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About the publisher

Online since 2010

Connecting people to news & information on Asian healthcare

2017 Media Kit Asia’s leading healthcare e-magazine

Our Story nline since 2010, HealthCare Asia (HCA),


has been delivering daily e-news on Asian healthcare; and serving as a niche new media platform for healthcare & medical industry players and service providers to reach their target audience. As the region’s premier e-magazine, it features the latest information and breaking news on healthcare, medical and nursing technology, industry & products. HCA e-magazine covers a wide range of topics: •healthcare education •government initiatives •industry challenges •clinical studies •healthcare breakthroughs •and more

Incorporated in 2001, Tara Media & Communications is a privately-owned online publications producer and media representative based in Kuala Lumpur, Malaysia. Publishing We operate as a one-stop shop for print and online magazines. We collate, write, and edit contents; produce, manage and market the following print, digital, and online domestic and nternational publications: → Plastics and Rubber Asia (print) → Plastics and Rubber Asia (digital) → Plastics and Rubber Asia (e-News) → Rubber Journal Asia (e-Magazine) → Injection Moulding Asia (e-Magazine) → Energy, Oil & Gas (e-Magazine) → MJN e-News (e-Magazine) → HealthCare Asia (e-Magazine) Conferences Working in smart partnership with exhibition and seminar organisers, and audit firms, we also organise conferences. Backed by industry expertise; and supported by its team of dedicated staff, Tara Media & Communications has solid leverage to serve the needs of its clients, while not forgetting that simplicity is the best policy. Get in touch! Tara Media & Communications SQ9, Block A, Menara Indah, Jalan 9, Taman TAR, 68000, Ampang, Selangor, Malaysia Tel: +603 4260 4575 Fax: +603 4260 4576

Special advertising rates { Discounts applicable if more than one banner ad is taken up } Ad type

Size (px)

Ad zones*

Rate (US$)

Leaderboard 728 x 90 header $500/mth Ticker 468 x 60 header $400/mth Half-ticker 220 x 90 header $350/mth Banner 300 x 90 sidebar $400/mth Button 125 x 125 sidebar $250/mth Box 250 x 250 sidebar $400/mth Block 200 x 200 sidebar (2nd fold) $250/mth E-broadcast US$1,000 per e-broadcast (an HTML is required) Advertorials are also available. Kindly contact our advertising representative for further information. *All ad zones are visible on all pages

Creative Specifications:

File type: JPG or GIF (transparent not recommended) File size: Not more than 200kb Colour mode: RGB GIF animation: supported

HealthCare Asia

Brand Audience Data Monthly views of 42,943 (Q1-Q4 2016)

*Overall viewership increase of 65.9% from Q4 2015 Visitors by Location US | Canada South Asia (India, Pakistan, Bangladesh, Sri Lanka) Malaysia Singapore China | Hong Kong Indochina (Vietnam,Laos,Cambodia) Indonesia Thailand Europe UK


Australia | New Zealand


Philippines Middle East | UAE South Korea Japan Taiwan ROW

2.8% 2.2% 0.8% 0.8% 0.5% 1.4%

15.4% 12.1% 10.2% 8%

Visitors by Professions Health & Safety professionals Medical Assistants & Nurses Hospital Administrators Medical Practitioners Government Health Officials Suppliers of Medical Equipment Academics Practitioners of Complimentary & Alternative Medicine Others

33% 20% 18% 9% 6% 6% 3% 3% 2%

5% 5% 5% 4.4% 4.2%

Email distribution by Destination Malaysia US | Canada China | Hong Kong

20% 12% 10%



Singapore 10% South Asia (India, Pakistan, 10% Bangladesh, Sri Lanka) Thailand 7% Indochina 5% (Vietnam, Laos,Cambodia) Indonesia 5% Taiwan 3% Philippines 2% Australia | New Zealand 1% South Korea 1% Japan 0.5% Middle East | UAE 0.5% ROW 3%

Visitors by Sectors Hospitals (Private & Gov’t) Drug manufacturers Medical laboratories & Research organizations Medical appliance & Equipment suppliers Educational Institutions & Universities Home healthcare organizations Alternative medicine & Health organizations Government organizations Others

Distribution based on email database of 25,000 *An increase of 24.4% from previous year data

For advertising inquiries, contact Winston Fernandez

Office Address

SQ9, Block A, Menara Indah, Jalan 9, Taman TAR, 68000, Ampang, Selangor, Malaysia

Tel: +603 4260 4575 Fax: +603 4260 4576

43% 16% 15% 9% 5% 4% 4% 2% 2%

HCA Media Kit 2017