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TOURISM IN TALLINN July 2009 In July 2009, 371,000 tourists stayed in Estonian accommodation establishments, 48% of whom stayed in Tallinn. Arrivals in Tallinn: 153,000 (0%) * Bednights in Tallinn: 267,600 (-1%) •

Foreign tourists: 140,000 (0%) Bednights of foreign tourists: 242,800 (-1%)

Domestic tourists: 13,200 (-4%) Bednights of domestic tourists: 24,800 (-3%)

Bednights of Finnish, Russian, Latvian and Asian markets increased Finland: 115,500 nights (+12%) Germany: 20,600 nights (-14%) Sweden: 14,800 nights (-7%) Russia: 11,600 nights (+11%) Norway: 10,500 nights (-9%) Great Britain: 7,400 nights (-33%) Latvia: 4,500 nights (+16%) USA: 6,400 nights (-1%) Italy: 6,100 nights (-23%) Spain: 4,900 nights (-26%) France: 3,300 nights (-22%) Belgium: 1, 500 nights (-13%) Japan: 1,500 nights (+25%) China: 400 nights (+43%)

Length of stay remains almost unchanged The average length of stay for tourists was 1.75 nights (-1%). Compared with previous months this year, the length of stay of domestic tourists showed a notable increase due to the favorable development of leisure travel.

*

comparison July 2008, %

Stays by foreign tourists: 1.74 nights Domestic tourists: 1.87 nights

82% of accommodated tourists arrived for holidays 83% of foreign tourists stay in Tallinn for leisure purposes, 14% for business, 2% for attending a conference and 1% for other purposes. 67% of domestic tourists visit for leisure purposes, 20% for business, 8% for attending conferences and 5% for other purposes.

Room occupancy rates and average price of bednights ** decreased In July 416 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 65%, 2 percentage points lower than in July of the previous year. The average cost of a bednight in an accommodation establishment was 499 kroons, which is 11% (60 kroons) less expensive compared to July 2008.

Travellers by air and by sea decreased The number of passengers at Tallinn Airport was 128 300, down 26% compared with July the year before. The number of passengers passing through the Tallinn Old Harbour totaled 963 500, down by 4% compared with July last year.

Growth in visits to Tallinn Tourist Information Centres Altogether 37,000 visitors (+23%) visited Tallinn’s tourism information centres in July.

** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.

Tallinn City Tourist Office & Convention Bureau 17.09.2009 1


Tourists staying in Tallinn’s accommodation establishments During the period from January to July 2009, a total of 630,100 tourists stayed in Tallinn’s accommodation establishments (9% less tourists compared with same period in 2008). Altogether a total of 554,600 foreign tourists used the services of accommodation establishments (-7% or 42,400 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 25%, by 21,800 tourists, for a total of 75,500. Bednights spent by tourists also shrank during the first seven months, with a total of 1,087,800 bednights (-12%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 9% (totalling 964,600 bednights), bednights by Estonian residents were down by 28% (total 122,400 bednights). Monthly bednights in Tallinn

300000 250000 200000 150000 100000 50000

2005

2006

2007

2008

D

ec em

be

r

be r

r

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ct ob e O

be r

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ep te m

A

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0

2009

Total bed-nights in Tallinn and market share of the bed-nights in Estonia

2500000

100 1 939 364

2000000 1500000 1000000

2 113 108

2 102 222

2 096 696

90 80 70

1 688 857

60

1 279 178 43

1 087 009 45

47

47

45

46

45

500000

50

%

40 30 20 10

0

0 2003

2004

Bednights in Tallinn

2005

2006

2007

2008

2009 (I-VII)

Market share of the nights in whole country (%)

Tallinn City Tourist Office & Convention Bureau 17.08.2009 2


Bednights in Tallinn

Market share of the nights in whole country

Change absolute numbers from previous year

Change (%) from previous years

2004

1 688 857

45 %

409 679

32%

2005

1 939 364

47 %

250 507

15%

2006

2 113 108

47 %

173 744

9%

2007

2 102 222

45 %

-10 886

-1%

2008

2 096 696

46 %

-5 526

0%

2009 (January-July)

1 087 000

45 %

-147 565

-12%

In the in the first seven months of 2009 the average length of stay continued to decline and it was 1.73 nights (-3%). The longest stays in Tallinn were in January and July, and the shortest were in February and March. Compared to the previous year, the average length of stay decreased the most in February. During the first seven months the average trip length among foreign tourists shortened by 2%, from 1.78 to 1.74 nights. The length of stay for domestic tourists decreased even more, from 1.76 to 1.62 nights, or 8 percentages points.

2,4 2,2

2,06

2 1,70

1,8 1,6

1,73

1,70

1,65

1,71

1,87 1,74

1,71

1,72 1,55

1,4

1,44

1,50

1,51

1,2

foreign tourists 2008

domestic tourists 2008

foreign tourists 2009

domestic tourists 2009

D

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be r

r

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r be Se pt em

Au gu st

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Ju

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Ap ril

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Ja nu a

ry

1

Tallinn City Tourist Office & Convention Bureau 17.09.2009 3


Arrivals, numbers of bed-nights and length of stay in July 2009

Country of residence

Change 2008/2009 Arrivals

Number

Change 2008/2009

%

Number

Bednights

Length of Stay

%

Albania

2

0

0

2

-2

-50

1,00

Austria

755

-1011

-57

1482

-2745

-65

1,96

Belgium

612

-99

-14

1459

-208

-12

2,38

Bulgaria

47

-53

-53

114

-59

-34

2,43

Croatia

43

-42

-49

125

-58

-32

2,91

945

304

47

1364

88

7

1,44

40

-72

-64

70

-184

-72

1,75

1063

-20

-2

2347

-18

-1

2,21

Finland

78214

7530

11

115477

12501

12

1,48

France

1560

-357

-19

3267

-931

-22

2,09

Germany

9922

-1839

-16

20570

-3403

-14

2,07

Greece

429

11

3

839

-41

-5

1,96

Hungary

385

-487

-56

916

-750

-45

2,38

Iceland

30

-34

-53

76

-46

-38

2,53

Ireland

255

-58

-19

618

-203

-25

2,42

Italy

2798

-860

-24

6143

-1856

-23

2,20

Latvia

3070

278

10

4531

626

16

1,48

Lithuania

2491

-465

-16

3749

-1385

-27

1,51

Luxembourg

77

37

93

187

107

134

2,43

Malta

16

3

23

53

14

36

3,31

Netherlands

1094

-133

-11

2215

-467

-17

2,02

Norway

4041

-245

-6

10478

-1028

-9

2,59

Poland

2176

-156

-7

3816

-258

-6

1,75

Portugal

472

181

62

886

283

47

1,88

Romania

123

-4

-3

212

-37

-15

1,72

5224

438

9

11582

1117

11

2,22

Czech Republic Cyprus Denmark

Russia

Tallinn City Tourist Office & Convention Bureau 17.08.2009 4


Country of residence

Change 2008/2009 Arrivals

Number

Change 2008/2009

%

Number

Bednights

Length of Stay

%

Slovakia

111

37

50

317

131

70

2,86

Slovenia

76

-37

-33

173

-45

-21

2,28

Spain

2577

-838

-25

4875

-1741

-26

1,89

Sweden

8115

-561

-6

14774

-1099

-7

1,82

Switzerland

788

-231

-23

1756

-252

-13

2,23

Turkey

302

107

55

644

334

108

2,13

Ukraine

266

-56

-17

649

-239

-27

2,44

United Kingdom

3070

-1565

-34

7429

-3654

-33

2,42

Other European countries

1718

-760

-31

3318

-1274

-28

1,93

106

-25

-19

201

-95

-32

1,90

30

6

25

90

40

80

3,00

1758

514

41

2906

668

30

1,65

..China

266

143

116

416

126

43

1,56

..Japan

827

152

23

1480

295

25

1,79

..South-Korea

246

158

180

335

152

83

1,36

United States

2395

-452

-16

6434

-94

-1

2,69

Canada

972

642

195

3362

2600

341

3,46

Total Central and South America

368

81

28

727

230

46

1,98

..Brasilia

227

80

54

457

214

88

2,01

Australia, Oceania

809

9

1

1936

8

0

2,39

..Australia

694

12

2

1713

78

5

2,47

Other countries

477

475

23750

762

760

38000

1,60

13206

-576

-4

24 757

-809

-3

1,87

Total foreign tourists

139 792

187

0

242 841

-2 705

-1

1,74

Countries of residence total

152 998

-389

0

267 598

-3 514

-1

1,75

Total Africa ..South Africa Total Asia

Domestic tourists

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 17.09.2009 5


Purpose of visit

Accommodated tourists by purpose of visit, Janaury- July 2009

conference other 1% 5%

business 19%

leisure 75%

Leisure

Share, %

Business

Share, %

Conference

Share, %

Other purpose

Share, %

2005

793 361

70

245 758

22

50 652

4

41 441

4

2006

843 771

73

235 511

20

48 158

4

33 673

3

2007

806 749

71

245 133

21

43 822

4

45 060

4

2008

869 301

73

225 261

19

64 462

5

29 501

2

465 572

74

121 588

19

34 500

5

8 478

1

2009 (JanuaryJuly)

180000 160000 140000 120000 100000 80000 60000 40000 20000

January

February

March

leisure

April

May

business

June

July

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

2009

2008

0

August September October November December

c onferenc e

other

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 17.08.2009 6


Accommodation capacity in Tallinn Number of units Hotels

Total

Rooms Hotels

Beds

Total

Hotels

Total

2005

46

301

4 865

5 668

9 188

10 945

2006

48

364

5 024

6 049

9 688

12 130

2007

52

395

6 035

7 076

11 709

14 456

2008

53

412

6 110

7 172

11 884

14 884

2009 (01.09.2009)

56

417

6 444

7 507

12 599

15 152

Source: Tallinn City Tourist Office & Convention Bureau

The average price of accommodation and room occupancy rate in Tallinn

1000

70 60

900

58

55

800

kroons

700

582

600

604

598

60

50 43

601

540

500

50 40 % 30

400 300

20

200

10

100

0

0 2005

2006

2007

Average cost of a guest night, kroons

2008

2009 (I-VII)

Room occupancy rate, %

Room occupancy rate, %

Average cost of a guest night, kroons

2005

60

582

2006

58

598

2007

55

604

2008

50

601

2009 (January-July)

43

540

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 17.09.2009 7


Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2009)

1 200 000 1 000 000 800 000 600 000 400 000 200 000

2005

2006

2007

2008

r D

ec em

be

be r

r N

ov em

ct ob e O

S

A

ep te m

ug u

be r

st

ly Ju

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Ju

M

A

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Ja

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0

2009

2005

2006

2007

2008

2009

Change (2008/2009)

January

335 542

317 906

319 553

356 507

439 487

+23 %

February

397 081

344 921

358 564

478 666

448 896

-6%

March

477 031

384 313

420 027

491 421

476 198

-3%

April

499 676

484 488

502 471

495 746

547 671

+11%

May

650 616

643 331

568 050

705 944

663 183

-6%

June

713 230

728 524

682 167

770 423

764 941

-1%

July

940 806

902 446

867 053

1 000 901

963 521

-4%

August

769 703

765 062

758 731

832 229

816 245

-2%

September

544 459

550 915

531 333

537 336

October

574 767

534 187

490 097

542 484

November

475 588

464 972

457 763

490 214

December

476 450

466 503

502 435

512 471

6 854 949

6 587 568

6 458 244

7 214 342

TOTAL

5 120 142

Source: Port of Tallinn

Tallinn City Tourist Office & Convention Bureau 17.08.2009 8


Passenger air traffic at Tallinn Airport (2005-2009)

200000 180000 160000 140000 120000 100000 80000 60000 40000 20000

2005

2006

2007

International

2008

2009

2008

2009

Domestic

change (%)

2008

2009

ec em be r D

N

ov em be r

ct ob er O

Se pt em be r

Au gu st

Ju ly

Ju ne

M ay

Ap ri l

h M ar c

Fe br ua ry

Ja nu ar y

0

Total

change (%)

2008

2009

change (%)

January

121 029

97 675

-19

1 338

1 666

25

122 367

99 341

-19

February

128 233

90 295

-30

1 123

1 415

26

129 356

91 701

-29

March

150 601

111 982

-26

1 492

1 645

10

152 093

113 629

-25

April

153 504

109 859

-28

1 629

1 525

-6

155 133

111 384

-28

May

164 018

113 410

-31

1 953

1 866

-5

165 971

115 276

-30

June

173 145

124 801

-28

2 167

2 257

4

175 312

127 058

-28

July

170 046

125 580

-26

2 677

2 754

3

172 723

128 334

-26

August

174 069

128 260

-26

2 339

2 367

1

176 408

130 627

-26

September

162 538

1 739

164 277

October

161 162

2 276

163 438

November

123 919

1 205

125 124

December

107 799

1 535

109 334

TOTAL

1 790 063

901 862

21 473

15 495

1 811 536

917 357

Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau

Tallinn City Tourist Office & Convention Bureau 17.09.2009 9


http://www.tourism.tallinn.ee/static/files/016/july_2009_eng