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Stockholm's tourism industry November 2009

Continued increase in overnight stays at hotels, hostels and vacation villages In November 2009 nearly 710,000 overnight stays were made in the county’s hotels, hostels and vacation villages. That is 2 percent more than during the same month in 2008. At the same time, overnight stays declined somewhat in the country as a whole. This rise is localized to facilities in the city, while elsewhere in the county, the number of guest nights was unchanged. These good results are attributable to a rise in numbers of foreign visitors. In the period from January to November 2009, 8.2 million overnight stays were made in Stockholm County. That is 17,000 more than during the same period in 2008. Camping is not included in these accommodation figures. It is only reported on an annual basis The number of overnight stays in hotels, hostels and vacation villages in Stockholm County 1 200 000 1 000 000 800 000 600 000

2008 2009

400 000 200 000 0

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008

Sweden

November 2009

Comparison: November 2008, %

Jan-Nov 2009

Comparison: Jan-Nov 2008, %

2,145,874

0

30,273,000

0

Stockholm County

709,548

+2

8,201,633

0

- of which the City of Stockholm

503,180

+3

5,863,309

+3

- of which the rest of the county

206,368

0

2,338,324

-6

- of which Swedes

521,264

0

5,391,090

0

- of which foreign visitors

188,284

+8

2,810,543

+2

Source: The Swedish Agency for Economic and Regional Growth and SCB


Where do the visitors come from? Over 521,000 overnight stays were made by Swedish visitors in November. The number of Swedish overnight stays was practically unchanged for the month and for the year in general. In November, Swedish visitors accounted for 73 percent of all overnight stays. For the year as a whole, that number is lower, at 66 percent. The positive growth for the Nordic markets continues. In November, the number of overnight stays rose sharply by 20 percent, to reach 37,000. For all nationalities, including Iceland, the number of stays grew significantly. With just one month remaining in 2009, 525,000 overnight stays have been made at hotels, hostels and vacation villages in Stockholm County. That is 64,000 or 14 percent more than the same period last year. Even non-Nordic visitors from Europe made more overnight stays that month than in November 2008. Here, the increase was by 4 percent. For the entire year, the variation compared with 2008 was very little. Some months entailed a slight increase, while others a notable decline compared to the previous year. Overall for the year through November, the number of overnight stays for this category of visitors was practically unchanged. After a negative start in autumn, the number of stays made by non-European visitors visiting Stockholm began to grow once again. Just over 48,000 overnight stays in November equals 6 percent more than last year. The major contributing factor was that the US market showed growth (+ 3 percent) for the first time in 2009.

Guest nights in hotels, hostels and vacation villages in Stockholm County and City distributed by country Jan-Dec 2008 County

November 2009 County

% of visitors to Sweden County

Comparison, November 2008, % County

Jan-Nov 2009 County

% of visitors to Sweden County

Comparison Jan-Nov 2008 %, County

November 2009 City

Jan-Nov 2009 City

5,742,582

521,264

30

+ 0

5,391,090

23

-0

343,911

3,445,745

Denmark

126,641

10,469

30

+ 44

151,832

17

+ 27

8,104

119,667

Norway

189,876

13,827

20

+ 5

195,513

16

+6

11,937

165,980

Finland

159,672

11,793

54

+ 19

170,647

44

+ 15

9,428

137,243

Iceland

9,042

738

60

+ 93

7,144

56

- 17

638

5,989

Totals for Nordic countries (not incl. Sweden)

485,231

36,827

29

+ 20

525,136

21

+ 14

30,107

428,879

Germany

342,648

17,909

43

+ 10

347,590

35

+8

14,919

293,431

Great Britain

333,071

21,076

57

- 1

269,736

52

- 13

18,118

239,158

Ireland

20,603

1,269

59

- 19

16,489

57

- 14

1,143

14,886

The Netherlands

87,557

6,618

54

- 9

85,977

29

+5

5,750

75,690

Belgium

34,520

3,826

57

+ 82

37,764

51

+ 19

3,471

33,402

4,795

328

63

+ 15

3,657

57

- 18

274

3,286

138,315

9,412

56

- 1

133,233

58

+7

8,285

120,382

Switzerland

69,248

3,289

61

- 9

72,218

54

+ 13

2,800

65,271

Austria

35,927

2,173

51

- 4

41,064

55

+ 22

1,846

36,294

155,941

11,437

65

+ 23

177,189

65

+ 26

9,446

162,206

Sweden

Luxembourg France

Italy


Jan-Dec 2008 County

November 2009 County

% of visitors to Sweden County

Comparison, November 2008, % County

Jan-Nov 2009 County

% of visitors to Sweden County

Comparison Jan-Nov 2008 %, County

November 2009 City

Jan-Nov 2009 City

115,050

6,216

67

+ 25

114,812

72

+3

5,285

102,289

Portugal

17,294

966

54

+ 48

12,317

55

- 25

785

10,973

Greece

18,445

966

66

+ 59

16,409

65

-6

892

15,054

Turkey

11,779

769

46

+ 7

9,708

59

- 11

552

7,986

Russia

111,203

7,059

67

- 11

90,788

56

- 10

4,879

63,845

Estonia

8,590

1,093

44

+ 31

10,336

41

+ 31

930

7,843

Latvia

7,554

813

45

+ 62

7,416

28

+7

662

5,631

Lithuania

5,141

373

6

+ 6

4,865

14

+3

328

3,878

Poland

33,558

2,287

23

- 7

28,803

21

-9

1,463

19,685

The Czech Republic

10,935

872

32

- 5

10,822

35

+7

578

6,398

Slovakia

5,122

519

21

+ 48

4,401

17

-9

427

3,237

Hungary

10,213

879

55

+ 52

9,398

40

-2

746

7,708

The rest of Europe

94,076

2,883

41

- 35

55,329

52

- 38

2,475

50,243

Totals for Europe excl. Nordic countries

1,671,585

103,032

51

+ 4

1,560,321

46

+0

86,054

1,348,776

234,117

10,596

53

+ 3

197,605

59

- 11

9,302

176,568

Canada

28,610

1,540

60

+ 1

22,111

60

- 18

1,288

19,389

Central & South America

26,398

1,597

61

+ 7

23,980

63

-6

1,360

22,024

Japan

61,560

2,500

48

- 12

58,234

66

+0

2,030

41,778

8,919

654

64

+ 86

9,037

50

+6

365

6,038

China

46,749

3,524

45

- 12

37,960

43

- 11

3,016

32,974

The rest of Asia

94,720

4,673

49

- 31

62,813

53

- 29

4,062

55,920

Australia

30,326

1,491

59

+ 14

25,440

68

- 11

1,341

23,690

3,491

94

44

- 31

2,671

52

- 21

82

2,400

The rest of the world

112,144

2,101

26

- 50

36,857

35

- 66

1,897

32,939

Not indicated

143,239

19,655

61

+ 54

248,378

62

+ 84

18,365

226,189

Totals (excluding Europe)

790,273

48,425

53

+ 6

725,086

57

-3

43,108

639,909

Totals from abroad

2,947,089

188,284

45

+ 8

2,810,543

39

+2

159,269

2,417,564

Totals

8,689,671

709,548

33

+ 2

8,201,633

27

+0

503,180

5,863,309

Spain

USA

South Korea

New Zeeland


Trends in Sweden’s major cities For both Stockholm and Malmö, November was a more positive month than for Sweden overall. This is primarily true of the cities, while the surrounding regions underwent more moderate development. In Göteborg, the number of overnight stays stopped at just under last year’s level – a development in line with the development witnessed throughout much of Sweden. With one month remaining in 2009, we can conclude that visitor numbers, measured in the number of overnight stays, were highest in Malmö and greater Malmö in 2009.

The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008 November 2009

Comparison: November 2008, %

Jan-Nov 2009

Comparison: Jan-Nov 2008, %

Stockholm county

709,548

+2

8,201,633

0

Greater Stockholm

709,548

+2

8,201,633

0

Stockholm city

503,180

+3

5,863,309

+3

Västra Götaland county

342,611

+1

4,606,000

+2

Greater Göteborg

239,545

0

3,008,000

0

Göteborg city

203,867

0

2,488,392

+1

Skåne county

224,608

0

3,056,000

+3

Greater Malmö

134,951

+2

1,612,000

+5

94,788

+4

1,098,851

+6

Malmö city

Hotels – who travels to Stockholm? In November 72 percent of the county’s hotel rooms were occupied by business and conference travelers. Compared to more recent years, there has been a gradual shift from business travelers to private guests. Compared to November 2008, the number of rooms booked by visitors in Stockholm in a private capacity increased by close to 6 percent, while the number booked by business travelers was unchanged.

November 2006 - 2009

November 2009

Company business Company conference Private group leisure Private leisure

21%

7% 55% 17%

Business travel Leisure travel

450 000 400 000 350 000 300 000 250 000 200 000 150 000 100 000 50 000 0

2006

2007

2008

2009


Hotel – price trends After a year of declining hotel room rates, November reversed that trend, albeit only very moderately, with an increase of SEK 13 in the city and SEK 3 in the county as a whole. The average price for a booked room in November was SEK 1 095 in the county and SEK 1 130 in the city. The average rate for a booked room – with just a month remaining in 2009 – was 6 percent lower than in 2008 in the county and 7 percent lower in the city. Hotels’ total lodging revenue rose in November by 4 percent in the city, to SEK 381 million. In the county, revenue increased 2 percent, to SEK 535 million. The year overall, however, ends with lower revenue in the order of 10 percent. Revenues, kr/occupied room

Total lodging revenues, million kr

November 2009

Comparison: November 2008, %

Jan-Nov 2009

Comparison: Jan-Nov 2008, %

November 2009

Comparison: November 2008, %

Jan-Nov 2009

Comparison: Jan-Nov 2008, %

Stockholm city

1,130

+1

1,073

-7

380.6

+4

3,378.1

-8

Stockholm county

1,095

0

1,043

-6

534.6

+2

5,225.8

- 10

Hotels – occupancy In November 2009 occupancy rates at county hotels have been unchanged since November 2008. Just under 63 percent of rooms in the county were occupied during the month. In the city occupancy rates were just over 71 percent. As usual, occupancy rates were highest at the most centrally located hotels and at hotels in the Arlanda area.

Room occupancy rate in percentages of available rooms Stockholm city

100 90 80 70 60 50 40 30 20 10 0 Ja n Fe b M ar s Ap ril M ay Ju ne Ju ly Au g Se p O ct N ov D ec

2008 2009

2008 2009

100 90 80 70 60 50 40 30 20 10 0 Ja n Fe b M ar s Ap ril M ay Ju ne Ju ly Au g Se p O ct N ov De c

Stockholm county

http://www.tourism.tallinn.ee/static/files/082/stock_nov_2009  

http://www.tourism.tallinn.ee/static/files/082/stock_nov_2009.pdf

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