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J oy o f t h e u n k n o w n by v e r o n i k a p e c h o va


VISUAL REFERENCE TO THE UNKNOWN

windows to look through

visual clues

empty space

universe and its wonder


VISUAL REFERENCE TO THE UNKNOWN

HIDING

BLURS

SHADOWS


discovery


HOW CAN the audience DISCOVER through interaction


o v e r l ay


F O R M AT / M E D I A


F O R M AT / M E D I A


Newspaper design + + + + + +

low print cost big space easy to carry and store quite popular media recently enviro friendly can be used in the future

- print quality: no high-res crispy images


Newspaper design CONCEPTS


BLUR, OVERLAY, MULTIPLE PHOTOGRAPS DESIGN + good quality photographs + sleek + interaction with your imagination - more expensive - more common approach


multiple overlay CONCEPTS


multiple overlay CONCEPTS


WORK IN DEVELOPMENT

03

1. Colour filtering 2. Skratch effect 3. Overlays (as per brief) All these methods are based around the tagline ‘Joy of the unknown’. In every case the customer will discover the unknown/hidden through the media.

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presentace kniha