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bliss


bliss bliss

MISSION STATEMENT

is the go to source for the latest information on health and wellness for women on the West Coast. We provide our readers with inspiration and tips on how to eat better, move more and feel better, as well as suggesting attainable monthly goals to improve health and well-being. With our distinctive coverage on West Coast activities, local shopping guides and ways to achieve peace of mind, we encourage our readers to live a life of pure bliss.


bliss BETHENNY BLISS • Young professional • Leads a healthy and active lifestyle • Loves the natural West Coast landscape ex. Grouse Mountain, Stanley Park • Eco-friendly • West Granville and Robson shopper • Lululemon fanatic, Running Room regular

PSYCHOGRAPHICS PERSONA


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DEMOGRAPHICS

· Women · 18 -35 · $50,000 · Post-secondary education or higher · Lives in the West Coast


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COMPETITORS


EDITORIAL & VISUAL CONCEPT

COVER


SPREAD

EDITORIAL & VISUAL CONCEPT


SPREAD

EDITORIAL & VISUAL CONCEPT


EDITORIAL & VISUAL CONCEPT

WEBSITE


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CIRCULATION

First year circulation Total Circulation: 7,000 Controlled circulation: 3,500

Paid circulation model bliss subscribership Bulk retail sales: - local health clubs - holistic and wellness retail - newsstands across the West Coast - trade shows

Projected circulation for the second year Total circulation: 11,000 Controlled circulation: 2,000 Projected circulation for the third year Total Circulation: 15,000 Controlled circulation: 1,500


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CIRCULATION

- YYoga/ Bikram’s Yoga - Steve Nash FW - Whole Foods - naturopaths - physiotherapy - registered massage therapists - acupuncturists - nutritionist


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MARKETING STRATEGY ONLINE


bliss JANUARY

• Snowshoeing event

APRIL

• Vancouver Sun Run Sponsored by Spud.ca local organic grocers

JULY

• Exclusive outdoor yoga sessions, specifically for our readers • Grouse Grind days where our readers can hike together for motivation

OCTOBER

• Healthy fall cooking classes using organic, farm to table products

MARKETING STRATEGY EVENTS


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ADVERTISING STRATEGY

Advertisers

- YYoga - Grouse Mountain - Lululemon

Advertising to editorial ratio is 50:50. Cost of full page ad: $800 CPM: $150.


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bliss Magazine  

bliss is the go to source for the latest information on health and wellness for women on the West Coast.

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