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Tampa Women who





Have you been visited by one or more of the


If your answer is “YES” and you want relief, call HRC Medical Center today and learn how AMOR VIE our exclusive, SAFE and highly effective all natural bio-identical hormone replacement therapy can DRAMATICALLY IMPROVE YOUR LIFE. FREE HORMONE EVALUATION: We currently have 27 spots open for a free blood draw and doctor’s consultation - call today and reserve your space before they’re gone. BHRT Advocate SUZANNE SOMERS recognizes HRC MEDICAL CENTER as an expert in hormone replacement therapy. Call HRC Medical Center (813) 425-2325

1715 N Westshore Boulevard, Suite 100, Tampa, FL

In this Issue



EDITOR-IN-CHIEF Lori Samples Duncan

DIRECTOR OF SALES Julie Hanlon Goering

CONTRIBUTING WRITERS Jenni Booth Nastassia Czarnec Paul and Caron Dombroski Lori Samples Duncan Susan Gernhart Jackie Grizzard Diana Holmes Caroline Jorgensen Barbara LoFrisco, M.A Ro Martinez Kimberly D. Overman, CFP The Junior League of Tampa Toni Sloman Amy Tranter


From the Editor

2 It’s time to Go Green!


3 What’s Happening in Tampa?

Let’s Talk 4 5 6 7 8

Save Big Time at the Grocery Store! What’s for Dinner?! Removing Emotional Clutter Blowout Nirvana (at home) Ms. Carol K. Brown

HollowTree Images

DESIGN Melissa W. Morris

PHOTOGRAPHY HollowTree Images Ross Krison Photography

Tampa Woman Magazine

Woman 2 Woman Publishing (803) 785-4475 711 East Main Street, Suite K2 Lexington, SC 29072 Every effort has been made to ensure the accuracy of this publication. However, the publisher cannot assume responsibility for errors or omissions. No part of this book may be reproduced in any manner whatsoever without written permission. © 2011


9 A Favorite Recipe: Dill Dip 9 Are Women Successful Business Owners?

Health & Wellness

10 13

Skin Talk with Toni Finally, Powerful Skin Resurfacing Treatments for Everyone

Go Green

14 16 17 18 22 23

Simply Pam Iorio Go Green for Your Health and Our Environment Going Green Tampa Consignment Couture: Sustainable Style Never Looked So Good Meet Sarapage Bauguss The Color Green...

Celebrating the Survivor in You!

24 26

Darby Steadman: Survivor. Ambassador. Supporter. Creating Community Out of Crisis

Business & Web Directory 27 Contact our advertisers

Personal Note

28 Legacy of Love

From the Editor


hope this issue finds you well! 2011 is rolling on into month three as I write this to you. First off I want to say thank you to our readers, all of you!

We especially want to thank the readers who took time to email us their thoughts on our first few issues of Tampa Woman. I loved the email that had a subject line that simply said, “Tampa Woman Rocks.” We think so as well. We think every Tampa woman rocks, that’s right – you, your mama, your sisters, and your lovely grandmothers. It is our goal to make every issue better than the last. We try really hard to educate, motivate and inspire you with our articles about REAL women. This issue we hope you will learn something you didn’t know about impacting our world in a way that helps conserve resources. Even if you just take a closer look at an upscale consignment shop, it’s not being cheap ladies, it’s being smart! There are lots of great stories in our community and we think we have found the perfect ones for our second issue of the year. We’re thrilled to be bringing green fashion to you in this issue. Without Ro Martinez of Modeling at Any Age and Ross Krison of Ross Krison Photography, this would not have been possible. As always we try to bring you the best of the best of Tampa. Our advertisers have made a commitment to you our reader to provide you with quality services and quality products. We want you to know that we would refer any business in these pages to our own friends and families.

Take action and celebrate Earth Day 2011 on April 22!

We want to thank every one who made our Scarlet Party benefitting The American Heart Association’s Go Red campaign a huge success! We could not have had such a great event without HollowTree Images, Working Women of Tampa Bay, and Datz. We look forward to seeing you all there again next year. Feel free to email us your thoughts on articles you enjoy or any other topics you would like to see covered within the pages of Tampa Woman. If you know a woman who should be featured in Tampa Woman, we want to hear all about why! In the meantime take care of yourself and each other. Your friend,

Lori Samples Duncan Editor-in-Chief

Celebrating, Motivating and Educating

Real Women

Colossians 3:23-24 Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.


What’s Happening in Tampa? Hyde Park Fresh Market Sundays beginning March 6, Hyde Park Village

The new Fresh Market will take place at the Fountain the first Sunday of every month, year round, rain or shine, from 11 a.m. to 3 p.m. Enjoy a variety of agricultural, artistic, homemade and handmade goods, as well as take-home and ready-to-eat foods. The Fresh Market will also feature live music, cooking demos, outdoor seating and more.

Tampa Clean City Day 5th Anniversary March 12, 8 a.m.–3 p.m., Raymond James Stadium

Be a part of making Tampa one of the

cleanest cities in America. Volunteer to participate in one of the more than 100 clean up and beautification projects for the City of Tampa’s Annual Clean City Day. After the clean-up, celebrate with food, activities and live entertainment.

Jersey Boys March 23–April 17, Straz Center for Performing Arts

The award-winning musical about Rock and Roll Hall of Famers The Four Seasons: Frankie Valli, Bob Gaudio, Tommy DeVito and Nick Massi, returns to Tampa. This is the story of how four blue-collar kids became one of the greatest successes in pop music history. The JERSEY BOYS Tampa engagement features their hit songs “Sherry,” “Big Girls Don’t Cry,” “Oh, What a Night,” and “Can’t Take My Eyes Off of You.”

Gasparilla International Film Festival 2011 March 24–27, 6 p.m., Various places around Tampa including Tampa Theatre and Cinebistro

The Gasparilla International Film Festival is Tampa/St. Petersburg’s largest independent film festival. The Festival showcases films of all types/genres, including features, documentaries, shorts, music videos, family-friendly films and those with a world beat!

Tampa Women’s Club Fashionollia March 26, 10 a.m.–2 p.m., Renaissance Hotel at International Plaza

The Tampa Woman’s Club will hold their 63rd annual Fashionollia. Enjoy

boutique shopping and a silent auction, followed by a fashion show and a fabulous luncheon. Fashions will be showcased by Neiman Marcus. Please contact the Tampa Woman’s Club at (813) 8397457 for tickets and information.

New Beginnings Fertility Conference May 14, 8:30 a.m.–3 p.m., Mainsail Suites & Conference Center

The Reproductive Medicine Group will host the third annual New Beginnings Fertility Conference. The conference highlights fertility assessments and lifestyle considerations for women age 35 and above seeking pregnancy. It includes lectures and group discussions, a health and wellness fair, continental breakfast, lunch and raffle drawings.

Explore Your Options... in Hillsborough County Schools

New programs for 2011-2012

(*Intent to apply for IB authorization)

• Boys Preparatory Academy (Middle School 6-8)

• IB Middle Years Programme*

• Girls Preparatory Academy (Middle School 6-8)

• IB Primary Years and Middle Years Programme*at K-8 school

• Creative Science Centre (Lower Campus K-5 & Upper Campus 6-8)

Visit us online at For more information, call the Choice Information Line at (813) 272-4692.

Let’s Talk


BIG TIME at the


I don’t think there is a woman out there who doesn’t love a good deal. — Tracy Shaw

by Jenni Booth

photography by HollowTree Images

Bay area stay-at-home mom Tracy Shaw is the creator of, a website that takes the dread out of grocery shopping and puts some green back in to your pocket. Shaw started couponing several years ago when she decided not to return to work after having her first child. Using coupons and watching for

“If 100 people read the site and use it and just one passes it along I feel good,” she said. “Have fun. It doesn’t have to be daunting.” Shaw said she spends about an hour on Sunday cutting coupons from the paper and then a few minutes each day printing online coupons. She also looks for competitor coupons. Publix accepts them. Target does not. How good are the deals? Here is an example: Pasta is a BOGO (buy-one-get-one free) at Publix (2 for $1.29). Shaw has two Publix coupons for 25 cents each. And each box of pasta has a peelie (a coupon directly on the box) for 25 cents off one box. By stacking the coupons, using a store and a manufacturer’s coupon on each item, Shaw can buy two boxes of pasta for 29 cents. Shaw knew she had to find a way to set her site apart from others. So instead of creating a stockpile of low-priced items that sit in the pantry, Shaw recommends donating the items to food banks, pregnancy centers or churches.

Actual receipts from Tracy’s shopping trips the best deals became a necessity as the economy worsened. Turns out she had a knack for saving. When Shaw started shaving 50 to 75 percent off her grocery bill, the word spread. Her friends and family encouraged her to start a website. At, shoppers save without a lot of effort. The site matches sale ads, typically at Publix and Target, with newspaper and online coupons. It also highlights specials and provides links to coupons.

Celebrating, Motivating and Educating


“Pay it forward,” Shaw said. “You make someone else’s day doing something you already had to do. A simple, selfless act.” Shaw said that for less than $3 a week, she is able to donate $10 to $20 worth of groceries. So those 12 boxes of pasta? She’ll save what her family will use in the next six to eight weeks. And the rest she will donate. “Companies put the coupons out there. Publix and Target take them. So why not use it? It is free money in your pocket.”

Real Women

Preparation: Be prepared when you go to the grocery store. Know what’s on sale. Lists: Make a list and stick to it. Organize: Have your coupons with your list before going into the store. Get a coupon binder and be organized. Stack and Maximize: Stack your coupons with the sales to maximize your savings. Most stores will take one manufacturer and one store coupon per item. That means you can have two coupons per item. Stock up: Stockpile. Sales cycle every 68 weeks. Grab as many items as you need for that time period so you never have to pay full price for the items you regularly use. Check out Shaw’s site:

What’s For Dinner?!

by Jackie Grizzard


his dreaded question is typically asked between the hours of 5:00 and 7:00 p.m. Suddenly, starving people around you start panicking as if they were stuck in a basement, in the middle of an ice storm, with two wheat thins left to eat. Even though we know the question will eventually be asked, we cringe every time we hear it. Especially when we just got home from soccer practice or finished helping someone with a homework assignment. Our schedules are slammed with things to do, but in many households we neglect a very serious matter - planning what’s for dinner. Eating right and having good food on hand at all times is essential to you and your family. If you don’t have an organized meal plan, it can be easier to head to a fast food joint than to create a nutritious meal at home. Here’s how you can get there. The first thing you want to do is make a General Food List of what you and your family consume on a daily basis. Split up a sheet of paper into four categories – breakfast, lunch, snacks, and dinner. I also like to include a “must have” list for my pantry. Smith Household General Food List: Breakfast: Cereal, breakfast bars, bananas, orange juice, pancakes, syrup, sausage, coffee, milk, toast, butter, eggs Lunch: Ham, turkey, cheese, chips, fruit, yogurt, kid snacks, apple sauce, tomatoes, lettuce, bread, crackers Snacks: Nuts, chips, grapes, strawberries, popcorn, fruit roll ups Dinner: Chicken, pork, fish, salad, rice, veggies,

frozen pizza, chicken nuggets, pasta, ice-cream, bread, dog food Must Haves: (optional) Sugar, flour, honey, olive oil, cooking spray, bread This list is a snap shot of foods you typically eat and need to have on hand on a regular basis. Make several copies of this list and keep a copy on the fridge. This way if you’re low on something, you can simply circle it as an item you need to purchase. The next step is to prepare a weekly menu. You can simply add this to the bottom of your General Food List so you’ve got everything on one sheet of paper. Write down every day of the week, with plenty of space in order to assign a meal for each day. Our goal here is to plan what you will be having for dinner every day of the week. Finally, find 3 or 4 healthy, quick, and easy recipes. Assign a meal to a particular night as shown below. Make sure you assign a meal for each night even if one night is marked as leftovers and another night shows dining out. You still need to know what the plan is for that particular day. Weekly Menu Example: Sunday: Grilled salmon, sautéed zucchini, and brown rice Monday: Baked chicken, salad, and mac and cheese Tuesday: Spaghetti and meatballs Wednesday: Leftovers Thursday: Grilled cheese and soup Friday: Dine out – pizza! Saturday: Beef quesadillas and broccoli — grocery shop for a new week.

photo by HollowTree Images

Let’s Talk

Jackie Grizzard

Keep it simple. You don’t want to get stuck cooking for an hour on a week night! Save your gourmet cooking for the weekend when you have more time. I use and for tasty, healthy and easy recipes. Pick a day to do your grocery shopping every week. Saturday and Sunday work great because it gets you ready for the coming week, and you don’t have to grocery shop during the busy week. Take your list and coupons and get it done! Put your weekly menu on the fridge or somewhere in your kitchen as a daily reminder of what you’re having for dinner each night. Planning your meals takes a little time but will ultimately save you time and money, and reduce stress during the week. Now the next time you get asked the once dreaded question “what’s for dinner?!” just breathe easy, smile and simply answer the question! If you have a healthy, fast and easy recipe you’d like to share with us, please email me at: jackie@ We’d love to share them with our community! Jackie Grizzard is a Professional Organizer and Founder of Clutter Free Bug. She will teach you how to simplify your life by helping you get control over your space and your time, so that you have more time to do what you love! If you are struggling with organization and need an experienced, hands-on organizer to teach you the specific steps on how to get and stay organized, please call (813) 966-1223. Comments for Jackie can be sent to: jackie@clutterfreebug. com. For more information, please visit her website,

Let’s Talk


CLUTTER by Barbara LoFrisco, M.A.


t’s that time again. Time to clear out the closets, clean behind the couch. You know, spring cleaning. But why do we clean our homes regularly and not our heads?

We know that we have to clear old stuff out of our homes to make room for new things. If we don’t, eventually we’ll have Peter Walsh or TLC knocking on our door asking us if we’d like to be on one of these compulsive hoarding shows. So we clear our homes to make space to put beautiful things. If we don’t have space, the shiny things get buried under the old things and we can’t enjoy them. We simply don’t have room for it all. The same is true for our heads.

Barbara LoFrisco, M.A.

Just like the clutter in our homes, clutter in our heads (emotional clutter) removes the focus from what is truly important to us. We can’t enjoy the “new stuff ” because we simply don’t have room for it. The “old stuff ” gets in the way. For example, if we are so busy worried about the emotional vampires in our lives that we call friends (more on that later) we won’t have room for things that nourish and replenish us. We can’t be happy because we are too busy being unhappy. We don’t even realize this is happening and before we know it, the emotional clutter is out of control. I don’t know about you, but as a full-time doctoral student, instructor, and mental health practitioner I don’t have time for emotional clutter. What is emotional clutter? How do you know if you have it? The first step is to become aware of

Celebrating, Motivating and Educating

Just like the clutter in our homes, clutter in our heads (emotional clutter) removes the focus from what is truly important to us.

how you are spending your time. How do attorneys manage their time? They write down EVERYTHING they do in 15-minute increments. Why? Because their time is extremely valuable. And yours isn’t? Start a log. After several days, examine your log and ask yourself three questions: Do my activities reflect my goals? Do my activities reflect my priorities? Do my activities reflect my values? If the answer is “no” to any of these questions, think about the activity. Why are you doing it? Is there a way to modify it so that it fits with your goals, priorities and values? Depending on your answers, it may be time to de-clutter and get rid of the activity. Don’t know what your goals and priorities are? Now would be a good time to

Real Women

start thinking about them. Perhaps that is part of the problem! We can’t clear emotional clutter until we can distinguish the good stuff from the bad stuff. And we can’t do that until we know what our goals, priorities and values are.

Yes, I know. Simple concept, but extremely difficult to implement. Here’s where a good mental health counselor can come in handy. If you are having trouble letting go of emotional clutter, or determining what it is, a mental health professional can assist you in sorting through your “stuff.” Sort of like how they do on TV. Those people don’t clear their homes all by themselves. Neither should you.

Barbara LoFrisco, M.A. is a licensed mental health counselor, licensed marriage and family therapist and board certified sex therapist. She works with individuals and couples with relationship and/or sexual issues in her private practice, located just north of downtown Tampa. For more information, please visit her website,, or call (813) 404-9215.

Let’s Talk

Blowout Nirvana (at home) Where You & Your Financial Goals Come First!

Kimberly D. Overman, CFP™ President & CEO Registered Investment Advisor • 813.229.2000

by Paul and Caron Dombroski Style Council Studio Suites for Hair


et’s face it, how many of you haven’t told your hairdresser “If I win the lottery I would have you come to my house every day and blow dry my hair!” The reality is that hair drying uses scientific principles of heating and cooling. “Uh oh, this seems complicated!” applying some of our fundamentals, you can reach Blowout Nirvana. Here’s the big secret—always keep in mind hair doesn’t bend or straighten until it is 98% dry! Allowing your hair to cool will strengthen the shape of each section of hair in your brush, helping you to achieve the style you want. Tip #1: Shampoo and apply styling product according to the manufacturer’s direction. Tip #2: Initially dry on high temperature and high velocity air. The force of the air removes moisture from hair. Always keep the concentrator nozzle downward to reduce frizz. Here’s the important part… Drying hair with your head over or

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Paul and Caron Dombroski uncontrolled drying results in roughing up of the outside cuticle layer of hair, which creates frizz! Also, you can prevent “flat” results by reducing air velocity (aka turn your dryer velocity to low, heat can remain high!) once your hair is 98% dry. Then you can introduce a brush. Remember, heating and cooling are the key components for each section of hair to be influenced by the shape of a brush. No brush, except a vent brush, should be put in the hair until it is 98% dry. Tip #3: The air flow of the blow dryer should always go the same direction as the brush. Using a concentration nozzle can help focus the air on a particular section. A tactic we always use is to allow each section of hair to cool several seconds before releasing it from the brush. This defines, smooths and finishes that section. Remember, proper styling products, sectioning of hair, and correct brush selection are all important in both the desired finish and achieving Hair Nirvana.

Let’s Talk

Ms. Carol K. Brown (Temple Terrace Elementary Principal)

by Nastassia Czarnec


o make a difference on a single classroom is a success of its own, but to make a difference on a classroom, a school, and a community is achievement that few can say they’ve accomplished. Ms. Carol K. Brown is one of those few who have set no limits on making an impact. photo by HollowTree Images

Her love for education brought her to the classroom as a teacher at Temple Terrace Elementary, but it was her passion for change that made her Assistant Principal of Elementary Curriculum. After five years as Assistant Principal, Ms. Brown was ready for the top spot as Principal of Temple Terrace Elementary. Once elected as Principal last July, she wasted no time making changes to better the curriculum. A program was implemented into the school to create a new approach to learning. It involves teaching the children in a more hands-on approach with a focus on teaching “the whole child.” This program is known as the Bank Street Academy. By use of this curriculum, the teachers go through an intensive training process to learn how to teach the children, intellectually, emotionally and physically. They learn to educate the students by way of interaction and expression, rather than just reading and writing. Although this program had made the Temple Terrace Elementary School the number one choice for students in the Hillsborough County Choice Program, Ms. Brown enhanced the program even more. She is one of the first ad-

Celebrating, Motivating and Educating

ministrators to create the Learning Garden, a program that teaches community involvement, integration, and diversity through the environment. “There are several things that I LOVE about being a principal, but the one aspect that stands heads and shoulders above the rest is interacting on a daily basis with my students and watching them learn,” Ms. Brown said. The Learning Garden and Farming Project is a part of the science curriculum and teaches children how to produce crops by use of the garden. Not only do they plant and cultivate a variety of fruits and vegetables, the students then distribute the harvest to local homeless shelters in the Tampa Bay area. Working with the Metropolitan Ministries and the Spring for Women and Children Organizations, the children are exposed to a community-based learning project, where they are educated not only in science, but also in environmental sustainability. Ms. Brown encourages her teachers to keep open communication with students and parents as a way to maintain trust and support

Real Women

‘There are several things that I LOVE about being a principal, but the one aspect that stands heads and shoulders above the rest is interacting on a daily basis with my students and watching them learn.’ from everybody involved. Her interactive learning curriculum, and her presence in the classroom and in the community, has led to meaningful changes in her school. By building relationships between students, parents, and the community, she believes that women educators are on the forefront to making changes for better education.

Let’s Talk

Are Women Successful Business Owners? by Kimberly D. Overman, CFP

T DILL DIP compliments of The Junior League of Tampa


ost kitchens already have these ingredients on hand. Serve along with your favorite crudités for an easy snack; it makes a nice spread for sandwiches as well. Ingredients: ½ cup sour cream ⅔ cup mayonnaise 1 to 2 tablespoons grated onion 1 tablespoon dried parsley 1 teaspoon seasoned salt 1 teaspoon dried dill weed, or 2 to 3 tablespoons fresh dill weed ½ teaspoon Worcestershire sauce Dash of Tabasco sauce

Directions: Combine the sour cream, mayonnaise, onion, parsley, seasoned salt, dill weed, Worcestershire sauce and Tabasco sauce in a bowl and mix well. Chill, covered, for 8 to 10 hours before serving. You may use lower-fat sour cream and mayonnaise in this recipe. Yield: 8 to 10 servings The Junior League of Tampa has produced cookbooks that reflect Tampa’s local flavor since 1961. All net proceeds from the sale of the cookbooks are returned to the community through various Junior League projects. To order your copy, visit

hat’s a good question! Well, yes and no. For thirty years, women have launched new businesses at twice the rate of men and their growth rates of employment and revenue have outpaced the economy. So why do women-owned businesses earn on average only 27% of the average revenues of menowned businesses? Let’s look at a couple of factors that get in women entrepreneurs’ way and what women can do to accelerate business growth and revenues. Goals, Goals, Goals Setting goals isn’t for the timid. Research shows that the only statistically significant predictor of business growth is not the industry, size of business or length of time in business. It is the business owner’s goal for growth. Frequently women open businesses to be personally challenged and to integrate work and family. We also want to oversee personally all aspects of the business. This limits growth planning. It requires the talent for tracking and analyzing financial information and developing business operations that facilitate future growth. Money, Money, Money Women start businesses with fewer resources available to them than men do. This leads women into industries such where the financial barriers to the market are low. The trouble is, without a great growth plan or resources, the potential for growth is low too. As women, we want security and we don’t like debt. Women frequently use their business earnings to fuel growth. That can limit growth. The lack of relationships with bankers and limited knowledge about financial services and products can also squelch growth. While banks may advertise to women business owners, frequently many

bankers’ paradigm is that womenowned businesses do not have growth potential and are bad credit risks. Leap, Leap, Leap So how do women business owners combat these barriers? Think BIG at the beginning and always. Knowing your growth trajectory helps you get there. Learn, Learn, Learn Women business owners must find training and coaching geared toward business growth from day one. Training must include business finance, including how, when and why to use credit to stimulate business growth. Believe, Believe, Believe Lastly, women need to get out from in front of themselves when they think they don’t have access to capital. According to The Wall Street Journal, more than half of women business owners who ask for credit get it.

Kimberly D. Overman, CFP®, owner of The Financial Well in Tampa has over 28 years of experience in the financial industry. Kimberly consults with women on a wide range of issues dealing with business planning, retirement, tax, estate, elder-care, risk management and charitable giving planning as well as trusts and wealth management. Contact Kimberly at koverman@

Health & Wellness

SkinTALK with Toni


think the concept of a healthy balance of body and mind is the most important and difficult challenge we face as women. A favorite quote:

My body holds my spirit, the two are intertwined. If one becomes neglected, the other falls behind. —Lou Sparks Smith Toni Sloman It is so easy to leave caring for our outside appearance behind. After all, work, family and the many obligations that are a part of every woman’s life can be all-consuming. I find it easier to pour a glass of wine, relax and know that my actions are not contributing to the family debt. The problem is, eventually I find don’t feel good about myself. When I drag myself to

workouts or yoga, I begrudgingly admit I feel better afterward. I then think about how easy it is to make choices that make my life seem “easy.” What feels easy in the present is almost never the best longterm choice. My generation is in it for the long term. Medical aesthetics enhance your appearance – and last longer than the other rituals women undergo

for beauty and health. Unlike makeup application, hair coloring or workout sessions, there is no daily application, root touchups or ritualistic sweat session involved.

Medical aesthetics enhance your appearance...

Why do we stay away from something so beneficial? Yes, the cost may seem high. But keep in mind the benefits versus investment ratio. My theory is that people are

victims of the fear factor. If I didn’t do what I do for a living, I would be the very one who would say… ‘I would never pay someone money

Where art meet s science

S O U T H T A M P A ’ S M O S T E S T A B LI S H E D M E D I C A L S P A

Botox • Restylane • Juvederm • Radiesse • Dysport Laser Rejuvenation • Hydra-Facials • Micro Peels • Laser Hair Removal


2802 West Azeele Street | Tampa | FL 33609 10

Celebrating, Motivating and Educating

Real Women

Scott Graham, M.D. Medical Director

to inject a foreign substance in my face.’ I would say this… no doubt, because I have seen so many people whose appearance is… startlingly unnatural. Correctly injected, Botox should create a natural look that doesn’t leave us without expression. Muscles that enhance our appearance should be highlighted, and those muscles that make us look tired and worn out should be diminished. It’s like a puppet that has strings that are manipulated by the puppeteer. They can elicit the facial emotional responses that allow true feelings to be expressed. If you are truly excited and happy, the last impression you want to leave is that of someone who is angry, disappointed or disinterested. Fillers To keep filler results natural, it is important to avoid creation of too much volume where there was little or none before. Injecting filler into a space that never existed creates an unnatural, stretched and distorted appearance. If your mouth and lip area is small, they are probably in balance with a smaller nose and other facial features. You can enhance smaller lips with some volume, but there is a limit to what the genetic makeup of your body is going to accept without looking unnatural. Because any filler replaces lost volume and enhances existing space, the key is to not replace 100 percent of what was there when you were younger. Since the rest of your face has also lost volume and what is replaced should be in balance with what you have lost over-

all. Going subtle is better with lips – and remember; you can always add more but you can’t take it out. We have unique anatomical bone structure which must be evaluated before any injection. Smile lines that extend from the corner of the nose to the lips are a great place to start. Injections soften the lines and can produce a dramatic improvement. As I have emphasized before, the choice of who you go to for injections is key. Do the research, and choose someone experienced, who takes time to talk to you and can show pictures of their work. Ask for before and after photos that are not simply passed on from filler companies – but are examples of the injector’s work. Botox and filler treatments should not result in identity theft. Afterward, you should look like you… only better, with a softer and less stressed look. We are living longer, working longer and staying healthier than ever before. Let’s take advantage of all that is new to help us look better longer too! Got a beauty or skin care question for Toni? Email her at

Toni Sloman is an advanced registered nurse practitioner who spent the first 15 years of her career working in facial plastic surgery. For the past 8 years she has specialized in facial injections, including Botulinum A toxin and numerous brand name dermal fillers. In 2005, she opened Skin Savvy Rx on Azeele Street in Tampa, where she works with Dr. Scott Graham and a knowledgeable team of professionals who specialize in the latest non- surgical advances in skin care.

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Celebrating, Motivating and Educating

Real Women

Health & Wellness

FINALLY, Powerful Skin Resurfacing Treatments for EVERYONE


or decades there have been only some women able to reap the benefits of the latest and greatest skin resurfacing treatments. Those with lighter skin types were able to use laser treatment to rid their skin of aging signs, sun damage, fine lines, etc. Women of Asian or African-American descent, many Latinos and those of skin types four and above risked things like hypopigmentation (loss of skin color or skin depigmentation) and other not-so-worth it possibilities. Women of color and ethnicity rejoice! Thanks to the FDA-approved eMatrix Sublative Rejuvenation, resurfacing treatments are safe for ALL skin types. Instead of using a laser, which can harm upper layers of the skin, it uses bi-polar radio frequency. It works by causing heat into

by Amy Tranter

Vein & Cosmetic Center of Tampa Bay the deeper layers of the skin, while protecting the upper level. No looking scary for a few days or weeks because the change is happening underneath! Dramatic results can be seen after just the first treatment. Yes! Bye-bye signs of aging and texture troubles, hello to the me I used to see in the mirror! The e-Matrix™ Sublative Rejuvenation™ system uses an applicator to wave radio frequency energy over the treatment area. The applicator produces most of its heat below the skin, which stimulates collagen. More importantly, it promotes elastin production which gives skin that “snap back” firmness (something we all wish we did not lose with age). The above layers of healthier skin and the skin surrounding the target area help to speed up the healing

process, leading to a smoother and improved appearance. The entire treatment takes only about 20 minutes. Although not painful, most women choose to have numbing cream applied prior to treatment to keep things comfortable. You shouldn’t wash your skin or apply makeup for the first 12 hours, but after that light cleansers, moisturizers, mineral makeup and of course sunblock, are all perfectly fine. There’s virtually no downtime at all!

Bye-bye signs of aging and texture troubles...

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Go Green


PAM IORIO by Alicia Roberts

photography by HollowTree Images


ayor Pam Iorio has lost count of

the numbers of speeches she’s given in her two terms as Tampa’s chief. But as her time as mayor draws to a close, there’s one thing she’s still passionate about promoting: the need to preserve our planet.


Celebrating, Motivating and Educating

Real Women

Go Green

It is very important for women to be happy with ourselves and to construct a life where we find ourselves interesting. — Pam Iorio

“I really think our environment is the great unspoken issue,” she says. In eight years, Iorio and her team have paid attention to details. Crime has dropped by 56%, $144M has been invested in East Tampa, and the once lackluster downtown district is now vibrant thanks to additions including The Glazer Children’s Museum and Curtis Hixon Waterfront Park. Yet this self-described optimist was hardly light-hearted as the conversation turned to the environment, a global issue she calls “serious business.” “The earth is changing. Scientists have proven that fact. To date, I don’t think we have done a good job as human beings,” Iorio says. “I think we take for granted our planet and we use up at a very fast pace an enormous amount of resources that can never be replaced.” And while the Mayor believes “mammoth” changes are needed to reverse humans’ effects on our planet, she’s confident that small personal measures, compounded by a global population, can result in a more pure planet. That’s why she helped found Green Tampa, a program to push Tampa to become only the second city within Florida to receive a gold designation from the Florida Green Building Coalition for its commitment to preserving the environment. Highlights of Tampa’s forwardthinking “green” measures under Iorio’s leadership include solar-powered parking meters and trash compactors, stricter green building standards and water conservation. And the mayor hopes her successor will continue to promote “green” efforts, including moving forward with upgrades to the city’s mass-transit system.

Iorio, a wife and mother of two, doesn’t just promote “green,” she lives “green,” driving a hybrid car and balking at consumerism. She admittedly isn’t a fashion trendsetter... but she’s okay with that. “I think we all consume so much and women in general need to keep a check on materialism because it is so wasteful and produced in a way that is wasteful. The amount we buy and consume, stuff that we don’t need, none of that makes us happier,” she says. In Iorio’s opinion, “going green” means changing what we value for ourselves and our families. “People can make a difference with their pocketbooks. I really think America has gotten itself into deep trouble with materialism. It destroys credit and savings, and I believe people would be happier with money in the bank, a greater sense of security and going out for a long walk at the end of the day instead of buying, buying, buying.”

She continues, “It is very important for women to be happy with ourselves and to construct a life where we find ourselves interesting. Go back to school and get the degree, not for job enhancement but because it will make you a more interesting person. Read a book, take up a hobby, be happy with yourself because ultimately you are with yourself more than anybody else.” And while the mayor is looking forward to little more time with herself and family after April 1st when a new mayor takes office, Iorio says she feels a sense of pride knowing she’s served her hometown with “competency and hard work,” and feels she’s leaving the city better off than when she entered office. About her future, Iorio won’t talk specifics, choosing instead to keep the spotlight on Tampa’s next mayor, but she feels confident her next project will be “very interesting and I know I am going to enjoy it. I’m ready.” Want to learn about Tampa’s Green Business Designation Program? Visit


Go Green

Green Tips: Go Green for your Health and Our Environment

by Lisea Julien

Shapes Fitness for Women Lisea Julien


e all hear how going green and recycling is healthy for our environment but going green in your kitchen can bring health benefits to your family.

Linking Fitness to Green Living Have you mastered recycling paper, plastics and glass? Eliminated plastic water bottles by filtering tap water? Do you turn off your energy stealing appliances when you aren’t using them? An even more important step is to green up your pantry for better nutrition to improve your health. A Fitness Pro Exercises Green Kitchen Habits National Food and Dairy Council Lifestyle and Weight Management Consultant, Kathy NalleyAnkrom, recommends a health audit for your pantry. Pull out any highly-processed foods with artificial colors, flavors and preservatives. Take time to plan a shopping list of basic foods, locally grown if possible, with plenty of healthy ingredients like whole grains, fresh vegetables and fruits. Avoid products with excessive packaging and look for the recyclable logo on products. Don’t forget to check the country of origin as fresh fruit is healthy but if it comes from South America imagine the carbon impact of shipping food more than 5,000 miles to Florida.


locally is not only fresher, being picked at its peak but it also conserves natural resources consumed in transportation. Lisea: It sounds good but I’m so busy, do I really have time to go green? Kathy: The reality is a healthy kitchen and nutritious meals don’t have to be time consuming. Fresh organic vegetables steamed in the microwave are just as quick as opening and heating canned, but more nutritious and better tasting too. Plus, there’s no can to recycle!

Healthier food choices are very often greener for the environment. ta casseroles. A crock pot of lean protein and vegetables combined with a fresh, green salad or perhaps whole grains makes a healthy dinner I can serve twice during the week and take to work for lunch.

Lisea: Makes sense but in this economy everyone is trying to stretch their budget. Doesn’t organic food cost more? Kathy: Yes, organics are often more expensive than processed foods but tell me truthfully, how many times do you eat out per month? How much would you save if you ate a few more meals at home, even if you bought organic? How much less would you use the car? And, how many calories would you save eating balanced meals at home?

Lisea: Is there an easy way to get started? Kathy: Practice the 3 P’s planning, purchasing and preparing at home. Start with a written meal plan for at least 4 or 5 dinners each week. Then write a shopping list for the ingredients you need and stick to your list. Look for organic, all-natural and local products. Preparing at home will become its own reward as you enjoy great tasting, fresh meals and discover a new sense of health, vigor and energy.

Healthier food choices are very often greener for the environment as well, especially locally grown and packaged products. Food grown

Lisea: Ok, but many women are really busy with work and family and cooking at home does not fit their hectic lifestyles. Kathy: That’s why I make at least one or two healthy combination meals, like rice, bean, lentil or pas-

Shapes Fitness for Women is a full service health and wellness club, exclusively for women. Shapes offers group classes, personal coaching, cardio conditioning and aqua fitness at 13 convenient Tampa Bay locations. Call Lisea at (813) 413-3255 for more information or visit

Celebrating, Motivating and Educating

Real Women

Tampa Woman wants to help you go green. Making an effort is so important for our environment, and it can also help save us money. Follow these easy tips, and you’ll be green in no time!

• Replace old incandescent bulbs with compact fluorescent light bulbs (CFLs). • When possible, use cold

water when washing clothes. Follow this by using a drying rack or clothesline to save energy used by machine drying.

• Turn your thermostat a few degrees back in the winter and during the summer, adjust it a few degrees higher. • Take shorter showers to reduce the use of water. This will also help with your heating bill! • Use a water purifier to fill

plastic or aluminum reusable water bottles instead of buying bottled water on a regular basis.

• If at all possible, walk or

bike to work or when making errands. Not only will you save money on ever increasing gas costs, but you’ll gain a little exercise while you’re at it!

• Buy in bulk. This can save you money and also reduces the use of packaging.

Go Green photo by HollowTree Images

‘I want people to know that every little bit helps...’ nately, I had to remove two companies from the directory once I discovered their intent was misleading even though they both had ‘Organic’ in their title. And I only accept companies that are driving distance to the Tampa area and/or will service the Tampa area,” said Custer.

GOING GREEN TAMPA by Susan Gernhart


here are two types of people in the world – those who say they want to help improve the planet and those who actually do. Land O’ Lakes resident Lisa Custer falls into the latter category.

Custer, mom to three-yearold Isaac, created in April 2010, a comprehensive online directory for those looking for eco-friendly businesses throughout Tampa Bay. “My goal is to help residents live a more sustainable lifestyle through an abundance of easily attainable resources,” said Custer. In addition to the organization’s name, address, phone number and website, Custer has also added a helpful tagline or description to each listing, summarizing their “green” contribution. Some examples include a pet salon that

sells “holistic nutrition and care”, a t-shirt shop that implements “organic cotton and recycled threads with non-toxic ink”, and a garden and landscaping company that only uses “100% organic pest control.” “I was always fairly vigilant myself – using cloth diapers on Isaac and actively recycling. I then became familiar with ‘green’ businesses around town through friends or my own personal experiences. I was inspired to launch the site because despite a few national directories out there, there was nothing available on a local level,” explains

The always vigilant Florida native, also partners with and co-promotes various area events such as Tampa Clean City Day (March 12th) and Ecofest 2011 at Learning Gate Community School in Lutz (April 2nd). In addition, Custer recently met with Keep Hillsborough County Beautiful, whose mission is to “prevent litter, promote recycling and conservation, clean up and beautify our community through action, education, awareness and by fostering stewardship” to determine what future projects they might be able to work on together. Custer also contributes tips, advice and event notices via her Creative Loafing blog at

Custer, who has been married to her husband James for almost a decade. Custer encourages businesses to add their own listings. She then conducts a “background check” to ensure that their values and mission fit with the site. “For example, with body care companies, I’ll make sure they use essential oils versus fragrance oils. Unfortu-

“I want people to know that every little bit helps, and more and more companies are making it easier for us to live a ‘clean’ lifestyle that will not only benefit you and your family, but the environment. Even simple tasks such as choosing reusable bags and containers are not only tangible but more cost efficient. I’m even teaching my young son that children his age can easily contribute while demonstrating an appreciation for the environment,” said Custer. For more information on Going Green Tampa, find their page on Facebook.




never LOOKED SO GOOD! 18

Celebrating, Motivating and Educating

Real Women

by Ro Martinez photography by Ross Krison

Go Green


eing green is the modern term for recycling, reducing, and reusing. It moves us to action. This movement is affecting people in big ways and the way we live can lower the negative impact on our environment. It is a win-win situation that leaves us breathing easier and feeling renewed. Our purchases, including automobiles, home construction or renovation and the way we dispose of trash can be our way of helping the environment. Although it may take effort to change our lifestyle, adopting a green way of life often saves us money in the long run.

What does recycling have to do with fashion? More than you think. It can be simple to be both green and stylish; a combination that I as a model try to achieve. By shopping at second-hand stores, consignment and thrift shops, estate and yard sales, you give clothes a second chance. This is truly a win-win situation. Others will find a treasure in your gently worn clothes and the recipient will make purchases at a reduced cost. If you thought you could not afford couture or one-of-a-kind high-end dressing, consider a consignment boutique like Couture Designer Resale Boutique in Tampa. It makes owning designer garments attainable. Catherine Ansel, owner of the boutique, shares the reason for her success: “At Couture we offer a wide selection of woman’s apparel, handbags, shoes, sunglasses,

a conservative career woman, we promise a shopping experience that is tailored to your individual taste in a relaxed atmosphere. An ever-changing inventory features premier fashion designs from Chanel, Louis Vuitton, Gucci, Versace, St. John, Burberry, Prada, Valentino, Tiffany & Co, David Yurman, Hermes and numerous other preferred labels. We encourage you to come in and experience the savings on high-end designs.” Spring is a time of new revelations. It is one of my favorite times of the year. Fabrics get lighter, sleeves get shorter, and manicured toes are bared. Our models wear Couture’s spring fashions that are upscale casual. Selected accessories, handbags, and sandals add to the look of elegance. This is not your average consignment store. Its marble floors, opu-

an eye for style. Ansel turns her consigned garments into luxurious pieces that have less to do with used clothing and more to do with art in the way they are displayed. Rich surroundings invite you to relax in the lounge area, take your time in the dressing rooms, and coordinate your outfit to include shoes, handbag, and jewelry. Your purchases are wrapped elegantly in fine tissue paper and tucked into a beautifully labeled shopping bag. It is no wonder that even I have a difficult time considering shopping here as being green. Green with envy is what someone will be when they realize how much you saved from the original price. Once you shop at a consignment store and realize the benefits and savings, you may never shop retail again. Gently worn clothing is available from casual styles to formal and couture dressing. Consignment stores are not like thrift shops that accept everything donated to them. No, consigners must bring in only clothing that is current (in style and season), free of stains, perspiration, and flaws such as tears, missing buttons or broken zippers.

Once you shop at a consignment store and realize the benefits and savings, you may never shop retail again. and jewelry from top-name fashion designers at reduced prices and in great condition. Whether you’re a fashion-forward trendsetter or

lent drapes, and chandelier immediately give you a sense of who consigns and shops there: affluent women who have great taste and

What are the benefits? The “3 R’s” taken from Recycle Today:

What our models had to say about shopping at a consignment shop:

“In a time where “Being Green” has become such a huge focus in society, consignment stores provide a wonderful way to save the planet and your wallet. Not only can you find gently used name brands at bargain prices, but you can also cut down on material waste. Consignment stores encourage recycling by offering compensation for clothes and accessories that you may have otherwise thrown out. Instead of spending years in a dump, clothes can find a new home and be worn. Cutting down our material waste is a pressing issue and consignment stores are the beginnings of a solution.” — Sam Ford

“As a former assistant manager of Plato’s Closet I am very familiar with the consignment business. Plato’s Closet is considered a buy and sell rather than a true consignment shop; however it strongly reinforces the outstanding principle of recycling gently used clothes. As a former employee and consumer myself, I have seen the value of recycling clothes from both sides of the counter. I think it is a wonderful concept and support it fully.” — Nadine Grant

“I think that shopping at consignment shops is a great way to bargain shop and get quality clothes at the same time. It’s also a way of reusing an item instead of it ending up in the trash.” — Latasia Tomlin

continued on next page


It makes owning designer garments attainable. Reduce = decrease the garbage you generate Reuse = use an item again instead of throwing it away Recycle = collect usable materials separately from trash so they can be transformed into new products While the arrangements may be different at each consignment store, at Couture Designer Resale Boutique the seller receives 50% of proceeds from clothing and shoes, and 70% for high-end handbags and jewelry. Their high-end clothing varies in size from 0 to 14. Our photos show a very small representation of the styles found in their boutique. For more information on the fashions photographed, hours of operation, location, and prices please visit Ro Martinez, author, model and modeling coach, has been in the business for 25 years. Her multimedia exposure includes TV, film, and commercials. She has appeared in catalogs, newspapers, and on magazine covers. Ro has even appeared on the internet and on billboards! Photos by: Ross Krison Photography Ross Krison Models provided by: Modeling at Any Age Ro Martinez Hair and makeup by: Monique McLaughlin 813-765-1354 www.makeupandhairby


Fashions provided by: Couture Designer Resale Boutique Catherine Ansel Celebrating, Motivating and Educating Real Women

Ro holds modeling and acting workshops focusing on people of all ages, sizes, and ethnic groups, and guides them toward successfully entering the exciting and glamorous field of modeling. Her book, Modeling at Any Age is a step-by-step, comprehensive, easy-to-read guide for modeling and how to flourish in the industry. For information on becoming a model or actress, visit or email Ro at




Sustainable Marketing | Natural Talent | Impactful Design


Go Green

Sarapage Bauguss Meet the creator and owner of NewLeaf Clean

by Susan Gernhart


he old saying, “if you’re not part of the solution, you’re part of the problem” applies to Westchase Mompreneur Sarapage Bauguss, creator of NewLeaf Clean, LLC. This eco-friendly line of lab tested, chemical-free, chlorine-free, ammonia-free and alcohol-free household cleaning products includes it all: All-Purpose Cleaner, Glass Cleaner, Granite Cleaner, Bathroom Cleaner, and a Dish & Hand Cleaner. After the birth of her second daughter, Bauguss began analyzing the labels on the mass market products she was purchasing, only to find some disturbing ingredients in their composition. She then switched to “green, natural” products and was even more disappointed to find that those weren’t safe either. In 2010, Bauguss created the perfect combination of organic oils, soaps and other pure, safe ingredients now known as NewLeaf Clean. The taglines ‘The Healthier Clean’ and ‘Our Ingredients Speak for Themselves’ say it all!

When did you become concerned about chemicals in your home? Had you read or seen something that made you think, ‘Hey – Let me take a look and see what’s going on here…’ This all began after I had my second daughter. When you’re responsible for another life – whether it’s a pet or a child – you become more cognizant about things. Sure, I can eat six donuts for dinner, but I would never let my girls do that! How did that transition to household cleaning products? I came across a list of ingredients you should avoid in cleaning products. I went into my laundry room and looked at the bottles. There weren’t any ingredients listed on the containers and there was no info on the company’s websites. Aren’t companies obligated to list their ingredients? Actually they are only required to disclose 1% of their ingredients. There are no laws telling them otherwise because companies can claim there are ‘trade secrets’ that can’t be revealed. Do you recommend that everyone toss their cleaning products and start over? You can never be 100% toxin free in your life – in your house and diet. But, there are things you can control and if making different choices at the store is one of them, well, that’s not a huge sacrifice.

photo by HollowTree Images


Celebrating, Motivating and Educating

Real Women

Your products were tested at The Toxics Use Reduction Institute (TURI) at the University of Massachusetts Lowell. TURI provides research, training, technical support, laboratory services and grant programs to reduce the use of toxic chemicals while enhancing the economic competitiveness of local businesses. How long did the process take and what was their initial feedback? The testing process itself took less than a month. They tested my line against conventional products in-

cluding most leading brand cleaners on the market. I was so proud when they informed me that mine was just as – if not more – effective than those they tested against. Choosing the containers and the packaging took a lot longer! Did you hire a chemist? Which product was created first? I put all the ingredients together myself. I would experiment in between my girls’ naps. I asked myself how people cleaned “in the old days” – before World War II and all of these chemicals emerged. I know vinegar is a natural disinfectant; however, it’s not always the greatest cleaner on its own. It will kill the germs but doesn’t leave a shine. My mission was to find a combination that would be safe, kill germs, effectively clean, and smell good. I spent many days looking up toxicology reports and poring over research. I would give the solutions to my most honest friends to test out. I just kept going back until we had the perfect combination and finally, the all-purpose cleaner was born! Your website offers a list of health concerns associated with certain commercial cleaning products. What is your response to those people who say, ‘Nonsense – I’m fine with what I’m using. I’m healthy and I’ve used XXX my whole life and my children will be fine too…’? I like it when people are skeptical! Years ago, before I even had children, someone informed me that disinfecting wipes had a poisonous ingredient in them. I did the polite thing and told them I never knew that before, but of course I continued to use them all the time. But ignorance is bliss. There are lots of things out there that we know are bad for us, but we don’t want to know just how bad. But when you’re dealing with your

Go Green

If these research studies are proven to be true, why hasn’t any government body (FDA?) stepped in to take more precautions? Or why haven’t the companies themselves (Clorox, Procter & Gamble, Colgate-Palmolive, SC Johnson) taken a stance? When I started this project I called every government agency I could think of and asked, “Do you need to know what ingredients I’m putting in this?” and every single one said “no”. I learned that unless you are claiming that your product is a disinfectant – if you claim that it kills something in particular (flu virus, ecoli) – in which mandatory paperwork is required, then you can simply call it a ‘cleaner’ and no one needs to know what’s in that bottle. What do you say to people who are already struggling financially and can’t afford to purchase products like yours? They can only afford supermarket brands, they use coupons, etc.? They can always use straight vinegar, which is inexpensive but of course, most people don’t want their homes smelling like vinegar! I would tell them to prioritize. They need to put their own health – and their families’ health – at the top of their lists. What is the one thing you want people to know about helping themselves and/or the planet? I want people to be aware. Be aware of what you’re bringing into your home and what those chemicals can actually do to your body. Why wouldn’t you do anything to prevent an illness or a disease, especially if it’s something as easy as changing the products you clean with?

To learn more about Sarapage and NewLeaf, including product availability, log onto

The color

photo by HollowTree Images

health and the health of your family, you have to educate yourself.


by Diana Holmes

Diana Holmes


tell my clients that green is a very neutral color and compliments almost every color out there. A thought I have been sharing for years is: “If you think about is the stem of every flower and the color of most leaves” that is complimenting a lot of colors!

Here are some basic design tips on using color in general, including the color GREEN: 1. Don’t feel like you can only use paint swatches to choose a color you are looking for. Instead, use objects as a guide. It could be a blade of grass, or a color from an old clay pot you have been saving. 2. Colors tend to look darker on the wall, so when you find your color on the paint card go one shade lighter. If you are going for drama, stick with the darker color. 3. I always use an accent color three times in a room...the rule of three. 4. If you are trying to hide something or make it disappear...paint it the same color as the wall, and it will fade away. 5. Don’t fret over slight color variations between fabrics and walls...the best rooms are slightly off and in the same family of colors. 6. Break up the look of all matching wood furniture with an odd painted black or cream...or even a bold color for a punch! 7. The traditional bright white ceiling is in the past...try painting the ceiling one shade lighter off of your paint palette, to raise the visual of ceiling height...or one shade darker to make it warm and cozy.

8. Stripe it! This is a lot of bang for your buck... Using 2 paint colors from the same family... and alternating 18” stripes….I love this every time! (Always paint the walls the lighter of the 2 colors first) 9. Painting is one of the least expensive mistakes you can make, so be brave and take the plunge! It is amazing what a new coat of paint can do. 10. If choosing to stay neutral on the walls, you can make an amazing impression by using color in your accessories...florals, rugs, pillows and artwork! Here are some of my favorite green paint colors: Hearts of Palm (SW6415) Clary Sage (SW6178) and Artichoke (SW6169). Remember, “Where There Is True Passion, The Results Are Amazing.”

Diana Holmes is one of the Bay Area’s most renowned design consultants. She lives by the mantra “Where there is true passion, the results are amazing.” She is celebrating over 20 years as a design consultant in Tampa Bay, combining simplicity with design excellence. Diana helps her clients eliminate costly design errors and many other painstaking tragedies that occur during a simple decorating face lift, extreme makeover, or complex build out. Interior Design Consulting


Darby Steadman:

Survivor. Ambassador. Supporter. by Susan Gernhart photography by HollowTree Images


hey say it takes a village to raise a child but Tampa resident Darby Steadman will tell you that communities also come together to support adults. Steadman, mother to eleven-year-old Liam and eight-year-old Audrey, grew up in Carrollwood before heading off to college at Marymount University in Virginia. After one and a half years, she transferred to Florida State University, where she earned a degree in Finance and another in Multi-National Business.

Ta m p a Wo m a n celebr ates the sur vivor in you Life was great for this television executive until 2004, when she was diagnosed with the most common type of highly treatable, non-invasive breast cancer, DCIS (Ductal Carcinoma in Situ, or Intraductal Carcinoma). The then 34-yearold underwent surgery and treatment and was given a clean bill of health. Steadman’s mother had breast cancer in 1994 and underwent a (singular) mastectomy and has not experienced any recurrences. Unfortunately, the phrase ‘like mother, like daughter’ would not apply to their situation. While living in Maryland in 2007, Steadman found a pea-sized lump on her left breast. The news was grim: her cancer returned in her lymph nodes as a Stage IV Metastasis, spreading to under her left arm and into her neck bones. And unlike her mother, she underwent a bilateral mastectomy.


Celebrating, Motivating and Educating

“I began treatment and took Herceptin – an anti-body drug – which was relatively new at the time to fight off the cancer, as well as the bone-strengthening drugs Zometa. The drugs were definitely helping, but they are only a temporary fix. After time, they no longer work because the cancer finds a way around them,” said Steadman. She also made the brave decision to participate in a breast cancer vaccine trial led by Dr. Leisha Emens at the Johns Hopkins Kimmel Cancer Center located in Baltimore, Maryland. “We (all the trial participants) were all at Stage IV by that point. This was our last hope. People were in survival mode, desperate to regain their health. I was fortunate because I lived within driving distance to the hospital, but women

Real Women

were traveling to the facility from all around the country. I would see the same faces over and over, many times throughout the week.” The women formed a sorority of sorts, sharing their personal stories while patiently anticipating their turn in the waiting room. Many of Steadman’s new friends would run up their credit card bills to pay for their airline tickets, meals and car rentals. Others would drive six hours each way and drive back the same day so they wouldn’t miss more than one day of work. One woman forced herself to stay with complete strangers during her trips to Maryland to avoid hotel expenses. Another patient quit mid-trial because the financial burden became too great to bear. In addition to living nearby, Steadman had an-

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Celebrating the other guardian angel – or guardian angels – on her side. She had a dependable, loving network of friends, family and neighbors to transport her… to appointments, to run errands, to bring her children to school and play dates, relieving her of that extra layer of stress. She founded the 501(c)(3) nonprofit organization, fittingly called ‘Driving Miss Darby’, in 2008. “I was inspired by those incredibly brave women I met in the waiting rooms. My goal is to supports those patients who have also chosen experimental treatment for their disease, and to support them financially while doing so. My hope is to bring awareness to these trials and make them accessible to anyone who wants to participate, regardless of whether or not they can afford it” said Steadman. Driving Miss Darby focuses on three areas: Awareness – Educating the public on clinical trials and their contributions to medical treatment. Accrual – Support the recruitment and retention of patients in clinical trial research for breast cancer. Assistance – Provide financial support and outreach to patients participating in clinical trials for breast cancer. Steadman has accepted the fact that she will never be cancer free. She has undergone just under ten surgeries in her life and her calendar is filled with appointments – for doctor’s visits, as well as a never-ending potpourri of infusions, scans and tests at Moffitt Cancer Center. Despite that jam-packed schedule, this Chamberlain High graduate is grateful for all the wonderful things in her life. She and her husband, John, carve out plenty of ‘family time’ with the kids – fishing & boating on the

Survivor in You!

lake, riding bikes to the Farmer’s Market, and participating in Bible Study Fellowship.

‘I was inspired by those incredibly brave women I met in the waiting room.’ “I love Tampa Bay and am embracing all that this community has to offer. It’s been wonderful knowing that I can serve other people through my own suffering. I often receive phone calls from breast cancer patients. I let them vent and cry and ask questions. There are no right or wrong answers; it’s all about support, listening and offering advice,” said Steadman. If there’s one piece of advice Steadman would like to communicate to all the women out there, it’s this: “It’s really important to know your own body. As women, we spend so much time focusing on other people – our significant other, our children, our parents, our friends – but we need to take time to pay attention to our own needs. Be responsible and respectful of yourself and your body.”

Registration for the Third Annual Driving Miss Darby Golf Tournament and Benefit is open. The organization’s signature fundraiser will begin with a Benefit Dinner & Auction on Saturday, March 19th (7pm) and continue on Sunday, March 20th with a Golf Tournament (1pm). Both events will be held at the Emerald Greens Golf & Country Club located in Carrollwood Village. For more information on Driving Miss Darby, log onto www.


A Personal Note


his January 6th marked the six year anniversary of my precious father’s death. I cannot express in words the grief that began to overtake me at his passing. I could write pages filled with imagery and metaphors and still you would read them without comprehending the depth of my pain, unless you have lost a parent. I felt as if I were drowning in a sea of sorrow, consumed by the pain, and unable to understand how people were still smiling around me. Simply put, I was lost… Shortly after his death, another close friend of his passed unexpectedly, and I attended the funeral out of a sense of loyalty for my father, though it was very difficult. The minister spoke eloquently of the man we had called friend for many years. Then he made a statement that even through my tears I knew would change my life. “When someone dies, you can become bitter, or you can become better.” Truth is, I have no idea what the minister said afterwards, because I recognized myself in the bitter part of that sentence. In that moment, I began to reflect upon the legacy my father had left with me, one that included an inherent love of life and family. And it suddenly occurred to me that I had allowed the death of this amazing man to plant a seed of bitterness in me. How disappointed would my daddy be if he knew that I had chosen bitter over better? Make no mistake: my father was not perfect, for he was human. Kind and gentle, he was everything a father was supposed to be. He did not take lightly his responsibilities toward his family, as provider, teacher, mentor, example, protector and patriarch of our very large family. Hour after hour, in the scorching Georgia sun, he would tend to the soil, nurture the plants, and sit on the bucket at the end of the row, water hose in hand, literally watching his garden grow, providing fresh fruits and vegetables for his family and for so many others in the community. I daresay his vegetable soup was famous in those parts and there was hardly a Sunday to go by that dozens of people didn’t stop by for Sunday dinner, some invited, others just dropping in “to see what Lonzo had cooking.” Saturday nights meant singing and playing the guitar with the family from grandmother on down. He would sing those songs of his childhood, even change the words to include “Lori” so I would know he was singing for me. Sure not to exclude anyone, he would go down the line until every little name (brothers, sisters, cousins) was used in his lyrics, eliciting a smile on each face. An animated storyteller, we’d laugh as Daddy told us funny stories about fishing, hunting and even turtle “grabbling”… An avid outdoorsman, I remember one particular camping trip where he wrapped a snake around my arm, almost sending my dear mother into cardiac arrest. Just a little girl, I thought it was super cool—it was just a little water moccasin. And besides, my father was right there—nothing could harm me with Daddy near, for he was my ultimate defender and protector. I still smile when I think of my mother screaming his name and his responding laughter booming across the water as he took the snake away and placed it back into the water. For page after page, I could share with you my memories of him, each one of which would be filled with childlike admiration and unwavering love, but I would like to close with this thought: my father taught me to believe in God’s love. It isn’t that he said to me, “Lori, God loves you with unconditional love,” but more that he demonstrated to me the way in which fathers are supposed to love their children—with a patient, steady love that remains constant and strong, no matter what storm is passing. I never felt judgment from him, even when I was wrong. I never had to feel ashamed to him, because I knew he was able to look past the moment and still be proud of who I was. My father loved me in spite of my failures, much the way my heavenly father loves me. During the 32 years that I was blessed to have him, this was the greatest gift my father gave me. My earthly father did an incredible job of fathering. When his life here was over, my heavenly father stepped in. With His help, I was able to use the most painful time of my life for inspiration to become better. As a result, Woman 2 Woman was born. I know that my daddy is proud of me. He always was. This magazine, and every other one I create like it, is his legacy—his legacy of love. Thank you for allowing me to continue his legacy. God Bless each and every one of you.

Lori Samples Duncan Editor-in-Chief


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The Kwitko Eyelid Center is Tampa Bay’s most advanced center for cosmetic and reconstructive eyelid surgery.

Cosmetic Eyelid Lifts Thyroid Eye Diseases Tearing Problems • Dry Eyes Geoffrey M. Kwitko, M.D., F.A.C.S. is a Fellowship trained, board certified Oculoplastic, Orbital, Lacrimal, and Neuro-ophthalmic Surgeon with more than 20 years in the Tampa Bay Area. He is a Clinical Assistant professor at the University of South Florida and has served as Past Chief of Ophthalmology at St Joseph’s Hospital and Past Chief of Surgery of Memorial Hospital. He has also been voted a Best Doctor every year since 2003 and won the American Acadmey of Ophthalmology’s Honor Award.

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Tampa Woman Magazine  

A complete guide of resources for women, by women

Tampa Woman Magazine  

A complete guide of resources for women, by women