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Tourism in Tallinn 2003 Foreign visitor arrivals 2,69 million foreign visitors to Tallinn

In 2003 the number of foreign visitors’ arrivals to Tallinn amounted to 2,69 million. 67% of all trips were same-day trips and 33% overnight trips. Foreign tourists by country of residence

Percentage of Finns is diminishing, the share of West Europeans and Russians is rising

Finns still dominate with 64% of all foreign visitors and with 60% of overnight visitors. The share of Finns among overnight visitors was highest in 2001, and then started declining. The number of foreign visitors from Western and Southern European states and Russia has started growing rapidly.

Foreign tourists in Tallinn 2003 / TOP 5

others 19%

2003 /

Latvia 5% Germany 5%

Finland 59%

Russia 6% Sweden 6%

1. 2. 3. 4. 5.

Country of residence Finland Sweden Russia Germany Latvia

Number of tourists 524 405 55 498 51 102 45 105 40 500

Source: Statistical Office of Estonia, Tallinn foreign visitors’ survey 2003

Foreign same-day visitors in Tallinn 2003 / TOP 5

Great Britain 2%

Ühepäevakülastajatest

others 21%

Country of residence

Germany 3% USA 4% Sweden 5%

Finland 65%

1. 2. 3. 4. 5.

Finland Sweden USA Germany Great Britain and Ireland

Number of same-day visitors 1 190 345 86 443 63 992 55 805 38 472

Source: Estonian Board of Boarder Guard, Statistical Office of Estonia, Tallinn foreign visitors’ survey 2003

1 Tallinn City Tourist Office and Convention Bureau 07.04.2004


Foreign visitor arrivals by form of transportation

82% of foreign visitors arrive in Tallinn by ship

Due to Tallinn’s seaside location, the majority of visitors to Tallinn arrive by ship, followed by road and rail, and air. With the launch of new airlines, the number of visitors arriving by ship has begun declining in recent years in favor of arrivals by air. plain 7%

cruise 7%

land transportation 11%

ship 75%

Source: Estonian Board of Boarder Guard, Estonian Tourist Board

Purpose of trip 82% of visitors are coming to Tallinn for a holiday, 16% are on a business trip. In comparison to 2002, the number of visitors to Tallinn on business was up and visitors on holiday, down. In 2003, fewer people came solely for shopping, yet the number of people on short sightseeing trips rose. One in ten foreign visitors were in Tallinn to visit friends and relatives. The peak season for vacationers is in the summer, with active periods in spring and fall as well. For Russians, the most popular time of year for seeing Tallinn is the end of the year. Business trips occur more often in spring and the last months of the year. other 2% business trip 16%

holiday trip 82%

Source: Tallinn foreign visitors’ survey 2003

2 Tallinn City Tourist Office and Convention Bureau 07.04.2004


Foreign tourists by type of accommodation

Fewer spend the night at friends’ and relatives’, more seek commercial lodging.

Seventeen per cent of foreign tourists spend the night in Tallinn at the homes of friends or relatives or some other form of non-paid accommodation. Tourists from Russia, Latvia and Lithuania spend the night with family or friends the most often. For paid accommodation, middle-range hotels are preferred; 41% of visitors to Tallinn spend the night at one. paid accommodation

non-paid accommodation

17

TOTAL

83

3

Denmark

97 8

Germany

92

Finland

13

Norway

14

87 86

17

Great Britain

83

21

Sweden

79

Lithuania

50 50

Russia

51 49

Latvia

43 0

20

40

57 60

80

100

120

Source: Tallinn foreign visitors’ survey 2003

The average length of stay in Tallinn Russians make the longest trips to Tallinn, Finns make the shortest trips

TOTAL

2,70

Russia

5,20

Latvia

4,30

Great Britain

3,80

Norway

2,70

Germany

2,60

Lithuania

2,50

Sweden

2,50

Denmark

1,90

Finland 0,00

1,80 1,00

2,00 3,00 nights

4,00

5,00

6,00

Source: Tallinn foreign visitors’ survey 2003

3 Tallinn City Tourist Office and Convention Bureau 07.04.2004


Accommodation capacity and occupancy rates in Tallinn

There are 7,835 beds in Tallinn’s hotels as of 1 January 2004.

Room occupancy 58%, bed occupancy 49%

The number of beds in Tallinn’s hospitality sector has doubled in the last eight years. In 2003, 1,077 beds were added, a 16% increase. As of December 2003 there were 148 commercial lodging companies in Tallinn, 37 hotels, 18 guest houses, 11 hostels, 74 short-term rental apartments and 8 home accommodations. An additional 10% increase in beds is forecast for 2004. Increasing demand accompanied the rise in beds—occupancy at hotels was 58% in 2003 and bed occupancy was 49%.

Foreign visitors spending

The foreign visitor’s average spending per night is 102 Euros and per trip is 243 Euros

According to the 200 Tallinn foreign visitors’ survey, the foreign visitor’s average spending per night was 102 Euros in Tallinn. Swedes, Danish and British spent the most, Latvians and Lithuanians least. People spending the night at paid accommodation spent an average of 127 Euros, while people staying for free spent 66 and one-day visitors spent 91 Euros. Considering the amount of time spent in Tallinn, Britons spent the most per trip (490 Euros) followed by Russians (455) and Swedes (278). Foreign visitor spending (Euros per night) TOTAL

102

Sweden

197

Denmark

141

Great Britain

136

Finland

95

Russia

88

Norway

85

Germany

78

Lithuania

30

Latvia

30 0

50

100

150

200

250

Source: Tallinn foreign visitors’ survey 2003

4 Tallinn City Tourist Office and Convention Bureau 07.04.2004


Tourism revenues Revenue from international travel has risen 3%

It is estimated that 80% of Estonia’s total travel receipts (i.e., all expenditures of foreign visitors in Tallinn related to their trip, including accommodations, food and drink, entertainment and shopping) comes from Tallinn – 481 million Euros in 2003. International travel receipts, 1996-2003 (million Euros) 600 500 400 300

338

298

455

468

384

440

481

413

1998

1999

2000

2001

2002

2003

200 100 0 1996

1997

Source: Bank of Estonia

5 Tallinn City Tourist Office and Convention Bureau 07.04.2004


Tourism in Tallinn 2003