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TALULAH TALULAH has quickly blossomed to become one of Australia’s most loved fashion and lifestyle brands. Founded by designer Kelli Wharton each TALULAH collection seduces the customer into a world of clever colour combinations, beautiful craftsmanship and a palette of one off worldly prints. A collection of soft silks, unique graphic prints and beautiful techniques the Ready-To-Wear collections hold an aesthetic of luxury in every garment, fine detail and finish.


BRAND HERITAGE Born in 2005 and founded by Creative Director Kelli Wharton, TALULAH offers a range of classic silhouettes, sculptural tailoring and unique detailing to fit with the modern woman’s ever changing lifestyle and fashion needs. Each TALULAH design nurtures key messages of the brand; creative, confident and elegantly spirited. In 2013 TALULAH premiered it’s youth fashion line ISLA, followed by the release of TALULAH Swim & Resort, showcased at Mercedes Benz Fashion Week Australia. Celebrating its tenth anniversary year, TALULAH has quickly blossomed to become one of Australia’s most loved designer fashion and lifestyle brands. Each TALULAH range seduces the customer into a world of clever colour combinations, beautiful craftsmanship and a palette of one-off worldly prints. TALULAH collections are distributed globally by over 400 wholesale accounts including David Jones department stores, ASOS, Shop Bop, Neiman Marcus and specialty boutiques, and ship internationally through the luxury eBoutique at talulah.com.au.


KELLI WHARTON As long as I can remember I have wanted to design and create. Through my journey and my experience I hope to inspire other women to do the same. I am an intensely passionate person when it comes to what I do. To me TALULAH is not just a job, it is a lifestyle which I live, breath and act. The TALULAH woman is feminine, creative and independent. She dreams big and builds a path in life that is her own. She is committed to living gratefully each day and practices this through a balance of creativity, health, wellbeing, action and love. She has learnt what she wants, what she loves and what her skills and passions are and builds these values into her life to express who she is and connect with others. I am driven by creating wearable designs that women love. Design is how I express who I am and the passion behind me as a person, what I am inspired by, what I love and what I live for. I created TALULAH in 2005 to do just this, and am now lucky enough to surround myself and work daily with a team of creative women who live and work these values with me.The feeling that I get from doing what I love and watching the TALULAH brand grow, continues to inspire me daily and through this development TALULAH releases beautiful collections for women all over the world. My design influence is a collection of the people, places and things around me. I live and work in Byron Bay Australia; the water and beautiful surrounds inspire me daily along with the TALUALH team I work with, my husband, my family, art, colour, flowers and music. Everything that we create for our brand and the women who wear it can be traced back to to the things my team and I love and are inspired by in our daily lives. I believe colour, expression and will to be your own woman in the face of diversity is important. As a female designer I take this passion into all areas of my life. At TALULAH our prints, colours and designs are constructed by women, for women who share in the joy of being feminine, love to style, express and share their personality and talents through their wardrobe.

Kelli Wharton TALULAH Creative Director

As we move towards TALULAH’s tenth year in business, I continue to demonstrate what I have learnt by living well, being myself and creating. Life is a journey. Creativity is a passion. And TALULAH is a lifestyle.


BRAND OVERVIEW The TALULAH woman is confident, imaginative and styles with a playful sensibility. Her diary is full; coffee with friends, dinner with family, social events and ambitious work commitments. Her enthusiasm is infectious, as she brings to life the flavour of the female lifestyle through her classic wardrobe pieces, bold prints, vibrant colour and signature outfits. Synonymous with style and elegance, the TALULAH woman celebrates the power of female fashion. With its unique take on classic cuts, TALULAH plays with varying lengths, clever colour combinations and digital prints seducing its customer into a world of confidence, sophistication, fun and femininity. Flattering silhouettes, sculptural tailoring, and unique detailing, in daring colour and print combinations, each TALULAH garment nurtures the key messages of the brand. One of Australia’s most loved fashion and lifestyle brands, globally recognised, TALULAH designs collections that make women feel beautiful, embodying all that is sophisticated and glamorous. With a firm belief in luxury and attention to detail, TALULAH is formally recognised as the go to brand for feminine confidence.


TALULAH BELIEVES Women empower their own flair and have freedom of choice to express their personality through fashion and style. Life is to be lived. With special wardrobe essentials, TALULAH encapsulates what is quintessentially feminine, to help women look and feel beautiful every step of the way. The TALULAH lifestyle is as important to the TALULAH family as it is to its customers. We live, breathe and wear each product as our best customers and toughest critics, to produce unique clothing that all women love to wear. TALULAH believes in professional excellence, offering quality fabrics, signature product lines and excellent craftsmanship. TALULAH is a globally recognised designer house of fashion and wholesale competence.


TALULAH SWIM & RESORT In 2013 TALULAH debuted its premiere swimwear line TALULAH Swim. With its feminine feel and vibrant prints, TALULAH Swim quickly became a leader in premium Australian swimwear expanding to the TALULAH Swim & Resort collection in 2014, showcased at Mercedes Benz Fashion Week Australia. Evoking visions of bohemian vacations, exotic ocean shores and jet set seaside escapes, TALULAH Swim & Resort delivers luxe shore style in modern bikinis, polished one pieces and feminine beachside clothing. The designer resort line offers a range of silk kaftans, triangle bikinis, floral silk maxis, sun dress minis and printed playsuits. With splashes of floral prints, high definition colour, tassel details and beaded embellishments TALULAH Swim & Resort 2014 kicks off the beach season with a tropical punch! The new collection line continues to drive global growth for the TALULAH brand, stocking internationally by global TALULAH stockists including ASOS, The House of Fraser, Neiman Marcus and Shop Bop. Celebrating TALULAH print, colour and creativity in modern bohemian stories the Swim & Resort line was a natural progression for the business offering a playful and relaxed collection line for beachwear while remaining true to the TALULAH aesthetic in its print and colour ways to present a complete lifestyle offering. Designed for exotic vacations and spring Oceanside escapes, TALULAH Swim & Resort silhouettes are soft and feminine, juxtaposed with strong graphics, detailed finishes and silk fabrics to instil confidence in its wearer.


THE CONSUMER GEOGRAPHICS Australia wide (Metro & Rural), New Zealand, USA & The Middle East DEMOGRAPHICS 18-35yr old women Primary target age 25 years High disposable income Working full time Educated Smart, price conscious women Doesn’t take risks, makes careful thoughtful decisions Values quality Active social life (attends parties, lunching with friends, races etc.) Large social network Busy social calender Brand loyal Interested in fashion and reads fashion magazines & blogs; vogue.com.au, Harper’s Bazaar, Cosmopolitan, Marie Claire Looking for distinctive seasonal pieces to wear to her next event Likes luxury, quality and to occasionally spoil herself Can impulse buy Image is important Style is fashionable & on trend, but not too different Desire to ‘fit in’ & ‘appear ‘in the know’


TALULAH 2014 In 2014 the TALULAH woman returns with a new outlook and in turn a new wardrobe. She steps into clean lines with elegant graphics, geometric shapes and luxe sophistication. With a mixed palette of monochrome, metallics and full florals the TALULAH woman is striking with her new style and attitude. In 2014 TALULAH Ready-To-Wear releases five collections for the TALULAH customer with three additional collections released for TALULAH Swim & Resort, offering seasonal collection choices under the TALULAH lifestyle. Celebrating its tenth year of operation, TALUALH holds a strong outlook both on local and international shores, with over 400 global stockists, proactive marketing campaign, supporting public relations and new global website.


FOLLOW & CONTACT TALULAH HQ Byron Bay NSW 2481 P 02 6685 7060 talulah.com.au Kate Wilson | Group Sales Manager kate@talulah.com.au Katie Forrester | Marketing Manager katie@talulah.com.au Jacinta Vincent | PR Coordinator jacinta@talulah.com.au TALULAH on Intagram: @talulah_label TALULAH Website: talulah.com.au TALULAH on Facebook: facebook.com/thetalulahlabel



Talulah brand profile spring 2014(email)