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BERLIN CONVENTION THE LEADING TRAVEL INDUSTRY THINK TANK


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ITB World Travel Trends Report 2008/2009 Message from the Pisa Forum 2008=

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The decline in the month of April, which distorts the general trend through the first five months of 2008, was related to the timing of Easter, which fell in April in 2007 and in March this year. Since the Easter period generates a significant amount of travel from the leading traditional source markets, the timing clearly has a big impact on growth in the individual months.=

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20

2006/05

18

2007/06

16

2008/07 YTD (Jan-Aug)

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14 11.0

10.5

12 10

9.3

8.0

7.0

8 6 4

5.0 4.9

5.0 5.6

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3.2 1.8

2 0 Europe

Asia Pacific

Americas

Africa

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10

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5.9 -4.6 0.8

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Europe Caribbean

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4.3 2.9

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42.8

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50.8

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All destinations -10

0

10

20

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^äíÜçìÖÜ= íÜÉêÉ= ~êÉ= åçí= óÉí=~åó= ëí~íáëíáÅë= íç= ëìééçêí= íÜÉ= ~åÉÅÇçí~ä= ÉîáÇÉåÅÉ= çÑ=~= ÅçåíáåìÉÇ=Ççïåíìêå=áå=ÇÉã~åÇ=íÜêçìÖÜ=íÜÉ=íÜáêÇ=èì~êíÉê=çÑ=OMMUI=íÜÉ=éÉêÅÉáîÉÇ= íêÉåÇ= íÜêçìÖÜ= íÜÉ= ëìããÉê= íê~îÉä= ëÉ~ëçå= ï~ë= íÜ~í= ^ãÉêáÅ~åë= ïÉêÉ= ÅÜççëáåÖ= íç= íê~ÇÉ= Ççïå= áå= íÉêãë= çÑ= ÇÉëíáå~íáçåë= ~åÇ= íóéÉë= çÑ= íêáéK= _ìëáåÉëë= íê~îÉä= EÉëéÉÅá~ääó= íê~îÉä=Ñçê=ãÉÉíáåÖë=~åÇ=ÅçåîÉåíáçåëF=ï~ë=íÜÉ=ïÉ~âÉëí=äáåâI=~ÅÅçêÇáåÖ=íç=qf^K= cçê= äÉáëìêÉ= íê~îÉäI= íÜÉ= éêÉÑÉêÉåÅÉ= ~ãçåÖ= ^ãÉêáÅ~åë= Eåçí= ìåÉñéÉÅíÉÇI= çÑ= ÅçìêëÉF= Ü~ë= áåÅêÉ~ëáåÖäó= ÄÉÉå= íç= í~âÉ= ëÜçêíÉê= íêáéë= ÅäçëÉê= íç= ÜçãÉK= qÜÉ= ÇÉëíáå~íáçå= áë= ~äãçëí=áêêÉäÉî~åíI=ë~óë=qf^=Ó=áí=ÇÉéÉåÇë=çå=íÜÉ=çîÉê~ää=ÇÉ~ä=~î~áä~ÄäÉK=^åÇI=~ë=Å~å= ÄÉ= ëÉÉå= áå= íÜÉ= `ìêêÉåí= lìíäççâ= ëÉÅíáçå= çÑ= íÜáë= êÉéçêíI= íÜáë= íêÉåÇ= áë= äáâÉäó= íç= ÅçåíáåìÉ=íÜêçìÖÜ=OMMVK=

aÉÅÉãÄÉê=OMMU

fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä


fq_=tçêäÇ=qê~îÉä=qêÉåÇë=oÉéçêí

NT=

`~å~Ç~= lìíÄçìåÇ=~åÇ=áåÄçìåÇ= ÖçáåÖ=áå=çééçëáíÉ= ÇáêÉÅíáçåë=

_ó= Ñ~ê= íÜÉ= ãçëí= áãéçêí~åí= ÅçãéçåÉåí= çÑ= íê~îÉä= áå= íÜÉ= ^ãÉêáÅ~ë= ~êÉ= íÜÉ= Ñäçïë= ÄÉíïÉÉå= íÜÉ= rp^=~åÇ= `~å~Ç~= Ó= ïÜáÅÜ= EÉîÉå= ÉñÅäìÇáåÖ= ë~ãÉJÇ~ó= îáëáíëF= ~ÅÅçìåí= Ñçê= ~Äçìí= OOB= çÑ= íçí~ä= ~êêáî~äë= ~åÇ= PMB= çÑ= íçí~ä= áåíÉêJêÉÖáçå~ä= ~êêáî~äë= áå= íÜÉ= êÉÖáçåK= ^åÇ= íÜÉ= é~ííÉêå= çÑ= íÜÉëÉ= Ñäçïë= Ü~ë= ÅÜ~åÖÉÇ= ëíÉ~Çáäó= Äìí= èìáíÉ= Çê~ã~íáÅ~ääó=çîÉê=íÜÉ=ä~ëí=ÑÉï=óÉ~êëK== p~ãÉJÇ~ó=îáëáíë=Ñêçã=íÜÉ=rp^=íç=`~å~Ç~=Ü~îÉ=ÇÉÅäáåÉÇ=Äó=íïç=íÜáêÇë=ëáåÅÉ=NVVVI= ïÜáäÉ=íÜçëÉ=áå=íÜÉ=çééçëáíÉ=ÇáêÉÅíáçå=Ü~îÉ=êÉÅçîÉêÉÇ=~äãçëí=Ñìääó=Ñêçã=íÜÉ=ÇÉÅäáåÉ= áå=OMMNJMPK=içåÖÉê=íêáéë=Ñêçã=íÜÉ=rp^=íç=`~å~Ç~=Ü~îÉ=Ñ~ääÉå=Äó=~=ÑáÑíÜ=çîÉê=íÜÉ= ä~ëí=íÉå=óÉ~êëI=ïÜáäÉ=íÜçëÉ=Ñêçã=`~å~Ç~=íç=íÜÉ=rp^=Ü~îÉ=êáëÉå=Äó=íïç=ÑáÑíÜëK=^åÇ= íÜÉëÉ=íêÉåÇë=Ü~îÉ=ÄÉÉå=ëìëí~áåÉÇ=ëç=Ñ~ê=áå=OMMUI=~ë=Ü~ë=~äêÉ~Çó=ÄÉÉå=áåÇáÅ~íÉÇ=áå= íÜÉ=Å~ëÉ=çÑ=rp^=íç=`~å~Ç~=íê~îÉäK== içåÖJíÉêã=íêÉåÇë=áå=`~å~Çá~å=çìíÄçìåÇ=~åÇ=áåÄçìåÇ=íê~îÉäI=NVVVJOMMU~= Eãå=íêáéëF= same-day trips to USA

Outbound

longer trips to USA 30

trips to other countries

25 20 15 10 5 0 1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

same-day trips from USA

Inbound

longer trips from USA 30

trips from other countries

25 20 15 10 5 0 1999

2000

2001

2002

2003

2004

2005

~=a~í~=Ñçê=OMMU=éêçàÉÅíÉÇ=~í=ÖêçïíÜ=ê~íÉ=Ñçê=g~åì~êóJ^ìÖìëíK==

2006

2007

2008 =

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bñÅÜ~åÖÉ=ê~íÉë=ä~êÖÉäó= =íç=Ää~ãÉ=

qÜÉ=éêáåÅáé~ä=Ñ~Åíçê=ÄÉÜáåÇ=íÜáë=íêÉåÇ=Ü~ë=ÄÉÉå=êÉä~íáîÉ=ÉñÅÜ~åÖÉ=ê~íÉëI=~äíÜçìÖÜ= íÜÉêÉ=Ü~îÉ=ÄÉÉå=çíÜÉêëI=ëìÅÜ=~ë=íÜÉ=áãéäÉãÉåí~íáçå=Äó=íÜÉ=rp^=çÑ=ëíêáÅíÉê=ÄçêÇÉê= éêçÅÉÇìêÉë=ïáíÜ=íÜÉ=teqf=Eëç=Ñ~ê=çåäó=~ééäáÅ~ÄäÉ=íç=~áê=íê~îÉäFK== eçïÉîÉêI= íÜÉ= `~å~Çá~å= Ççää~êÛë= ëíÉ~Çó= êáëÉ= ~Ö~áåëí= íÜÉ= rp= Ççää~ê= Ó= Ñêçã= `ANKRRWrpANKMM= áå= OMMNJMO= íçI= ÄêáÉÑäóI= ~å= ìå~ÅÅìëíçãÉÇ= é~êáíó= ïáíÜ= íÜÉ= rp= Ççää~ê=~í=íÜÉ=ÉåÇ=çÑ=OMMT=Ó=ã~ÇÉ=`~å~Ç~=~=êÉä~íáîÉäó=ÉñéÉåëáîÉ=ÇÉëíáå~íáçåI=~åÇ= ã~ÇÉ=çìíÄçìåÇ=íê~îÉä=ÅçêêÉëéçåÇáåÖäó=~ííê~ÅíáîÉ=íç=`~å~Çá~åëK=qÜÉ=rp^=Ü~ë=åçí= ÄÉÉå=íÜÉ=çåäó=ÇÉëíáå~íáçå=íç=Ü~îÉ=ÄÉåÉÑáíÉÇI=ÉáíÜÉêK==

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qÜÉ= `~å~Çá~å= Ççää~ê= êÉã~áåÉÇ= ëíêçåÖ= íÜêçìÖÜ= íÜÉ= Ñáêëí= Ü~äÑ= çÑ= OMMUI= ïÜáÅÜ= Éñéä~áåë=íÜÉ=NPB=ÖêçïíÜ=áå=çìíÄçìåÇ=íêáé=îçäìãÉ=áå=íÜÉ=Ñáêëí=ÉáÖÜí=ãçåíÜë=çÑ=íÜáë= óÉ~êK= qêáé= îçäìãÉ= íç= íÜÉ= rp^= áåÅêÉ~ëÉÇ= Äó= NQBI= ïÜáäÉ= íêáéë= íç= çîÉêëÉ~ë= ÇÉëíáå~íáçåë=êçëÉ=Äó=NNBK=fí=ëÜçìäÇ=ÄÉ=åçíÉÇ=íÜ~íI=~ë=~=êÉëìäí=çÑ=íÜÉ=ëíêçåÖ=Éìêç= ~åÇ=éçìåÇ=ëíÉêäáåÖ=áå=OMMT=~åÇ=Ñçê=ãìÅÜ=çÑ=OMMUI=bìêçéÉ=Ü~ë=ÄÉÉå=äçëáåÖ=ëÜ~êÉ= áå=íÜÉ=`~å~Çá~å=ã~êâÉíK= dáîÉå=íÜ~íI=çîÉê=~=ÑÉï=ÜÉÅíáÅ=Ç~óë=áå=lÅíçÄÉêI=íÜÉ=`~å~Çá~å=Ççää~ê=äçëí=ìé=íç=ORB= çÑ=áíë=î~äìÉ=~Ö~áåëí=íÜÉ=rp=ÅìêêÉåÅóI=íÜÉ=çìíäççâ=Ñçê=íÜÉ=êÉã~áåÇÉê=çÑ=íÜÉ=óÉ~ê=áë= åçí=ëç=ÄìääáëÜK=Efí=äçëí=ÉîÉå=ãçêÉ=~Ö~áåëí=íÜÉ=g~é~åÉëÉ=óÉå=~åÇ=ê~íÜÉê=äÉëë=~Ö~áåëí= íÜÉ= ÉìêçI= Äìí= ÜÉäÇ= áíë= î~äìÉ= ~Ö~áåëíI= Ñçê= áåëí~åÅÉI= íÜÉ= éçìåÇ= ëíÉêäáåÖ= ~åÇ= íÜÉ= jÉñáÅ~å=éÉëçKFK=_ìí=áí=áë=ëíáää=~åóçåÉÛë=ÖìÉëë=~í=íç=Üçï=íÜÉ=ÅìêêÉåÅó=ã~êâÉíë=ïáää= éÉêÑçêã=çîÉê=íÜÉ=åÉñí=ÑÉï=ãçåíÜëK== jçåíÜäó=íêÉåÇë=áå=`~å~Çá~å=çìíÄçìåÇ=íê~îÉä~I=g~åì~êó=íÜêçìÖÜ=^ìÖìëí=OMMU= EB=ÅÜ~åÖÉ=çå=ë~ãÉ=éÉêáçÇ=áå=OMMTF= 25 20.6

21.5

20 15

14.2

13.2

12.9

10.8

10

7.4 3.6

5 0 Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

= ~=qêáéë=çÑ=çåÉ=åáÖÜí=çê=ãçêÉ=~äíÜçìÖÜI=ëíêáÅíäó=ëéÉ~âáåÖI=çìíÄçìåÇ=ÑáÖìêÉë=êÉéêÉëÉåí=

êÉëáÇÉåíë=êÉíìêåáåÖ=íç=`~å~Ç~=~ÑíÉê=íÜÉáê=íêáéë== pçìêÅÉW=`q`=

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pçìíÜ=^ãÉêáÅ~= ^=Ñ~ëíJÖêçïáåÖ= íê~îÉä=êÉÖáçå=

pçìíÜ= ^ãÉêáÅ~= ~ééÉ~êë= íç= Ü~îÉ= ÄÉÉå= çåÉ= çÑ= íÜÉ= Ñ~ëíÉëí= ÖêçïáåÖ= ã~êâÉíë= áå= íÜÉ= ïçêäÇ= Ñçê= çìíÄçìåÇ= íçìêáëã= áå= íÜÉ= Ñáêëí= ëáñ= íç= ÉáÖÜí= ãçåíÜë= çÑ= OMMUK= qÜÉ= íÜêÉÉ= éêáåÅáé~ä=çìíÄçìåÇ=ã~êâÉíë=~êÉI=áå=çêÇÉê=çÑ=íêáéëI=^êÖÉåíáå~I=_ê~òáä=~åÇ=`ÜáäÉI=~åÇ= áå= çêÇÉê= çÑ= ëéÉåÇáåÖI= _ê~òáäI= ^êÖÉåíáå~= ~åÇ= `ÜáäÉK= mÉêì= Ó= ÅìêêÉåíäó= íÜÉ= Ñ~ëíÉëí= ÖêçïáåÖ= ÉÅçåçãó= áå= íÜÉ= êÉÖáçå= Ó= áë= åçï= íÜÉ= ÑçìêíÜ= ä~êÖÉëí= ã~êâÉí= áå= íÉêãë= çÑ= íêáéëI= Äìí= áë= Ñ~ê= çìíÇáëí~åÅÉÇ= áå= íÉêãë= çÑ= ëéÉåÇáåÖ= Äó= `çäçãÄá~= ~åÇ= sÉåÉòìÉä~= E~åÇ=åÉ~êäó=ã~íÅÜÉÇ=Äó=rêìÖì~óI=~=Åçìåíêó=ïáíÜ=Ä~êÉäó=çåÉ=íÉåíÜ=íÜÉ=éçéìä~íáçåFK== qê~îÉä=áåíÉåëáíó=EçìíÄçìåÇ=íêáéë=éÉê=NMM=éÉêëçåëF=áë=ãìÅÜ=ÜáÖÜÉê=áå=^êÖÉåíáå~=ENN= íêáéëF=~åÇ=`ÜáäÉ=EUF=íÜ~å=áå=pçìíÜ=^ãÉêáÅ~=~ë=~=ïÜçäÉ=EQF=~åÇ=áå=_ê~òáä=EOF=Ó=~=î~ëí= Åçìåíêó=ïÜáÅÜ=EäáâÉ=íÜÉ=rp^F=äççâë=îÉêó=ãìÅÜ=íç=áíëÉäÑ=Ñçê=áíë=äÉáëìêÉ=~åÇ=ÄìëáåÉëë= íê~îÉä=êÉèìáêÉãÉåíëK==

pçìêÅÉë=çÑ=çìíÄçìåÇ=íê~îÉä=Ñêçã=pçìíÜ=^ãÉêáÅ~I=OMMTJMU= = pçìêÅÉ=ã~êâÉí= ^êÖÉåíáå~= _ê~òáä= `ÜáäÉ= mÉêì= líÜÉê= qçí~ä=

OMMT= qêáéë=EãåF= QKP= PKQ= NKP= NKN= QKQ= NQKR=

= pÜ~êÉ=EBF= PM= OP= V= U= PM= NMM=

qêáéë=éÉê= qêÉåÇ=áå=OMMU= NMM=éÉêëçåë= EB=áåÅêÉ~ëÉF= NN= O= U= Q= Q= Q=

SJNM= [NM= MJR= MJR= MJR= SJNM=

pçìêÅÉW=fmh=fåíÉêå~íáçå~äDë=pçìíÜ=^ãÉêáÅ~å=qê~îÉä=jçåáíçê=

fåÇáÅ~íáçåë= Ñêçã= fmh= fåíÉêå~íáçå~äDë= pçìíÜ= ^ãÉêáÅ~å= qê~îÉä= jçåáíçê= ëìÖÖÉëí= íÜ~í= íÜÉ=ÖêçïíÜ=áå=çìíÄçìåÇ=íêáéë=Ñêçã=_ê~òáä=ïáää=ÄÉ=ãçêÉ=íÜ~å=NMB=áå=OMMUI=ïÜáäÉ= íêáé= îçäìãÉ= Ñêçã= ^êÖÉåíáå~= ïáää= áåÅêÉ~ëÉ= Äó= SJNMBI= ïáíÜ= çíÜÉê= pçìíÜ= ^ãÉêáÅ~å= ÅçìåíêáÉë=ìé=MJRBK=

fåíê~JêÉÖáçå~ä=íê~îÉä= éêÉÇçãáå~íÉë=

lÑ= íÜÉ= íçí~ä= Éëíáã~íÉÇ= NQKR= ãáääáçå= íêáéë= í~âÉå= Äó= êÉëáÇÉåíë= çÑ= pçìíÜ= ^ãÉêáÅ~= áå= OMMTI= ~äãçëí= íïç= íÜáêÇë= ESPBF= ïÉêÉ= Ñçê= çíÜÉê= ÇÉëíáå~íáçåë= áå= íÜÉ= êÉÖáçåK= fåíê~J êÉÖáçå~ä= íêáéë= ~åÇ= íêáéë= íç= kçêíÜ= ^ãÉêáÅ~= ~êÉ= ÉñéÉÅíÉÇ= Äó= fmh= fåíÉêå~íáçå~ä= íç= Öêçï= íÜÉ= Ñ~ëíÉëí= áå= OMMUI= Äó= çîÉê= NMBK= qêáé= îçäìãÉ= íç= bìêçéÉ= ïáää= êáëÉ= Äó= ~åÇ= Éëíáã~íÉÇ= RJNMB= Ó= ïáíÜ= ê~íÜÉê= Ñ~ëíÉê= ê~íÉë= Ñçê= _ê~òáä= ~åÇ= ^êÖÉåíáå~= íÜ~å= íÜÉ= ~îÉê~ÖÉ=Ñçê=íÜÉ=êÉëí=çÑ=pçìíÜ=^ãÉêáÅ~=Ó=ïÜáäÉ=íêáéë=íç=`Éåíê~ä=^ãÉêáÅ~=ïáää=ëÜçï= íÜÉ=ëäçïÉëí=ÖêçïíÜI=çÑ=äÉëë=íÜ~å=RBK== fí=ëÜçìäÇ=ÄÉ=åçíÉÇ=íÜ~íI=áå=íÉêãë=çÑ=éìêéçëÉ=çÑ=íêáé=Äó=pçìíÜ=^ãÉêáÅ~åëI=ÜçäáÇ~ó= íê~îÉä= ~ÅÅçìåíë= Ñçê= ~ë= ãìÅÜ= ~ë= SRB= çÑ= íêáé= îçäìãÉI= ïÜáäÉ= ÄìëáåÉëëLÅçêéçê~íÉ= íê~îÉä=ÖÉåÉê~íÉë=~êçìåÇ=ORB=~åÇ=ÚçíÜÉê=äÉáëìêÉÛ=NQBK==

fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä

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jÉëë~ÖÉ=Ñêçã=íÜÉ=máë~=cçêìã=OMMU=

aÉëíáå~íáçåë=çÑ=çìíÄçìåÇ=íê~îÉä=Ñêçã=pçìíÜ=^ãÉêáÅ~I=OMMT= Breakdown of trips by region South America 62%

Central America 4%

North America 12%

Europe 18% Other 4% Breakdown of trips to Europe

= = =

Other 16%

= Spain 19%

UK 9%

Italy 18%

= = =

Germany 11%

Portugal 12%

France 15%

pçìêÅÉW=fmh=fåíÉêå~íáçå~äDë=pçìíÜ=^ãÉêáÅ~å=qê~îÉä=jçåáíçê==

pé~áå=áë=íÜÉ=Ñ~îçìêáíÉ= bìêçéÉ~å=ÇÉëíáå~íáçåI= ÑçääçïÉÇ=ÅäçëÉäó=Äó=fí~äó=

aÉÅÉãÄÉê=OMMU

mÉêÜ~éë= åçí= ëìêéêáëáåÖäóI= ÖáîÉå= íÜÉ= ÉíÜåáÅ= ~åÇ= äáåÖìáëíáÅ= äáåâëI= pé~áå= ~ííê~Åíë= íÜÉ= ÜáÖÜÉëí= ëÜ~êÉ= çÑ= pçìíÜ= ^ãÉêáÅ~å= íêáéë= íç= bìêçéÉ= ENVBFI= ~ÅÅçêÇáåÖ= íç= íÜÉ= pçìíÜ= ^ãÉêáÅ~å=qê~îÉä=jçåáíçê=Äó=fmh=fåíÉêå~íáçå~äK=_ìí=fí~äó=áë=Üçí=çå=áíë=ÜÉÉäë=EïáíÜ=~å= NUB=ëÜ~êÉFI=ÑçääçïÉÇ=Äó=cê~åÅÉ=ENRBFI=mçêíìÖ~ä=ENOBF=~åÇ=dÉêã~åó=ENNBFK=qÜÉ= rh=ÅçãÉë=ëáñíÜ=áå=íÜÉ=ê~åâáåÖ=ïáíÜ=VBK=

fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä


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ON=

^ëá~= lîÉêîáÉï=çÑ=êÉÖáçå~ä=íêÉåÇë= aáë~ééçáåíáåÖ=êÉÖáçå~ä= ~êêáî~äë=Á=

^ë=êÉÑäÉÅíÉÇ=áå=íÜÉ=rktql=êÉëìäíë=Ñçê=íÜÉ=Ñáêëí=ÉáÖÜí=ãçåíÜë=çÑ=OMMUI=çåÉ=çÑ=íÜÉ= ãçëí= ëìêéêáëáåÖ= íêÉåÇë= íç= ÅçãÉ= çìí= çÑ= íÜÉ= máë~= cçêìã= íÜáë= óÉ~ê= ï~ë= íÜÉ= ãìÅÜ= ëÜ~êéÉê= íÜ~å= ÉñéÉÅíÉÇ= Ççïåíìêå= áå= áåíÉêå~íáçå~ä= íçìêáëí= ~êêáî~äë= áå= ^ëá~= m~ÅáÑáÅK= qÜÉ=rktql=Ç~í~=ëÜçïÉÇ=~=VB=áåÅêÉ~ëÉ=áå=íÜÉ=Ñáêëí=èì~êíÉê=çÑ=íÜÉ=óÉ~êI=ïÜáÅÜ=ÑÉää= íç=PB=áå=íÜÉ=ëÉÅçåÇK=^åÇI=Ä~ëÉÇ=çå=éêÉäáãáå~êó=êÉëìäíë=Ñçê=íÜÉ=ãçåíÜë=çÑ=^ìÖìëí= ~åÇ=pÉéíÉãÄÉêI=èì~êíÉê=íÜêÉÉ=ï~ë=ÉñéÉÅíÉÇ=íç=êÉÅçêÇ=~=ëäáÖÜí=ÇÉÅäáåÉK=

Á=ÇìÉ=íç=Ñ~äíÉêáåÖ=ÖêçïíÜ= áå=äÉ~ÇáåÖ=^ëá~å=ã~êâÉíë=

qÜÉ=íêÉåÇ=ï~ë=~ííêáÄìíÉÇ=íç=~=åìãÄÉê=çÑ=ÇáÑÑÉêÉåí=Ñ~ÅíçêëI=~ë=~äêÉ~Çó=Éñéä~áåÉÇ=Ó= ëìÅÜ= ~ë= íáÖÜíÉåÉÇ= ëÉÅìêáíó= Ñçê= íÜÉ= _ÉáàáåÖ= läóãéáÅëI= áåÅêÉ~ëÉÇ= îáë~= êÉëíêáÅíáçåëI= ~áêäáåÉ= ëìêÅÜ~êÖÉë= ÇìÉ= íç= áåÅêÉ~ëÉÇ= çáä= ~åÇ= ÑìÉä= éêáÅÉëI= ~åÇ= ëáÖåáÑáÅ~åí= ~áêäáåÉ= Å~é~Åáíó= ÅìíëK= _ìí= íÜÉ= ã~áå= êÉëìäíë= çÑ= ~ää= íÜÉëÉ= Ñ~Åíçêë= ïÉêÉ= ã~êâÉÇ= ëäçïÇçïåë= ~åÇ=ÉîÉå=ÇÉÅäáåÉë=áå=áåíê~JêÉÖáçå~ä=íê~îÉä=Ñêçã=äÉ~ÇáåÖ=ëçìêÅÉ=ã~êâÉíëK= få= íÜÉ= Ñáêëí= ÉáÖÜí= íç= åáåÉ= ãçåíÜë= çÑ= OMMUI= çÑÑáÅá~ä= ÑáÖìêÉë= éçáåí= íç= ÇÉÅêÉ~ëÉë= áå= çìíÄçìåÇ=íêáéë=Ñêçã=g~é~å=EJSB=íÜêçìÖÜ=íÜÉ=ãçåíÜ=çÑ=pÉéíÉãÄÉêFI=pçìíÜ=hçêÉ~= EJQB= íç= pÉéíÉãÄÉêF= ~åÇ= q~áï~å= EJPKRB= íç= ^ìÖìëíFK= `Üáå~Ûë= çìíÄçìåÇ= íê~îÉä= ÖêçïíÜ= ëäçïÉÇ= áå= íÜÉ= Ñáêëí= Ü~äÑ= çÑ= íÜÉ= óÉ~êI=~ë=~= êÉëìäí= åçí= àìëí= çÑ= íÜÉ= ìéÅçãáåÖ= läóãéáÅ= d~ãÉë= Äìí= ~äëç= çÑ= íÜÉ= É~êíÜèì~âÉ= áå= pòÉÅÜì~å= mêçîáåÅÉ= ~åÇ= ÜÉ~îó= ëåçïÑ~ääë=ÇìêáåÖ=íÜÉ=éÉ~â=cÉÄêì~êó=dçäÇÉå=tÉÉâ=ÜçäáÇ~ó=éÉêáçÇK=eçïÉîÉêI=áí=Ü~ë= ëáåÅÉ=éáÅâÉÇ=ìé=~åÇ=áë=ÉñéÉÅíÉÇ=íç=ÉåÇ=íÜÉ=óÉ~ê=çå=~=éçëáíáîÉ=åçíÉK=

lìíÄçìåÇ=íêáé=ÖêçïíÜ= ÉñéÉÅíÉÇ=íç=ëäçï=íç=Ü~äÑ= OMMTÛë=äÉîÉä=

fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä

fmh= fåíÉêå~íáçå~äÛë= ^ëá~å= qê~îÉä= jçåáíçêI= ïÜáÅÜ= áåÇáÅ~íÉë= Éëíáã~íÉÇ= íêÉåÇë= Ñçê= íÜÉ= ïÜçäÉ= çÑ= OMMUI= ëÜçïë= ëáãáä~ê= íêÉåÇë= Ñçê= íÜÉ= Ñçìê= äÉ~ÇáåÖ= ëçìêÅÉ= ã~êâÉíë= áå= íÜÉ= êÉÖáçåK= _ìí= áí= ÑçêÉÅ~ëíë= ãìÅÜ= ëíêçåÖÉê= ÖêçïíÜ= Ñçê= fåÇá~= EHNRBF= Ó= çåÉ= çÑ= ^ëá~Ûë= Ñ~ëíÉëíJÖêçïáåÖ= ã~êâÉíë= çîÉê= íÜÉ= é~ëí= ÑÉï= óÉ~êë= Ó= ~åÇ= j~ä~óëá~= EHNOBFI= ïáíÜ= éçëáíáîÉ= ÖêçïíÜ= ~äëç= Ñçê= páåÖ~éçêÉ= ~åÇ= qÜ~áä~åÇ= EHQB= ~åÇ= HPB= êÉëéÉÅíáîÉäóFK= ^åÇ= áíë= ÑçêÉÅ~ëí= Ñçê= íÜÉ= êÉÖáçå= ~ë= ~= ïÜçäÉI= áå= íÉêãë= çÑ= çìíÄçìåÇ= íêáé= îçäìãÉ= áå= OMMUI=áë=PB=Ó=çåäó=Ü~äÑ=íÜÉ=äÉîÉä=çÑ=ÖêçïíÜ=áå=OMMTI=Äìí=åÉîÉêíÜÉäÉëë=éçëáíáîÉK=

aÉÅÉãÄÉê=OMMU=


OO

jÉëë~ÖÉ=Ñêçã=íÜÉ=máë~=cçêìã=OMMU=

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Trips (mn) 20 17.8

2007

2008

15.0 15 12.1 9.0

10

6.7

5.9 4.6

5

3.0

0 Japan

China

S. Korea

Taiw an

India

Singapore Malay sia

Thailand

Growth (%) 20 15

16

15

14

12 10

10

7

6

5 5

4

3 1

5 3

1

0 -5

-3 -5

Av erages for the eight markets: 2007: 6%

2008: 3%

-10 Japan

China

S. Korea

Taiw an

India

Singapore

Malay sia

Thailand =

pçìêÅÉW=fmh=fåíÉêå~íáçå~äDë=^ëá~å=qê~îÉä=jçåáíçê=

fåíê~JêÉÖáçå~ä=íê~îÉä= pçãÉ=íÜêÉÉ=èì~êíÉêë=çÑ=~ää=^ëá~å=çìíÄçìåÇ=íêáéë=~êÉ=Ñçê=ÇÉëíáå~íáçåë=áå=íÜÉ=êÉÖáçå= ëíêÉåÖíÜÉåë=~í=íÜÉ= Ó=~=ëÜ~êÉ=íÜ~í=~ééÉ~êë=íç=ÄÉ=ÖêçïáåÖI=~ÅÅçêÇáåÖ=íç=fmh=fåíÉêå~íáçå~äÛë=^ëá~å=qê~îÉä= ÉñéÉåëÉ=çÑ=äçåÖJÜ~ìä== jçåáíçêK= bìêçéÉ= ~ííê~ÅíÉÇ= ~= NRB= ëÜ~êÉ= áå= OMMT= ~åÇI= Ä~ëÉÇ= çå= íêÉåÇë= ëç= Ñ~êI= áë= ÉñéÉÅíÉÇ=íç=Öêçï=Äó=íÜÉ=ë~ãÉ=éÉêÅÉåí~ÖÉ=~ë=áåíê~JêÉÖáçå~ä=íêáéë=EHPBFI=_ìí=íÜÉ= rp^Ûë= NMB= ëÜ~êÉ= ïáää= ÇÉÅäáåÉ= ÇìÉ= íç= ~= éêÉÇáÅíÉÇ= NB= Çêçé= áå= ÇÉã~åÇ= Ñçê= íÜÉ= ÇÉëíáå~íáçå=íÜáë=óÉ~ê=~ãçåÖ=^ëá~åëK=^ÑêáÅ~I=ãÉ~åïÜáäÉI=ïáää=äáâÉäó=êÉí~áå=áíë=ãçÇÉëí= NB=ëÜ~êÉ=çÑ=íçí~ä=íêáé=îçäìãÉK=

aÉÅÉãÄÉê=OMMU

fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä


fq_=tçêäÇ=qê~îÉä=qêÉåÇë=oÉéçêí

OP=

_êÉ~âÇçïå=çÑ=çìíÄçìåÇ=íê~îÉä=Äó=ÇÉëíáå~íáçå=Ñêçã=íÜÉ=ã~àçê=^ëá~å=ã~êâÉíëI= OMMT= Breakdown (and expected trend in 2008) of trips by region Asia Pacific 74%

4%

1%

Europe 15%

Americas 10%

Other

1%

1%

Major destinations =

40%

=

4%

30% =

20% = = =

7%

1%

7%

6%

Japan

Malay sia

10% 0% China

Thailand

USA

pçìêÅÉW=fmh=fåíÉêå~íáçå~äDë=^ëá~å=qê~îÉä=jçåáíçê==

`Üáå~= áë= ÉñéÉÅíÉÇ= íç= êÉã~áå= íÜÉ= Ñ~îçìêáíÉ= ÇÉëíáå~íáçå= Ñçê= ^ëá~å= çìíÄçìåÇ= íê~îÉääÉêë=áå=OMMUI=ÇÉëéáíÉ=~=éêÉÇáÅíÉÇ=QB=ÇÉÅäáåÉ=áå=íêáéëK=^ãçåÖ=íÜÉ=çíÜÉê=Ñçìê= äÉ~ÇáåÖ= ÇÉëíáå~íáçåëI= qÜ~áä~åÇ= Eáå= åìãÄÉê= íïç= ëäçíF= ~åÇ= g~é~å= EåìãÄÉê= ÑçìêF= ëÜçìäÇ=áåÅêÉ~ëÉ=íÜÉáê=ã~êâÉí=ëÜ~êÉI=~ë=ïáää=j~ä~óëá~=EåìãÄÉê=ÑáîÉFK=_ìí=íÜÉ=ëÜ~êÉ=çÑ= íÜÉ= rp^I= áå= íÜáêÇ= éçëáíáçå= áå= íÜÉ= ê~åâáåÖI= áë= ÉñéÉÅíÉÇ= íç= ÇÉÅäáåÉI= ïáíÜ= ~= NB= ÇÉÅäáåÉ=áå=íÜÉ=åìãÄÉê=çÑ=íêáéë=Ñêçã=^ëá~K=

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g~é~å= qÜÉ=ÇÉÅäáåÉ=ÅçåíáåìÉë=~åÇ= _ó=ïÜáÅÜÉîÉê=ãÉ~ëìêÉ=íÜÉ=ã~êâÉí=áë=~å~äóëÉÇ=Ó=ÉKÖK=fmhÛë=^ëá~å=qê~îÉä=jçåáíçêI=çê= áåíÉåëáÑáÉë== ~êêáî~äë=íêÉåÇë=Ö~íÜÉêÉÇ=Äó=bq`I=rktql=~åÇ=çíÜÉê=çêÖ~åáë~íáçåë=Ó=íÜÉ=g~é~åÉëÉ= çìíÄçìåÇ= íê~îÉä= ã~êâÉí= áë= ÅçåíáåìáåÖ= íç= ÇÉÅäáåÉK= ^åÇ= ÑÉï= çÑ= íÜÉ= íê~Çáíáçå~ä= Ñ~Åíçêë=~ííêáÄìíÉÇ=íç=ëìÅÜ=~=ÇÉÅäáåÉ=ëÉÉã=íç=ÄÉ=êÉäÉî~åí=~ë=íÜÉ=ã~êâÉí=ÖçÉë=áåíç= ÑêÉÉ=Ñ~ääK== eçïÉîÉêI=áå=íÜÉ=ÅçåíÉñí=çÑ=~=ëíìÇó=éêÉëÉåíÉÇ=áå=máë~=Äó=íÜÉ=g~é~å=qê~îÉä=_ìêÉ~ì= Egq_F=cçìåÇ~íáçåI=ëçãÉ=áåíÉêÉëíáåÖ=íêÉåÇë=Ü~îÉ=ÉãÉêÖÉÇ=íÜ~í=ÜÉäé=íç=Éñéä~áå=íÜÉ= ÅçåíáåìÉÇ= ÇÉÅäáåÉ= áå= ÇÉã~åÇ= Ñêçã= íÜáë= ãìÅÜ= éêáòÉÇ= ëçìêÅÉ= ã~êâÉí= ~åÇ= éêçîáÇÉ= ëçãÉ=äÉëëçåë=Ñçê=íÜÉ=ÑìíìêÉK= qÜÉ= g~é~åÉëÉ= ã~êâÉí= Ü~ë= ÄÉÉå= ìåÇÉêJéÉêÑçêãáåÖ= Ñçê= èìáíÉ= ëçãÉ= íáãÉ= åçïK= qÜÉ= äçåÖ=äáëí=çÑ=êÉ~ëçåë=ÖáîÉå=Ü~îÉ=ê~åÖÉÇ=Ñêçã=ÇáÑÑÉêÉåí=Ñáå~åÅá~ä=ÅêáëÉëI=íÜÉ=ëìêÖÉ=áå= ÑìÉä= éêáÅÉë= ~åÇ= ïáäÇ= ÑäìÅíì~íáçåë= áå= íÜÉ= ÉñÅÜ~åÖÉ= ê~íÉ= çÑ= íÜÉ= g~é~åÉëÉ= óÉåI= íç= ãçêÉ= äçÅ~ä= áëëìÉë= äáâÉ= éÉåëáçåë= Ó= ~åÇI= áå= é~êíáÅìä~êI= ~= íçí~ä= ä~Åâ= çÑ= ÅçåÑáÇÉåÅÉ= ~ãçåÖ= çäÇÉê= g~é~åÉëÉ= áå= íÜÉ= å~íáçå~ä= éÉåëáçå= ëóëíÉã= Ó= íÜÉ= ~ÖÉáåÖ= çÑ= íÜÉ= g~é~åÉëÉ= éçéìä~íáçå= ÅçìéäÉÇ= ïáíÜ= ÇÉÅäáåáåÖ= ÄáêíÜ= ê~íÉëI= ~åÇ= ~= Åçää~éëÉ= áå= ÅçåÑáÇÉåÅÉ=áå=`ÜáåÉëÉ=íçìêáëã=éêçÇìÅíë=~åÇ=ëÉêîáÅÉëI=ïÜáÅÜ=Ü~ë=Ü~Ç=~=ëáÖåáÑáÅ~åí= áãé~Åí=çå=íÜÉ=g~é~åÉëÉ=ã~êâÉí=íç=`Üáå~K= gq_=cçìåÇ~íáçå=åçï=ÄÉäáÉîÉë=íÜ~í=íçç=ãìÅÜ=ÉãéÜ~ëáë=Ü~ë=ÄÉÉå=éä~ÅÉÇ=çå=íÜÉ= ÉÅçåçãó=Ó=~ë=íÜÉ=éêáã~êó=ÇêáîÉê=çÑ=çìíÄçìåÇ=íê~îÉä=ÇÉã~åÇ=Ó=~åÇ=íÜ~í=ÖÉåÉê~ä= ëçÅá~ä=Ñ~ÅíçêëI=ëìÅÜ=~ë=ïçêâ=~åÇ=äÉáëìêÉI=ã~êêá~ÖÉ=~åÇ=Ñ~ãáäóI=ÉÇìÅ~íáçå=~åÇ=ëçÅá~ä= Çáëé~êáíóI=~ë=ïÉää=~ë=ÖÉåÇÉê=áëëìÉëI=~êÉ=~Åíì~ääó=ãçêÉ=áãéçêí~åíK=

aÉÅäáåÉ=ÖêÉ~íÉëí=~ãçåÖ= óçìåÖ=g~é~åÉëÉ=

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fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä


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OR=

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1985-90

Females

1990-95

1995-00

2000-05

2005-07

30 25 20 15 10 5 0 -5 -10 15-19

20-24

25-29

30-34

35-39

40-44

All trav ellers

15-19

20-24

25-29

30-34

35-39

40-44

All trav ellers

Males 30 25 20 15 10 5 0 -5 -10 =

kçíÉW=D^ää=íê~îÉääÉêëD=áåÅäìÇÉë=çíÜÉê=~ÖÉ=Öêçìéë= pçìêÅÉW=g~é~å=qê~îÉä=_ìêÉ~ì=Egq_F=cçìåÇ~íáçå=

qÜÉ=áåíÉêÉëíáåÖ=íÜáåÖ=áë=íÜ~í=áí=áë=åçí=çåäó=ÇÉã~åÇ=Ñçê=íê~îÉä=íÜ~í=Ü~ë=ëìÑÑÉêÉÇI=Äìí= ~äëç=ÇÉã~åÇ=Ñçê=ã~åó=çÑ=íÜÉ=äÉáëìêÉ=éìêëìáíë=íê~Çáíáçå~ääó=ÉåàçóÉÇ=Äó=íÜÉ=g~é~åÉëÉ= éìÄäáÅI= ëìÅÜ= ~ë= ëâááåÖ= ~åÇ= ÖçäÑáåÖ= ~åÇ= é~êíáÅáé~íáçå= áå= çíÜÉê= ÜçÄÄáÉë= ~åÇ= ëçÅá~ä= ~ÅíáîáíáÉëK=lîÉê=íÜÉ=ë~ãÉ=éÉêáçÇI=áå=äáåÉ=ïáíÜ=íÜÉ=ãçêÉ=ÇáÑÑáÅìäí=ÉÅçåçãáÅ=Åäáã~íÉ=áå= g~é~å= ~åÇ= íÜÉ= ÉåÇ= çÑ= íÜÉ= DçåÉ= àçÄ= Ñçê= äáÑÉD= ÉåîáêçåãÉåíI= óçìåÖ= éÉçéäÉ= Ü~îÉ= ÄÉÅçãÉ= ãìÅÜ= ãçêÉ= ëÉêáçìë= ~Äçìí= íÜÉáê= ÉÇìÅ~íáçå= EÉÖ=ÖçáåÖ= íç= ìåáîÉêëáíóFI= äáÑÉJ äçåÖ= äÉ~êåáåÖ= ~åÇ= ÑáåÇáåÖ= ëÉÅìêÉ= ÉãéäçóãÉåíI= ~ë= ïÉää= ~ë= ~Äçìí= ë~îáåÖ= Ñçê= íÜÉ= ÑìíìêÉK= pç= çìíÄçìåÇ= íê~îÉä= Ñçê= íê~îÉäDë= ë~âÉ= Ó= àìëí= Ñçê= éäÉ~ëìêÉ= Ó= áë= ãìÅÜ= äçïÉê= Ççïå=íÜÉáê=äáëí=çÑ=éêáçêáíáÉëK=

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~ééêÉÅá~íáçå= çÑ= íÜÉ= óÉåI= ïáää= ÄÉ= ÉåçìÖÜ= íç= ëíáãìä~íÉ= ÇÉã~åÇ= áå= íÜÉ= ÅìêêÉåí= ÇáÑÑáÅìäí=ÉåîáêçåãÉåíK==

`ìêêÉåí=lìíäççâ= j~áå=ÇêáîÉêë=çÑ=íçìêáëã=ÖêçïíÜ= bÅçåçãáÅ=Ñ~Åíçêë=ïáää= ^ë= ëÜçïå= áå= íÜÉ= ÑçääçïáåÖ= Öê~éÜI= íÜÉ= ÇÉíÉêáçê~íáçå= áå= íÜÉ= ã~ÅêçÉÅçåçãáÅ= êÉã~áå=áãéçêí~åí=Á== ÉåîáêçåãÉåí=~åÇ=íÜÉ=ã~êâÉÇ=ëäçïÇçïå=áå=íÜÉ=ãçëí=êÉÅÉåí=ãçåíÜäó=áåÇáÅ~íçêë=çÑ= íçìêáëã=~Åíáîáíó=åçï=éçáåí=íçï~êÇë=~=ãçêÉ=éêçåçìåÅÉÇ=ÅóÅäÉ=áå=Dqê~îÉä=C=qçìêáëã= bÅçåçãó= damD= íÜ~å= Éåîáë~ÖÉÇ= áå= g~åì~êóI= íç= ìëÉ= lñÑçêÇ= bÅçåçãáÅëD= qçìêáëã= p~íÉääáíÉ=^ÅÅçìåí=Eqp^F=íÉêãáåçäçÖóK=

cçêÉÅ~ëíë=çÑ=ïçêäÇ=Dqê~îÉä=C=qçìêáëã=bÅçåçãó=damD=ÖêçïíÜI=OMMUJNO= EB=~ååì~ä=ÅÜ~åÖÉF= Forecast prepared in: 7

Jan 2008

Aug 2008

Nov 2008

6 5 4 3 2 1 0 -1 -2 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 =

pçìêÅÉW=lñÑçêÇ=bÅçåçãáÅë=

qÜÉ= áãé~Åí= áå= ÑìíìêÉ= óÉ~êë= áë= ÉñéÉÅíÉÇ= íç= ÄÉ= ÖêÉ~íÉêK= qê~îÉä= C= qçìêáëã= bÅçåçãó= dam=áë=åçï=ÉñéÉÅíÉÇ=íç=Åçåíê~Åí=Äó=NB=áå=OMMV=~åÇ=íç=Öêçï=Äó=àìëí=OB=áå=OMNMI= çê= ~í= Ü~äÑ= áíë= íêÉåÇ= ÖêçïíÜ= ê~íÉK= qÜÉ= ÖççÇ= åÉïë= áë= íÜ~í= íÜáë= éçáåíë= íç= ~= ëíêçåÖÉê= êÉÅçîÉêó=áå=íçìêáëã=ÇÉã~åÇ=áå=OMNMJNOK== _ìí= áí= ÖçÉë= ïáíÜçìí= ë~óáåÖ= íÜ~í= íÜáë= ÑçêÉÅ~ëí= Ó= äáâÉ= ã~ÅêçÉÅçåçãáÅ= éêçëéÉÅíë= ÖÉåÉê~ääó= Ó= Å~êêáÉë= ÇçïåëáÇÉ= êáëâë= áÑ= íÜÉ= ÅêÉÇáí= ÅêìåÅÜ= ÖÉåÉê~íÉë= ~= äçåÖÉêJíÉêãI= ïçêäÇïáÇÉI=ÉÅçåçãáÅ=ëäçïÇçïå=ÉñíÉåÇáåÖ=íÜêçìÖÜ=íÜÉ=ïÜçäÉ=çÑ=åÉñí=óÉ~êK==

Á=~äíÜçìÖÜ=~Åíì~ä= éÉêÑçêã~åÅÉ=ïáää=î~êó= Ñêçã=êÉÖáçå=íç=êÉÖáçå=

aÉÅÉãÄÉê=OMMU

qÜÉ= ä~íÉëí= ÑçêÉÅ~ëíë= Ñêçã= lñÑçêÇ= ~åÇ= qçìêáëã= bÅçåçãáÅë= éêçÇìÅÉÇ= áåáíá~ääó= Ñçê= tqq`=ëÜçï=íÜ~í=íÜÉ=NB=ÇÉÅäáåÉ=éêÉÇáÅíÉÇ=Ñçê=ÖäçÄ~ä=qê~îÉä=C=qçìêáëã=bÅçåçãó= dam=áå=OMMV=Å~å=ÄÉ=~ííêáÄìíÉÇ=íç=ÇÉÅäáåÉë=Ñçê=bìêçéÉ=~åÇ=íÜÉ=^ãÉêáÅ~ëK=eçïÉîÉêI= íÜÉ= ÖêçïíÜ= íêÉåÇ= Ñçê= íÜÉ= jáÇÇäÉ= b~ëíI= ^ëá~= ~åÇ= ^ÑêáÅ~= ïáää= êÉã~áå= éçëáíáîÉ= åÉñí=

fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä


fq_=tçêäÇ=qê~îÉä=qêÉåÇë=oÉéçêí

OT=

óÉ~êI=~åÇ=~ää=êÉÖáçåë=çÑ=íÜÉ=ïçêäÇ=~êÉ=ÉñéÉÅíÉÇ=íç=íìêå=áå=éçëáíáîÉ=éÉêÑçêã~åÅÉë=áå= OMNM=Ó=~ëëìãáåÖ=íÜÉ=ÇçïåëáÇÉ=êáëâë=Çç=åçí=ã~íÉêá~äáëÉK==

cçêÉÅ~ëíë=çÑ=êÉÖáçå~ä=Dqê~îÉä=C=qçìêáëã=bÅçåçãó=damD=ÖêçïíÜI=OMMUJNM= EB=~ååì~ä=ÅÜ~åÖÉF=

10

2008

2009

2010

8 6 4 2 0 -2 -4 Europe

Americas

Middle East

Africa

Asia

India

World =

pçìêÅÉW=qçìêáëã=bÅçåçãáÅëX=tqq`=

råÅÉêí~áå=çìíäççâ=Ñçê= çáä=éêáÅÉë=

qÜÉ=îçä~íáäáíó=çÑ=çáä=éêáÅÉëI=~åÇ=ÜÉåÅÉ=~áêäáåÉ=ÑìÉä=éêáÅÉëI=Ü~ë=ÄÉÉå=~=ã~àçê=áåÑäìÉåÅÉ= çå=ÇÉã~åÇ=Ñçê=~áê=íê~îÉä=çîÉê=íÜÉ=é~ëí=ÑÉï=ãçåíÜë=Ó=~åÇ= íÜáë=áë=åçí=íç=ãÉåíáçå= íÜÉ= áãé~Åí= çÑ= íÜÉ= éêáÅÉë= çÑ= çíÜÉê= íóéÉë= çÑ= ÑìÉä= çå= íê~îÉä= ÖÉåÉê~ääó= ~åÇ= çå= ÜçìëÉÜçäÇ=ëéÉåÇáåÖK=vÉíI=~ÑíÉê=éÉ~âáåÖ=~í=rpANQS=~=Ä~êêÉä=áå=gìäóI=íÜÉ=éêáÅÉ=çÑ=çáä= ÑÉää=ëÜ~êéäó=íç=~êçìåÇ=rpASM=áå=çåäó=íÜêÉÉ=ïÉÉâëI=~åÇ=áí=Ü~ë=ëáåÅÉ=Ñ~ääÉå=íç=ìåÇÉê= rpARMK= däçÄ~ä= çáä= ÇÉã~åÇ= ~åÇ= ëìééäó= Ü~îÉ= ÄÉÉå= áå= åÉ~ê= Ä~ä~åÅÉ= áå= êÉÅÉåí= óÉ~êëI= ïáíÜ= ÇÉîÉäçéÉÇ=å~íáçåë=~ÅÅçìåíáåÖ=Ñçê=ãçêÉ=íÜ~å=Ü~äÑ=çÑ=íÜÉ=ïçêäÇDë=íçí~ä=çáä=ÇÉã~åÇK= eçïÉîÉêI=íÜÉ=Ö~é=ÄÉíïÉÉå=çáä=Åçåëìãéíáçå=áå=lb`a=ÅçìåíêáÉë=~åÇ=áå=íÜÉ=êÉëí=çÑ= íÜÉ= ïçêäÇ= áë= åçï= å~êêçïáåÖK= _ó= íÜÉ= ÉåÇ= çÑ= OMMVI= ~ÅÅçêÇáåÖ= íç= däçÄ~ä= fåëáÖÜíI= åçåJlb`a= ÅçìåíêáÉë= ~êÉ= ÉñéÉÅíÉÇ= íç= ~ÅÅçìåí= Ñçê= çîÉê= QRB= çÑ= íÜÉ= ïçêäÇDë= çáä= Åçåëìãéíáçå=Ó=ìé=Ñêçã=äÉëë=íÜ~å=QOB=áå=OMMTK= qÜÉ= ÉÅçåçãáÅ= Ççïåíìêå= Ñêçã= ãáÇJOMMU= êÉëìäíÉÇ= áå= ~= ëä~ÅâÉåáåÖ= çÑ= ÇÉã~åÇ= Ñçê= çáä= íÜ~í= ÜÉäéÉÇ= íç= éìëÜ= éêáÅÉë= ÇçïåK= ^åÇ= ~= ÇÉÉéÉê= ÉÅçåçãáÅ= êÉÅÉëëáçå= ÅçìäÇ= áåíÉåëáÑó= íÜÉ= íêÉåÇI=ÉëéÉÅá~ääó= áÑ= áåîÉåíçêáÉë= êáëÉ= ÄÉÑçêÉ= lmb`= Åìíë= çìíéìíK= däçÄ~ä= fåëáÖÜí=ë~óë=íÜ~í=~=NB=áåÅêÉ~ëÉ=áå=çáä=éêáÅÉë=ïáää=íÉåÇ=íç=ÇÉÅêÉ~ëÉ=~êêáî~äë=áå=É~ÅÜ= êÉÖáçå=Äó=ÇáÑÑÉêáåÖ=~ãçìåíëI=~ë=ëÜçïå=áå=íÜÉ=ÑçääçïáåÖ=ÅÜ~êíK=

fq_=_Éêäáå=C=fmh=fåíÉêå~íáçå~ä

aÉÅÉãÄÉê=OMMU=


OU

jÉëë~ÖÉ=Ñêçã=íÜÉ=máë~=cçêìã=OMMU=

bÑÑÉÅí=çÑ=áåíÉêå~íáçå~ä=çáä=éêáÅÉë=çå=ÖäçÄ~ä=íê~îÉä=áå=ëÉäÉÅíÉÇ=êÉÖáçåë= A 1% increase in oil prices decreases arriv als in each region by : Western Europe

0.04%

Eastern Europe

0.59%

North America

0.08%

Latin America

0.18%

Middle East Africa

0.07% 0.04%

pçìêÅÉW=däçÄ~ä=fåëáÖÜí=

=

lïáåÖ=íç=íÜÉ=éêÉî~äÉåÅÉ=çÑ=ëÜçêíJÜ~ìä=íê~îÉäI=çáä=éêáÅÉë=Ü~îÉ=äáííäÉ=ÉÑÑÉÅí=çå=~êêáî~äë= áå= tÉëíÉêå= bìêçéÉI= Äìí= íÜÉó= Ü~îÉ= íÜÉ= ÖêÉ~íÉëí= áåÑäìÉåÅÉ= áå= b~ëíÉêå= bìêçéÉ= ~åÇ= i~íáå= ^ãÉêáÅ~I= ïÜÉêÉ= ÇÉëíáå~íáçåë= ~êÉ= Ñ~êíÜÉê= ~é~êí= ~åÇ= áåÅçãÉë= ~êÉ= ÖÉåÉê~ääó= äçïÉêK= láäDë= ÉÑÑÉÅí= çå= ~êêáî~äë= áå= kçêíÜ= ^ãÉêáÅ~= ~åÇ= íÜÉ= jáÇÇäÉ= b~ëí= Ñ~ää= ëçãÉïÜÉêÉ=áå=ÄÉíïÉÉåK=qê~îÉä=Çáëí~åÅÉë=~êÉ=ÖêÉ~íÉê=Äìí=íÜÉ=êÉÖáçåë=~êÉ=ÜÉäéÉÇ=Äó= ÜáÖÜÉê=áåÅçãÉëK= cçê= íÜÉ= ãçãÉåíI= íÜÉ= äçï= éêáÅÉ= çÑ= çáä= áë= ÖççÇ= åÉïë= Ñçê= ~áê= íê~îÉääÉêë= ~ë= ïÉää= ~ë= ~áêäáåÉëI=~äíÜçìÖÜ=ã~åó=~áêäáåÉë=äçÅâÉÇ=áåíç=éêáÅÉë=ïÉää=~ÄçîÉ=ÅìêêÉåí=äÉîÉäë=ïÜÉå= ÜÉÇÖáåÖ= Ñçê= íÜÉ= ÑìíìêÉ= ~ÑíÉê= éêáÅÉë= ïÉêÉ= ëç~êáåÖ= É~êäáÉê= áå= OMMUK= qÜÉêÉ= áë= äáííäÉ= ÇçìÄí=íÜ~í=çáä=éêáÅÉë=ïáää=~Ö~áå=ÉëÅ~ä~íÉ=áå=íÜÉ=ÑìíìêÉI=Äìí=ïÜÉå=~åÇ=Äó=Üçï=ãìÅÜ= ~êÉ=ëíáää=ìå~åëïÉê~ÄäÉ=èìÉëíáçåëK==

içïJÅçëí=Å~êêáÉêë=Ü~îÉ= ÄÉåÉÑáíÉÇ=ãçëí=Ñêçã=íÜÉ= çáä=éêáÅÉ=Çêçé=

^ë= êÉÑäÉÅíÉÇ= áå= fmh= fåíÉêå~íáçå~äDë= bìêçéÉ~å= qê~îÉä= jçåáíçê= êÉëìäíë= Ñçê= g~åì~êó= íÜêçìÖÜ= ^ìÖìëí= OMMUI= äçïJÑ~êÉ= ~áêäáåÉ= íê~îÉä= ~Åíì~ääó= ÇÉÅäáåÉÇ= áå= íÜÉ= Ñáêëí= ÉáÖÜí= ãçåíÜë= çÑ= íÜáë= óÉ~ê= Ñçê= íÜÉ= Ñáêëí= íáãÉ= ÉîÉêK= ^åÇ= ëáãáä~ê= íêÉåÇë= Ü~îÉ= ÄÉÉå= ëÉÉå= áå= çíÜÉê=êÉÖáçåë=çÑ=íÜÉ=ïçêäÇI=ÉëéÉÅá~ääó=^ëá~K== qÜÉ=ã~áå=êÉ~ëçå=Ñçê=íÜáë=áë=íÜ~í=äçïJÅçëí=Å~êêáÉêë=Ei``ëF=ïÉêÉ=Ü~êÇÉê=Üáí=íÜ~å=ÑìääJ ëÉêîáÅÉ=~áêäáåÉë=ïÜÉå=çáä=éêáÅÉë=êçëÉ=É~êäáÉê=áå=íÜÉ=óÉ~êI=ÄÉÅ~ìëÉ=ÑìÉä=~ÅÅçìåíë=Ñçê=~= ÜáÖÜÉê= ëÜ~êÉ= çÑ= íÜÉáê= íçí~ä= ÅçëíëK= qÜÉ= Ñ~ää= áå= çáä= éêáÅÉë= Ü~ë= ÄÉÉå= ÖççÇ= åÉïë= Ñçê= i``ëI= ~äíÜçìÖÜ= íÜÉêÉ= Ü~îÉ= ÄÉÉå= ~= åìãÄÉê= çÑ= Ñ~áäìêÉë= ~åÇ= ëÜêáåâáåÖ= ÇÉã~åÇ= áë= äáâÉäó=íç=ëÉÉ=ãçêÉ=Åçää~éëÉëK=^í=íÜÉ=ë~ãÉ=íáãÉI=ã~êâÉí=Ñ~áäìêÉë=~ãçåÖ=ÑìääJëÉêîáÅÉ= Å~êêáÉêë=ã~ó=äÉ~Ç=íç=åÉï=çééçêíìåáíáÉëK=

píáää=éäÉåíó=çÑ=êççã=Ñçê= ÖêçïíÜ=Ñêçã=i``ë=

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qÜÉ=ÑçääçïáåÖ=í~ÄäÉë=ÜáÖÜäáÖÜí=íÜÉ=áãéçêí~åÅÉ=çÑ=i``ë=áå=bìêçéÉI=Äìí=~äëç=áå=íÜÉ= êÉëí=çÑ=íÜÉ=ïçêäÇK=`~é~Åáíó=çå=i``ë=áå=bìêçéÉ=åÉ~êäó=íêáéäÉÇ=Ñêçã=kçîÉãÄÉê=OMMQ= íç=gìäó=OMMU=~åÇI=ïÜáäÉ=ëçãÉ=ã~êâÉíë=Ü~îÉ=åç=ÇçìÄí=êÉ~ÅÜÉÇ=~=ÅÉáäáåÖ=áå=íÉêãë=çÑ= ÇÉã~åÇI=íÜÉêÉ=áë=ëíáää=éäÉåíó=çÑ=êççã=Ñçê=ÖêçïíÜ=áå=çíÜÉê=ã~êâÉíëK=

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^äíÜçìÖÜ=íÜÉó=ìëì~ääó=Ü~îÉ=~=ä~ÖÖÉÇ=ÉÑÑÉÅíI=ÉñéÉêáÉåÅÉ=Ü~ë=ëÜçïå=íÜ~í=ÉñÅÜ~åÖÉ= ê~íÉ=ÑäìÅíì~íáçåë=~äëç=Ü~îÉ=ëíêçåÖ=áãé~Åíë=çå=ÇÉã~åÇ=Ñçê=íê~îÉä=~åÇ=íçìêáëãK=^åÇ= íÜÉêÉ=áë=äáííäÉ=ÇçìÄí=íÜ~í=íÜÉ=ÜìÖÉ=~ééêÉÅá~íáçå=çÑ=íÜÉ=rp=Ççää~ê=~Ö~áåëí=ã~åó=âÉó= ÅìêêÉåÅáÉë= áå= pÉéíÉãÄÉê= ~åÇ=lÅíçÄÉê= EíÜÉ= _ê~òáäá~å= êÉ~ä= ~åÇ= pçìíÜ= ^ÑêáÅ~å= ê~åÇI= Ñçê= Éñ~ãéäÉI= äçëí= çåÉ= íÜáêÇ= çÑ= íÜÉáê= î~äìÉ= ~Ö~áåëí= íÜÉ= Ççää~ê= çîÉê= íÜÉ= éÉêáçÇFI= ~ë= ïÉää=~ë=íÜÉ=ëÜ~êé=Ñ~ää=áå=ëíÉêäáåÖ=~åÇ=íÜÉ=Éèì~ääó=ëÜ~êé=êáëÉ=áå=íÜÉ=óÉåI=ïáää=ÄÉ=ÑÉäí=áå= íÜÉ=êÉëéÉÅíáîÉ=ã~êâÉíëK==

aÉÅÉãÄÉê=OMMU=


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jÉëë~ÖÉ=Ñêçã=íÜÉ=máë~=cçêìã=OMMU=

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UK £ 0.70

0.85

0.65

0.80

0.60

0.75

0.55

£/US$

0.70

0.50

0.65

0.45

€/US$

0.60

0.40 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 =

pçìêÅÉW=qÜÉ=qê~îÉä=_ìëáåÉëë=m~êíåÉêëÜáéI=Ñêçã=l~åÇ^KÅçã=

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pí~íáëíáÅ~ä=íêÉåÇë=Ñêçã=pãáíÜ=qê~îÉä=oÉëÉ~êÅÜI=~å~äóëÉÇ=Äó=bêåëí=C=vçìåÖ=Ñçê=íÜÉ= máë~=cçêìãI=ëÜçïÉÇ=íÜ~í=íÜÉ=jáÇÇäÉ=b~ëí=C=^ÑêáÅ~=ï~ë=íÜÉ=çåäó=êÉÖáçå=íç=ÉëÅ~éÉ=~= Ççïåíìêå= áå= ÇÉã~åÇ= Ñçê= ÜçíÉä= ~ÅÅçããçÇ~íáçåK= ^ëá~= m~ÅáÑáÅI= íÜÉ= ^ãÉêáÅ~ë= ~åÇ= bìêçéÉ= ~ää= ëìÑÑÉêÉÇ= ÇÉÅäáåáåÖ= çÅÅìé~åÅáÉë= ~åÇ= êÉîÉåìÉ= éÉê= ~î~áä~ÄäÉ= êççã= EêÉîm^oF=ï~ë=~äëç=Ççïå=áå=bìêçéÉK==

däçÄ~ä=ÜçíÉä=éÉêÑçêã~åÅÉI=g~åì~êó=íÜêçìÖÜ=^ìÖìëí=OMMU= EB=ÅÜ~åÖÉ=çîÉê=ë~ãÉ=éÉêáçÇ=áå=OMMTF= 30

Occupancy ADR (av erage daily rate) Rev PAR (rev enue per av ailable room)

25

25 21

17

20 15

11

10

5

3

2

5

0.4

0 -5 -10

-2

-1

-2

-5 Asia Pacific

Americas

Europe

Middle East & Africa =

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35

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Backpacker/Youth hostels Hotel VFR Independent guest house Bed & breakfast Self catering Camping 2007

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The travel of the rich and ultra-rich

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http://www.tourism.tallinn.ee/static/files/083/pisa_report_2008