A B OU T T H E LONG ROA D HOM E PROJ E C T
THE LONG ROAD HOME PROJECT
I
n the sumer of 2012, a group of veterans bicycled across the United States in an effort to heal their wounds from war, draw attention to veterans’ issues, and raise money for veterans’ charities. Next year, a new group of veterans will follow the same route as those before them, only this time, they will be joined by 1000s of supporters in 3 ride-alongs planned between major cities across the country. REDMOND, WA TO SPOKANE, WA OMAHA, NE TO COLUMBIA, MO FAYETTEVILLE, NC TO VIRGINIA BEACH, VA
DURING THEIR 90-DAY JOURNEY: 1500 veterans will commit suicide; 270,000 veterans will have been diagnosed with PTSD; and 300,000 veterans will spend a night on the street.
WE ARE RIDING TO MAKE THE LONG ROAD HOME A LOT EASIER FOR OUR TROOPS. MEDIA:
The Long Road Home Project is followed daily by local, state, and national radio, television, and print media.
PROMOTIONS & PUBLICITY:
The Long Road Home Project is welcomed with arrival celebrations in nearly every city along our journey, with major homecomings planned in Seattle, Rapid City, Omaha, Kansas City, Columbia, St. Louis, Knoxville, Fayetteville, Virginia Beach, Richmond, and D.C.
WEBSITE & ONLINE COMMUNITY:
Every day on the road, the team interacts with sponsors, friends, similar organizations, and our 1000s of followers on Facebook and Twitter. The buzz generates thousands of impressions and connects Americans across the country.
LONG ROAD HOME RIDE DATES 90 Day Cross-Country Ride, July 4 to Oct 1, 2013 Redmond, WA to Spokane, WA July 13 to July 17, 2013
Facebook and Twitter: LongRoadHomeUSA
Omaha, NE to Columbia, MO August 24 to August 29, 2013
Fayetteville, NC to Virginia Beach, VA September 21 to September 26, 2013
LongRoadHomeProject.com
THE LONG ROAD HOME PROJECT
WHAT
I
n the summer of 2012, five US veterans rode their bicycles (and hand bicycles!) from Washington State to Washington DC. Their 90-day journey took them over 4300 miles, across 15 states, and straight to the hearts of thousands of people.
In the summer of 2013, a new group of inspiring veterans will cycle the same route as those before them. Only this time, they will be joined by 1000s of others in 3 ride alongs planned between major metropolises across the country. REDMOND, WA TO SPOKANE, WA OMAHA, NE TO COLUMBIA, MO FAYETTEVILLE, NC TO VIRGINA BEACH, VA
THE LONG ROAD HOME PROJECT’S MISSION: To use the power of long-distance cycling to heal veterans’ war-related wounds, To draw national attention to veterans’ issues, To raise money for veterans’ charities.
LONG ROAD HOME RIDE DATES 90 Day Cross-Country Ride, July 4 to Oct 1, 2013 Redmond, WA to Spokane, WA July 13 to July 17, 2013
Facebook and Twitter: LongRoadHomeUSA
Omaha, NE to Columbia, MO August 24 to August 29, 2013
Fayetteville, NC to Virginia Beach, VA September 21 to September 26, 2013
LongRoadHomeProject.com
WHY
S
ince 2000, the United States has actively been involved in over 10 military operations. During this time, more than 2.2 million Americans have gone to war and over 1 million have returned home as veterans.
CONSIDER THE FACTS: A veteran commits suicide once every 80 minutes. 35% of all Iraq War veterans suffer from PTSD. 1/3 of the adult homeless population is veterans. 60% of all women who served in the military suffered from Military Sexual Trauma. The current unemployment rate for veterans is 12% 2.2 million veterans met the criteria for having a substance abuse disorder in 2012.
DURING THEIR 90-DAY JOURNEY: 1500 veterans will commit suicide; 270,000 veterans will have been diagnosed with PTSD; and 300,000 veterans will spend a night on the street.
WE ARE RIDING TO MAKE THE LONG ROAD HOME A LOT EASIER FOR OUR TROOPS.
Facebook and Twitter: LongRoadHomeUSA
LongRoadHomeProject.com
WHEN & WHERE The Long Road Home Project is a 90 day cross-country bicycle ride undertaken by a group of valiant warriors in the summer of 2013. These intrepid service men and women will be joined by 100s of others in 3 ride alongs: 1
2 3
1
2
Redmond, WA to Spokane, WA July 13 to July 17, 2013
Omaha, NE to Columbia, MO August 24 to August 29, 2013
3 Fayetteville, NC to Virginia Beach, VA September 21 to September 26, 2013
90 Day Cross-Country Ride, July 4 to Oct 1, 2013
Facebook and Twitter: LongRoadHomeUSA
LongRoadHomeProject.com
TITLE SPONSOR Rights & Benefits Overview
PROPRIETARY COMPONENT
• Your Logo/Brand as Title Sponsor during the entirety of 2013 “Your Company Long Home Road Project Cross-Country Ride” • Right to host/attend events (scheduled in dozens of cities across the country, including Redmond, Spokane, Billings, Sturgis, Omaha, Kansas City, Columbia, St. Louis, Louisville, Knoxville, Charlotte, Fayetteville, Virginia Beach, and Washington D.C.) • Right to use Long Road Home Project logo in advertising/promotions
SIGNAGE & SPONSOR RECOGNITION
• Your Company’s Logo/Brand displayed prominently on all official event gear (jerseys, shirts, shorts, water bottles, backpacks, etc) • Your Company’s Logo/Brand included on Start/Finish Gantry • Your Company’s Logo displayed prominently on awards backdrop and all public events • Twenty (20) of Your Company’s Banners (Sponsor-Provided) displayed prominently through each of the 3 ride alongs • Your Company’s Logo on RVs, support vehicles, and tow trailers
ADVERTISING & PROMOTION • • • • • • • • • •
Preferred corporate identity in all print, radio, & TV promotions Your Company’s Logo/Brand included on official printed materials Your Company’s Logo/Brand in all e-mail broadcasts Your Company’s Logo/Brand included in all printed & electronic press releases Your Company’s Logo/Brand on www.longroadhomeproject.com Promotional Tie-in with Your Company’s retailers Prime event exposition space & sampling opportunities VIP/Media bag inserts Daily exposure on FaceBook and Twitter As needed/unforced mention of Your Company’s products
Investment Terms One-Year Term (2013) Facebook and Twitter: LongRoadHomeUSA
$75,000 Cash Investment LongRoadHomeProject.com
PRESENTING SPONSOR Rights & Benefits Overview
PROPRIETARY COMPONENT
• Your Company Logo/Brand displayed on all materials with special prominence on one (1) of three (3) ridealongs released by the Long Road Home Project - “Long Home Road Project Cross-Country Ride as presented by Your Company” • Right to attend events (scheduled in dozens of cities across the country, including Redmond, Spokane, Billings, Sturgis, Omaha, Kansas City, Columbia, St. Louis, Louisville, Knoxville, Charlotte, Fayetteville, Virginia Beach, and Washington D.C.)
SIGNAGE & SPONSOR RECOGNITION • • • • •
Your Company’s Logo/Brand included on official event gear (jerseys, shirts, shorts, water bottles, backpacks, etc) Your Company’s Logo/Brand included on Start/Finish gantry Your Company’s Logo/Brand on awards backdrop Ten (10) of Your Company’s banners (sponsor-provided) prominently through each of the 3 ride alongs Your Company’s Logo/Brand included on RVs, support vehicles, and tow trailers
ADVERTISING & PROMOTION • • • • • • • • • • •
Corporate Identity in all print, radio, & tv promotions Your Company’s Logo/Brand included on official printed materials Your Company’s Logo/Brand in all e-mail broadcasts Your Company’s Logo/Brand in all printed & electronic race results Your Company’s Logo/Brand included in all printed & electronic press Releases Your Company’s Logo/Brand name and hot link on www.longroadhomeproject.com Promotional tie-in with Your Company’s retailers Prime event exposition space & sampling opportunities VIP/Media Bag inserts Weekly exposure on FaceBook and Twitter As needed/unforced mention of Your Company’s products
Investment Terms One-Year Term (2013) Facebook and Twitter: LongRoadHomeUSA
$50,000 Cash Investment LongRoadHomeProject.com
“Ride Along”
SPONSOR Rights & Benefits Overview
SIGNAGE & SPONSOR RECOGNITION
• Your Company’s Logo/Brand included on Start/Finish Gantry on one (1) of three (3) ride-alongs • Your Company’s Logo/Brand displayed on awards backdrop and public events during one (1) of three (3) ride-alongs
ADVERTISING & PROMOTION
• Corporate identity in some print, radio, & TV promotions leading up to and during ride along • Your Company’s Logo/Brand Included in printed & electronic press releases leading up to and during the ride-along • Your Company’s Logo/Brand on www.longroadhomeproject.com • Event exposition space & sampling opportunities • VIP/Media bag inserts • Exposure on FaceBook and Twitter • As needed/unforced mention of Your Company’s products
Investment Terms One-Year Term (2013) Facebook and Twitter: LongRoadHomeUSA
$10,000 Cash Investment LongRoadHomeProject.com
BENEFICIARIES of the Long Road Home Project
Redmond, WA to Spokane, WA
Omaha, NE to Columbia, MO
Fayetteville, NC to Virgina Beach, VA Facebook and Twitter: LongRoadHomeUSA
LongRoadHomeProject.com