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using social technologies TO RUN BETTER EVENTS

Teemu Arina Dicole Ltd. tarina.blogging.fi

February 2009


WHAT’S WRONG WITH EVENTS?


STRUCTURE

METHOD

CONTENT

TOP DOWN – ONE WAY

PASSIVE – STATIC

INEFFICIENTLY SHARED

BOTTOM UP – TWO WAY

PARTICIPATIVE - DYNAMIC

EFFECTIVELY SHARED


YE ST E R D AY

T O MO RR OW

Top down, one way events organized by a committee. Visitors sit, listen and comment. Event has a static website. Results get ineffectively shared.

Bottom up, two way events. Participants contribute to planning. Participants engage themselves throughout the event – also online. Results are effectively shared online.


Various Types of Events • • • • •

Heavy planning of tasks Fixed agenda Hired presenters Services and booths Presentation-centric

UNCONFERENCE

• • • • •

FORM

CONFERENCE

In

v

t s e

m

t n e

Crowdsourced planning Self-organizing agenda Presenters voted on DIY service Interaction-centric

SCALE SMALL EVENT

LARGE EVENT

• • • • •

• • • • •

Strong network formation Distributing specific expertise Peer-to-peer organization Cheap and low labour Resources often loaned

Popular topics Wide interest groups Expert organizers Budget decisions Professional venue


TED

Online Educa

AMD Virtual Experience

H I G H LY D E F I N E D

Typical presentation Panel discussion

Fish Bowl

Le Web

World CafĂŠ

Campfire conversation

Connectivism Online Conference

Code camp

TECH-HEAVY

Grasping the Future

Speed Geeking Pecha-Kucha

Typical virtual conference Typical Second Life presentation

FACE-TO-FACE

SELF-ORGANIZING

STRUCTURE

Lightning talks

Typical online presentation

Assembly Reboot

MashPit SuperHappyDevHouse

Unconference

VIRTUALITY

Barcamp Method Event


ASSEMBLY


REBOOT


SECOND LIFE

Howard Rheingold @ NMC Campus

Henry Jenkins @ Alexander Hall


Events go online or become x-events, because...


BUSINESSES REDUCE COSTS

Tr av e l Ac co mm Co od nfe ati ren Lo on st c ef t i m Fin ee e s an cia lc ris is


Businesses reduce

GREEN IT


New tools become available


TIME TO THROW SOME TOMATOES

Q&A


Various Approaches Hosted Conference Social Networks

White Label Social Networks

Event Organization Sites Do It Yourself

Advertising Agencies Software Development Companies In-house mashups (e.g. Google Groups + Google Pages) Open Source applications


Blogs

Wikis

Networking

Tags

Forums

Media

Feeds


Various Supportive Tools Event Registration Services Streamline Processes Promotion Services Let Others Know About Your Event

Community Services Draw People Together Event Related Interaction Services Create a Backchannel Many of these services are already used by event participants.


Before

During

After

Iterative Planning

Extended Events

Online Sharing

Planners

‣ Checklists ‣ Dates ‣ RSVPs ‣ Topics

Participants

‣ Schedule ‣ Presenters ‣ Methods ‣ Venue

Online

‣ Conference wiki ‣ Backchannel chat ‣ Social networking ‣ Live streaming

Face-to-face

‣ Profiles ‣ Media ‣ Blogs ‣ APIs

Experience

Reflection

‣ Presentations ‣ Notes and recordings ‣ User-generated content ‣ Lessons learned ‣ Content dissemination


PEER-FUNDING YOUR EVENT


FINDING MOST SUITABLE DATES


DISTRIBUTING ONLINE VIDEO CONTENT


EXTENDED EVENTS

Hosted Conference Social Networks

TOP-DOWN

BOTTOM-UP

Event Organization Sites

White Label Social Networks FREE FORM

Do It Yourself


Event Popularity

Long Tail of Events

Head: 20% Tail: 80% Possible Events


Successful Event DNA

Digital ■ Digital is primary: everything starts and ends in digital ■ Mainly asynchronic or semi-synchronic interaction

Analog ■ When more “bandwidth” is needed, synchronicity of interaction and interaction goes face-to-face ■ Always linking back to digital at every point of interaction


Contact Teemu Arina CEO, Dicole Ltd.

Email teemu@dicole.com Blog tarina.blogging.fi Company www.dicole.com

“Imagination is more important than knowledge” – Albert Einstein

Run better ways  

presentación acerca de las diferentes tecnologias sociales para tener una conferencia

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