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: The Secret to


nless you’ve been living under a rock, you’ve probably been inundated with news about Facebook’s recent 5 billion dollar IPO.

that reward out-of office habits (think wellness initiatives), are a perfect fit -- as users can participate while jogging on the treadmill or eating a healthy meal.

But if you’re like a lot of employers, you’ve had Facebook fatigue for a while. The fact that your millennial employees are logged on to the site during work hours drives you crazy–so crazy that you’ve considered blocking it.

2. Praises them Publicly Millennials crave compliments and need reassurance that they are performing well, according to Barbara Keats, a management professor at the W.P. Carey School of Business. Remember, as kids, they earned trophy after trophy for “participation,” according to Knowledge Wharton High School. So it’s no surprise to learn that they are hungry for positive feedback. But like anything else in their lives, if it isn’t posted on their wall, it’s almost like it didn’t happen at all. In other words, accolades that can be viewed by their colleagues will pack twice the punch. Facebook makes it painless to commend and reward your employees publicly.

No Facebook! No Deal! According to Cisco’s second annual Connected World Technology Report, which surveyed 1,400 college students age 18 to 23 and 1,400 young professionals under 30 across 14 countries, the ability to use social media, mobile devices, and the Internet more freely in the workplace can influence job choice—sometimes even more than salary. Here’s the bottom line: Millennials long to work for cool companies, and blocking Facebook is the fastest way to make your company look like a dinosaur. In fact, 40 percent of college students and 45 percent of young professionals said they would accept lower-paying jobs in exchange for those freedoms. You read that right. Less money! It’s clear that it is time to stop thinking of Facebook as productivity’s number one enemy, and start thinking of it as the answer to engaging Generation Y.   Here are four reasons why Facebook is the secret to motivating Millennials:

Millennial fish, as we know, are swimming on Facebook. In fact, Price Waterhouse Cooper reports that 92 percent of United States’ Millennials belong to an online social network. The data is so overwhelming that it’s critical to view the Facebook/millenial connection as a no-brainer. That’s why facebook is the perfect home for your next program.

4. Increases Value of Rewards Exponentially By seeing what their peers have earned and enjoyed, the rewards that you offer will grow in perceived value – and Millennial staffers will be more motivated than ever to rack them up. A recent study by Bazaarvoice reported that eight out of 10 Millennials value user-generated content above all other marketing materials. In fact, user feedback and reviews influence them so much that they simply will not purchase big-ticket items without consulting those resources first. With a Facebook-based incentive program, employees won’t just read about the volunteer trip to Cambodia that they can earn; they’ll also be able to browse testimonials from people who’ve experienced the trip first hand and loved it.

Facebook has a big advantage over external Web sites with log-ins that may be forgotten, or old-fashioned rewards catalogs that may never get paged through. On Facebook, it’s all right there, easily accessed and updated in real time. Plus, since Gen Y tends to surf via smart phone, programs

In short, you know for a fact that your Millennial workforce loves Facebook. So why waste another minute bemoaning it? Instead, treat Facebook like the opportunity that it is: use it to boost productivity, foster loyalty and incentivize your employees.

1. Reaches Millennials Where They Are If you’ve tried traditional corporate incentive programs, you know that getting employees to use them (beyond the initial sign up) is half the battle. The answer, according to Jim Nichols of, is to “fish where the fish are.”

Tom Taraci is the CEO of Taraci Motivation, a leader in incentive marketing since 1982. Tom is best known for his breakthrough innovations in the incentive marketing industry, which includes launching the first online incentive program for Merrill Lynch, creating the first global incentive program, and developing the first incentive marketing app for Facebook. In addition, Tom publishes the Taraci Collection, a compendium of the best-of-the-best incentive gifts, which is available online and in print. Previously, Tom was hired by Ross Johnson, Chairman of Nabisco Brands as Director of Corporate Promotion, where his duties included management of special events. 10

3. Provides a Group Infrastructure Millennials love a collaborative atmosphere and thrive when allowed to work in groups. They don’t mind sharing the glory of achieving things via team effort. With a Facebookbased incentive program, you can easily gather employees into teams, and allow them the option of working toward group rewards. Doing so will strengthen existing group ties, build new ones, and reinforce the work environment that Millennials consistently say they want.

This included the Dinah Shore Golf Tournament, and Team Nabisco, a celebrity athlete department that was used to promote and support the brands. Tom also worked in sales for National Presto Industries and Dow Chemical, as well as in marketing and promotions at National Distillers. Tom received his B.B.A. from C.C.N.Y. (at the time known as the Harvard of the Proletariat), and he attended the graduate school for marketing at St. John’s University.

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Profile for Tom Taraci

The Taraci Collection 2012  

I am proud to introduce you to the tenth edition of the Taraci Collection, our annual compendium of the best products available for incentiv...

The Taraci Collection 2012  

I am proud to introduce you to the tenth edition of the Taraci Collection, our annual compendium of the best products available for incentiv...

Profile for taraci