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PARENT COMMUNICATIONS Presented By: Student Affairs Special Events


WHAT WE COMMUNICATE Our goal is to create visually interesting pages and applications incorporating new media and streamlined content to provide parents with information that can allow them to continually support their student. We reinforce student communications and college communications by providing parents with necessary information they need to partner with us to support their student.


HOW WE COMMUNICATE Online Community

Monthly E-newsletter

Monthly Podcasts

source: toothpastefordinner.com


COLUM.EDU/PARENTS Curated news and event listings

Connection to college information and services

Parenthetical and podcasts


WHAT WE KNOW ABOUT OUR READERS

Visitors from 5 continents 66% of visitors are returning visitors 16.25% visitors come directly to our home page Visitors have viewed over 130,00 pages Almost 19,000 visitors


WHAT’S POPULAR? Homepage Parent Weekend

Financial Information Parents of New Students

15,000 11,250 7,500 3,750 0 2008

2009

2010


SITE USAGE STATISTICS Fall 2009

Fall 2010

% changed

Site Visits

15,269

21,301

39.50%

Page Views

39,182

52,518

34.04%

Pages/Visit

2.57

2.47

-3.89%

% of New Visits

32%

33%

2.32%

Avg. time on site

2:23 min

2:07 min

-11.19%


PARENTHETICAL Monthly e-news and events Faculty and student spotlights Supports online community Introduces the Podcast Theme / topic based


SUBSCRIPTIONS 08/09 10/11

09/10 Summer (09 & 10)

28% 38%

19% 14%

Started in Fall of 2008 with 0 subscribers Closed Fall of 2010 with over 2,000 subscribers Averaging 400 subscribers over summer (presence at New Student Orientation)


FALL 2010 OPEN RATE AVERAGES Industry Average (16.64%)

Monthly Averages (51%)

60% 45% 30% 15%

SEPT

OCT

NOV

DEC


OPEN RATES OVER THE YEARS 0% FALL 2008 SPRING 2009 FALL 2009 SPRING 2010 FALL 2010

Average Semester Open Rate

15%

30%

45%

60%


INTERACTING WITH THE NEWSLETTER Messages Opened

Clicks

1,500

2009 Avg. 16%

1,125

2010 Avg. 19%

750 375 0 Feb 09 May 09 Nov 09 Mar 10

Unique Click Rates

Industry Avg. 3.41% Sep 10

Dec 10


THE PARENT PODCAST Alternative platform Supports Parenthetical Highlights topic / theme Sta and student guests Produced monthly


PLANS FOR 2011 / 2012 Continue partnership with New Student Programs and New Student Orientation Partner with Student Communications and Student Financial Services Incorporate website and email into all parent communications across the college Website redesign - Version 3.0 coming in Spring 2012! Integrate new media players for podcasts Parent Community to interact more with Parent Weekend


GOALS FOR 2011 / 2012 3,000 subscribers by the end of Fall 2011 500 subscribers over the Summer of 2011 Maintain average open rate of 50% Increase site visits by 20% by the end of 2012


SUBMISSIONS News listings Event listings Homepage content Important notifications

PARENTS@COLUM.EDU www.colum.edu/parents Photo by: J. Mathais


CONTACT INFORMATION Office of Student Affairs Special Events Tara Vock Phone: 312.369.8596 Fax: 312.369.8492 tvock@colum.edu


SAVE THE DATE parent weekend: October 14-16, 2011

Photo by: J. Mathais

Parent Communication Reporting  

Inclusive report on Parent Communications Analutics and e-mail marketing statistics

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