http://www.tourism.tallinn.ee/static/files/030/study_on_the_competitiveness_of_the_eu_tourism_indust

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Figure 5.22

Tour operators and travel agents: expected impact of economic crisis on business (% of respondents*) 80% 70% 60% 50% 40% 30% 20% 10% Don't know

Grants & loans more expensive

Harder to obtain financial services

Inflation of price

Guests spend less

Decreasing demand

0%

*: the results refer to the group of respondents that answered “yes” to the question “Do you expect any impacts of the current economic situation on your business in the near future?” Source: SME Panel Survey 2009

Half of the respondents expect the need to undertake major actions to be able to address impacts of the economic crisis and more than a quarter thinks this would possibly be the case. Both groups of respondents mention cutting costs most frequently (Figure 5.23), followed by a reduction in the labour force and the postponing of investments. Tour operators and travel agents: measures to be undertaken in near future to address economic crisis (% of respondents*) 70% 60% 50% 40% 30% 20% 10%

Other

Reduce services

Take loans

Increase prices of services

Postpone investments

Reduce labour force

0% Cut costs

Figure 5.23

*: the results refer to the group of respondents that answered “yes” to the question “In the near future (in 2009), will you have to undertake major actions in order to be able to address impacts of the current economic situation?” Source: SME Panel Survey 2009

The business outlook for 2009 is negative for 38% of TO & TA SMEs in the survey, but on the other hand a third thinks it is positive. Almost 5% has a very negative outlook. Tour operators and travel agents are more positive in this regard than the accommodation sub-sector, but in line with the tourism sector as a whole.

FN97613 – FWC Sector Competitiveness – EU tourism-industry

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