere Build Your Resume APPLY NOW! 732-839-1449 rutelefund.org

CLASSIFIED RATES Small Classifieds Paragraph Form, 20 words or less. 1 Day $8.00 Pre-paid/$9.00 Billed 3 Days $7.50 Pre-paid/$8.50 Billed 5 Days $7.00 Pre-paid/$8.00 Billed 10 Days $6.00 Pre-paid/$7.00 Billed Semester Rate (30+ Days) $5.00 Student Rate $4.00 per day

Large Classifieds Bold & Centered, 25 words or less. 1 Day $21.00 Pre-paid/$22.00 Billed 3 Days $19.00 Pre-paid/$20.00 Billed 5 Days $16.00 Pre-paid/$17.00 Billed 10 Days $14.00 Pre-paid/$15.00 Billed Semester Rate $13.00 Student Rate $10.00 per day

DISPLAY CLASSIFIEDS Professionally typeset ad with border and graphics. All rates are per Column Inch. Pre-Paid $8.50 Pre-Paid Frequency $8.00 Billed $9.25


BANNER AD SKYSCRAPER AD

BUTTON AD

ONLINE ADVERTISING With more than 5,000 daily page views, The Daily Targum website is an affordable way to compliment your print advertising. Our exclusive multimedia features guarantee constant and direct exposure to the entire Rutgers community. Online advertising is available in three sizes: Banner, Skyscraper, and Button. Banner Ads run the width of the page. They can be purchased according to placement; either at the bottom, the middle, or the top of the page. Skyscraper Ads run vertically along the sides of a page. Their tall shape means that they are continuously viewed as the viewer scrolls down the page. Button Ads are smaller, and placed strategically on the page. ONLINE RATES Banner $7.20/CPM Skyscaper $6.20/CPM Button $5.20/CPM


PRODUCTION GUIDELINES File Formats PDF is the preferred file format, as images and fonts can be automatically embedded. Other acceptable files include EPS, TIFF, DOC, AI, PSD, QXD, JPEG, XCEL, and most graphic formats. We are unable to accept Microsoft Publisher files at this time. Your Advertising Executive can answer any questions regarding additional file types. Fonts Fonts are not necessarily universal. When they are not included or saved properly, they can “drop out”. When saving as a PDF, it is important to make sure that all fonts are embedded. For images made in Illustrator, it is preferable that outlines are created on all fonts. For Photoshop files, we prefer a flattened image. If these rules are not or cannot be adhered to, it may be necessary for our Productions Department to substitute fonts without notification. Image Resolution The resolution of all images, placed or otherwise, needs to be at least 200 DPI. Web images as a general rule are 72 DPI and should not be submitted because they will print pixelated or “fuzzy”. Proofs & Deadlines If our Creative Department is creating an ad for you, we will need all the information 5 business days in advance. While this may seem like a long time, please consider that we are working with many clients simultaneously. It is in the best interest of everyone involved that each ad is crafted carefully and proofread for errors. This will also give you, the advertiser, ample time to carefully look over your ad and give us adequate time to make corrections. It takes extensive planning to to yield great execution. We cannot guarantee proofs to advertisers who fail to meet submission guidelines. Please make sure all text is finalized and proofread before submitting. We cannot guarantee text revisions submitted after deadline. The Daily Targum is not responsible for typos. Deadlines for Artwork Submission All ads must be submitted no less than 4 business days prior to publication. If a proof is desired, artwork must be submitted no less than 5 business days prior to publication. The Daily Targum cannot guarantee proofs to advertisers who do not meet this deadline. The Daily Targum prefers digital files, which ensure the smoothest transition to the printed page. We can accept digital files on disc or by email. We can also accept camera-ready hard copies of ads. By adhering to the following guidelines, we can ensure you the highest quality printed advertisement possible. Publication Date Monday Tuesday Wednesday Thursaday Friday

Deadline Without Proof Previous Wed, 3 pm Previous Thurs, pm Previous Fri, 3 pm Previous Mon, 3pm Previous Tues, 3 pm

Deadline With Proof Previous Mon, 3pm Previous Tues, 3 pm Previous Weds, 3 pm Previous Thurs, 3pm Previous Fri, 3 pm

Creative Services We know that advertising is expensive. If you want to get the biggest bang for your buck, consider the Targum productions as a creative outlet for your advertising needs. We are more than pleased to offer free design services for clients who have pre-paid for an ad or have an on-going contract with the Targum Publishing. Our productions department can create an ad for you or streamline the one you have to ensure what’s best for both your company and the aesthetic of the paper. Any revisions or adjustments to the created ad requested by the advertiser will be an additional fee. Ask your Account Executive for further details.


Targum Marketing Guide 2013-2014  

The Daily Targum Marketing Guide

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