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HomeComing Alumni Affairs Committee 4th February 2012

The Alumni Affairs Committee (AAC) at TAPMI cordially invites ‗you‘ to ‗your‘ HomeComing this 4th of February. This year we are planning to host a conclave ―Competum‖ which will provide a platform for the alumni to take up various discussions on alumni engagement with the college and industry‘s perception of TAPMI etc.


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Message from the Director... I am pleased to state that the Alumni Affairs Committee of TAPMI has moved forward this year in building up a stronger bridge between the institute and our alumni. TAPMI commenced the PGDM Programme in the year 1984. The programme received AICTE recognition in 1989 with retrospective effect from 1984. Thereafter there are many achievements and milestones witnessed in the management education imparted at TAPMI. Changing over from semester to trimester pattern, selection of students based on initial screening of CAT scores since 1995, launch of PGDEM a Fast Track programme for Engineers of MIT, Manipal, a PGDEM for Family Business candidates, e-Governance Programme, and recently added PGDM – Healthcare are the major milestones. The Institute is known for quality management education as reflected in accreditation by NAAC, NBA and CRISIL (A***). TAPMI is also consistently ranked among top 1% of B-Schools in India. A close look at our mission statement: ―We are committed to excellence in post graduate management education, research and practice by nurturing and developing global wealth creators and leaders. We shall continuously benchmark ourselves against best-in-class institutions. We shall foster continuous learning and reflection, achievementorientation, creative interdependence and respect for diversity with a holistic concern for ethics, environment and the society‖. We are on a continuous endeavor to align with the mission statement.

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Message from the Director... TAPMI is proud to have a strong alumni base of over 3000 as of now. Our alumni have successfully grown to senior executive positions in corporate and government businesses. Many of them have started their entrepreneurial ventures and are providers of employment today. A few have chosen to become academicians, researchers and consultants. We are proud of our alumni and their achievements. Our Alumni Affairs Committee year after year has endeavored to enhance the alumni network spread all over India and abroad building a close relationship with them. Events like Home Coming, Convergence, alumni meets and various other engagements have been organized by the committee under the guidance of the Chairman of Alumni Affairs and faculty members. Alumni are one of the key stake holders of the institute and we look forward for a strong bonding between the two in the years ahead. In this context, the dedicated work of Alumni Affairs Committee in compiling, editing and publishing the Alumni News Letter: Abhijna is praiseworthy. I sincerely compliment the Alumni Affairs Committee for their commendable second edition of Abhijna. I hope all the TAPMIans would find this edition interesting and informative. Dr. A. S. Vasudev Rao

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Message from Dean (Planning & Development) My dear members of TAPMI Alumni, Please accept my heartiest greetings for the New Year 2012. Also let me add my sincere best wishes to you and your family members through this Second Edition of the Quarterly Newsletter for TAPMI Alumni – ABHIJNA. It is always a pleasant feeling to reminisce one‘s old association at the Alma Mater where one spends his / her prime time and precious moments – both for building a tall professional career with good academic foundations in management and for relationships with fellow students, faculty members and TAPMI family at large besides remembrances of the scenic surroundings in Manipal. Year after year, batches pass out with a decent placement record and move higher in their career ladder. All of us remember and owe to our parents, teachers and the society we belong to for all our accomplishments. They are the people instrumental in shaping our careers and life by transferring of knowledge, values and principles in life which we carry and cherish for life long. They would be happiest to share your accomplishments from time to time. Successful Alumni either in their professions or business ventures would always bring laurels to the Alma mater, which is always cherished. Generally, the journey of success starts right from the student days when you prove your leadership talents and managerial capabilities either in academics or in other activities. We would always be proudly looking at and tracking you for all the feathers you keep on adding and eagerly capture the news in our website or various brochures or magazine pages. Among our Alumni, while a majority progress in professional careers, some excel in academic pursuits or others in commercial ventures as providers of employment. It is a matter of pride that we are in constant touch and contact with all our alumni from the first batch of 48 in 1984 to the latest including those from E-PGDM program of CEE-Bangalore, two e-GPX batches of 2010 and 2011, of PGDEM from Family Businesses aggregating over 3,000 as on date.

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Message from Dean (Planning & Development) Through this medium of a Quarterly Newsletter, we would like to maintain a regular two-way flow of information between TAPMI and its Alumni on all matters of interest. Our website has also a separate section dedicated to our Alumni. TAPMI and its students have always been receiving unstinted support from its alumni in Admissions (as selection panel members), Placements (as recruiters), Workshops or Consulting Assignments or as resource persons at Conclaves organized in different functional areas. Let us keep the flag flying high with continued relationship in the years ahead.

Prof Chowdari Prasad Dean (Planning & Development)

EDITORIAL COMMITTEE Team AAC Cover Page designed by Sajith M.

FACULTY ADVISORS Prof. Mohan Kumar (Chairperson, Alumni Committee)

Prof. Chowdari Prasad (Dean—Planning and Development)

Dr. Manjunath K (Chief Librarian)

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Contents Message from the Director …………………………………………………………………………... 3 Message from Dean (Planning & Development) ...………………………………………….. 5 ―Class Notes‖- Batch 1984-86 ………………………………………………………………………. 8 Alumnus of the Months ………………………………………………………………………………. 10 Canvas Life @ TAPMI …………………………………………………………………………………. 13 Fingerprints ……………………………………………………………………………………. 16 ―Know Your Alumni‖ ………………………………………………………………………………… 17 ―What‘s up at TAPMI‖ Convergence 2011 ……………………………………………………………………………… 19 Horizon—The Finance Conclave…………………………………………………………. 20 Abhyudaya—The Health Care Conclave ………………………………………………. 22 Joyfest 2011 ……………………………………………………………………………………... 24 Leadership Lecture……………………………………………………………………………. 24 BrandScan 2011………………………………………………………………………………… 26 Waves 2012………………………………………………………………………………………. 29 ―Alumni Engagement‖ Prof. Rajesh Rajah ……………………………………………………………………………. 30 Mr. Abhishek Sinha ………………………………………………………………………….. 30 Mr. Somprabh Singh…………………………………………………………………………. 31 ―The Traveller‖ ………………………………………………………………………………………….. 32 Upcoming Events Founder‘s Day…………………………………………………………………………………… 37 Speed 2012……………………………………………………………………………………….. 37 Atharva 2012…………………………………………………………………………………….. 38

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“Class Notes’’ Mr. Premnath Kudva -Class of 1986

Your philosophy of life Things that have to happen will indeed eventually happen. Favorite Quote The road to success is littered by the corpses of failure Likes/Hobbies Reading, book collecting, philately, mint coin proof sets, Indian currency notes, Indian stamps, scale model cars, Tintin, Asterix, Wikipedia editing, blogging, photography Favourite Author/Book Out of many I will select John Grisham Music you like Bollywood of course Dream Travel Destination Singapore Turning point of your career The recession of 2005, separated the corporate men from the boys. Favorite Cuisine North Indian The most famous Nick names/pet names Jam - pet name of our classmate Jameela Rego The batch superstars Algiers Khalid and Shankar V.

Your first day in TAPMI At the [former] IP Block in the MIT campus also my alma mater, meeting with the Profs and future classmates and friends on a one floor campus. Most memorable incident in TAPMI Hosting of the first inter collegiate event Summit in the 2nd year. First thing that comes to your mind when you think about TAPMI Late Prof Sheshagiri Rao Best Buddies from TAPMI Bryan Mendosa, Algiers Khalid, Shankar V, Abdul Salaam Your Favorite subject/case study that you remember A case study on a moped manufacturer in Tumkur, Karnataka. I argued that it will fail since it was marginally cheaper a 100cc motorcycle that TVS Motors [then Ind Suzuki] had just come out. No surprise now that I forget the name of the closed company. Favorite Prof. from TAPMI Late Prof RN Acharya Favorite pass time @ TAPMI The walks to end point

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“Class Notes’’ Mr. Premnath Kudva -Class of 1986

Favorite Hangout places in Manipal Shantala for their butter masala and butter rava dosas About the Hostel life @ TAPMI We were occupying the 1st and 4th floors of the 7th block at MIT. Needless to say I had better time there than the four years I spent in MIT itself.

Take away from TAPMI Memories and Future Experience Message for TAPMIANS Don't look for magazine ratings.

Batch of 1984-86

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Alumnus of the Month (January 2012) December 2010. In WCCLG, she played a pivotal role in driving initiatives like EPS and HR Automation. She also drove their campus recruitment across B-Schools and was responsible for the Management Trainee program.

Ms. Mohini Gupta (PGDM 1996-1998) Alumnus of the Month (AoM) for January 2012. After completing MBA from T.A. Pai Management Institute in 1998, Ms. Mohini started her career with Wipro Technologies, when she joined the HR team at the Hyderabad Development centre. She then moved to Bangalore as the HR Manager for Manufacturing & erstwhile Corporate verticals. From 2001 -2006 she took a break in her professional career, as she spent time in the US and UK with her family. On her return to India, she joined Wipro Consumer Care & Lighting (WCCLG) where she lead the Business HR function for the Consumer care and Trade lighting business between October 2006 to

Ms. Mohini moved from Wipro Consumer Care and Lighting to Wipro Technologies in December 2010. In her current role, she has been leading the International HR Strategic enablement initiatives which include Engagement, Branding, Communication & Analy tic s for Internation al locations. Among her early assignments in this role, Ms. Mohini spearheaded and submitted Wipro Technologies entry for the Association of Diversity Council awards, which was placed at second position after US Navy. Ms. Mohini is also a part of Mergers and Acquisitions team. She was the HR SPOC for integration, for the recent SAIC acquisition by Wipro Technologies, in the ENU vertical. Apart from leading all central initiatives in HR across geographies outside of India, she is also a member of the Prevention of Sexual Harassment Committee at Wipro. Ms. Mohini has done her Bachelor‘s degree in Psychology. She lives in Bangalore with her husband, Ashish and two children, Dhruv and Diya. She loves to travel and enjoys adventure sports. S he c an b e re ac he d at

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Alumnus of the Month (December 2011) NOW the leading English news channel (of the Times of India / Economic Times group) where he shares his insights and trading strategies every day at the opening and closing hours of stock markets. Mr. Mitesh is now venturing in the field of Algorithmic (mechanical / software / signal driven) trading, which he believes would be the next trigger on capital markets. He is delighted that fellow TAPMIAN / batch mate and close friend Harsh Kumar is working alongside him on this project. Mr. Mitesh Thacker (PGDM 1997-1999) Alumnus of the Month (AoM) for December 2011. Mr. Mitesh is a stock market professional with expertise in the field of Technical research. He is the ChiefTrading Strategies and Mentor at It was his love for numbers that drew him to stock markets and in particular technical research. Mr. Mitesh gained quick recognition in the field of technical research while working with some of the best stock broking establishments like Kotak Securities / Edelweiss etc. He has been regularly invited by TV channels and business publications to share his trading outlook on stocks and indices. He is currently associated with ET -

His memories of TAPMI include wonderful friends, the super active hostel life and learning ‗how the speed of working can be inversely proportional to the time for deadlines.‘ On a personal front, he loves to read / collect old currency and spend time with his kids.

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Alumnus of the Month (November 2011) Organization Culture assessment & design of effective HR systems, Development & implementation of a Performance Management System, 360 Degree feedback design & implementation etc. Mr. Jacob holds a Bachelors degree in Business Management with specialization in personnel management from SDM College, Mangalore, prior to his PGDM at TAPMI. He has specialized in HR from TAPMI and joined Core Healthcare, Ahmadabad through campus placement. Mr. Jacob Jacob (PGDM 1994-96) Alumnus of the Month (AoM) for November 2011. Mr. Jacob is a seasoned HR professional with over 15 years of experience and his experience is varied across HR Consulting, International HR & Start Up HR. His core strengths lie in the areas of Change Management, Performance Management, Competency mapping & its applications, HR strategy & Organizational Design. He currently serves Apollo Hospitals Enterprises Ltd as their Chief People Officer. At Apollo Hospitals Enterprises Ltd., Mr. Jacob is striving to create a mechanism of robust service delivery in Healthcare through innovative and robust HR initiatives. Mr. Jacob has also worked with organizations such as Feedback Ventures, Emirates Airline in Dubai & Oberoi Realty. He has had good exposure in various areas within the domain of HR which include HR Strategy & Design,

Mr. Jacob has spoken at various conferences and has presented various papers on topics such as connecting people & performance. He was recently recognized as one amongst the most powerful HR professionals in India by the World HR Congress and has also received the HR Leadership Award at the Asia Pacific Summit. On the personal front, Mr. Jacob likes travelling, watching movies and reading. Mr. Jacob fondly recalls a lot of kaleidoscopic memories of TAPMI which include the spot quizzes in QT which was never a favourite with him and the stress that it used to create and of course the wonderful hostel life. He recollects how active the hostel would become after 10 pm every night.

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Canvas “Life at TAPMI’’ Siva Harsha Karra - Class of 2011 I STILL REMEMBER TAPMI For the /when I Was.... Occasional Chats at backside of generator room. Painting for BrandScan stall decoration. Returning back to hostel at 4 am from Atharva den to hostel with godzi Working for Atharva while enjoying DJ TS‘s trance inside the den Trip with Tejaswi to Mysore without taking permission to watch Magadheera. Waking up everyone at 5 am to go to MIT ground for Speed athletics. Watching Telugu channels on Tata sky in hostel – 1AM late Night where we used to pay the subscription fee. Marketing research project on IPL where keeping a track on every advertisement of the IPL was a challenge. Going to MIT and KMC for endpoint cricket permission.

One of the few lucky to witness my captain Arpita verma in full form Fighting for sports quiz in speed‘11 Getting ―-2‖ in MNAC where the second Lowest was 28J Many discussions on relative grading with Vamsi Krishna and also with the director. Staying back in college during X-mas break and see the campus‖ adhura‖ and suddenly decided to leave to Hyderabad. The entire previous night played super Carroms with Sarda arpita and godzi. Being part of the team cinester in Episode‘10 the way we came back was awesome. In dreams sleeping in hostel with my phone in silent mode with no idea of alarm ringing and 50 missed calls from Placecom during the most decisive 30 min at TAPMI i.e. 7 to 7 30 AM on placement day . Every second spent at MARENA.

Trips to Mangalore with Tejaswi on 1947 pulsar. Also pubbas J

Sitting alone in Library reading Business World in the basement.

Staying composed during Gladiators Volley ball match in speed‘10 finals

Gladiators coming back from bottom of the table to almost to the top. I still remember Nikita shetty holding her stomach in pain unable to run yet she finished the marathon. Proud that there

Pushan and I tasting food at various restaurants for free to decide Atharva dinner vendor.

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Canvas “Life at TAPMI’’ Siva Harsha Karra - Class of 2011 were many such superb players in my team. Entrepreneurship presentation on RISING Cricket academy with the entire class laughing 2 hour long super lunch at Dishes with Godzi. Playing ―jackie Jackie ― in the 3rd floor in high volume. Playing long Cricket in the corridor and breaking many tubelights and replacing them without anyone noticing it. Atharva interviews with my convener Ajit Nafde and ―cheetah‖ Nikil bhat. IPL-2 screening at the boy‘s hostel greens taking connection from Tata sky J Never before and never again 22 day long break with no classes scheduled only for Suhasaria and me. Performing Puja for getting sponsorship in Atharva den J I can‘t forget the hard work put in by housekeeping guys at TAPMI. ATHARVA................................................ First 2 weeks of rigour took a huge toll on me. Never did I work like that. Was pure torture!!!!!!!

Two new P words learnt from Prof. Rudrans induction class procrastinate and plagiarism. The moment I saw my name in the top in the descriptive statistics of Ethics marks by Prof. Mascarenhas. I do take lot of pride in being the ETHICS Topper!!!! My only A+ J Few scenes which Shashi and I shot for our shelved movie L ―HARSHA‖asking questions to some eminent people like Montek Singh, Nirupama Rao in almost every leadership lecture. One such was instrumental in lifting the academic probation. The day when I realised my dream of feeling the grass of ENDPOINT cricket ground thanks to Sridhar sir and Varun Alva.

Witnessing 10 ft long live King COBRA on the slope down to hostel.

Every beat of Southern SPICE DJ rocks!!!! Prof. A K Roys Quality classes were one of the best in my life. GREEN BELT J

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Canvas “Life at TAPMI’’ Siva Harsha Karra - Class of 2011

PGP-1 Last bench classes with Sailesh Vamsi and Satish with Sailesh ticking the countdown in seconds for the class to get over.

All this wouldn‘t have happened if Ms Sujatha wouldn‘t have called just hours before I was to leave to IMT where my father had alreadY paid the entire 1st year fee. THANK YOU TAPMI FOR THE LIFE @ TAPMI.

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Canvas “Fingerprints” Samrat Mitra– Class of 2002 Fingerprints, founded by Rishab Dhar, the son of Dhrupad exponent Smt.Ashoka Dhar Nandy, the first female Dhrupadia in India and the oldest disciple of Late Ustad Nasir Aminuddin Dagar sahib, is a fusion ensemble. Previously known as ―Taalmantra‖, Fingerprints boasts of creating a unique sound by fusing Western Classical, Rock, Blues, Latin, and Folk and Indian classical music. Our alumnus, Mr. Samrat Mitra, batch of 2002, joined ICICI bank after passing out from TAPMI. He continued working with ICICI until he came across an opportunity to work with Fingerprints. He quit ICICI and joined this group in an attempt to integrate his professional life with his passion, music. He has taken up the role of a band manager with Fingerprints from mid-2010. During his stint so far, he has been a part and parcel of Fingerprints‘ new ventures. He has worked towards understanding the different ways in which the group works. Apart from working on managing different functions of the group internally, he has also had the opportunity to manage different clients both domestic and international. The venture, over the last few years has grown from engaging local artists like Gopal Das, who plays Dhak, Bangla Dhol, Sa xop hone & Key b oa rd s,

Indradeep Ghosh, who is an international Violinist, Sunil Bhakta, a Baul / Sufi Folk singer, to engaging international artists. Some notable artists are Larry Coryell, a guitar legend, Steve Zerlin (Z-Man) – a versatile bassist and a jazz musician, John Wubbenhorst – a fluent virtuoso on both bansuri and western flute. With increasing number of international artists and international events coming their way, they are certainly on track for a big cracker.

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“Know your Alumni’’ TAPMI Scholars

Prof. Gururaj Kidiyoor (Class of 1990) Prof. Gururaj Kidiyoor has been awarded a Doctor of Philosophy (Ph.D.) Degree by the Manipal University for an in-depth research study on ―Perceived risk in the adoption of high technology product innovations in business buying.‖The contribution of this research to management research is establishing the salience of perceived obsolescence risk during the purchase of high technology products. Future research on high technology product adoption would benefit by including this construct as a variable affecting the buying decision Currently, Prof. Gururaj H Kidiyoor is working as Professor and Chairman-PGP at TAPMI, Manipal. He has nearly 10 years of experience in the industry. Prior to joining TAPMI, he worked in TVS Electronics, Wipro, and Digital Equipment in the areas of marketing, sales and distribution. His academic interests include business to business marketing, personal selling, sales negotiations, and marketing of hightech products.

Dr. Amar Prakash (Class of 1987) Currently, Dr. Amar is President and CEO at Techaris Consulting. Prior to this role, he was Vice President (Business Development) at L&T Infotech. He worked as Managing Director at Proxicom and Director at PriceWaterhouseCoopers. Dr. Amar is a graduate and alumni of the Stanford Business School having graduated from the Stanford Execution Program in 1999. He graduated with a Ph.D. in Business Management from the University of Memphis in 1996 in a record 3 years. His doctoral dissertation on 'Interorganizational Linkages' won the 1996 International Best Doctoral Dissertation award and he was the FIRST Indian to win this prestigious award in 50 years. Dr. Amar has published more than 45 papers in leading International and National academic journals and trade publications. In addition, he Chaired several Industry panels at International and National conferences. He was invited to be a Key Notespeaker for an International Transportation conference in Canada in 2001.

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“Know your Alumni’’ TAPMI Scholars

Dr Kumar Mukherjee (Class of 2000) Dr. Kumar Mukherjee finished his PGDM from TAPMI in 2000. In the year 2002, he left India to pursue a MS in Pharmacy Administration at the University of Toledo in the USA. Subsequently, he received his doctoral degree (PhD) from the University of Florida in 2008 for his e x t e n s iv e r e s e a rc h s t ud y on ―Pharmaceutical Outcomes and Policy Research‖. He teaches Research Methods, Biostatistics and Health Economics at the Department of Pharmacy Practice at the Chicago State University College of Pharmacy, Chicago. Dr. Mukherjee's primary research interest is in the application of economic principles to healthcare to understand consumer decision making in healthcare and health inequality. Dr. Shashank S. Rao (Class of 2004) Dr. Shashank S. Rao has done Ph.D. in Business Administration from University of Kentucky. He is involved in many fields like research, teaching, peerreviewing publications and conferences.

He attained a Hirsch-index (h-index) of 8.0 within 2.5 years of being awarded the Ph.D. (Hirsch-index measures the impact of a researcher‘s work. His research publications have found place in the top journal in Operations Research (1 No.), and in 4 of the top 5 journals in Logistics Management (4 Nos.). He was a member of the Editorial Review Board in 2 of the top 5 Journals in Logistics Management – Journal of Supply Chain Management & Journal of Business Logistics. He was also the First author of the highest cited research paper published since 2009, in the top 3 logistics journals combined (JBL, IJLM, IJPDLM). He has also chaired Production & Operations Management Society Annual Meeting, Information Systems in Operations Track, 2011 and Decision Sciences Institute Annual Meeting, Retailing Track, 2011. He was also awarded the Gatton Research Challenge Trust Fund Fellowship (Competitive) in 2006-2007 and Gatton College Nominee for the Dissertation Y e a r Fellowship

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Convergence 15th October 2011 The special alumni meet, CONVERGENCE, held on October 15th, 2011 in Bangalore witnessed participation from close to 90 TAPMIans, who had graduated from the institute at different times in the last 25 years, and currently working in industry, some having enterprises of their own, converging at Hotel Capitol. All had so many things to share and reminisce, as also several thoughts and ideas as to how this sort of gatherings can be led to the next logical step– leading to great outcomes. The chief guest of the event was Mr. Bhaskar Bhat, MD of TITAN. Mr. Bhat, as many would know, is also TAPMI‘s Governing Council member. He shared his time and thoughts on Alumni relations and management with those assembled. A new alumni newsletter, ABHIJNA, was released by him. A new alumni website too was launched; the honors of doing this launch went to our own Prof Gururaj Kidiyoor, alumnus of 1990: he registered himself in the alumni database via the giant login screen displayed at the venue. Seven AoMs were honored at the meet. The institute has declared a total of 16 AoMs by now. The selection criteria and the process through which an alumnus / alumna is given the AoM award, the Alumni Chair explained, is being posted

as a document on the website. A 15-minute presentation showcasing the dynamic growth and current ongoing developments at TAPMI was made by Dean (P & D), Prof Chowdari Prasad. Following the Chief Guest‘s address was the felicitation ceremony: AoM awards were distributed, alongside a copy of ABHIJNA. Then the AoMs spoke, expressing their feelings at how TAPMI is going places these days and how it has become a happening place; many expressed their desire to participate and partner in the various initiatives and activities being undertaken and executed by their alma mater. The highly successful meet concluded formally, with a vote of thanks by Dr Manjunath, member-Alumni Committee. Thereafter informal meetings continued in the hall, along with dinner, during which the discussions and conversations went on with lots of enthusiasm and much purposiveness.

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What’s Up @ HORIZON –The Finance Conclave October 22nd, 2011 Horizon, the finance conclave of T.A.Pai Management Institute started with a full swing as corporate personalities from the finance sector showered the wealth of financial knowledge to enthusiastic students of the institute. The conclave was inaugurated with the ceremonious lighting of the lamp by Mr. Manoj Shenoy, the CEO of EFG Wealth Management India Pvt. Ltd. Mr. Gurudas Pai, Director of Debt Capital Markets, India , Mr. Vedavyasa Rao, Vice President of SBI Capital India, Dr. A.S Vasudev Rao, Director at TAPMI, Prof. Chowdari Prasad, Chairman of Branding and Promotion Committee at TAPMI and Prof S.R Vishwanath, Faculty in Finance were also present on the dais. The participants included faculty members and management students of TAPMI. Prof. S.R Vishwanath welcomed the guests and introduced the theme – ‘Indian Capital Markets, post liberalization and the decade ahead’. Citing the example of Chanakya, Dr. A.S Vasudeva Rao discussed various accounting policies and systems. He emphasized the importance of Indian Institutions in addressing current financial issues.

Individual lectures by eminent speakers on various aspects of finance followed the inauguration. Mr. Ramakrishnan.V, Senior Management Consultant, KPMG Advisory Services Private Limited gave a discourse on the overview of the capital market. He sailed the audience through its crests and troughs, highlighted the key milestones and emphasised on the aspects addressing the growth of capital markets. Mr. Manoj Shenoy, CEO of EFG Wealth Management India provided insight on Financial Stability of Indian Capital Markets in the wake of US/ Europe Debt Crisis. The effects and aftermath of subprime crisis in the global economy was also discussed. Drawing an analogy between US and Eurozone debt crisis, he elaborated various factors that led to the same. Mr. Shenoy touched base on the financial challenges faced in the Asian market and identified inflation as the biggest problem in the nation. Mr. Vedavyasa Rao, VP of SBI Capital addressed the audience on financing infrastructure and the government‘s role in it. Emphasizing the efficiency that different models of public private partnerships have brought to the sector, he mentioned the current issues and specified measures that could be

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What’s Up @ implemented to ensure consistent growth in the infrastructure industry. The second half kicked off with a panel discussion on the theme of the conclave moderated by Prof. S. R. Vishwanath. Salient features of the discussion included Changes in regulation, Improvement in Information Dissemination, Continued Foreign Investors Interests, Emergence of wealthy investors and new instruments in the Indian Capital Markets. The panel agreed that technology is currently being used at its best and that the markets have to be strongly regulated by SEBI and RBI. The key takeaway from the discussion was the existence of tremendous scope for development of Capital Markets in India. Mr. Abhay Patkar, VP - Indian Financial Institutions at YES BANK, initiated discussion on ground level scenario of bank functioning and shared his exp erienc e in banking domain. He ran through the various activities in the b a n k in g i nd u s t ry an d mentioned the various responsibilities in banking scenario to the enthusiastic audience. Mr. Ashish Sable, Senior Vice President,

Head Institutional Relationship & Fixed Income, SBI Capital, presented an overview of the corporate debt markets in India. He spoke about liberalization and its contribution to the development of India. Mr. Gurudas Pai, Director of Debt Capital Markets, India, spoke about subordination and acquisition. He spoke about the workings of subordinate debts, convertible bonds and about different factors that a company considers in a prospective acquisition before making an acquisition offer. All in all Horizon 2011 proved to be an

ideal platform for student industry interaction.

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What’s Up @ AbhyudayaConclave

T he Healthcare October 29, 2011

Abhyudaya, the first Healthcare conclave of T.A.Pai Management Institute started with full swing as corporate personalities from across the Healthcare sector showered the wealth of knowledge on enthusiastic students of the institute. This healthcare conclave like the HR (Disha-2011) and Finance (Horizon) conclaves hosted by TAPMI a few days back. Soon to follow is the Marketing conclave, Brandwidth, in line with TAPMI's vision of having an in-depth interaction of the industry with students. The conclave was inaugurated by Dr. Sripathi Rao, Dean of Kasturba Hospital, Manipal. Dr. A.S Vasudeva Rao, Director -TAPMI extended a warm welcome to all the distinguished panellists from healthcare industry, guests and students present. The eminent personalities present in the Conclave were Dr. Ratnakar, Director‐ Strategy (India) from Dr. Reddy‘s Laboratories Ltd, Hyderabad, Mrs. Vinayambika, Senior Vice President-Healthcare, Cognizant Technology Solutions, Chennai, Mr. Joy Chakraborty, Director‐ Administration, Hinduja National Hospital, Mumbai, Dr. B. Krishnamurthy, NABH Empanelled Assessor, Indian Healthcare Service, Chennai and Mr. Vivek Dilwari,

Commercial Director, Entrepreneurship in BESINS Healthcare, Mumbai Healthcare. In his inaugural address, Dr. Sripathi Rao shed light on various challenges faced by the healthcare industry and stressed on the significance of health care professionals in removing the health care issues existing in an emerging economy / country like India. He reeled out voluminous data on Indian population, health statistics and the urgent need to find solutions thro PPP model. The inauguration was followed by individual lectures from eminent speakers on various aspects of Healthcare. Dr. Ratnakar spoke on various opportunities for professional managers in Pharmaceutical Sector and noted that increased governmental spending will drive growth in the sector. Ms. Vinayambika stressed the significance of bringing the costs down in Healthcare sector through the intelligent use of IT solutions. While Mr. Joy Chakraborty emphasised the need for professional managers in the Healthcare sector, Dr. B. Krishnamurthy from NABH introduced different activities conducted by NABH and its role in accreditation of hospitals across the country. In the end, Mr. Vivek Dilwari enlightened the

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What’s Up @ students about the various entrepreneurship opportunities in Indian Healthcare sector and urged the students to proactively work towards realising these opportunities. Dr Vasudev Rao, Director-TAPMI while appreciating the efforts made by the Students Committees and acknowledging the thoughts shared by the experts from various parts of the country, announced the launch of a new Centre for Research in Healthcare.

sector, was nearly achieved. The event was well co-ordinated by the Student Affairs Committee of T.A. Pai Management Institute (TAPMI), Manipal in association with the Healthcare Committee at TAPMI. On the same occasion, a T-shirt of BrandScan, the market research fair of TAPMI, was launched by Dr Vasudev Rao. BrandScan, which has been a mainstay at TAPMI since 18 years, has been scheduled in November.

In all, the aim of ―Abhyudaya‖, which was to bring together professionals from across the Healthcare sector to discuss different aspects of healthcare in India and the need for professional managers to work towards the betterment of the

The first Healthcare conclave thus ended on a grand note with a vote of thanks from the Healthcare Forum of TAPMI.

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What’s Up @ training to young craftsmen in the nearby areas in order to make them selfreliant, was invited to the campus to display and sell handicrafts in our campus on October 29.


JOYFEST 2011 Joyfest 2011 was held at TAPMI from the 27th to the 30th of October 2011, as a part of our celebrations of the Joy of Giving Week. Children from Shri Krishna Balaniketan and Children‘s‘ Home, Nittur participated in the four day festival this year. Children from Balaniketan were trained in TAPMI Campus, whereas our volunteers had travelled to Children‘s Home, Nittur to train the children in the evenings. Close to 40 volunteers schooled the children in various aspects of dance, music and dramatics, and the children responded by putting up an excellent final-day performance in presence of faculty, guests, staff and students of TAPMI. Also, as part of Joyfest Namma Angadi, an NGO from Kundapur which gives

Ms. Chitra Ramkrishna, Joint Managing Director of National Stock Exchange India Ltd, delivered a lecture on ―Leadership Lessons in Institution Building‖ at TAPMI. This lecture organized by T. A. Pai Management Institute (TAPMI), Manipal is ninth in the line of the Silver Jubilee Leadership Lecture Series. This initiative is part of institute‘s vision, to nurture future leaders by providing a platform for the young business minds to interact with the great leaders of today. Ms. Chitra Ramkrishna was accompanied on the dais at TAPMI Greens by Dr. A.S.Vasudeva Rao (Director, TAPMI), Dr. Simon George (Dean – Academics TAPMI), and Professor Chowdari Prasad (Dean of Planning and Development, TAPMI). Acknowledging that institute building is a process that needs to be carried by a leader by taking initiatives at local and global level, Dr. Rao highlighted the importance of institute building in

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What’s Up @

today‘s world. Dr. Simon George introduced Ms. Chitra Ramkrishna by elaborating on her contributions to the Indian stock markets. Ms. Ramkrishna, who holds a degree from the Chartered Institute of Management Accountants, UK was listed as one of the most powerful women in Indian business by Business Today in 2008 and subsequent years. She was also a part of the core team that set up the National Stock Exchange. Ms. Ramkrishna interacted with the audience on diverse aspects of Institution Building. Speaking on the topics, she shared her insights on the components that led to success of NSE. She mentioned that success needs efforts and patience and cannot be achieved in an instant. Ms. Ramkrishna depicted the market scenario of India 20 years back and elaborated how the absence of risk

management affected the markets. She acknowledged the fact that NSE played an important role in bringing about a paradigm shift in Indian financial market by discouraging the absence of transparency, improper practices and depleted role of investors in the market. Ms. Ramkrishna emphasized that demutualization, hunger to learn, credibility in the system and a rulebound market objective were the some of the guiding principles which led her team to achieve the objective of NSE – to transform Indian markets. The discussion concluded on an enriching note as students exchanged their ideas with Ms. Ramkrishna.

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BrandScan 2011 BrandScan is India's largest and most unique B-School market research fair, organized by the students of T.A. Pai Man agement Institute (TAPMI), Manipal annually. This year (2011) saw the 19th edition of BrandScan. The buzz for BrandScan started towards the end of October with the launch of the new T -Shirt. The T-shirt was released by our Director, Prof. Vasudev Rao, along with Dr. Simon George (Father of BrandScan) and Prof. K J Jaims (Faculty Coordinator BrandScan‘11). The T-Shirt was launched as a part of Abhudaya, the Health Care Conclave, on 28th of October 2011. This year BrandScan touched new heights by being the first research fair to venture into both the formats of data collection. The two formats were Mall Format and Fair Format. The mall format of BrandScan was held in association with City Centre Mall, Mangalore, on 12th & 13th of November 2011. It was for the first time in the history of BrandScan that the event was held outside Manipal. The most unique feature about BrandScan in Mangalore was the new innovative ways used to market the event and attract the right target audience in large numbers. BrandScan collaborated with Radio

Mirchi, V4 Channel, The Hindu, and Udayvani to get substantial coverage in various media. Radio Mirchi had done constant advertising for BrandScan from 8th -14th November along with a 1 hour pro gram THAMASFACTORY on 11th November. We also had advertisement and paper insertions in The Hindu, Udayvani, TOI in Mangalore. The biggest attraction for the crowd in Mangalore was the prizes to be won. While the first crowd grabber was discount coupon, distributed to every person who stepped in, there were two more ways in which people could win prizes; free p r o d u c t samples and gift vouchers from shops like pizza hut, Vodafone etc. and hourly lucky draws. In total there were around 10,000 discount coupons, 3000 sample gifts and 25 lucky draw g i f t s distributed.

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BrandScan 2011 The two days in Mangalore saw tremendous response from the crowd. The main attraction of BrandScan is its unique disguised games which were appreciated by one and all participating in the event. There were eight projects which were conducted in Mangalore. These were from GCMMF, ITC Ltd., Fastrack, Vodafone, Mahindra 2 Wheelers, Piramal Health care, Perfetti Van Melle and Corporation Bank. These projects were led by Mr. Neel Jadhav, Ms. Srilakshmi Chodavarapu, Mr. Abhiram Swayambhatla, Ms. Bhargavi Kulkarni, Mr. Shaurya Sharma, Ms. Nishaat Farheen, Ms. Sheila Roy Choudhry, and Mr. A b d e s h K u m a r respectively.

and 20th of November. On 18th of November we had a guest lecture from our Alumnus Mr. Somprabh Singh, who talked about the history of Brand TITAN to the students of TAPMI. This was followed by a discussion with the faculty members of TAPMI. The interactive sessions were a pre cursor and were informative session for the marketing enthusiast at TAPMI. On 19th of November BrandScan was jointly inaugurated by Mr. Devendra Shinde (VP Marketing, Mahindra 2 Wheelers) and Mr Anup (Regional Head, Vodafone). In his speech as the chief guest Mr. Shinde told the students about the way Mahindra 2 wheelers has built itself and its plan for the future.

In the two day event at Mangalore all the projects on an average received 500 respondents. Considering that the event was hosted in Mangalore for the first time ever, this was a tremendous figure and has provided us with a new platform to conduct Market Research. The successful completion of Mangalore event was just a small part of things to come in BrandScan 2011. BrandScan in Manipal (Fair Format) was held on 19th

BrandScan in Manipal has a history of 18 years. The legacy was continued in the 19th year with fifteen projects and its cultural events.

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BrandScan 2011 The eight projects which were carried out in Mangalore were also done in Manipal. The other seven projects were from John Players, Adani Wilmar, Nikon, Reebok, Spykar, The Nielsen and Campco Chocolates. These were headed by Mr. Shriram Moorthy, Mr. Suyash Saboo, Mr. Kailash Goel, Ms. Preetha D, Mr. Anant Srivastava, Mr. Kaza Sreeramprasad and Avinash K respectively. There were various events for the people in Manipal and Udupi which included Mr. Biker, Zest (Dance Competition), Panache (Fashion Show), Mosh (Rock Concert), Kids Got Talent, Kalakriti (Painting Competition for Kids),etc. The additional attraction for the crowd this year was The Hero

Impulse Bike , which was displayed for the first time in Manipal, even before the ads started, and the 30 feet Vodafone Super Zoo Zoo. BrandScan in Manipal saw a footfall of around 4800 people and an average response of 200 people per project. Overall, BrandScan touched new heights this year under the leadership of Mr. A nk it M a h e s hw a r i ( C onv en o r , BrandScan) and Mr. Amit Kumar Sindhupe (Co-Convenor, BrandScan). They were constantly supported and guided by Prof. K J Jaims. This is just the beginning of a new era in the history of BrandScan and as they have called it all through, this has been ―The year of CHANGE.‖

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What’s Up @

WAVES 2012

after all.

The most awaited cultural event of TAPMI, WAVES-2012 started off with a bang on the 9th of January with the intra TAPMI dance competition – ‗Naach‘ and ended on 10th January with ‗Goonj‘ – inter section music competition.

Goonj was nothing short of an extravagant musical night with performances from across the sections showcasing hidden talent amongst the students. The esteemed judges Ms. Uma Udaya Shankar, the founder of Sa Re Ga Ma Pa Bharati Institute and Dr. Neetha Inamdar, Head of Department of European Studies, who are eminent musicians of the industry, found the energy of the atmosphere very infectious and they were found to be enjoying themselves thoroughly. There was also Dr. Balaji, an alumnus of MIT and a guest faculty of TAPMI who was invited as a special guest to the event.

Naach-the intra TAPMI dance started and ended with a Big Bang-literally. It is also a part of the string of events by cultural committee of the College which is held every year around January. The event saw a turnout of total 6 teams- 4 from PGP I and 2 from PGP II, true to its being a grand Intra college competition

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Alumni Engagement Prof. Rajesh Rajah

Retail and Consumer durables industry. He is certified in Advanced Credit Risk Management in retail loans and an accredited trainer in the same. His hobbies are travelling, teaching, wild life reading and sports. It is our pleasure to be associated with him on a continuous basis. Mr. Abhishek Sinha

Prof. Rajesh Rajah, an alumnus from the batch of 1992 – 1994, is associated with TAPMI for Executive development and Faculty development programs as a consultant as well as a visiting faculty. He conducts courses in TAPMI on eGovernance, IT applications and Banking. Professor Rajesh is also a visiting faculty at leading B-schools such as IIM – K and conducts corporate training programs for ICICI Bank ltd., Federal Bank, Larsen & Toubro, Spice telecom etc. He runs a consulting firm that specializes in organizational transformation and up-skilling through training and consulting. He has 17 years of industry experience in Indian finance and banking industry and has assisted companies in the SME segment for process reorganization and business growth. His consulting competencies are in BFSI, Engineering,

Mr. Abhishek Sinha, is a service delivery manager at IBM Global Business Services based out of Stockholm, Sweden. He engages with global platinum accounts of IBM for client management at an executive level. Abhishek is a guest lecturer and PhD scholar at Stockholm University and finds passion in teaching. He is also involved in various academic initiatives

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Alumni Engagement at IBM related to his area of research, IT Global Delivery. He is also national level debating champion. He is from PGDM batch of 2005 – 2007 and has been coming back to TAPMI year after year to connect with students and share insights on latest trends and career scope for management graduates in the IT industry. His contribution to TAPMI is invaluable for we have a considerable population of students coming with prior work experience in IT and looking for mentorship from industry experts for prospects in managerial roles. He delivered a lecture on ―International roles in the IT industry for Management Graduates‖ on 12th December. It was indeed informative and very well received by students.

Mr. Somprabh Singh

Mr. Somprabh Singh, alumnus from 1998-2000 batch, is now a Senior Manager- Marketing at Titan Industries Ltd. Having 12 strong years of experience with Titan, he shared the branding story and his experiences with his ‗Soul of Titan‘ exercise. The lecture was insightful, and gave detailed analysis of Titan‘s brand portfolio. He also took the students through emergence of media and advertisements in marketing and how the business of watches has evolved from watches being a mere time tracking device to an essential accessory.

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“The Traveller’’ DVSB Ramachandra Raju - Class of 1986 My dear fellow Alumni of TAPMI, It was a great delight to meet you all in Manipal on 7th and 8th Of Nov 2009. My name is DVSB Ramachandra Raju and I belong to the first batch of TAPMI ( 1 9 8 4 - 8 6 ) . I also did my engineering from MIT d u r i n g 1 9 8 0 - 8 4 . Currently I work for Mahindra Satyam. I came to Manipal after a gap of 23 years. To make this visit a special one, Ravi Mohan, Srinivas Allamudi (both of 2nd batch) and I drove from Hyderabad crossing the Western Ghats at Agumbe. Manipal is a special place for many of us as we have spent our formative years there (in my case from age 17 to 22). This






It was a great feeling to meet Thomas Tharakan, Premnath, Geetanjali of my 1st batch and 10 people from 2nd batch (Gayathri, Asha, Vinti, Manjunatha, Ramesh Kamath, Sriram Prasad, Srinivas Allamudi, Ravi Mohan, Laxmanan) and few from other batches Mohan Kumar, Sujay Karnad etc. It was a delight to meet Nayak (our ex EA to Prof Sheshagiri Rao – 1st Director), Sujatha, Sunithi, and Shantha

of non teaching staff. Nayak could call me by my full name ―DVSB Ramachandra Raju‖. That is the privilege of being in the first 2 batches. They were also equally touched and excited to see many of us after a gap of 22-23 years. For me this is one of the important memories of this visit along with meeting good old friends. Thank you Nayak, Sujatha, Sunitha and Shanta for your love and affection... We missed Manjunatha (librarian) and P r o f V a r a m b a l l y . For us every place in Manipal has a story t o t e l l . We visited TAPMI College building where we moved in the 2nd year of the PGDM. During the first year, we were operating from a building behind MIT college building. After the current batch moved to the new campus during this year, the building was badly damaged when the BSNL Telecom tower fell on this building due to a gale. It was sad to see the building in that state. Probably we may not see the old TAPMI building when we visit next time. We (Srini, Ravi Mohan and I) also went to Bachus Inn restaurant and met the current owner Ramkrishna Shetty and had chat with him. We enquired about

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“The Traveller’’ DVSB Ramachandra Raju - Class of 1986 the Kashmiri gentleman who was the owner of that place. He passed out of MIT before I joined MIT and married a local Acharya girl. Off late he leased the place to Mr. Shetty. We came to know through Mr. Shetty that the Kashmiri gentleman‘s wife expired. He has 2 daughters. One of them is married to a Kashmiri and another to a Konkani.

Adjacent to the hostel roads, a lawn is maintained and some more plants were planted. The hockey ground is also there. You find security people all across the campus. You find boys and girls accommodated in the same campus.

Sriram and I went to Udupi temple in the evening. When I was in Manipal I used to buy sandal wood jewelry boxes (4-5 every time I go home) for my family and friends. It used to cost me Rs 125/- per box. I thought I can pick up couple of them if affordable. Can you imagine the price now – Rs 5000+. So much of i n f l a t i o n ……

There are 7 more new buildings that have come which are of 10-12 floors e a c h .

We (Sriram, Srini and Ravi Mohan) visited the MIT Hostel campus where the first 2 batches stayed. I have no idea where the subsequent batches stayed. All the old buildings (1-7 blocks) are intact. Only difference is that they are painted white instead of the Yellow colour earlier. K block and D- block (the tiled cottages) are also intact. Many of the rooms in the D block are given out as staff quarters. I understand from students that they are going to stop giving them to students from next year.

In good old days, a woman in the hostel campus was a rare thing.

On the whole you find more people on the hostel roads than what we had. We also visited the cosmopolitan mess. Now the old classification of messes in terms of South Indian NV, SIV etc is gone. I understand that every mess serves all the cuisines. I understand the cuisine also has changed considerably. The stationary shop and fruit shop in the canteen building between 4th and 5th blocks is still operating. I came to know through other MITians who had visited the campus 2 years back that ―Pandu‖ the bald person in white Dhoti who is running the shop is still attending the shop (40+ then). Not only that - his assistant ―Satyanand‖, who was taking care of the fruit shop, is still there. I was looking forward to meet them as they

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“The Traveller’’ DVSB Ramachandra Raju - Class of 1986 were the only people in the MIT campus who are still around. Unfortunately the shop was yet to be opened when we were there. We lost an opportunity to meet them. Another important thing was that the brown cows that were roaming around the campus during our time are not to be seen now. In MIT we used to have a student magazine called ―UG (Underground)‖ with all funny stuff. The top of the page has a caricature of the head of a Manipal cow with flies swirling around it. The paper was dedicated to the campus cows as the cows used to eat the papers that were thrown away. MIT celebrated 25 years when I was in 2nd year engineering (1982) and they celebrated golden jubilee in 2007. Incidentally this year is the 25th year of my batch (1984) for which they are organizing a get together. We visited MIT college building. There is a compound wall built along the road parallel to the hotel road. The entrance is built and there is security. The building is well maintained with better colors than what we had 25 years ago. New buildings have sprung up behind the main MIT building which look more like IT company offices. I was not able to trace the TAPMI building (located behind MIT building) which we occupied during 1st year.

The place where we had Ashit Pariks‘s birthday party (if I remember correctly) was Big Daddy ice cream shop. It is now Green Park hotel. This is opposite to the Valley View hotel on the mail road close to MIT college entrance. We went to s u n s e t p o i n t . We had to park the car and walk. For want of time we returned. By the way Red sun Bar is not there. The new TAPMI campus is about 2 Km after Red sun bar and temple. We visited Shantala restaurant where we used to spend our evenings sipping grape juice. It lost its hip crowd as there is new food court with excellent food near TC behind the KMC buildings. By the way, TC has a water fountain now.

Some of the places like Udayavani news paper got relocated to new places. Power p r e s s i s i n t a c t . The Tile factory seems to be closed. Ashit, Balaji Reddy and I have done a project on this Tile factory during our second year. We visited couple of tile factories around Mangalore and gave recommendations on economizing the operations so that the bottom line can be improved. I did my viva voce on this. The external faculty was Thimmayya (I am not sure if I got the name right) who

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“The Traveller’’ DVSB Ramachandra Raju - Class of 1986 happened to be the economist in Syndicate Bank head quarters then. I still have the report with the color photos. I was enquiring about our professors Raghupathi (who taught Production, MIS etc) – he is in Delhi. He must be in his 60s or 70s. HKV Rao who taught us costing (then financial controller of KMC) is in Bangalore. He must be 80+. I still remember how caring HKV Rao was. He took the finance specialization students for tea party (at Shangrilla) after the course was over. He wrote some of us letters after we left Manipal wishing us well in life. I think I have that letter. Coming to the current students of TAPMI- they are smarter –– are at the right place at the right time. I wish all of them that they do well in life. While they

have the advantage of the current times in terms of technology/opportunities/ infrastructure, I think we were no less when it comes to teaming or participating in the course. I wish that we had more interaction among the 30 Alumni who attended the function and also the existing students and faculty and staff. I suggest that next time onwards, keep the formal function the last thing of the event. Have more interaction on the first day so that people get to know each other and get connected. Then the partying would be more involved event. Ensure that the party is also effectively used as an opportunity to connect more than a solo affair. This is only a suggestion. Let me also thank all the volunteers (unfortunately I did not pick up their names), Kabir and Nithi Yadav (whom we interacted with) for all the help they have extended and the care they have taken during our stay in the campus.



Batch of 1984-1986)


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“The Traveller’’ DVSB Ramachandra Raju - Class of 1986 As I mentioned in my introduction to the students, I did not expect that 23 years would be over so quickly and I would meet the budding executives in the capacity of a grey haired man. 23 years looked very remote when I was a student. In retrospect it looks like it was last year with all the vivid memories. While our young friends have to diligently use the next 25 years, we the older alumni has to make the best of remaining 25 years we h a v e .

Please keep in touch friends. Regards DVSB Ramachandra Raju TAPMI 1st Batch (1984-86)

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Events Calendar

Founder’s Day

The 29th T A Pai Memorial Lecture (on the occasion of 90th Birth Anniversary of our founder late Shri T A Pai) is being organized by TAPMI, Manipal and Academy of General Education, Manipal at 5.00 pm on Tuesday the January 17, 2012 at Chaitya Hall, Fortune Inn Valley View, Manipal. Audience will comprise of students, faculty and citizen of Manipal and Udupi. The Chief Guest will be Dr Pai Panandiker, our GC Member delivering the lecture on the topic ―T A Pai : Innovator in Banking & Governance‖ while the Guest of Honour, Shri K Jairaj, IAS, Additional Chief Secretary, Govt of Karnataka speaking on the topic ―Management and Bureaucracy : Are they Antithetical?‖. Besides the above two lectures, some Faculty and Staff Members of TAPMI will be given Long Service Awards. We are also planning to release our new TAPMI Newsletter on that day.

Speed 12

TAPMI's Annual Sports Extravaganza "SPEED" is being conducted this year starting January 14th, 2012. The inauguration ceremony is on 12th January which will consist of march past, lighting of sky lanterns, torch run and the band performance. A number of sports and athletic events are lined up for two weeks. As part of the promotions of Speed ‘12 Well Cricket was organised on 7th January which attracted a huge crowd.

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Atharva 20th-22nd January 2012 One fine sunny day, back in the year

T.V. Mohandas Pai, former CFO of

1988, began the fascinating and vibrant

Infosys and the best CFO in India for

journey, which has stood the test of time

2001, will be the moderator for Polemic,

and gone on to become bigger and better

the corporate debate competition where

with every passing year. What began as


an intra-college event called the ‗Hill-

academicians from diverse backgrounds

Fest‘ was renamed as ‗Summit‘, when it


was transformed into an inter-B school

Balasubramaniam, of

fest. However, the radical change came

fame, will be the quiz master for ‗Quiz

through in the year 2002, when Summit

on The Beach’, the unique corporate


business quiz event, held on the scenic





majestic avatar – ATHARVA!

stalwarts it










Kaup Beach, Udupi. As a part of

Atharva, being the window into TAPMI for the outside world, is the beacon of the institute‘s core principles and ambitions; it upholds the spirit of commitment, passion, dedication, responsibility and

Xpressions, we will have electrifying performances by the dynamic duo SalimSulaiman which is sure to set the atmosphere ablaze in the small and peaceful Manipal town.

our actions come together to be nothing

Events such as Abhivyakti, Sankalp, YBL,

but the best.


Renaissance being the theme for Atharva 2012,




we have


radical going

through in terms of the overall reach and scale of the event. Veterans from various fields will be a part of the Atharva 2012 journey, making it a class apart from most other B School fests in India. Mr.




Sahayog are one of their kind, which provides a healthy platform for the best minds in the country to prove their mettle. The online preliminary rounds have been successfully conducted for most of the events, which has witnessed overwhelming


students of top B Schools in India.


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Atharva 20th-22nd January 2012 The grand 23 years have witnessed a The 3-day extravaganza which would be held on the 20th, 21st and 22nd of January 2012, will challenge the young leaders and provide an environment of healthy competition, that would enable them to showcase their natural charisma, vigour and chase their undying spirit of victory!

number of changes from the name of the fest to the format in which it is being conducted. However, the two things which have always remained constant and which will always remain constant in the years to come is the Atharvan spirit





TAPMIAN passion to scale greater heights!

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