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Takuya Furukawa Portfolio

Design Production  +  Research Project http://tfurukawa.com taqyafurukawa@gmail.com


Takuya Furukawa Born in Hokkaido, Japan on 25 October 1985 I am a graphic designer mainly working as a freelancer with broad experience in communication and information design. Specialising in both academic and commercial projects dealing with complex data visualisation and categorisation. So far, I worked for medical, tourism and environmental projects both in digital and print media.

Tel: +44 (0) 7747182558 (UK) Email: taqyafurukawa@gmail.com http://tfurukawa.com

Experience

Exhibition

Education

Communication Designer Kampo Medicine Association, UK April 2012 – present

Visible Particles, Solo Exhibition at BSix Gallery, UK September 2012

Digital Designer London Research International, UK October 2012 – March 2013

Design with a View at Pensione Bencistà, Italy July 2012

MA Communication Design, Central Saint Martins College of Art and Design, UK (Pass with Distinction) September 2010 – June 2012

Digital Deisgner Sogo Printing Inc., Japan November 2012 – March 2013

MA Communication Design Final Show at Central Saint Martins College of Art and Design, UK June 2012

Visiting Lecturer Information Design and Mapping Workshop at BSix College, UK September, 2012 Web Designer Design with a View exhibition at Pensione Bencistà, Italy January – July 2012 Member of the Design Team TEDxCentralSaintMartins, UK March 20111 – March 2012 Assistant Designer collect.apply design company, Japan September – December 2008 Graphic Designer Artzone Graphics at Kyoto University of Art and Design, Japan April 2005 – March 2008

MA Communication Design Work in Progress Show at Central Saint Martins College of Art and Design, UK February 2012 Walk Ride Camden at St. Pancras International Station, UK March 2011 Related/Unrelated at Central Saint Martins College of Art and Design, UK March 2011 125 Exhibition at London College of Communication, UK December 2010

Graduate Diploma in Design for Visual Communication, London College of Communication, UK January – December 2009 BA Art Studies and Cultural Production, Kyoto University of Art and Design, Japan April 2004 – March 2008

Technical Skill Adobe Creative Suite Interactive (html, css, cms, java script) Printings (offset, screen-printing, letterpress) Microsoft Office

Language English (fluent) Japanese (fluent, native)


Design Research Production Project


A Future without Nuclear Power

June – September 2011 Information Design, Raising Awareness/Charity Campaign, Research


Installation view

Tote bags were sold in the UK and Japan. JPY 68,250 was donated to Fukushima.


Icons


Designing  Medical Diversity – Introducing Japanese Herbal Medicine ‘Kampo’ in the UK

September 2010 – June 2012 Communication Design, Research, Interaction http://www.kampouk.org

How can Japanese herbal medicine ‘Kampo’ be introduced to young adults in London ?  @ MA Communication Design, Central Saint Martins College of Art and Design


Project rationale

Raise Awareness of CAM in the UK

UK has experienced an increase of Complementary and Alternative Medicine since the late ’90s.

Kampo Medicine

A possible outcome of these activities could be altering the current status and usage of Kampo in the UK, and Complementary and Alternative Medicine more generally.

80%

Over 80% of doctors presecribe Kampo medicine in Japan.

20

More than 20 practitioners prescribe Kampo in the UK.

ISJKM

International Society for Japanese Kampo Medicine was founded in 2009.

But‌ Almost No Info

Although, there is an increasing number of people interested in Kampo medicine, there was almost no information portal provided in English in the UK.


Through Communication Design:

Inform Kampo:

Making an installation at the exhibition

• What it is • How it works • Where to get

Building a website

Giving presentations at conferences and symposiums


Exhibition installation view


Installation design sketch


Kampo app & website App delivers Kampo medicine’s professional knowledge for reseachers and academics. It interactively links information of medical formulas and herbs with simple but intuitive visual interfaces. The website kampouk.org introduces basic knowledge of Kampo to the audience in the UK. It also works as a publication hub of the UK Kampo Association.


Presentations at symposiums & conferences


Free Bike Sharing, Walk Ride Camden

October 2010 – January 2011 Raising Awareness, Research, Service Design

– Service Design Project for London Camden Council

How can design encourage people in Camden area to ride a bicycle more?  

@ MA Communication Design, Central Saint Martins College of Art and Design Team: Paka-Anong Charukitphiphat, Arianna De Luca, Hiu Yin Lin, Yanjun Liu, Sarah Peth and Takuya Furukawa


Final outcome & a presentation poster at London St. Pancras International Station


Research

4

Some  provide  bicycles as free  for children  training purposes

Catalytic Campaigns

Easy to get  involved, well  advertised

Only either exercise  or training purposes Not well  designed /  Less interactive  systems

2

Lists of Recommended  Places Information is  not for cyclists

Some only  suggest the  fastest route

Some only  suggest the  easiest route

The precondition that  people already  have a bicycle

Some  services can  be connected  to Route Finder  systems

5

3

Every service  provides clear  maps

Route Finders Some  mapping  systems make  confusion for  mature cyclists

Networkings, Communities

Wide ranging  programmes

Online  route sharing  systems are  provided

4 Cycle Trainings

Short term  programmes  only 

Point  to point  system, we  cannot own a  bicycle longer

1

Only  Bicycle for Transport purposes,  Hires no chance of  site seeing

The  beginner  can borrow a  bicycle for the  training

Covering more  personal  routes than  Tube or buses

1

  Categories

Number of web sites we  found Categories

Costs matter

Positive Aspects Negative Aspects

Throughout the research, we found there was already good infrastructures and services for cyclists in London. However, no service was available to encourage people not having a bike to actually start cycling.


Concept development

Using the Free Bike Sharing Package, you can share bikes in your local community, office and college. The system visualises available lender’s details and borrowers with their rewards what s/he can offer after using a bike.


The Relationship between Fast Food Outlets and London’s Ethnic Groups

July – December 2009 Information Design, Research

How can information design visualise the relations of fast food outlets and ethnic groups in different areas of London? @ Graduate Diploma in Design for Visual Communication, London College of Communication


4

The final outcome

Lambeth

1 2 3 4

The poster shows a clear correlations that areas having more ethnic minorities also have more independent fast food outlets. Also, global food franchises are more common where tourist numbers are greater.

Lewisham

1 2 3 4

Newham

1 2 3 4

Southwark

ates a total of 5 outlets, 10,000 people and £ 500 million.

1 2 3 4

ship between Fast Food Outlets and London’s Ethnic Groups Tower Hamlets

1

2

3 4

Wandsworth

1 2 3

1 Independent fast food outlets Burger Caribbean

2 Ethnic minorities

Black Carribean Black African

3 Global fast food franchises

4 Received tourism expenditure (estimate)

McDonald’s

Tourism

KFC

1 ( shops )

4 2 ( people )

Camden

4

2

8

8

10

7

Hackney

0

2

20

7

8

7

Hammersmith*

1

2

5

2

9

4

Haringey

1

0

21

1

6

6

1

3

7

17 1 2 Westminster 4 11

0 3

0 1

3,635

11,795

3 ( shops ) 20,933 4,5 74

4 ( £ millio

1,250

12,569 3,470

12,009 6

5

1

11

1,083

20,879 1 24,290 7,93 1

7,624

2,165

5,970

2,37 7

9,537

3

4

2

2

118

8 ,5 3 4

5,398

2,7 33

1,7 11

1,0 11

1,303

8,4 4 4

3

3

1

1

494

20,5 70 19,879 7,166

6,17 1

2,046

2,961

2,4 4 4

12,670 1

5

1

2

159

10,500 5,686

2,851

9 12

4,229

3,074

7,8 41

5

2

2

3

323

6,0 13

3,226

1,203

1,14 8

2,592

12,398 5

3

1

4

1,461

2

8,072

3

Chicken

Other Black

Burger King

Islington

0

1

13

9

12

3

13

1

2

8,550

Chinese

Indian

Subway

Kensington*

0

0

2

0

6

1

2

0

2

4,10 1

4

3,498

Each vertical line indicates a total of 5 outlets, 10,000 people and £ 500 million.

Fish & Chips

Pakistani

Lambeth

0

0

22

7

16

10

11

0

2

32,139 30,836 11,958

5,316

2,63 4

2,169

3,362

10,595 4

5

2

2

4 29

Indian

Bangladeshi

Lewisham

0

2

13

11

16

10

16

0

0

30,5 4 3 22,57 1 12,065 3,487

1,090

1,229

3,431

10,968 3

3

1

0

120

Kebab

Chinese

Newham

0

0

35

10

21

4

7

2

0

17,93 1

29,597 20,64 4 2 1,458 2,3 49

16,417

6

4

2

0

20 1

Pizza

Other Ethnic Groups

Southwark

3

1

14

13

25

11

10

2

0

19,5 5 5 39,349 9,519

3,655

1,118

3,64 2

4,492

8,923

4

3

2

1

4 33

Tower Hamlets

0

0

31

7

13

9

8

0

0

5,225

6,596

4,4 4 3

3,001

1,486

65,553 3,5 7 3

6,595

6

3

2

1

454

Wandsworth

2

1

12

11

16

5

6

0

0

12,665 10,0 13

6,070

7,412

5,4 49

1,099

2,227

12,004 5

4

1

4

283

Westminster

2

2

7

0

8

0

1

2

7

5,613

3,824

5,665

1,828

5,000

4,07 7

15,934 19

8

9

16

4,7 76

Sandwich / Bakery

3 1,982 7,325

The Relationship between Fas Inner London Boroughs

1 Independent fast food outlets

3 Global fast food franchises

What does this poster represent?

Data drawn from the Yellow Pages 2009 website. Keywords used were: ‘takeaway + fast food + type of outlet e.g. Burger, Caribbean, Chicken’.

Data drawn from the Yellow Pages 2009 website. The keyword used was: ‘the name of the outlet e.g. McDonald’s, KFC, Burger King, Subway’.

2 Ethnic minorities

4 Received tourism expenditure

This poster represents the relationship between fast food outlets Haringey ( independent outlets and global franchises) and two other indices: London’s local ethnic groups and tourism. Hackney

6,678

1 Independent fast food outlets

2 Ethnic minorities

Burger Carribean global fast food franchises (Graph 3) and tourismBlack (Graph 4). These Caribbean Black African franchises are more common where tourist numbers are greater. Chicken Other Black Westminster is clearly the most popular place for tourists to Chinese Indian spend money, there is a dense concentration of franchises such as


Starting point London, as a multicultural city, every area is a home for certain different ethnic groups and social classes. While passing the streets, you notice that more fast food outlets and ethnic minorities are seen in East/South and less outlets, more groval franchises and more well-dressed people in high streets.

King’s Road, Kensington and Chelsea

McDonald’s in Chelsea

Walworth Road, Southwalk

Independent kebab shop in Dalston


Data collection of London’s population & a number of fast food outlets White

Black Carribean

Black African

Other Black

Indian

Pakistani

Bangladeshi

Chinese

Other groups

ENGLAND

44,679,361

561,246

475,938

327,943

1,028,546

706,539

275,394

220,681

787,880

LONDON

5,103,203

343,567

378,933

207,775

436,993

142,749

153,893

80,201

INNER LONDON

1,816,605

189,991

228,691

105,805

85,471

43,559

128,314

Camden

144,896

3,635

11,795

20,933

4,574

1,250

Hackney

120,468

20,879

24,290

7,931

7,624

128,602

8,534

8,072

5,398

Haringey

142,082

20,570

19,879

Islington

132,464

8,550

Kensington and Chelsea

124,924

Lambeth

McDonalds

KFC

Burger King

Subway

Total franchises

Burger

Caribbean

Chicken

Chinese

Fish & Chips

Indian

Kebab

Pizza

Sandwich/ Bakery

Others

Total Total indepen- outlets dents

Camden

6

5

1

11

23

4

2

8

8

10

7

1

3

7

34

84

107

367,093

Hackney

3

4

2

2

11

0

2

20

7

8

7

17

1

2

31

95

106

38,918

144,607

Hammarsmith and Fulham

3

3

1

1

8

1

2

5

2

9

4

4

0

0

15

42

50

12,569

3,470

12,009

Haringey

1

5

1

2

9

1

0

21

1

6

6

11

3

1

27

77

86

2,165

5,970

2,377

9,537

Islington

5

2

2

3

12

0

1

13

9

12

3

13

1

2

19

73

85

2,733

1,711

1,011

1,303

8,444

Kensington and Chelsea

5

3

1

4

13

0

0

2

0

6

1

2

0

2

11

24

37

7,166

6,171

2,046

2,961

2,444

12,670

Lambeth

4

5

2

2

13

0

0

22

7

16

10

11

0

2

43

111

124

10,500

5,686

2,851

912

4,229

3,074

7,841

Lewisham

3

3

1

0

7

0

2

13

11

16

10

16

0

0

61

129

136

4,101

6,013

3,498

3,226

1,203

1,148

2,592

12,398

Newham

6

4

2

0

12

0

0

35

10

21

4

7

2

0

33

112

124

166,058

32,139

30,836

11,958

5,316

2,634

2,169

3,362

10,595

Southwark

4

3

2

1

10

3

1

14

13

25

11

10

2

0

24

103

113

Lewisham

164,098

30,543

22,571

12,065

3,487

1,090

1,229

3,431

10,968

Tower Hamlets

6

3

2

1

12

0

0

31

7

13

9

8

0

0

30

98

110

Newham

96,130

17,931

31,982

7,325

29,597

20,644

21,458

2,349

16,417

Wandsworth

5

4

1

4

14

2

1

12

11

16

5

6

0

0

35

88

102

Southwark

154,316

19,555

39,349

9,519

3,655

1,118

3,642

4,492

8,923

Westminster

19

8

9

16

52

2

2

7

0

8

0

1

2

7

39

68

120

Tower Hamlets

100,799

5,225

6,596

4,443

3,001

1,486

65,553

3,573

6,595

Wandsworth

202,978

12,665

10,013

6,070

7,412

5,449

1,099

2,227

12,004

Westminster

132,715

5,613

6,678

3,824

5,665

1,828

5,000

4,077

15,934

Hammersmith and Fulham


Exhibition installation view


Seeing and Hearing Design Elucidating the design process

May – June 2011 Information Design, Research

How can design improve understanding of the specific research data: the process of creative tasks? @ MA Communication Design, Central Saint Martins College of Art and Design with Professor Janet McDonnell and Dr. Annegrete Mølhave


Visualising Designer’s Struggling Journey

Decision Evaluation Modelling Feasibility Analysis Gathering Information

Finish

Tea Break 0:00

0:30

The above chart visualises how a designer seeks an idea and finalises the layout of a poster design in 2 hours. The process was devided into 6 categories: Gathering Information, Feasibility Analysis, Modeling, Evaluation, Decision and Tea Break. A designer tends to have more tea breaks while gathering and analysing information at the beginning. In contrast, he concentrates mainly on modeling without having breaks at the last stage.

1:00

1:30

2:00

The focus of the brief was designing a poster of the Wim Crowel exhibition at the Design Museum in London. A designer was asked to record and visualise the whole design process.

A workshop was conducted by Professor Janet McDonnell and Dr. Annegrete Mølhave, Central Saint Martins College of Art and Design, University of the Arts London between May and June 2011.


Exploring representations of research data

First Year Students The Center for Engineering Learning & Teaching investigates how education and professional experience affects the individual work processes of (engineering) designers. Engineering first year students and experts from professional practice are asked to complete a design brief – designing a playground – in a lab-setting.

Experts The chart visualise the design process timelines of first year students and experts. The design illustrates patterns in practice how they relate to the quality of the outcome. The data was given by Centre for Engineering Learning and Teaching, University of Washington.


Design Research Production Project


MA Communication Design Final Show Website

June 2012 Interactive, Coding http://www.csmcommdesign.com


h66 Identity & Interactive

June – September 2011 Identity, Interactive, Coding, Print Making http://h66.jp

taste sight

smell

h66 = interior design shop in Japan They sell Japanese products having carefully designed forms and sensitive textures. The store experience excites customors’ five senses.

hear

touch

5 colours version: Every colour indicates human’s sensitivity. The shape refers a traditional Japanese pattern of a plum flower.

1 colour version: Traditional indigo colour is often used for Japanese ceramics and fabrics.


Website


Visit Tokachi Tourism Website Project for Local Government of Hokkaido, Japan

Coloration from the region

Used for below categories

Vegetable Red

Event

Field Green

Garden

Autumn Orange

Eat

Wheat Brown

Shopping

Sky Blue

Nature & Sight

Soil Gray

Experience

Wine Purple

Hot Spring & Hotel

Snow White

Background

November 2012 – March 2013 Identity, Interactive, Print Making, Editing, Translation http://visit-tokachi.jp


Website


Icons & information graphics


Brochure


Sugar Sweet Fact

– Visualising Food Nutrition at Visible Particle Exhibition

How much sugar do we actually need a day? As we cannot really see the physical quantity of nutritions from packages, the installation aimed to visualise the quantity of sugar contained in a bottle of Coca Cola and bars of KitKat, also to visualise a daily intake of sugar for an adult male recommended by National Health Service in the UK.

September 2012 Information Design, Exhibition Installation


Thank you! + Danke schรถn! Takuya Furukawa http://tfurukawa.com taqyafurukawa@gmail.com


Takuya Furukawa Portfolio Service Design 21 may 2013