Success Hackers

Conversation with Keith Kriegler All right Keith, thanks again for joining us. So let's get right into it. Tell me about your business and the types of clients that you help.

Keith Kriegler: Our Company is White Space Marketing (www.SH.whitespacemktg.com). The inspiration behind the name is that it’s about all the new possibilities that can open up when you look at every aspect of a situation with fresh eyes and fresh thinking to find the key insights. In other words, “White Space” means “opportunities.”

Every brand has them, whether they are emerging or stagnant; big or small; traditional or unconventional, companies all have opportunities to stand out and command consumer’s attention. That’s where our team shines: zeroing in and helping clients identify those insights that will lead to an opportunity ripe for growth; something their competitors have missed.

We like to say we are a new kind of brand advocacy agency, dedicated to changing “what is” to “what could, and should, be.”

We partner with active client collaborators who are just as dedicated to discovering new opportunities to grow their business. Together, we help them build emotional connections with their consumers and, ultimately, help them make money.

After all, that’s what marketing is about.

So, that’s the ‘big picture’ of our name and what we offer clients. Now, you asked about the types of clients White Space helps.

We work with mid-size and Fortune 1000 companies across a diverse range of industries – consumer packaged goods, technology, mobile, consumer products and services. Our work includes both business-to-consumer and business-to-business marketing as most all marketing entails working with a 67