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Creative Planning for Proposed Reimbursement Cuts continued from page 8 Sometimes just getting the right information about care is all that is needed, and home health agencies should be positioned to offer that service without too much change to the existing structure.

themes to help agencies save money and communicate with current clients and referrals. This is a sure fire way to cut internal expenses, and focus on what the agency does best.

Continued business in any financial climate requires continued marketing. Outsourced monthly marketing services like that offered at, a corecubed program targeted specifically to the home care, home health and hospice market, offers customizable solutions to help agencies educate potential clients, differentiate themselves in a competitive market, and communicate their message to the public and referral sources. A turnkey outsourced program like this can offer affordable marketing materials such as postcards, flyers, and e-newsletters with a variety of care-related

Staying productive and profitable in these difficult financial times requires effort and a proactive spirit, but it is certainly possible for home care agencies to survive the reimbursement cutbacks by maintaining continued budget-friendly marketing and offering creative sellable services.

private duty home care industry, is immediate past chair of the Private Duty Home Care Association, and recently served on the board of the National Association for Home Care & Hospice where she now serves as the Chief Strategic Officer for private duty. Orsini is a frequent national speaker and for further marketing tips can be followed on her blog at, or on Twitter @MerrilyO. ď Ž

About the Author: Merrily Orsini, MSSW, is managing director of corecubed, an Internet marketing communications company that specializes in the home care, home health, and hospice industries. She has been active in Internet marketing since its inception and is an 18-year veteran of the

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