Page 1

Landscape for Style & Co. Spring 2014


Table of Contents • •

Mission Statement Macy’s History Financials Target Market Style & Co. Target Market Landscape Target Market Market Category Analysis Survey Results Competitive Analysis Color & Trend Research Marketing Objectives

Sales Projections Keys to Success Product Launch Advertising Promotions Stock Plan Floor Plan Merchandising Display Style & Co. Product Offerings Landscape Current Offerings S.W.O.T Analysis References Merchandising Calendar Web PDM


Our Mission Statement

Our mission is to bring life to the fashion world of Macy’s and to satisfy customers’ needs and build loyalty with our customers.


Macy’s History • Opened small dry goods store in 1858 • Rowland Hussey Macy launches Macy & Co. and adapts a red star symbol • 1945 would expand to California and purchase O’Connor Moffatt & Co. • 1994 Federated Department Stores, (now known as Macy’s, Inc.) acquired Macy & Co. • Today Macy’s now has 800 stores in the United States


Macy’s Financials • Private Label Brands account for approximately 20% of Net Sales • Total sales in 2012 $27.7 billion, $4.2 billion higher than 2009 • Gross Margin for 2012 $11.2 billon, $400 million higher than 2011 • At an average price of $40 per item, 6575 items must be sold to increase sales in 2013.


Macy’s Target Market • Macy's has decided since 2012 that they will start to cater to the people in this category because they believe that their customers will give them great success in the future • Age: 13-30 • Gender: Male and/or Female • Income: $20,000-$50,000 • Occupation: From students to business people • Tech savvy • Ambitious • Great communicators • Multi-tasking


Style & Co. Target Market Demographics • • • • •

Gender: Female Age: 20-35 Occupation: Business woman Income: $30,000-$50,000 Education: Bachelor’s Degree or Higher

• • • •

Marital Status: Single, Engaged, or Married Family Size: 1-3 people Religion: Any Ethnicity: Any


Continued Psychographics • • • • • •

Always on the go and up to date on current events Loves to be social Loves clothing that can transition from work to casual Loves Shopping Going to movies on the weekends Reads fashion magazines

Personality/Attitude: • Happy • Fun • Outgoing • Loving • Highly self-motivated • Eco-friendly • Tech savvy • Independent


Landscape Target Market Demographics • • • • • •

Gender: Female Age: 25-35 Income: $35,000-$50,000 Marital Status: Single, engaged, or married Family Size: 1-3 people Occupation: Business woman


Continued Psychographics • • • • • •

Always on the go and up to date on current events Loves to be social Loves clothing that can transition from work to casual Loves Shopping Going to movies on the weekends Reads fashion magazines

Personality/Attitude: • Happy • Fun • Outgoing • Loving • Highly self-motivated • Eco-friendly • Tech savvy • Independent


Market Category Analysis • Macy’s accessories accounted for 37% in 2011 and increased to 38% in 2012 this includes intimate apparel and shoes • Clara Yoo, head designer for handbags and accessories for Limited Brands, graduated from Parsons in 2008. “When I took accessory design courses there were, like, five students,” she said. “Now, it’s amazing to see how many students are doing it.” This shows that students even know that the accessory trend is picking up and is the way to go. • In 2012 accessories sales raised 5%, which was already had an increase of 4% from 2011.


Survey Results 20 People Surveyed Ages of women surveyed 18 and under

19-24

20%

25-29

30-35

15%

20% 30% 15%

36 and up


Income 20 People Surveyed Under $20,000

$20,000-$30,999

$31,000-$40,999

20% 30%

20%

30%

$41,000 and up


Continued… • #1 Department store: Macy’s Are you fashionable? • 45% agree Buy new fashion trends • 45% agree Keep up with current trends • 30% disagree or strongly disagree • 50% neutral • 20% agree or strongly agree Pieces in collection coordinate together • 25% neutral • 75% agree • Top accessory people would purchase: Purse


Color and Trend Board


Cork Board


Inspiration Board


Market Objectives • To increase sales for Macy’s by 2.5% in the next year • To achieve better brand loyalty for Style & Co. • To gain brand recognition for Landscape


Sales Projections • We plan to increase sales by 2.5% in the accessory, intimate apparel, shoes and cosmetic department of Macy’s • Net Sales of Macy’s in 2012 was 27.5 billion dollars • The accessories, intimate apparel, shoes, and cosmetics were 38% of the total sales of Macy’s Inc. • We will need to sell and average of 6,575 items, at an average price of $40 per item must be sold to increase sales in 2013.


Continued • $10,520,680 = Accessory, Intimate Apparel, Shoes, and Cosmetic’s 38% • X .025 = Sales Projection for Landscape • $263,017= Sales Projection for Landscape • The average price for our line is $40 so we will need to sell an average of 6575 items, to increase sales forecasted above


Keys to Success We will work hard to control our wasteful behavior • Turning off lights when not in use • Shift marketing to electronic media • Donate 10% of our profit to the Alliance To Save Energy Organization

We will not be passive in our efforts to promote eco-friendly products • Recycling waste • Donate 10% of our profit to the Earth Share Organization • Strive to protect workers in and outside the country • Developed supplier sustainability standards • Continue unannounced factory inspection


Product Launch


Advertising


Continued


Promotions

Redeem this card for 15% OFF ALL Landscape Merchandise Valid March 8th, 2014 thru March 15th, 2014


Stock Plan Spring 2014

Item Description

Style No.

Colors

Sizes

Total SKU’s

Fold-over Handbag

SS14LSTM1001

3

1

3

Burlap Belt

SS14LSMG1002

3

1

3

Felted Scarf

SS14LSTB1003

3

1

3

Glass Bead Ring

SS14LSNL1004

3

4

12

Glass Bead Bracelet

SS14LSZB1005

3

1

3

Total SKU’s

24


Floor Plan


Merchandising Display


Style & Co. Current Offerings


Landscape Current Offerings


Landscape Strengths

• • • •

Line is not season specific Line can be accessible anywhere Moderately priced As a Private Line only sold at one store


Weaknesses • • • •

Private line isn’t much room to grow Declining net profit Lack of sizes and colors Introducing a new product is risky


Opportunities • To expand the line to: clothing business and casual wear housewears bedding home accessories • To gain more brand loyalty • Get better advertising so to get the brand name known


Threats • Competitors in and outside of Macy’s • Fast fashion, ever changing • Man power wages increasing • The economy


References • • • • •

http://www.macysinc.com/ http://www.stylesight.com.ai.libproxy.edmc.edu/edu http://www.google.com/ http://www.alibaba.com/ http://www.accessoriesmagazine.com/65951/accessoriesmagazinethe-npd-group-inc-releases-2012-census-report • http://www.nytimes.com/2012/08/09/fashion/accessoriesare-hot-for-retailers-and-fashionstudents.html?pagewanted=all&_r=0 • http://www.stylesight.com/fashionoffice/landing_pages/no de.php?node=4429&gender=w


Landscape

Web PDM


Style Summary Dress001

Concept Senior Project

Style

Dress001

Style Description

Fabric Content 1 Fabric Content 2

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

ZNudelman Dress001

None None None Spring 2014 Fabric Content 3

Fabric Content 4 Patternmaker

Origin Pattern No. In Store Date Product Description

United States 10612

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM Size Range

XS-XXL 14 OCT 2013

13 JAN 2014

Ship Date Special Instructions

Mini baby doll dress with cap sleeves

Designer

Tammy Montella

Tammy Montella

dress001

dress001-Back

Printed: 06 JUN 2013 03:07 PM

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

1_WARPFolderSummary.Report1 (W: 6.1.1073, PJ: 6.1.1073.0)

Page 1 of 4


Line Plan Dress001

Concept Style

Senior Project

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None Fabric Content 1 Fabric Content 2

None Spring 2014 Style

Dress001

ZNudelman

Dress002

Dress003

Top001

Top002

Top003

Linked Description

No No No short Baby doll dress with Long mermaid style dress mini dress with crochet cap sleeves with crochet waistband waistband and keyholes

No poncho top with crochet belt

No No drape front top with open one shoulder crochet back and three vinyl bodice top straps

Folder Type Development Stage

Style Summary Concept

Style Summary Concept

Style Summary Concept

Season Organization

Spring 2014 Spring 2014 Spring 2014 Spring 2014 Spring 2014 Spring 2014 ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project

Folder Notify Folder Created Folder Modified

Style Summary Concept

Style Summary Concept

Style Summary Concept

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

Fabric Content 1 Concept

100% Cotton

100% Cotton

100% Cotton

100% Cotton

100% Cotton

100% Cotton

Designer

Tammy Montella

Tammy Montella

Tammy Montella

Tammy Montella

Tammy Montella

Tammy Montella

Fabric

Printed: 06 JUN 2013 03:14 PM

1_WARPLinePlan.clsReport1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 1 of 6


Line Plan Dress001

Concept Style

Senior Project

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None Fabric Content 1 Fabric Content 2

None Spring 2014 Style Front Sketch

In Store Date Size Range

Dress001

13 JAN 2014 XS-XXL

Printed: 06 JUN 2013 03:14 PM

1_WARPLinePlan.clsReport1 (W: 6.1.1073, PJ: 6.1.1073.0)

ZNudelman

Dress002

13 JAN 2014 XS-XXL

Dress003

13 JAN 2014 XS-XXL

Top001

13 JAN 2014 XS-XXL

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Top002

13 JAN 2014 XS-XXL

Top003

13 JAN 2014 XS-XXL

Page 2 of 6


Line Plan Dress001

Concept Style

Senior Project

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None Fabric Content 1 Fabric Content 2

None Spring 2014 Style

Jacket001

ZNudelman

Jacket002

Jacket003

Pant001

Pant002

Skirt001

Linked Description

No long shawl jacket with crochet back insert

No crop sleeve shrug with crochet edge

No No No No elbow length capelet with stretch knit hip bell legging with crochet short knee length skirt with crochet edge bottoms with reverse strip overlay circle skirt overlay on sides

Folder Type Development Stage

Style Summary Concept

Style Summary Concept

Style Summary Concept

Season Organization

Spring 2014 Spring 2014 Spring 2014 Spring 2014 Spring 2014 Spring 2014 ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project

Folder Notify Folder Created Folder Modified

Style Summary Concept

Style Summary Concept

04 JUN 2013 01:47 PM TAMMYM

Style Summary Concept

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

Fabric Content 1 Concept

100% Cotton

100% Cotton

100% Cotton

98% Cotton 2% Spandex 100% Cotton

100% Cotton

Designer

Tammy Montella

Tammy Montella

Tammy Montella

Tammy Montella

Tammy Montella

Fabric

Printed: 06 JUN 2013 03:14 PM

1_WARPLinePlan.clsReport1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Tammy Montella

Page 3 of 6


Line Plan Dress001

Concept Style

Senior Project

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None Fabric Content 1 Fabric Content 2

None Spring 2014 Style Front Sketch

In Store Date Size Range

Jacket001

13 JAN 2014 XS-XXL

Printed: 06 JUN 2013 03:14 PM

1_WARPLinePlan.clsReport1 (W: 6.1.1073, PJ: 6.1.1073.0)

ZNudelman

Jacket002

13 JAN 2014 XS-XXL

Jacket003

13 JAN 2014 XS-XXL

Pant001

13 JAN 2014 XS-XXL

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Pant002

13 JAN 2014 XS-XXL

Skirt001

13 JAN 2014 XS-XXL

Page 4 of 6


Line Plan Dress001

Concept Style

Senior Project

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None Fabric Content 1 Fabric Content 2

None Spring 2014 Style

Skirt002

Skirt003

Skirt004

Linked Description

No knee length high waist crochet skirt

No low waist knee lenth skirt with crochet accents on pockets

No asymmetrical ruffle overlay with fitted crochet skirt

Folder Type Development Stage

Style Summary Concept

Style Summary Concept

Style Summary Concept

Season Organization

Spring 2014 Spring 2014 Spring 2014 ZNudelman\Senior Project ZNudelman\Senior Project ZNudelman\Senior Project

Folder Notify Folder Created Folder Modified

ZNudelman

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

04 JUN 2013 01:47 PM TAMMYM

Fabric Content 1 Concept

100% Cotton

100% Polyester

100% Cotton

Designer

Tammy Montella

Tammy Montella

Tammy Montella

Fabric

Printed: 06 JUN 2013 03:14 PM

1_WARPLinePlan.clsReport1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 5 of 6


Line Plan Dress001

Concept Style

Senior Project

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None Fabric Content 1 Fabric Content 2

None Spring 2014 Style Front Sketch

In Store Date Size Range

Skirt002

13 JAN 2014 XS-XXL

Printed: 06 JUN 2013 03:14 PM

1_WARPLinePlan.clsReport1 (W: 6.1.1073, PJ: 6.1.1073.0)

ZNudelman

Skirt003

13 JAN 2014 XS-XXL

Skirt004

13 JAN 2014 XS-XXL

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 6 of 6


Fabric Dress001

Concept Senior Project

Style

Dress001

Style Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None None Spring 2014 Image Name: Fabric sheet

Fabric Content 1 Fabric Content 2

ZNudelman

Article #:

Printed: 06 JUN 2013 03:12 PM

1_WARPTextForm.Report2 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 1 of 3


Construction Details Dress001

Concept Style

Senior Project

Dress001

None None Fabric Content 1 Fabric Content 2

None Spring 2014 1

100% Cotton

Style Description

ZNudelman Dress001

Folder Status By Date Folder Created 14 MAY 2013 01:43 PM Date Folder Modified 06 JUN 2013 02:23 PM Seam Type: 2 Needle 4 Thread Overedge

Dress Construction - Seam Construction - Attach side seams Double needle stitch side seams of front and back panel to close at 3/8 inch.

Stitch Class: 514 SPI: 8-10 Seam Allowance: 3/8" CD User Defined 5: 2

Dress Construction - Seam Construction - Attach shoulders Double needle stitch side seams of front and back panel to close at 3/8 inch.

Seam Type: 2 Needle 4 Thread Overedge Stitch Class: 514 SPI: 8-10 Seam Allowance: 3/8" CD User Defined 5:

3

Seam Type: 2 Needle 4 Thread Overedge Dress Construction - Seam Construction - Attach sleeves Set in sleeve making sure all notches are matched, and double needle stitch at Stitch Class: 514 3/8 inch. SPI: 8-10 Seam Allowance: 3/8" CD User Defined 5:

4

Dress Construction - Seam Construction - Attach collar Double needle stitch collar to neckline at 3/8 inch.

Seam Type: 2 Needle 4 Thread Overedge Stitch Class: 514 SPI: 8-10 Seam Allowance: 3?8" CD User Defined 5:

Printed: 06 JUN 2013 03:12 PM

1_WARPConstructionDetails.Report6 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 1 of 2


Construction Details Dress001

Concept Style

Senior Project

Dress001

None None Fabric Content 1 Fabric Content 2

None Spring 2014 5

100% Cotton

ZNudelman

Style Description

Dress001

Folder Status By Date Folder Created Date Folder Modified Seam Type: LSq

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

Dress Construction - Seam Construction - Attach sleeve facing Single needle sititch bias binding to armhole edge. Bias binding should be 1/4" Stitch Class: 2.02.03 finished. Fold to inside of dress and topsticth 1/4" on armhole edge. SPI: 8-10 Seam Allowance: 1/4" CD User Defined 5:

6

Dress Construction - Seam Construction - Hem Fold hem 5/8" and coverstitch.

Seam Type: EFa Stitch Class: 6.02.07 SPI: 8-10 Seam Allowance: 5/8" CD User Defined 5:

Printed: 06 JUN 2013 03:12 PM

1_WARPConstructionDetails.Report6 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 2 of 2


Measurement Specification Worksheet Dress001

Concept Senior Project

Style

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None None Spring 2014

Fabric Content 1 Fabric Content 2

ZNudelman

Company: Latitude Apparel Division Product Type: Knit Dresses Sample Size: m Size Class: Missy

UOM: Imperial (in) Shown As: Graded Selected Range: xs, s, m, l, xl, xxl POM 101C 113 115 118 119 120 227 131 142C 147 148 150 155 302 227

Tol (-)

Tol (+)

xs

s

[m]

l

xl

xxl

-1/2 -1/4 -1/4 -1/4 -1/4 -1/4 -1/4 -1/4 -1/4 -1/8 -1/8 -1/4 -1/4 -1/4 -1/4

1/2 1/4 1/4 1/4 1/4 1/4 1/4 1/4 1/4 1/8 1/8 1/4 1/4 1/4 1/4

24 1/2 16 5/8 11 33/40 12 1/8 6 3/4 15 1/4 -1 3/4 8 3/4 10 5 5 1/2 11 1/2 32 1/8 1/2 -1 1/4

25 1/4 17 1/4 12 9/20 12 3/4 8 16 1/2 -1/2 9 10 1/2 5 5 1/2 11 3/4 32 3/4 1/2 0

26 18 13 1/5 13 1/2 9 1/2 18 1 9 1/4 11 5 5 1/2 12 33 1/2 1/2 1 1/2

26 3/4 19 14 1/5 14 1/2 11 1/2 20 3 9 1/2 11 1/2 5 5 1/2 12 1/4 34 1/2 1/2 3 1/2

27 1/2 20 1/8 15 13/40 15 5/8 13 3/4 22 1/4 5 1/4 9 3/4 12 5 5 1/2 12 1/2 35 5/8 1/2 5 3/4

28 1/4 21 5/8 16 33/40 17 1/8 16 1/4 24 3/4 7 3/4 10 12 1/2 5 5 1/2 12 3/4 36 7/8 1/2 8 1/4

Description CB Length- Full Across Shoulder Across Back- 5" HPS Across Chest- 5" HPS Across Half Bust/ Chest- 1" Blw Armhole Half Waist- Relaxed CF Sweep Armhole Depth Sleeve Length CB Neck- Short Front Neck Drop HPS Back Neck Drop HPS Neck Width Collar Band Collar Height CB Sweep

Printed: 06 JUN 2013 03:08 PM

1_WARPAML.rptWorkSheet1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 1 of 7


Measurement Specification Worksheet Dress001

Concept Senior Project

Style

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None None Spring 2014

Fabric Content 1 Fabric Content 2

101C CB Length- Full Lay garment flat with back of garment facing you. Measure from the back neck joining seam or neckline edge straight down to bottom of garment.

115 Across Back- 5" HPS Measure from high point shoulder where natural shoulder seam and neck seam meet down a specified amount of ". From this point, measure straight across armhole to armhole.

113 Across Shoulder Lay garment flat with the back facing you. Measure from armhole seam and shoulder seam meet straight across from point point.

118 Across Chest- 5" HPS Measure from high point shoulder where natural shoulder seam and neck seam meet down a specified amount of ". From this point, measure straight across armhole to armhole.

Printed: 06 JUN 2013 03:08 PM

2_WARPAML.rptHowtoMeasure1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

ZNudelman

Page 2 of 7


Measurement Specification Worksheet Dress001

Concept Senior Project

Style

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None None Spring 2014

Fabric Content 1 Fabric Content 2

119 Across Half Bust/ Chest- 1" Blw Armhole Lay garment flat with front facing you. Measure from 1" below armhole straight across side seam to side seam.

227 CF Sweep Measure at bottom of garment following the contour of hem

120 Half Waist- Relaxed Lay garment flat with front facing you. Measure waist from center of waistband from side seam to side seam.

131 Armhole Depth Lay garment flat with front facing you. Measure from the natural shoulder at sleeve join seam straight down to the point where the sleeve and side seam join.

Printed: 06 JUN 2013 03:08 PM

2_WARPAML.rptHowtoMeasure1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

ZNudelman

Page 3 of 7


Measurement Specification Worksheet Dress001

Concept Senior Project

Style

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None None Spring 2014

Fabric Content 1 Fabric Content 2

142C Sleeve Length CB Neck- Short Measure where the center back meets neck seam, measure across the back to the point where the shoulder seams join the armhole, following the contur of the center fold of the sleeve to the bottom of the sleeve.

148 Back Neck Drop HPS Lay garment flat with front facing you. Place ruler horizontally at join seam of neck and shoulder to designate straight line. Measure from the center straight down to the edge/ join seam of the center back.

147 Front Neck Drop HPS Lay garment flat with front facing you. Place ruler horizontally at join seam of neck and shoulder to designate straight line. Measure from the center straight down to the edge/ join seam of the center front.

150 Neck Width Lay garment flat with front facing you. Measure from neck seam/ edge across to opposite neck seam/ edge.

Printed: 06 JUN 2013 03:08 PM

2_WARPAML.rptHowtoMeasure1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

ZNudelman

Page 4 of 7


Measurement Specification Worksheet Dress001

Concept Senior Project

Style

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None None Spring 2014

Fabric Content 1 Fabric Content 2

155 Collar Band With collar opened and laying flat, measure from the outside end of buttonhole, following the contour of the band.

ZNudelman

227 CB Sweep Measure at bottom of garment following the contour of hem

302 Collar Height With collar flat, measure from the center back outer edge to the join seam.

Printed: 06 JUN 2013 03:08 PM

2_WARPAML.rptHowtoMeasure1 (W: 6.1.1073, PJ: 6.1.1073.0)

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Page 5 of 7


Sample Evaluation Worksheet Dress001

Concept Senior Project

Style

Dress001

Folder Description

Dress001

100% Cotton

Folder Status By Date Folder Created Date Folder Modified

14 MAY 2013 01:43 PM 06 JUN 2013 02:23 PM

None None None Spring 2014

Fabric Content 1 Fabric Content 2

txtComments

POM 101C 113 115 118 119 120 227 131 142C 147 148 150 155 302 227

Printed: 06 JUN 2013 03:11 PM

1_WARPAML.rptSMBReport4 (W: 6.1.1073, PJ: 6.1.1073.0)

ZNudelman

Sample 1 Description

CB Length- Full Across Shoulder Across Back- 5" HPS Across Chest- 5" HPS Across Half Bust/ Chest- 1" Blw Armhole Half Waist- Relaxed CF Sweep Armhole Depth Sleeve Length CB Neck- Short Front Neck Drop HPS Back Neck Drop HPS Neck Width Collar Band Collar Height CB Sweep

Copyright Š 1999-2013 by Gerber Technology. All rights reserved.

Eval Size Sample m 1

Delta 1 Revised Spec

26 18 13 1/5 13 1/2 9 1/2 18 1 9 1/4 11 5 5 1/2 12 33 1/2 1/2 1 1/2

Page 1 of 1

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