Exhibition Design for - Clay Club Studio. (semester 09)

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IR: 3015

Emotions, Expressions and Experiences in Interior Spaces

Tanmayi Deshmukh UI7916


DOMAIN CHECKLIST Topic : online registration of the semester

IR: 3015

Emotions, Expressions and Experiences in Interior Spaces


Creating a checklist for the online selection process through mind-mapping and a holistic approachexploring every aspect of the topic.


INDIVIDUAL IMPRESSIONS

IR: 3015

Emotions, Expressions and Experiences in Interior Spaces


Systems ThinkingA banyan Tree and a Terrarium are systems where elements co-exist with each other in harmony. Individual elements are co-dependent which vary from the smallest to the largest element to form a whole. For example- from ants to bears. A Parade is a system where syncronisation and co-ordination are an essential part of the system. Where each element influences the other elementFrom the muscles of the body co-ordinating with each other to the group participating in the parade. It is a framework of relationships between the parts of the whole. The parts are co-dependent and co-exist with each other.


USE, USER AND SITE ANALYSIS

IR: 3015

Emotions, Expressions and Experiences in Interior Spaces


USER

Season Social Context

Audio /Music

Humidity

Theme Time of the Day

Textures Written Material

Finishes

PRIMARY- VISITOR

Time of the Day

Temperature

Mood Themes

Color

Type of Space

Light

Process

Hang

People

Mount

Partitions

Horizontal /Vertical

Walls Installations

Type of Audience

No. of Audience

Natural

Set Ups

Back Drops

Textures

Artificial

Diagrams

Ambience

Volume

The Big Reveal Wow Factor

Space Dividers

Punctures

PROVIDING AN EXPERIENCE

Vertical Hang

Engagement

Footnote

Mount

EXHIBIT/ DISPLAY

Through Products

Interaction

USE

Ceiling

Verbal

Horizontal Floor

Buying and Selling

Contact Info

Thought Process

IMAGE /PRODUCT

Philosophy

Cause

Process

Design Goal

Artisians

Awareness

Engagement

Authenticity

Comeback for more

Casual Visitor Hanging Out Exploring Tourists Family Friends

Interactor

Audience

Student Competitior Fan/Follower Curator/Collecter

Media Magazine/ Newspaper Influencer

Competitior Analysis/Critic Products Aesthetic Structure/Type of Display Classification

SECONDARY- EXHIBITER

Promote

Interaction and Involvement

Sell Products

Respond to Queries

Spread Awareness

History

Respond to Criticism

Promote Sustainability Authencity

Gaining Trust

Responcible

Student Get Inspired and Imagine Learn

Visitor

Promote Self/Firm

Manufacturing

Awareness

Cause

Exposure

material

Geniuine Visitor Spends long time Looking for Something Specific

With the Exhibiter

Among Visitors

Free Standing Inspiration

Observer

Follow Up

Location

Promote Artisans

Mindful

Post Purchase Queries

TERTIARY- STAFF

Sustainable

Material

Manufacturing Processs

Manager

Caretaker

Watchman

Technicians


SITE ANALYSIS

Context Location:

Space Zen Cafe, Ahmedabad Ni Gufa, University Area,Ahmedabad

Entry to the Gallery (Indirect)

Exit

Volume:

Long-Narrow Passage

Main Road Narrow Streets

Entry to the Gufa

Punctures: Windows and Skylight

Important Landmarks :

Neem Tree Amdavad ni Gufa, Vikram Sarabhai Centre, Gujarat University,Cept University

Type of Area: Non-Residential University Area Activity and Pattern: Busy Area with heavy traffic Temperature: Ranges 12- 42 Degrees depending on the season Climate: Dry and Hot weather Traffic: Fast Traffic During Day time , Slow Traffic at Night Time Culture: Gujaratis and Marvadis Type of people: Mostly Students from different backgrounds and Fields History: known earlier as Husain-Doshi ni Gufa, after its architect, B.V. Doshi, and the

Champa Tree

Book Store

Buffer Space

Exhibition Space

artist, M.F. Husain.

Materials: Bricks, Insulation Boards and Black Tiles

Natural Light: Angled Flooring corresponding to the angled walls

Circulation:

Capacity for people: 20-30 people

Through Roof- Skylight Windows

Circulation

Nearest Transit: Hurwitz Gallery BRTS Bus Stand Vehicle Movement

Pedestrain

Active/Passive space in relation to context Passive

Active

Artificial Light White Light

7 Junctions Provided for Hanging

Air Conditioned Space


CASE STUDIES

IR: 3015

Emotions, Expressions and Experiences in Interior Spaces


Jewish Museum Designer: Daniel Libeskind Location: Berlin

Built: 2001 Theme: Repercussions of the Holocaust in Germany

About the project:

Exhibits the social, political and cultural history of the Jews in Germany from the fourth century to the present, explicitly presenting and integrating, in postwar Germany, the repercussions of the Holocaust. The Extension to the old Museum is a Zig Zag Shaped building and take its form from an abstracted Jewish Star that is stretched around the site and its context. On the entry, Visitors lose the sense of direction before coming to a cross road of 3 Routes : 1) Continuity of German history. 2)Emigration from Germany. 3)The Holocaust.

Colors Material Light

Dexter - TV Series Losing a loved one and being a witness Murder The color Red as Blood

Facade as an old Abandoned Warehouse Scraped lines on metal Scars on Skin

Dried Trees Maze like Forests

Lost Anxiety

The color Red as Blood

Movie- Interstellar For the Contrast of Light Being Stuck, Lost in some unknown Space and feeling claustrophobic A Small Tunnel the Material and narrow Volume

Lights and Material- Cept Library

Inference: The Architecture is a means of a narrative and emotional Journey. The Material brings in a cold atmosphere and overwhelming experience created by the lack of windows and small Slits of light. The visitors most of the time leave wounded and tormented by the history especially The Holocaust and the sufferings caused during that time. Light, Shadow and the material heighten one’s senses and bring out emotions like Anger, Compassion, Disgust and Fear.


Sancaklar Mosque Designer: Emre Arolat Architects Location: Büyükçekmece, Turkey

Built: 2012 Theme: Non- Traditional Mosque set in Turkey.

About the project:

Sancaklar steers away from using the symbols, forms and decorations that are normally portrayed in traditional mosque design. instead, the building expresses spirituality through the contrasts in light, shadow, materiality and aesthetics to produce a peaceful sanctum for prayer. A combination of light grey stone and reinforced concrete to construct the Sancaklar Mosque, which is set into a plaza made up of shallow terraced steps. The pared-back and unornamented structure is set into a depression in the landscape, with only the stone roof and a tall minaret visible from certain points around the perimeter.

The main Slit as a Waterfall

-The rough/ rocky texture of the Material -Steps Ruins at Lothal

The light filtering at the Qiblah Wall as a ray of hope as light at the end of the Tunnel

Ancient Theatre in Ephesus

The Ceiling is like Inverted Contour Diagrams giving a feeling of a deep Valley At Harmony with the Topography Tucson Mountain Retreat by Dust Studio Arizona

Water Fountain Foreground Background- Worshipping the Qiblah Wall well lit

Material and Texture Music Video - Take me Down - Troye Sivan

Bait Ur Rouf Mosque in Bangladesh -by Marina Tabassum

Falling Water by FLW

Slit in the Wall and Play of Light - Non Traditional Mosque Inference: Light plays a major Role in highlighting the space in terms of the Material and the texture of the material creating a mesmerising experience where one disconnects from the outside world, prays in silence and is alone with the God. The exterior and the interior materials have a stark contrast providing the visitor with two different experiences (i.e) Earthy and raw in exteriors and Divine and Holy in interiors bringing out emotions like Tranquality, Compassion and Valour.


CLAY CLUB

IR: 3015

Emotions, Expressions and Experiences in Interior Spaces


ABOUT THE STUDIO AND BRIEF

CLAY CLUB

Clay Club studio was founded by Nikunj Vakani. They engage with three media Architecture, Ceramics and Handmade Paper. The studio employs design, communication and social innovation as means to address societal challenges in a contextual manner.

MIMAMSA architecture

CLAY CLUB ceramics

PAPER FACTREE handmade paper

The studio currently produces the following productsMurals Lamps Facade Basins Lion Capitals

Concept Note-

Lattice Handmade Tiles StudioEquipments Buddha Heads

The Exhibiton space should reflect the Ideology and the Core of the Clay Club. The space should be able to communicate : -Ways of working and the proccess - from raw material to the final product. -The Character of the raw material- Clay should come out along with creative/ abstract ways of visualisations, Expressive exhibits and info-graphics. -Should be able to use aesthetics as an element. -Open and interactive space explaining the rawness of the material and the process. -Form spaces inside using the product itself. -the goodwill the studio believes in.

Program StatementA space which is Paradoxical in nature - from raw to finished.


PRODUCTS USED IN THE SPACE

murals

tiles

lamps

basin

lattice

buddha heads

fire sculpture


SPACE DIVISION ON THE BASIS OF CONCEPT

CONCEPT A space which is Paradoxical in nature - from raw to finished through- metamorphosis A journey showcasing the whole process - from clay as a raw material to finished ready to use products

RAW MATERIAL

METAMORPHOSIS -a change of the form or nature of a thing or person into a completely different one.

FINAL PRODUCTS

Natural elements involved in the process

Using the elements in the space to add a sensory experience because of the primitive connection we have to nature which feels natural to us

EARTH

WATER

FIRE

earth

water

fire

Individual to curated products

CELEBRATION OF CLAY

INDIVIDUAL PRODUCTS

CURATED USE

material

individual elements

curated products


COLOR - TEXTURE- MATERIAL COLOR PALETTE

MATERIALS Most of the materials used in the space are produced by the studio itself apart from the Ceramics. i.e From Paper Factree- handmade paper, sketchbooks, Paper Fabric, Paper lamps, Paper bags to indirectly promote the other products as well as promote sustainability that the Studio believes in.

resilience warmth raw earthy

refreshment peace rest nature security calmness Other materialsWhite carpet with rough texture, display systems made from terracotta and similar finishes to the exisiting site, lamps made by clay club, lattice used as space dividers in the space.


COLOR - TEXTURE- MATERIAL TEXTURES


EMOTIONS- EXPRESSIONS- EXPERIENCES metamorphosis of emotions

Shanta

Adhbhut

categorisation on the basis of concept and space division

material

Product

categorisation on the basis of elements and space division

Earth

shanta

to

adhbhut

EXPRESSIONS sculpture music EXPERIENCES visual- products and display systems smell- Smell of clay touch- clay and the products hearing- water, music

shanta

Fire adhbhut

through Mitti - its touch and smell Water- its touch and sound through visually through Play of light and shadow product itself


THRESHOLDS Transitory space-

passage 1

passage 2

SPACE DIVISION OF PRODUCTS

installations

tiles

lattice

lamps

basin

buddha heads


PLAN

clay installations

partition made from paper fabric

installation showing the process

lattice

Entry

lattice installation

curated display

Exit

tiles

lamps

buddha heads

murals

basin


SECTIONS

Section AA’

Section BB’


SECTIONS

buddha heads display

lattice

Section AA’

A

murals

basin

A’

fire sculpture

lamps

clay installations


SECTIONS

clay installations

lattice

Section BB’

B

lamps murals

B

partition made from paper fabric

installation lattice showing the process

lattice installation

lattice lamps

curated display


SECTIONS

ceiling installation made from paper fabric color white - an extention of rough walls to smooth flow of wet clay

info-graphics for lattice for available colors and finishes EE’

CC’

ceiling installation made from paper fabric - gradient of color brown to red denoting fire as an element and its form

ceiling installation made from paper fabric - gradient of color blue denoting the color blue of water FF’

DD’ C

D

E

F

C’

D’

E’

F’

the form of the ceiling is a common element reflecting the flowy form of clay, water and fire.


VIEWS- THE MATERIAL - EARTH


VIEWS clay installationsrepresenting the various changes of the material. From powder/mitti to wet clay to final products with solid forms

clay installation celebrating the tradition pottery

fabric representing the flowy form of wet clay

rough texture of ceramics

introduction and information about the Clay Club studio

clay installationname of the studio

tiles an introduction to the final material as well as for showing the path

clay installation appreciating the artisans that are involved in the making of the products


VIEWS


VIEWS clay installationsrepresenting the various changes of the material. From powder/mitti to wet clay to final products with solid forms

fabric representing the flowy form of wet clay

lattice used as a background rough texture of ceramics clay installationname of the studio

clay installation appreciating the artisans that are involved in the making of the products

tiles an introduction to the final material as well as for showing the path

clay installation celebrating the tradition pottery


VIEWS

lamps made by Clay Club lattice as a backdrop

plan

clay installation - celebrating the traditional art of pottery

Shanta

resilience warmth raw earthy

mitti to wet clay to solid forms emphasising the flexibility and mouldablilty of the material

clay installation Appreciating the artisans that are involved in the making of the products through bricks with their hand- impressions and names. mitti to wet clay to solid forms emphasising the flexibility and mouldablilty of the material


VIEWS- INDIVIDUAL PRODUCTS- WATER ELEMENT


VIEWS textured wall to highlight the installation

ceiling installation made from paper fabric - gradient of color blue denoting the color blue of water

mural display mural display lattice display

installation showing the process

water reflection and installation

buddha heads display tile design is used on the faces to create an illusion that the display is an extention of the floor


VIEWS


VIEWS ceiling installation made from paper fabric - gradient of color blue denoting the color of water

textured wall to highlight the installation

mural display

lattice display

water reflection and installation

installation showing the process


VIEWS

display system same as the flooring - an extention of the floor itself seamlesss reflection of water to exaggerate the display

plan

buddha Head display emphasising on water as an element

Shanta

resilience warmth raw earthy

Adhbhut refreshment peace rest nature security calmness

installation showing the proceesses involved in the making of the final productfrom raw material to mould to firing to glazing installation extending on the both sides and becoming a part of the final productsmural and lattice respectively


VIEWS


VIEWS lattice lamps used to emphasis on the shadows created by the lattice

ceiling installation made from paper fabric - gradient of color brown to red denoting fire as an element and its form

lattice used as partition and for creating a play of shadows

lattice used for creating a play of shadows

lattice display showing the different colors available

curated display of the products


VIEWS- CURATED PRODUCTS- FIRE ELEMENT


VIEWS lattice lamps used to emphasis on the shadows created by the lattice

info-graphics for lattice for available colors and finishes

lattice display showing the different colors available

lattice used for creating a play of shadows

lattice used as partition and for creating a play of shadows


VIEWS lattice display showing the various lattice patterns, combinations and colors that are available the colored modules are extended from the wall plan ceiling fabric lattice resilience warmth raw earthy

basin, tiles and lamp

Adhbhut

chair centre table refreshment peace rest nature security calmness

sketchbook by paper bag by Paper Paper Factree Factree


INITIAL PROCESS alloting the area for process-

contrast between the color of clay and the products

process

product

Metamorphosis through M.C. Escher’s methodrigid

rigid

organic

product

product

process

lotus Flower graphic of the mural designed by Clay Club

plan

rigid

product section

rigid

organic

process

product

central area for processView


INITIAL PROCESS product

process

product

metamorphosis of the products through graphics and product display

View


FIN.

IR: 3015

Emotions, Expressions and Experiences in Interior Spaces


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