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TOURISM IN TALLINN March 2009

Among primary markets, British tourists stay the longest (2.48 nights), and Latvians spent the shortest time (1.40 nights).

In March 2009, 125,000 tourists stayed in Estonian accommodation establishments, 50% of whom stayed in Tallinn.

68% of accommodated tourists arrived for holidays

Arrivals in Tallinn: 62,300 (-21%) * Bednights in Tallinn: 104,100 (-28%) •

Foreign tourists: 52,200 (-19%) Bednights of foreign tourists: 88,600 (-26%) Domestic tourists: 10,100 (-29%) Bednights of domestic tourists: 15,500 (-38%)

Bednights down in March Primary markets: Finland: 42,600 nights (-22%) Russia: 7,100 nights (-15%) Sweden: 5,300 nights (-31%) Norway: 5,300 nights (-22%) Great Britain: 4,600 nights (-48%) Latvia: 3,100 nights (-35%) Germany: 2,800 nights (-46%) Secondary markets: Italy: 1,490 nights (-21%) USA: 1,290 nights (-42%) France: 1,100 nights (-5%) Spain: 657 nights (-61%) Belgium: 655 nights (-17%) Japan: 427 nights (-24%) China: 116 nights (-27%)

Shorter length of stay among tourists in Tallinn The average length of stay for tourists in March was 1.67 nights (-9%).

71% of foreign tourists stay in Tallinn for leisure purposes, 21% for business, 4% for attending a conference and 1% for other purposes. 57% of domestic tourists visit for leisure purposes, 33% for business, 9% for attending conferences and 3% for other purposes.

Room occupancy rates and price of bednights ** decreased In March 413 accommodation establishments offered accommodation services for tourists; 7 173 rooms and 14 441 beds were available for guests. The room occupancy rate was 30%, 12% lower than in March of the previous year. The average cost of a bednight in an accommodation establishment was 538 kroons, which is 6 kroons less expensive compared to March 2008.

Decline in passengers in air and sea travel The number of passengers at Tallinn Airport was 113 627, down 25% compared with March the year before. The number of passengers passing through the Port of Tallinn totaled 477 894, down by 4% compared with March last year. Passengers: Finnish traffic: 418 721 Swedish traffic: 58 458 Other passengers: 816

Stays by foreign tourists: 1.70 nights Domestic tourists: 1.71 nights

*

comparison March 2008, %

Tallinn City Tourist Office & Convention Bureau 20.05.2009

** Average cost of a bed-night — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.

1


Tourists staying in Tallinn’s accommodation establishments During the period from January to March 2009, a total of 180,800 tourists stayed in Tallinn’s accommodation establishments (13% less tourists compared with same period in 2008). Altogether a total of 150,900 foreign tourists used the services of accommodation establishments (-9% or 15,800 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 28%, by 11,500 tourists, for a total of 29,900. (-9%) Bednights spent by tourists also shrank during the first quarter, with a total of 320,600 bednights (-17%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 13% (totalling 274,000 bednights), bednights by Estonian residents were down by 35% (total 46,000 bednights). Total bed-nights in Tallinn and market share of the bed-nights in Estonia, March

160000

100

140000

90 80

120000

70

100000

60

80000

50 %

60000

40 30

40000

20

20000

10

0

0 2004

2005

Bednights in Tallinn (March)

2006

2007

2008

2009

Market share of the nights in whole country (%)

Bednights in Tallinn

Market share of the nights in whole country (%)

Change (%) from previous years

2004

1 688 857

45

+32

2005

1 939 364

47

+15

2006

2 113 108

47

+9

2007

2 102 222

45

-1

2008

2 096 696

46

0

2009 (January-March)

320 566

46

-17

Tallinn City Tourist Office & Convention Bureau 20.04.2009

2


During the first quarter of 2009 the average length of stay for tourists in Tallinn was 1.77 nights (-4%).The average trip length among foreign tourists shortened by 4%, from 1.89 to 1.82 nights. The length of stay for domestic tourists decreased even more, from 1.68 to 1.55 nights, or 10%.

3 2,8 2,6 2,4 2,2 2 1,8 1,6 1,4 1,2

foreign tourists 2008

domestic tourists 2008

foreign tourists 2009

domestic tourists 2009

be r D

N

ov em

ec em

be r

r ob e

r be

O ct

Au

Se pt em

gu st

ly Ju

Ju ne

ay M

ril Ap

ar ch M

Fe b

Ja

nu a

ry

ru ar y

1

Tourists from Tallinn’s primary target markets (Finland, Sweden, Germany, Great Britain, Norway, Russia and Latvia) make up 85% of all foreign tourists in the first quarter 2009. Compared with the same period in previous year, the proportion of tourists from primary target markets remained the same. Percentage change in tourists from:

Tourists from primary target markets as share of all foreign tourists, I quarter 2009

Russia +15% Great Britain 3%

Russia 12%

other 15%

Latvia 4% Norway 4% Sweden 6%

Germany 2% Finland 54%

Sweden -8% Finland -9% Latvia -17% Norway -19% Germany -32% Great Britain -37%

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 20.05.2009

3


Arrivals, numbers of bed-nights and length of stay in March 2009

Country of residence

Change 2008/2009 Arrivals

Number

Change 2008/2009

%

Number

Bednights

Length of Stay

%

Albania

1

-9

-90

1

-32

-97

1,00

Austria

146

-67

-31

408

-197

-33

2,79

Belgium

276

3

1

655

93

17

2,37

Bulgaria

36

16

80

90

36

67

2,50

Croatia

64

25

64

186

29

18

2,91

104

-35

-25

406

-126

-24

3,90

14

-1

-7

23

-45

-66

1,64

635

-73

-10

1 389

-373

-21

2,19

Finland

29 391

-6 419

-18

42 557

-12 024

-22

1,45

France

429

-102

-19

1 129

-62

-5

2,63

1 209

-787

-39

2 805

-2 339

-45

2,32

Greece

51

-53

-51

141

-157

-53

2,76

Hungary

82

-58

-41

166

-351

-68

2,02

Iceland

17

-16

-48

43

-29

-40

2,53

Ireland

113

-54

-32

248

-151

-38

2,19

Italy

600

-128

-18

1 490

-402

-21

2,48

Latvia

2 224

-842

-27

3 104

-1 641

-35

1,40

Lithuania

1 420

92

7

2 361

59

3

1,66

18

-8

-31

39

-23

-37

2,17

6

0

0

20

-1

-5

3,33

424

-57

-12

891

-389

-30

2,10

2 275

-143

-6

5 351

-1 543

-22

2,35

629

158

34

1 303

263

25

2,07

Portugal

70

-79

-53

211

-316

-60

3,01

Romania

48

-21

-30

99

-189

-66

2,06

3 752

-487

-11

7 103

-1 233

-15

1,89

Czech Republic Cyprus Denmark

Germany

Luxembourg Malta Netherlands Norway Poland

Russia

Tallinn City Tourist Office & Convention Bureau 20.04.2009

4


Country of residence

Change 2008/2009 Arrivals

Number

Change 2008/2009

%

Number

Bednights

Length of Stay

%

Slovakia

29

-8

-22

74

-21

-22

2,55

Slovenia

20

-39

-66

128

-4

-3

6,40

294

-419

-59

657

-1 020

-61

2,23

3 459

-966

-22

5 313

-2 374

-31

1,54

Switzerland

180

-33

-15

321

-139

-30

1,78

Turkey

131

49

60

236

13

6

1,80

Ukraine

228

13

6

467

18

4

2,05

United Kingdom

1 875

-1 256

-40

4 642

-4 338

-48

2,48

Other European countries

610

-76

-11

1 202

-1 167

-49

1,97

25

-27

-52

56

-88

-61

2,24

2

-15

-88

2

-39

-95

1,00

574

121

27

1 041

-76

-7

1,81

..China

43

-27

-39

116

-43

-27

2,70

..Japan

224

-20

-8

427

-137

-24

1,91

..South-Korea

56

26

87

103

47

84

1,84

United States

465

-426

-48

1 289

-937

-42

2,77

Canada

90

-28

-24

262

-66

-20

2,91

Total Central and South America

52

-47

-47

150

-50

-25

2,88

..Brasilia

24

11

85

66

26

65

2,75

Australia, Oceania

87

-48

-36

239

-119

-33

2,75

..Australia

61

-49

-45

159

-156

-50

2,61

Other countries

93

42

82

266

152

133

2,86

Spain Sweden

Total Africa ..South Africa Total Asia

Domestic tourists

10 061

-4 193

-29

15 551

-8 698

-36

1,55

Total foreign tourists

52 246

-12 293

-19

88 562

-31 359

-26

1,70

Countries of residence total

62 307

-16 486

-21

104 113

-40 057

-28

1,67

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 20.05.2009

5


Purpose of visit

Domestic tourists by purpose of visit, March 2009

Foreign tourists by purpose of visit, March 2009

business 21%

conference 4%

other 3%

conference 7%

other 1%

business 33%

leisure 71%

Leisure

Share, %

leisure 57%

Business

Share, %

Conference

Share, %

Other purpose

Share, %

2005

793 361

70

245 758

22

50 652

4

41 441

4

2006

843 771

73

235 511

20

48 158

4

33 673

3

2007

806 749

71

245 133

21

43 822

4

45 060

4

2008

869 301

73

225 261

19

64 462

5

29 501

2

2009 (JanuaryMarch)

126 300

70

39 400

22

12 500

7

2600

1

Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels

Total

Rooms Hotels

Beds

Total

Hotels

Total

2005

46

301

4 865

5 668

9 188

10 945

2006

48

364

5 024

6 049

9 688

12 130

2007

52

395

6 035

7 076

11 709

14 456

2008

53

412

6 110

7 172

11 884

14 884

2009 (28.02.2009)

53

413

6 110

7 173

11 884

14 441

Source: Tallinn City Tourist Office & Convention Bureau

Tallinn City Tourist Office & Convention Bureau 20.04.2009

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The average price of accommodation and room occupancy rate in Tallinn

600

60

500

50

400

40

300

30

200

20

100

10

0

0 2005

2006

2007

2008

Average cost of a guest night in March, kroons

2009

Room occupancy rate, %

Room occupancy rate, %

Average cost of a guest night, kroons

2005

60

582

2006

58

598

2007

55

604

2008

50

601

2009 (January-March)

31

542

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 20.05.2009

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Passenger air traffic at Tallinn Airport (2005-2009) 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000

2005

2006

2007

2009

change (%)

2008

2009

ec em be r D

ov em be r N

O

ct ob er

em be r Se pt

Au gu st

2008

2009

Domestic

International 2008

Ju ly

Ju ne

M ay

Ap ri l

h M ar c

ry Ja nu a

Fe br ua ry

0

Total change (%)

2008

2009

change (%)

January

121 029

97 675

-19

1 338

1 666

25

122 367

99 341

-19

February

128 233

90 295

-30

1 123

1 415

26

129 356

91 701

-29

March

150 601

111 982

-26

1 492

1 645

10

152 093

113 629

-25

April

153 504

109 859

-28

1 629

1 525

-6

155 133

111 384

-28

May

164 018

1 953

165 971

June

173 145

2 167

175 312

July

170 046

2 677

172 723

August

174 069

2 339

176 408

September

162 538

1 739

164 277

October

161 162

2 276

163 438

November

123 919

1 205

125 124

December

107 799

1 535

109 334

TOTAL

1 790 063

409 062

21 473

6 251

1 811 536

416 062

Source: Tallinn Airport

Tallinn City Tourist Office & Convention Bureau 20.04.2009

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Passenger traffic (arrivals and departures) at Port of Tallinn (2005-2009)

1200000 1000000 800000 600000 400000 200000

2005

2006

2007

2008

ec em be r D

N

O

ov em be r

ct ob er

Se pt em be r

Au gu st

Ju ly

Ju ne

M ay

Ap ri l

h M ar c

Fe br ua ry

Ja nu ar y

0

2009

2005

2006

2007

2008

2009

Change (2008/2009)

January

344 058

327 461

322 830

359 608

441 427

23%

February

406 475

352 610

362 252

482 160

450 492

-7%

March

489361

395 191

424 249

495 223

477 894

-4%

April

512 250

502 168

506 908

498 541

549 230

10%

May

663 928

672 852

572 854

708 267

June

726 927

748 545

688 037

773 338

July

961 773

926 267

873 622

1 004 059

August

788 759

785 254

765 194

834 852

September

556 699

562 076

536 508

540 157

October

587 422

541 020

494 367

544 779

November

485 288

472 523

461 773

492 280

December

484 591

474 182

505 700

514 102

7 007 558

676 149

6 514 294

7 247 366

TOTAL

1 919 043

Source: Port of Tallinn Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau

Tallinn City Tourist Office & Convention Bureau 20.05.2009

9

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