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2018 SPONSORSHIP OPPORTUNITIES


The Florida Antiquarian Book Fair is presented annually by the Florida Antiquarian Booksellers Association at The Coliseum in St. Petersburg. The book fair is usually held for three days on the second full weekend in March. However, the dates for the next book fair have been changed. The book fair will be presented on April 20–22, 2018. Florida Antiquarian Book Fair 1735 First Avenue N St. Petersburg, FL 33713 Sarah Smith Book Fair General Manager (727) 234-7759 Michael F. Slicker Book Fair Chairman (727) 822-3278


April 20-22, 2018

DIAMOND SPONSORS $2,500 This is the first of the two highest sponsorships of the Florida Antiquarian Book Fair. It provides maximum exposure before, during, and after the book fair. Diamond sponsors are included in marketing materials, on our online sites throughout the year, in our program as well as in a very visible position inside The Coliseum during the book fair. In addition, Diamond Sponsors are afforded access to our database of premium dealers to continue marketing after the book fair. Top sponsors are extended first choice opportunity to select from highly desirable Premium Sponsorship Extras.

Pre-fair marketing • Sponsorship noted in direct mail campaigns • Sponsorship noted in news releases • Logo included in email campaigns • Logo included on website home page, sponsor page and blog (tile and link) • Feature on book fair blog • Two guest appearances on Rare Book Cafe • Two sponsorship mentions on Rare Book Cafe during each pre-fair program • Video on why you support the book fair displayed on website and blog • Logo on registration confirmation emails. (dealers and fairgoers) During fair marketing • Banner in the Coliseum (Banner must be provided) • Top sponsorship recognition in program (full page ad) • Top sponsorship recognition during announcements at the beginning of each day of the fair • One page promotion in dealer packets • Guest appearance on Rare Book Cafe • Guest appearance on Facebook LIVE • Six book fair passes Post-fair marketing • Access to book fair participants list for one mailing per year • Logo on follow-up survey


April 20-22, 2018

PLATINUM SPONSORS $1,500 This is the second of the two highest sponsorships of the Florida Antiquarian Book Fair. It provides a significant level of exposure before, during, and after the book fair. Platinum sponsors are included in marketing materials, on our online sites throughout the year, in our program as well as in a very visible position inside The Coliseum during the book fair. Top sponsors are extended first choice opportunity to select from highly desirable Premium Sponsorship Extras.

Pre-fair marketing • Sponsorship noted in direct mail campaigns • Sponsorship noted in news releases • Logo included in email campaigns • Logo included on website home page, sponsor page, and blog (tile only) • Feature on book fair blog • Guest appearance on Rare Book Cafe • One sponsorship mention on Rare Book Cafe during each pre-fair program • Logo on registration confirmation emails (dealers and fairgoers) During fair marketing • Banner in the Coliseum (banner must be provided) • Sponsorship recognition in the program (half page ad) • Sponsorship recognition during announcements at the beginning of each day of the fair • Guest appearance on Rare Book Cafe • Guest appearance on Facebook LIVE • Four book fair passes Post-fair Marketing • Mention in follow-up email to participants

LIVE


April 20-22, 2018

PREMIUM SPONSORSHIP EXTRAS Florida Antiquarian Book Fair offers these Premium Sponsorship Extras for our top sponsors who want to extend their presence at the book fair as well as other organizations seeking a cost-effective way to reach our unique audience. Premium Sponsorship Extras are on a firstcome, first served basis. • Badge lanyard with thumb drive — $1,000 — What an opportunity! Your logo prominently displayed on one side of a special badge lanyard that includes a thumb drive, making it a useful item certain to be a keeper. Florida Antiquarian Book Fair shares the other side, offering further prestige for this program. This badge lanyard will be worn by all exhibitors, assistants, other official fair personnel. You will also be named in the program as a sponsor of the lanyard. • Dealer Saturday Night Reception — $1,000 — Prominently display your logo and message for dealers as they relax after the Saturday session. Your signage will be present, there will be an announcement of your sponsorship, and you will have an opportunity to speak briefly to the dealers at the beginning of the event. You will be recognized in the program as the sponsor of the Dealer Reception. • Sealing stickers — $1,000 — Every book purchase during the fair will packaged up and sealed with stickers bearing your logo. (Follow the red arrow in the photo at left.) That puts you in every dealer’s booth and on the package of every book sold. That’s seriously top-notch visibility. It may be exactly what you need. You’ll be recognized in the program as the sponsor of the sealing stickers.


April 20-22, 2018

PREMIUM SPONSORSHIP EXTRAS 2 These remarkable sponsorship offerings provide excellent visibility at an affordable price.

• Book Fair Best Booth Contest Sponsor — $1,000 — This is an amazing sponsorship opportunity that puts your image in a good environment as dealers who wish to be included are judged for the appearance of their booth based on originality, engagement, and visual impact. Local representatives from the arts community form the judges panel. Your logo is featured on the ribbons for top booths and remains on display all weekend. Winners get a free booth next year, or discounts off next year’s booth, so you get residual goodwill among the winners. Photos will be taken and there will be news releases prepared. The fact that you are sponsoring this event will be included in news releases, accruing to you all benefits of being part of this endeavor. • Program Sponsor — $1,800 — The program is the complete guide to the book fair and is handed out to every visitor to the Florida Antiquarian Book Fair. The handy half-page format makes it easy to handle during the book fair. The program contains the names and booth numbers of each of the dealers exhibiting at the book fair plus a map designed to help You get a full page ad in the program plus acknowledgement each day during the announcements.


April 20-22, 2018

UNIQUE SPONSORSHIPS Florida Antiquarian Book Fair offers an array of Unique Sponsorships designed to provide value-added opportunities for major sponsors or affordable options for additional sponsors to reach our unique combination of leading booksellers and avid book lovers.

• Charging Station — $750 — These days everyone has a mobile device, and it seems as if the battery is always running down. We provide a FREE charging station for exhibitors and fairgoers. It will be available next to the information desk. Your logo is prominently displayed in a favorable environment providing a much-needed service. We are proud to offer this special sponsorship opportunity for the first time in 2018. • FABA Board of Directors Meeting — $600 —The FABA Board of Directors is composed of nine antiquarian book industry leaders. Your sponsorship of the board meeting provides your organization with credibility and an audience with this influential group of booksellers. This is a unique opportunity to develop relationships with FABA leadership. Appropriate signage will be displayed and your materials will be distributed, plus there will be an announcement during the meeting of your generous sponsorship. • Opening Night Live Music — $500 — Opening Night at the book fair is always a special time. Book buyers leisurely browse the collections amid the mellow strains of some of the best musicians in the Tampa Bay area. Your sponsorship puts your company in a most favorable environment as buyers and sellers enjoy the evening. Signage announcing your sponsorship will be placed on stage next to performers, plus there will be acknowledgement of your support at the opening of the book fair and in the program.


April 20-22, 2018

UNIQUE SPONSORSHIPS 2 Unique Sponsorships are offered on a first-come, first-served basis. If you have in interest in one of these specially formulated sponsorships, please act quickly. Availability is not guaranteed.

• Book Fair Photography — $500 — Photography from the book fair keeps on giving all year long as patrons and curious book lovers visit our display of photos from the previous year. As sponsor, your logo appears prominently in this special section of the website. Your name appears as the sponsor anywhere on the website we mention the photo gallery as well as on other materials mentioning the photo gallery. • Online map sponsor — $500 — A full-color map that shows the location of The Coliseum and the layout of the book fair with the location of each booth can be downloaded from our website. Your logo will be prominently displayed. Also, the text link to the map will include your name as the sponsor.

• Registration Booth Sponsor — $300 — As exhibitors arrive on Thursday or pick up their packets or come in Friday morning to set up for the fair, your logo and message are prominently displayed at the Registration Booth. This is a perfect compliment to expand the presence of an existing sponsorship.


April 20-22,2018

SPECIALTY SPONSORS We proudly offer this very unusual category of sponsors we think will be perfect for our booksellers as well as book lovers. Multi-year agreements can be considered, which will facilitate mutually beneficial marketing strategies. • Official Coffee — $600 — You are the exclusive coffee sponsor, reaching thousands of fairgoers and more than 300 booksellers and their staffs. You provide coffee for dealers and their staffs during setup and during show. You are provided a table from which to offer samples to fairgoers during the show. You are acknowledged as the official coffee of the Florida Antiquarian Book Fair in printed material, in the program, in news releases, on our website, and during the announcements at the beginning of each day. With a multi-year agreement, your association with the oldest and largest antiquarian book fair in the southeastern United States and third largest in the nation, becomes institutionalized and part of the collective consciousness of the book lovers and book dealers around the country. • Book Fair Indulgence Sponsor This is a great opportunity to introduce your brand to a discerning upscale audience who likes the finer things in life. You are acknowledged as the official sponsor in your category. Your banner is prominently displayed in the The Coliseum during the largest and oldest antiquarian book fair in the southeastern United States. • Official Wine — $600 • Official Beer — $600 • Official Spirits — $600 • Official Chocolate — $600


April 20-22,2018

CORPORATE SPONSORS Bibliographic pursuits offer some of the richest experiences in our time. Reflected in rare and collectible tomes is the collective history of mankind. When you offer your support to these unique fields of endeavor, you make a definitive statement about your values. Your sponsorship makes possible continuing development of interest and devotion to antiquarian and collectibles books, maps, ephemera and more. These are annual premium sponsorships, and may be renewed each year. They may also be secured for succeeding multiple years to provide continuity in strategic marketing campaigns, as well as locking in the sponsorship level, as the rates may be subject to change. Corporate Sponsors receive ongoing exposure throughout the duration of sponsorship agreement in multiple ways. The sponsor’s name or logo is included in correspondence with dealers and fairgoers, on the website for the book fair, and on the blog for the book fair. In addition, the sponsor’s name or logo appears on the book fair’s weekly Facebook television programs, Rare Book Cafe, and BookWeek. If appropriate, the sponsor’s representative may appear as a guest on an episode of one of the programs. Custom Corporate Sponsorship are available as well. In addition, Corporate Sponsors will receive the benefits described below. • BENEFACTOR — $5,000 — This is the highest level of sponsorship. You receive early admission for two on Opening Night, ten Weekend Passes for business associates, friends, and family, a commemorative plaque marking the occasion and your unique support, recognition in the program of your civic generosity as well as recognition in news releases about the book fair. • PATRON — $3,000 — You receive eight Weekend Passes to share with family, friends, or business associates, a matted copy of the 2018 Florida Antiquarian Book Fair art poster, and recognition in the program of your civic generosity.


Michael F. Slicker (727) 822-3278 lighthousebooksabaa@gmail.com Sarah Smith (727) 234-7759 floridabookfair@gmail.com T. Allan Smith (727) 365-3344 floridabookfair2@gmail.com

2018 Sponsorship Opportunities – Florida Antiquarian Book Fair  

Be a sponsor of the largest antiquarian book fair in the southeastern United States. For best results, please view brochure in full screen m...

2018 Sponsorship Opportunities – Florida Antiquarian Book Fair  

Be a sponsor of the largest antiquarian book fair in the southeastern United States. For best results, please view brochure in full screen m...

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