Page 1

‫ﻋﻴﻨﺔ ﺗﺼﻤﻴﻢ ﺷﻌﺎﺭ ﻣﺮﻛﺰ ﻓﺮﺍﻣﻞ ﻟﺼﻴﺎﻧﺔ ﺍﻟﺴﻴﺎﺭﺍﺕ‬ ‫ﻫﺬﺍ ﺍﻟﻌﺮﺽ ﻣﻘﺪﻡ ﻟﺼﺎﻟﺢ‪ /‬ﺃ‪ .‬ﺳﻠﻴﻤﺎﻥ ﺍﻟﻘﻔﺎﺭﻱ ﺍﻟﻤﺤﺘﺮﻡ ‪,,‬‬

‫ﺩﺍﺭ ﻭﺳﻢ ﻟﻠﺘﺼﻤﻴﻢ ‪ -‬ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ‪ -‬ﺍﻟﻘﺼﻴﻢ ‪ -‬ﺑﺮﻳﺪﺓ ‪ -‬ﺣﻲ ﺍﻟﺮﻳﺎﻥ ‪ -‬ﻃﺮﻳﻖ ﻋﻤﺮ ﺑﻦ ﺍﻟﺨﻄﺎﺏ‬ ‫ﺑﺮﻳﺪ ﺇﻟﻜﺘﺮﻭﻧﻲ ‪ - art@wasm.sa .‬ﻫﺎﺗﻒ‪+966 (0) 6 381 3053 .‬‬

‫‪Wasm Design House - Saudi Arabia - al Qassim - Buraydah - al Rayan district - Omar bin alkhatab Road‬‬ ‫‪tel. +966 (0) 6 381 3053 - email. art@wasm.sa‬‬

‫‪wasm.sa‬‬


źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ


‫ﺑﺪﺍﻳﺔ ﺍﻟﻌﺮﺽ‬


‫ﻣﺪﺧﻞ‬ ‫ﺗﻜﻮﻥ ﺇﺭﺗﺒﺎﻁ ﺫﻫﻨﻲ ﻓﺮﻳﺪ ﻭ ﺫﻭ‬ ‫ﺗﻌﺮﻑ ﺍﻟﺠﻬﺎﺕ ﺍﻟﺮﺳﻤﻴﺔ ؛ ﺣﻴﺚ ّ‬ ‫ﺗﻬﺪﻑ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺇﻟﻰ ﺧﻠﻖ ﻋﻼﻣﺔ ﺩﻻﻟﻴﺔ ّ‬ ‫ﺩﻻﻟﺔ ﻋﻠﻰ ﻧﺸﺎﻁ ﺃﻭ ﺍﺳﻢ ﺍﻟﺠﻬﺔ ‪ ،‬ﻭ ﺇﻥ ﻓﻦ ﺗﺼﻤﻴﻢ ﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻣﺮ ﺑﻤﺮﺍﺣﻞ ﺗﻄﻮﺭ ﻣﻦ ﺳﻨﺔ ‪ 1970‬ﻡ ﺇﻟﻰ‬ ‫ﺃﻥ ﻭﺻﻞ ﺇﻟﻰ ﻣﺮﺣﻠﺔ ﺗﺠﻠﻰ ﻓﻴﻪ ﺍﻟﻤﻐﺰﻯ ﻣﻨﻪ ﻭﻛﺎﻧﺖ ﻫﻨﺎﻙ ﻋﺪﺕ ﻋﻮﺍﻣﻞ ﺗﻜﻮﻥ ﺳﺒﺐ ﻟﻨﺠﺎﺡ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ‪،‬‬ ‫ﻣﻦ ﺃﻫﻤﻬﺎ ‪:‬‬ ‫ﺗﺴﻬﻞ ﻋﻠﻰ ﺍﻟﻤﺴﺘﻬﺪﻓﻴﻦ ﺣﻔﻈﻬﺎ ﻭﺍﻟﺘﻌﺮﻑ ﻋﻠﻴﻬﺎ ﻓﻴﻤﺎ ﺑﻌﺪ ‪.‬‬ ‫‪ .1‬ﺃﻥ ﺑﺴﺎﻃﺔ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‬ ‫ّ‬ ‫‪ .2‬ﻣﺪﻯ ﺩﻻﻟﺔ ﺍﻟﻌﻼﻣﺔ ﻋﻠﻰ ﻧﺸﺎﻁ ﻭ ﺍﺳﻢ ﺍﻟﺠﻬﺔ ‪.‬‬ ‫‪ .3‬ﺃﻥ ﺗﻜﻮﻥ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﺮﻳﺪﺓ ﻣﻦ ﻧﻮﻋﻬﺎ ﻭﻻ ﺗﺨﺘﻠﻂ ﺑﺮﻣﺰﻫﺎ ﺃﻭ ﻟﻮﻧﻬﺎ ﻣﻊ ﺟﻬﺎﺕ ﻣﺸﻬﻮﺭﺓ ﺃﺧﺮﻯ ‪.‬‬ ‫ﻭﻣﻦ ﺃﻣﺜﻠﺔ ﺗﻄﻮﺭ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻧﻈﺮ ﺇﻟﻰ ﺷﻌﺎﺭ ﺷﺮﻛﺔ ‪ APPLE‬ﻣﻦ ﺳﻨﺔ ‪1976‬ﻡ ‪2013 -‬ﻡ‬ ‫ﻭﻛﺬﻟﻚ ﻣﻦ ﺍﻷﻣﺜﻠﺔ ﺷﻌﺎﺭ ﺷﺮﻛﺔ ‪ STARBUCKS‬ﻣﻦ ﺳﻨﺔ ‪ 2011 - 1971‬ﻡ‬

‫‪źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ‬‬


‫ﺍﻟﻔﻜﺮﺓ‬ ‫ﻋﻤﻞ ﺍﻳﻘﺎﻑ ﺍﻟﻤﺮﻛﺒﺎﺕ ﻫﻲ "ﺍﻟﻔﺮﺍﻣﻞ"‬

‫‪1‬‬

‫‪2‬‬ ‫‪1‬‬ ‫ﺇﻋﺎﺩﺓ ﺍﻟﺮﺳﻢ‬ ‫ﺑﺰﺍﻭﻳﺔ ﺃﺧﺮﻯ‬

‫=‬

‫‪2‬‬

‫ﻭ ﻫﺬﺍ ﺍﻟﺸﻜﻞ ﻛﺜﻴﺮ ﺍﻟﺘﻔﺎﺻﻴﻞ‬ ‫ﻭﻏﻴﺮ ﻧﻈﻴﻒ ﻭﻻ ﻳﺼﺢ ﻛﺸﻌﺎﺭ !!‬

‫‪źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ‬‬


‫ﺩﻗﺔ ﺭﺳﻢ ﺍﻟﺸﻌﺎﺭ‬ ‫ﺗﻮﺿﻴﺢ ّ‬ ‫ﺩﻗﺔ ﺭﺳﻢ ﺗﻨﺎﺳﺐ ﺃﺣﺠﻢ ﻋﻨﺎﺻﺮ ﺍﻟﺮﻣﺰ‬ ‫ﺭﺳﻢ ﺣﺮﻭﻑ ﺍﻻﺳﻢ ﻓﻲ ﺍﻟﺸﻌﺎﺭ‬

‫‪.5‬‬ ‫‪1‬‬

‫‪1.5‬‬

‫ﺭﺳﻤﺖ ﺑﺤﺮﻭﻑ ﻋﺮﺑﻴﺔ ﻭﻻﺗﻴﻨﻴﺔ ﻭﺑﺒﺪﺍﻳﺎﺕ ﻭﻧﻬﺎﻳﺎﺕ ﻣﺘﺸﺎﺑﻬﺔ ﻭﺑﺒﻨﻂ ﺛﺎﺑﺖ‬

‫‪8532‬‬

‫‪1‬‬

‫‪1‬‬

‫‪1‬‬

‫‪.5‬‬

‫‪.5‬‬

‫‪1‬‬

‫‪1.5‬‬

‫ﻣﻠﺤﻮﻇﺔ‬ ‫ﺍﻟﺘﺤﺠﻴﻢ ﺣﺴﺐ ﺍﻟﺜﺎﺑﺖ ﺍﻟﺮﻳﺎﺿﻲ ﻓﺎﻱ‬ ‫‪1.61803398875‬‬

‫‪8‬‬

‫‪5‬‬ ‫‪1 1.5‬‬ ‫‪.5‬‬

‫‪2‬‬ ‫‪źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ‬‬

‫‪3‬‬


‫ﺍﻟﻬﻮﻳﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﻟﺼﻴﺎﻧﺔ اﻟﺴﻴﺎرات‬

framel.sa

faramel car care center - Saudi Arabia ‫ اﻟﺴﻌﻮدﻳﺔ‬- ‫ﻣﺮﻛﺰ ﻓﺮاﻣﻞ ﻟﻠﻌﻨﺎﻳﺔ ﺑﺎﳌﺮﻛﺒﺎت‬ AlQassim - buraydah 52381 P.O.Box 8249- AlSafra - King Abdulaziz Road ‫ ﺷﺎرع اﳌﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬- ‫ اﻟﺼﻔﺮاء‬- 8249 ‫ب‬.‫ ص‬52381 ‫ ﺑﺮﻳﺪة‬- ‫اﻟﻘﺼﻴﻢ‬ Email. mail@faramel.sa .‫ ﺑﺮﻳﺪ إﻟﻜﱰوﻲﻧ‬C.R. 101012345 .‫ت‬.‫ س‬Mob. +96611 (0) 553848881 .‫ ﺟﻮال‬Phone. +96611 (011) 3813053 . ‫ﻫﺎﺗﻒ‬

źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ


‫ﺍﻟﺸﻌﺎﺭ ﻭ ﺍﻷﻟﻮﺍﻥ‬

PANTONE P 53-16 C

K=33 M=99 Y=91

PANTONE P Process Black C

K=100

źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ


źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ


‍ďş?ďť&#x;ﺒﺎﺕ ďş?ďť&#x;ﺎﺳﺔ‏

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ĎŒĎ˜Ď‡Ď“Ď‹Ď’Í¨Ď™Ď‡

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faramel car care center \0ËŻ ykMa` be0T2 \0e Saudi Arabia - AlQass im gz=Y` - y+sM5 buraydah 52381 P.O.Bo ` x 8249- AlSafra 0U=` - 8249 .; 52381 ,y0 King Abdulaziz Road Mob. +96611 (0) 553848 2y2M`,L ^aËŻ K/8 881 ._s Phone. +96611 ĎŒĎ˜Ď‡Ď“Ď‹Ď’Í¨Ď™Ď‡ (011) 3813053 . Vo Email. mail@faramel. sa .ËťrÉ°]` ,y0 C.R. 101012345 ..3

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framel.sa

ykMa`be0T2\0e faramel car care center - Saudi Arabiay+sM5`΀\0˯ ͨ;52381,y0΀gz=Y` - King Abdulaziz Road2y2M`,L^a˯K/8΀0U=`΀8249 AlQassim - buraydah 52381 P.O.Box 8249- AlSafra s Phone. +96611 (011) 3813053ͨVo 553848881ͨ_ (0) +96611 ͨ3Mob. 101012345ͨ Email. mail@faramel.saͨ˝rɰ]` ,y0C.R.

. . . . . . . . . . . . . .

101012345ͨͨ3

101012345ͨͨ3

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framel.sa

a`be0T2\0e sM5`΀\0˯ykM r - Saudi Arabiay+ 52381,y0΀gz=Y` faramel car care cente 8΀0U=`΀8249ͨ; o 11 (011) 3813053ͨV Road2y2M`,L^a˯K/ +966 laziz ne. Abdu Pho King 553848881ͨ_s 8249- AlSafra Mob. +96611 (0) dah 52381 P.O.Box AlQassim - buray C.R. 101012345ͨͨ3 mel.saͨ˝rɰ]` ,y0 Email. mail@fara

sM5`΀\0˯ykMa`be0T2\0e faramel car care center - Saudi Arabiay+ 1,y0΀gz=Y` `,L^a˯K/8΀0U=`΀8249ͨ;5238 8249- AlSafra - King Abdulaziz Road2y2M 3813053ͨV +96611 (011) e o Phone.\0˯ykM ͨ_ssM5`΀ a`be0T2\0 AlQassim - buraydah 52381 P.O.Box (0) 553848881 +96611 ob. ͨͨ3M Arabiay+ Saudi 101012345 C.R. faramel car care center 1,y0΀gz=Y` Email. mail@faramel.saͨ˝rɰ]` ,y0 ͨ;5238 framel.sa =`΀8249 K/8΀0U `,L^a˯ 8249- AlSafra - King Abdulaziz Road2y2M 3813053ͨVo (011) P.O.Box +96611 52381 Phone. buraydah ͨ_s AlQassim (0) 553848881 C.R. 101012345ͨͨ3Mob. +96611 Email. mail@faramel.saͨ˝rɰ]` ,y0 framel.sa

źijĔřĹ?ŤēōĔŊşżĸĉĪŤĔŠŤěēijĔşĚŤēĚŏĔşŠŤĹŚĹ¨Ä“Ä´Ĺ˜ĜŠĴŨĹŞĹźĹŠĹ ÄœĚŭşĹ?


‫ﺍﻟﺨﺎﺭﺟﻴﺔ‬ ‫ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬ ّ Tel. 016-3813053ͨVo Mob. 0553848881ͨ_s Email. mail@framel.saͨ˻rɰ]` ,y0

framel.sa

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źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ


‫ﻭﺍﺟﻬﺔ ﺍﻟﻤﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

http://framel.sa

�e site is under construction ‫اﳌﻮﻗﻊ ﺗﺤﺖ اﻹﻧﺸﺎء‬

faramel car care center - Saudi Arabia ‫ اﻟﺴــﻌﻮدﻳﺔ‬- ‫ﻣﺮﻛﺰ ﻓﺮاﻣﻞ ﻟﻠﻌﻨﺎﻳﺔ ﺑﺎﳌﺮﻛﺒﺎت‬ AlQassim - buraydah 52381 P.O.Box 8249- AlSafra - King Abdulaziz Road ‫ ﺷﺎرع اﳌﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬- ‫ اﻟﺼﻔﺮاء‬- 8249 ‫ب‬.‫ ص‬52381 ‫ ﺑﺮﻳﺪة‬- ‫اﻟﻘﺼﻴﻢ‬ Email. mail@faramel.sa .‫ ﺑﺮﻳﺪ إﻟﻜﱰوﻲﻧ‬C.R. 101012345 .‫ت‬.‫ س‬Mob. +96611 (0) 553848881 .‫ ﺟﻮال‬Phone. +96611 (011) 3813053 . ‫ﻫﺎﺗﻒ‬

źijĔřŝŤēūĔũżťĸĉĪŤĔŁŤěēijĔżĹŤēĚŬĔżŁŤŦŨēĴŘĶŠĴŨŪżũŁĜĚŭżŐ


wasm.sa

Wasm Arvertising Agency - Saudi Arabia - al Qassim - Buraydah - al Rayan district - Omar bin alkhatab Road tel. +966 (0) 6 381 3053 - email. art@wasm.sa

‫ ﻃﺮﻳﻖ ﻋﻤﺮ ﺑﻦ ﺍﻟﺨﻄﺎﺏ‬- ‫ ﺣﻲ ﺍﻟﺮﻳﺎﻥ‬- ‫ ﺑﺮﻳﺪﺓ‬- ‫ ﺍﻟﻘﺼﻴﻢ‬- ‫ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬- ‫ﻭﻛﺎﻟﺔ ﻭﺳﻢ ﺍﻹﻋﻼﻧﻴﺔ‬ +966 (0) 6 381 3053 .‫ ﻫﺎﺗﻒ‬- art@wasm.sa . ‫ﺑﺮﻳﺪ ﺇﻟﻜﺘﺮﻭﻧﻲ‬

FRAMEL CENTER identity  

FRAMEL CENTER identity

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