Brand Tammy Sanderson Digital Marketing Strategy WM401 | Date: 04/11/2011
Methodology Performed brand name search on Google, Yahoo, and Bing. Conducted a survey using Survey Monkey. Surveyed friends and co-workers. Telephone interviews with family. Researched brand name on Facebook and Linked In. My own passions
Findings: Audience Strengths: Knowledge on health, relationships and business. Attitude: Positive, outgoing and fun Team player Team leader Goal setter Filmmaker Writer My strengths compliment the field of Multimedia. To strengthen the core I believe honeing my writing skills will be key.
Findings: Market Brand Tammy Sanderson was found on Google, Bing and Yahoo after the third page. Brand name has a lot of competition, however, not in the same field. My brand, Tammy Sanderson, is listed as a filmmaker and writer. My competition has many Facebook friends, and more activity on LinkedIn. Summary: To position myself ahead of my competition, I can develop a strategy through Facebook, YouTube, Twitter and LinkedIn.
Findings: Business Multi Media Director ď‚§ A strong need for social media experience. ď‚§ A demand for Businesses to develop their presence on the web. ď‚§ Currently there is a greater need for creative multimedia producers in Washington and California than in Oregon. Because the web has become our storefront, our way of life, there will be a big demand for Multimedia production. Again by honing in on my writing skills it will give me a sustainable
advantage in the job market.
Theme: Multi Media Producer
Organized/Project planner Team Player Team Leader Business knowledge Writer Goal setter Filmmaker Advisor
Strategy for Brand Tammy Sanderson
Brand Objectives ď‚§ To get a job as a MultiMedia Creative Director
Marketing Objective ď‚§
Develop my presence in the business community as a Multimedia Producer.
Digital Marketing Objectives Get Certification as a Multimedia Producer at PSU 1.Take classes at PSU Professional program 2.Goal to be certified by Spring 2012 3.Take additional writing classes
Develop a portfolio 1.Take Portfolio development classes in the Fall. 2.Purchase Adobe software
Create business cards 1.design and order business cards
Intern for an agency 1.Develop resume for agency 2.Connect with those on LinkedIn that already work for an agency. 3.Intern at Angel Vision
ď‚§ LinkedIn 1.Revamp my qualifications and experience. 2.Connect with others in the MutiMedia Program