Prada have launched a literary contest in a quest to discover new talent
Inspired by the idea of using eyewear as a metaphor for discovering new creative worlds, Prada has invited budding writers to "explore and enhance the individual interpretation of reality" in 4,000 to 8,000 words.
The brief asks, "What are the realities that our eyes give back to us? And how are these realities filtered through lenses?"
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Prada is a strong supporter of promoting young talent and cultural activities. The aim of this competition is to discover new artists who "see the world with a unique, rare gaze."
The competition closes on June 18th, all entries will be judged by Prada and Italian publishing house Giangiacomo Feltrinelli Editore and the final winner's list will be revealed on December 31st. Each of these winners will receive €5000.
For more information and to enter the competition visit prada.com