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TOURISM IN TALLINN February 2010 In February 2010, 123,700 tourists stayed in Estonian accommodation establishments, 52% of whom stayed in Tallinn. Arrivals in Tallinn: 64,500 (+9%) * Bednights in Tallinn: 113,900 (+17%) •

Foreign tourists: 54,400 (+11%) Bednights of foreign tourists: 99,400 (+14%) Domestic tourists: 10,100 (+2%) Bednights of domestic tourists: 14,500 (+2%)

Growth in bednights continues Finland: 48,100 nights (+13%) Russia: 12,800 nights (+114%) Sweden: 4,800 nights (+2%) Great Britain: 5,300 nights (+18%) Norway: 3,800 nights (-11%) Latvia: 3,400 nights (+4%) Germany: 2,900 nights (+21%) France: 1,800 nights (+80%) Italy: 1,500 nights (+18%) USA: 1,200 nights (-13%) Spain: 800 nights (+35%) Belgium: 5 00 nights (-2%) Japan: 200 nights (+94%) China: 200 nights (+30%)

Most (70%) of accommodated tourists arrived for holidays, most growth in business travel 73% of foreign tourists stay in Tallinn for leisure purposes, 21% for business, 4% for attending a conference and 2% for other purposes. 55% of domestic tourists visit for leisure purposes, 37% for business, 5% for attending conferences and 3% for other purposes. *

comparison February 2009, %

Rise in length of stay The average length of stay for tourists was 1.77 nights (+7%). Stays by domestic tourists: 1.43 nights (0%), Foreign tourists: 1.83 nights (+7%). Among primary markets, British tourists spent the longest time in Tallinn (2.51 nights), and Latvians spent the shortest time (1.46 nights).

Room occupancy rates up, but average price of bednights ** decreased 353 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 35%, 4 percentage points higher than in February of the previous year. The average cost of a bednight in an accommodation establishment was 474 kroons, which is 14% (79 kroons) less expensive compared to February 2009.

Decline in passengers in air and sea travel 83,945 passengers passed through Tallinn Airport in February 2010 (-9%). Passengers in Tallinn Old Harbour totalled 434,000 (-3%), of whom 87% were on the Tallinn-Helsinki line and 13% were on the Tallinn-Stockholm line.

Visits of Tallinn Tourist Information Centres and Tallinn tourism portal increased Altogether 7,300 visitors (+4%) visited Tallinn’s two tourism information centres. Tallinn tourism portal received 61,100 visits in February, i.e 12% more than in February 2009.

** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.

Tallinn City Tourist Office & Convention Bureau 16.04.2010 1


Tourists staying in Tallinn’s accommodation establishments A total of 64,500 tourists stayed in Tallinn’s accommodation establishments (9% more tourists compared with same month in 2009). Altogether a total of 54,400 foreign tourists used the services of accommodation establishments (+11%). The number of domestic tourists also increased, numbers accommodated grew 2%, for a total of 10,100. Tallinn’s share of nights in Estonia was 51% or 4 percentage points higher than the year before in February. Bednights spent by tourists also rose, with a total of 113,900 bednights (+17%) spent in Tallinn’s accommodation establishments. Bednights by foreign tourists rose by 14% (totalling 99,400 bednights) and bednights by Estonian residents were also up by 2% (total 14,500 bednights). Foreigners accounted for 84% of nights in Tallinn.

Bednights spent in Tallinn's accomodation establishments in February 140000 120000

23077

14493

21792

100000 11190

15495

85436

84933

91154

2005

2006

2007

14267

80000 60000 40000

100687

99365 83466

20000 0 2008

Foreign tourists

Accommodated visitors from Finland and Russia headed this list. The number of Russian tourist’s nights increased by 114% and Finish tourist’s nights by 13%. Most of other big markets were also up: Sweden (+2%), Great Britain (+18%), Latvia (+4%) and Germany (+21%).. Only number of tourists from Norway declined (-11%).

2009

2010

Domestic tourists

Bednights from Tallinn’s primary target markets as share of all foreigners’ nights, February 2010

Russia 13%

Sweden 5%

United Kingdom 5%

other 18%

Norway 4% Latvia 3% Germany 3% Finland 49%

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 16.04.2010 2


Monthly bednights in Tallinn

300000 250000 200000 150000 100000 50000

2005

2006

2007

2008

2009

r

be r

ec em be D

O

No ve m

ct ob er

be r m Se pt e

Au gu st

Ju ly

Ju ne

Ap ri l

ch M ar

y Fe b

ru ar

y Ja nu ar

M ay

0

2010

Total bednights in Tallinn and market share of the bednights in Estonia

100

2500000 2113108 2000000

2102222

90

2096696

1939364

1929300

80 70 60

1500000

50 % 1000000

47

47

45

46

47

51

40 30

500000

255558

0

20 10 0

2005

2006

Bednights in Tallinn

2007

2008

2009

2010

Market share of the nights in whole country (%)

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 16.04.2010 3


Bednights in Tallinn

Market share of the nights in whole country

Change absolute numbers from previous year

Change (%) from previous years

2004

1 688 857

45 %

409 679

32%

2005

1 939 364

47 %

250 507

15%

2006

2 113 108

47 %

173 744

9%

2007

2 102 222

45 %

-10 886

-1%

2 096 696

46 %

-5 526

0%

2009

1 929 300

47%

-167 396

-8%

2010 (January-February)

255 600

51%

+39 348

+18%

2008

Excluding day traveller, visitors spent an average of 1.77 nights in February, which was higher than the year before (1,66 nights). Compared with February 2009 the figure rose among foreigners, but stay in same level for domestic visitors. The average trip length among foreign tourists rose by 7%, from 1.70 to 1,83 nights. The length of stay for domestic tourists was 1.43 nights (0%).

2,4 2,16

2,2 2

1,83

1,8 1,6 1,57

1,4

1,43

1,2

foreign tourists 2009

domestic tourists 2009

foreign tourists 2010

domestic tourists 2010

m ec e D

ov e

m

be r

be r

r ob e O ct

N

Se

pt em be

r

t gu s Au

ly Ju

Ju

ne

ay M

il Ap r

ch M ar

y ru ar Fe b

Ja nu a

ry

1

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 16.04.2010 4


Arrivals, numbers of bed-nights and length of stay in February 2010

Country of residence

Change 2009/2010 Number

Arrivals

Change 2009/2010

%

Number

Bednights

Length of Stay

%

Albania

8

5

167

10

0

0

1,25

Austria

129

-23

-15

376

-37

-9

2,91

Belgium

186

0

0

479

-12

-2

2,58

Bulgaria

104

44

73

551

317

135

5,30

14

5

56

37

-40

-52

2,64

124

-5

-4

314

-19

-6

2,53

16

3

23

65

28

76

4,06

394

-75

-16

746

-243

-25

1,89

29 927

1 025

4

48 091

5640

13

1,61

589

150

34

1838

814

79

3,12

1 169

207

22

2 918

508

21

2,50

Greece

92

3

3

203

-35

-15

2,21

Hungary

71

4

6

401

221

123

5,65

Iceland

23

10

77

57

37

185

2,48

Ireland

82

-24

-23

194

-65

-25

2,37

504

-23

-4

1540

233

18

3,06

2 321

127

6

3 380

118

4

1,46

1185

-76

-6

1952

-226

-10

1,65

Luxembourg

47

12

34

58

-31

-35

1,23

Malta

11

-3

-21

19

-23

-55

1,73

366

33

10

723

-58

-7

1,98

1 636

-135

-8

3 835

-493

-11

2,34

Poland

413

11

3

910

-25

-3

2,20

Portugal

112

36

47

533

358

205

4,76

Romania

35

-13

-27

66

-74

-53

1,89

6 423

3 141

96

12 790

6 814

114

1,99

Croatia Czech Republic Cyprus Denmark Finland France Germany

Italy Latvia Lithuania

Netherlands Norway

Russia

Tallinn City Tourist Office & Convention Bureau 16.04.2010 5


Country of residence

Change 2009/2010 Number

Arrivals

Change 2009/2010

%

Number

Bednights

Length of Stay

%

Slovakia

21

-7

-25

58

-27

-32

2,76

Slovenia

40

22

122

66

-19

-22

1,65

298

1

0

761

195

34

2,55

3 010

54

2

4 779

104

2

1,59

Switzerland

173

16

10

302

-66

-18

1,75

Turkey

202

119

143

440

254

137

2,18

Ukraine

164

-37

-18

383

-182

-32

2,34

2 122

173

9

5 324

793

18

2,51

656

-45

-6

1 423

136

11

2,17

85

68

400

194

152

362

2,28

6

-3

-33

16

-1

-6

2,67

519

177

52

1 036

338

48

2,00

..China

45

-12

-21

224

51

29

4,98

..Japan

121

51

73

238

115

93

1,97

..South-Korea

34

6

21

38

-2

-5

1,12

United States

489

55

13

1 189

-183

-13

2,43

Canada

60

-41

-41

126

-109

-46

2,10

Total Central and South America

55

1

2

203

107

111

3,69

..Brasilia

17

-3

-15

42

3

8

2,47

Australia, Oceania

87

-10

-10

261

96

58

3,00

..Australia

68

-5

-7

218

94

76

3,21

407

333

450

734

603

460

1,80

Total foreign tourists

54 369

5 318

11

99 365

15 899

19

1,83

Domestic tourists

10 115

201

2

14 493

226

2

1,43

Countries of residence total

64 484

5519

9

113 858

16 125

16

1,77

Spain Sweden

United Kingdom Other European countries Total Africa ..South Africa Total Asia

Other countries

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 16.04.2010 6


Tourists by purpose of visit

Foreign tourists by purpose of visit , Februsry 2010

Domestic tourists by purpose of visit, February 2010 other 3%

conference 5%

other 2%

conference 4% business 21%

business 37%

leisure 55%

Leisure

Share, %

leisure 73%

Business

Share, %

Conference

Share, %

Other purpose

Share, %

2005

793 361

70

245 758

22

50 652

4

41 441

4

2006

843 771

73

235 511

20

48 158

4

33 673

3

2007

806 749

71

245 133

21

43 822

4

45 060

4

2008

869 301

73

225 261

19

64 462

5

29 501

2

2009

836 860

74

226 666

20

55 107

5

16 831

1

2010 (JanuaryFebruary)

95 758

72

30 158

23

3 468

3

3 141

2

Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels

Total

Rooms Hotels

Beds

Total

Hotels

Total

2005

46

301

4 865

5 668

9 188

10 945

2006

48

364

5 024

6 049

9 688

12 130

2007

52

395

6 035

7 076

11 709

14 456

2008

53

412

6 110

7 172

11 884

14 884

2009

57

342

6 495

7 540

12 699

15 250

2010 (February)

57

354

6 495

7 553

12 699

15 295

Source: Tallinn City Tourist Office & Convention Bureau

Tallinn City Tourist Office & Convention Bureau 16.04.2010 7


The average price of accommodation and room occupancy rate in Tallinn (in February 2005-2010)

100

700 600

530

574

554

538

80 474

500

70 60

400 300

90

553

41

45

50

39

39

31

35

40 30

200

20

100

10 0

0 2005

2006

2007

2008

Average cost of a guest night, kroons

2009

2010

Room occupancy rate, %

Room occupancy rate, %

Average cost of a guest night, kroons

2005

60

582

2006

58

598

2007

55

604

2008

50

601

2009

44

533

2010 (January-February)

36

471

Source: Statistics Estonia

Tallinn City Tourist Office & Convention Bureau 16.04.2010 8


Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2010)

1200000 1000000 800000 600000 400000 200000

2006

2006

2007

2007

2008

2008

ov em be r D ec em be r

N

O ct ob er

em be r

Au gu st

Ju ly

e Ju n

Se pt

2005

2005

M ay

Ap ril

M ar ch

y Fe br ua r

Ja nu ar y

0

2009

2009

2010

2010

Change % (2009/2010)

January

335 542

317 906

319 553

356 507

439 487

412 711

-6

February

397 081

344 921

358 564

478 666

448 896

434 032

-3

March

477 031

384 313

420 027

491 421

476 198

603 213

+26

April

499 676

484 488

502 471

495 746

547 671

May

650 616

643 331

568 050

705 944

663 183

June

713 230

728 524

682 167

770 423

764 941

July

940 806

902 446

867 053

1 000 901

963 521

August

769 703

765 062

758 731

832 229

816 245

September

544 459

550 915

531 333

537 336

532 226

October

574 767

534 187

490 097

542 484

577 465

November

475 588

464 972

457 763

490 214

486 677

December

476 450

466 503

502 435

512 471

518 976

6 854 949

6 587 568

6 458 244

7 214 342

7 235 486

TOTAL

1 447 602

Source: Port of Tallinn

Tallinn City Tourist Office & Convention Bureau 16.04.2010 9


Passenger air traffic at Tallinn Airport (2005-2010)

200000

150000

100000

50000

2005

2006

2007

International 2009

2010

2009

2009

2010

De ce m

2010

Total

Domestic change (%)

be r

be r No ve m

O ct ob er

be r

t

2008

Se pt em

Au gu s

Ju ly

Ju ne

M

ay

Ap ril

ar ch M

ry Ja nu a

Fe br ua ry

0

change (%)

2009

2010

change (%)

January

97 675

86 695

-11

1 666

1 835

+10

99 341

88 530

-11

February

90 295

82 605

-8

1 415

1 340

-5

91 710

83 945

-9

March

111 982

107 689

-4

1 645

1 591

-3

113 629

109 208

-4

April

109 859

1 525

113 627

May

113 410

1 866

115 276

June

124 801

2 257

127 058

July

125 580

2 754

128 334

August

128 283

2 367

130 650

September

116 964

1 723

118 687

October

116 175

1 733

117 908

November

98 001

1 754

99 755

December

90 882

1624

92 506

TOTAL

1 323 907

276 989

22 329

4 766

1 346 236

281 755

Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau

Tallinn City Tourist Office & Convention Bureau 16.04.2010 10


http://www.tourism.tallinn.ee/static/files/010/feb_2010_eng