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Greetings, . This is Jesse Atkinson, CEO of Urban Threshold Enterprises Inc., founders of the A&R Power Summit and The Annual Underground Music Awards. Urban Threshold Enterprises Inc. is proud to invite your company to become a sponsor of the 9th Annual A&R Power Summit. The A&R Power Summit is one of the most vital and most respected music conferences in the world. Promote your brand directly to a well-targeted audience through our advance promotions. This package is designed to familiarize your company with the 9th Annual A&R Power Summit and the benefits of sponsoring this music event extravaganza. The 2011 A&R Power Summit Weekend will take place in NYC the weekend of June 25th & June 26th, 2011.

The 2-day Weekend will feature The A&R Power Summit Seminar, Demo Listening Sessions, Song Contests, Artist Showcases, and Producer Beat Battles. The legendary Helen Mills Theater in the heart of Midtown NYC will play host to the A&R Power Summit. Companies that sponsor the 2011 A&R Power Summit weekend will benefit from a highly costeffective and targeted form of promotion and visibility, prior to, during and after the event, ensuring that their organization's kudos is raised through their headlining of this high profile event. The seminar will reflect each sponsor's particular focus and will demonstrate their company's association with business success and innovation. Equally Important, as a sponsor of the 9th Annual A&R Power Summit, your brand will gain further access to top level music industry professionals, artists and consumers throughout the entire event. Each sponsorship package is designed to build a return on your investment, further build your brand, create positive PR and allow your organization to interact face-to-face with this powerful audience.


Overview - The A&R Power Summit (Urban Threshold's A&R Power Summit has become one the most influential and most vital music seminars in America.) For the past 8 years, some of the music industry's most influential decision makers have gathered at Urban Threshold's A&R Power Summit to share their music business expertise with the summit's attendees.

The A&R Power Summit is one of the most vital music conferences in America. The Conference's comprehensive program schedule of panels, workshops, and demo listening sessions address the important issues affecting the music industry today. The A&R Power Summit offers lively and incisive moderators, diverse participants, meaty discussions, fantastic performances and spirited debates. The conference combines the elements of an informational seminar and an entertainment showcase into one lively event. It also provides an invaluable talent search resource to the music industry professionals present. A&R representatives from the hottest urban labels come together to discuss the best avenues for artists to take to get the record deal that will further their career. Equally important, at each A&R Power Summit, the Summit's awards committee presents special awards to music industry professionals for outstanding achievement in their field. Past recipients include: Bryan Leach, CEO of Polo Ground/J Records, Chivon Dean, President of Ruff Ryders, Wayne Williams, VP of A&R of Jive Records, Lenny Santiago, VP of A&R of Def Jam, Jeff Robinson, Alicia Keys' Manager and President of MBK Management, James Eichelberger, former Director of A&R for TVT Records, and many more


Attendance Participants in the 2011 A&R Power Summit Weekend (June 25th - 26th, 2011) will include: unsigned artists, independent record Labels, publishers, fashion executives, A&R's, film makers, producers, internet companies, distributors, booking agents, journalists, retailers, lawyers, songwriters, models, DJ's, and much more. We anticipate that 700 plus attendees will attend the 9th Annual A&R Power Summit in NYC. More importantly, the awards will be broadcast live on Promo Radio 24/7FM and online via Ustream.com and Live365.com. In addition, the show will be filmed by Urban Threshold Television and aired on public access stations throughout New York City.

The Underground Music Market The underground urban music culture has grown from a predominantly African-American phenomenon to a mainstream cultural genre generating tremendous revenue flow. It is comprised of Hip Hop, R&B, spoken word, and graffiti artists. In addition, DJ's, models, poets, dancers and fashion designers make up the underground urban music scene. Underground urban music goes far beyond the "back packer" movement. Extending across music, fashion, sports, publishing, film, and television, the underground urban music culture dominates today's global youth market by establishing trends followed by millions in the mainstream. The underground urban music market is neither ethnic nor geographic; it is a mindset. It is a consumer group with more than $200 billion in disposable income and the power to influence mainstream culture both in the U.S. and abroad. Even major corporations from Viacom to the Coke Cola Company have jumped on the underground urban music lifestyle bandwagon. Presently, the underground urban music and fashion market is a $5 billion market and it is growing at a rate of 5% per year. The demographics of those that purchase underground urban music and fashion products are diverse and mainstream.


The A&R Power Summit Music Conference THE MISSION The mission of The A&R Power Summit is to bridge the gap between the unsigned artist and the music industry. More importantly, the summitprovides a platform to discuss the current state of the music busines.

TESTIMONIES “This was an explosive two day event. The A&R Power Summit is an amazing platform for any up and coming artist seeking to gain exposure and knowledge about the music business. Urban Threshold did an amazing job by keeping the panels fresh and exciting. I can't stress enough how important networking is in the music business. The A&R Power Summit Staff worked hard to make sure that everybody in the building left with a contact.“– Octavius Crouch, A&R of Motown/Universal “The A&R Power Summit is one of the most powerful and effective grind oriented seminars that I've ever attended. It not only features a slew of aspiring talent, but it places the talent within four corners of industry folk such as A&R’s, producers, record execs, promotions etc., where talent can get feedback and make contacts on the spot. “ – Eric Beasley, Director of A&R of Asylum/Atlantic Records “The A&R Power Summit delivers lasting impressions and seamless promotional exposure. If you're in the music biz or aspire to be and haven't been to one of summits, then you're truly missing out. This summit supplies a legitimate outlet for budding talent to showcase in front of the music industry's finest executives.” – Lenny S, VP of A&R of Def Jam Records


EXHIBITOR'S HALL Sponsoring the 9th Annual A&R Power Summit Weekend (June 25th - June 26th, 2011) will enable your company to expand its visibility to the underground urban music market. Product or name reinforcement will be accomplished via the Exhibitor's Hall feature. Exhibitor's Hall will allow your firm to inform consumers about any new products or services which it may be offering. Sponsors get the opportunity to demonstrate their products or services to a targeted demographic group and generate valuable leads. The A&R Power Summit delivers results for its sponsors and exhibitors by providing a unique platform for business development, publicity, and networking. Sponsors will be able to position their company as a leading supporter of this high quality event and gain maximum brand awareness from their investment.


2011 A&R Power Summit Location Urban Threshold Enterprises is proud to announce that the 9th Annual A&R Power Summit will be held June 25th - 26th, 2011 at the world renowned Helen Mills Theater in NYC Conveniently located in the heart of Midtown near Penn Station and Port Authority, The Helen Mills Theater offers music fans a unique experience. The venue features world-class musical talent and consists of two distinct spaces: the Theater room & Event Space. HELEN MILLS is New York City’s most unique venue featuring a spectacular street level event space and a 240-seat theater and screening room. Whether it’s a major conference or a corporate cocktail party, HELEN MILLS is unparallelled in quality, service and value.


The Marketing of the 2011 A&R Power Summit Radio: We intend to implement a radio-advertising blitz preceding the 9th Annual A&R Power Summit. We plan to advertise on Hot 97 FM and Power 105.1FM in New York. Both Hot 97 and Power 105 are two of the top urban music stations in the country. (Combined listenership of 8 million) Also advertising will take place on Promo Radio 24/7 FM, Hate Money Radio, 1.FM Jamz,

Print: •Advertisements in The Source, and XXL magazines. (Combined Circulation of 1,200,000)

Email •Email newsletter campaigns utilizing Urban Threshold's email database of 50,000. Updated information about the summit and our sponsors sent out weekly to over 75,000+ email subscribers on partnering lists such as Hip Hop Press & Thats Hip Hop.com

Press Releases •Press Releases via Hip Hop Press, Yo Raps.com, & Mi2n.com

Flyer Distribution •Street level guerilla marketing that involves handing out 100,000 fliers, stickers, and posters at clubs, colleges, high schools, and movie theaters.

Online Advertisements •Online marketing (Banner Ads) on two of the biggest online destinations for Hip Hop: Hip Hop DX.com and All Hip Hop.com (Combined Hits of 3,000,000 per month) Confirmed Media Support Include: The Source Magazine, XXL Magazine, All Hip Hop.Com Hip Hop Game.Com, Hip Hop Dx.Com, The NY Metro Newspaper, Don Diva Magazine, Power 105.1Fm, Hot 97Fm, 1.Fm Jamz, Vlad TV, Shade 45 on Sirius Satellite


The A&R Power Summit Demographics The Audience: Core Audience: 18 - 34 Male (59%) Female (41%) Urban/suburban dweller College educated Technology early adopters Active online music consumers Age breakdown: 16-20 (23%) 21-24 (36%) 25-34 (31%) 35 + (10%)

AGENDA FOR 2011 A&R Power Summit DAY 1: (06/25/11) (1:30PM) - Check In (All Attendees must arrive at 1:30PM) (2:00 PM - 2:55PM) - A&R PANEL DISCUSSION # 1 (2:15 PM) - Demo Listening Sessions with A&R's Begin (3:10PM - 3:55PM) - A&R PANEL DISCUSSION #2 (4:10PM - 4:55PM) - PRODUCER PANEL (5:10PM - 5:55PM) - PUBLISHING/LEGAL (6:10PM - 6:50PM) - DINNER BUFFET (7:10pm - 7:55PM) - NEW MEDIA/MARKETING PANEL (8:30PM) - The R&B Talent Competition Day 2: (06/26/11) (4:30PM) - Check in (All attendees must arrive at 4:30PM) (5:00PM - 5:40PM) - DVD Presentation (A&R Insider DVD) (6:00PM - 6:45PM) - MEDIA/MARKETING/DISTRIBUTION PANEL (7:00PM - 7:45PM) - HEAT SEAKER SONG COMPETITION (8:00PM - 8:45PM) - PRODUCER SHOWCASE (9:00PM:) - Hip Hop Talent Competition


Sponsorship Packages for the 2011 A&R Power Summit 1. TITLE SPONSOR: $25,000 (Exclusive) Benefits: The TITLE SPONSOR will receive: • Company named as TITLE SPONSOR in press releases, radio ads, emails and all awards related publicity. • 2 Executive seating booths for company at the A&R Power Summit • A&R Power Summit Database access and usage . • If Company is a Label, then the Label's Artist can perform 2 songs at Summit • Six (6) VIP A&R Summit Weekend Passes • Banner placement in key locations throughout the venue for both the conference. • Advertisement on the A&R Power Summit.com website for 3 months. • Announcement as TITLE SPONSOR at the Summit • Two Summit models provided to market your product during the conference weekend • Category exclusivity and worldwide rights • Business Logo Printed on 200 commemorative A&R Power Summit T-Shirts • Logo placed on items given to conference attendees. • 2 Hotel rooms at Host Hotel for 2 nights • An opportunity to provide products for consumption or gift bags. • Executive Vendor Table during The A&R Power Summit Conference • Corporate Representatives from the TITLE Sponsor’s company get the opportunity to address the Summit's attendees and speak on the main stage about the company for 10 minutes.

2. GOLD SPONSOR: $15,000 (2 Available) Benefits: The Gold SPONSOR will receive:

• Company named as GOLD SPONSOR in press releases, radio ads, emails and all awards related publicity. • 1 Executive seating booth for company at the A&R Power Summit • A&R Power Summit Database access and usage. • If Company is a Label, then the Label's Artist can perform 2 songs at Summit • Four (4) VIP A&R Summit Weekend Passes • Banner placement in key locations throughout the venue for both the conference. • Advertisement on the A&R Power Summit.com website for 3 months. • Announcement as GOLD SPONSOR at the Summit • Business Logo Printed on 200 commemorative A&R Power Summit T-Shirts • Logo placed on items given to conference attendees. • 1 Hotel room at Host Hotel for 2 nights • An opportunity to provide products for consumption or gift bags. • Executive Vendor Table during The A&R Power Summit Conference • Corporate Representatives from the TITLE Sponsor’s company get the opportunity to address the Summit's attendees and speak on the main stage about the company for 5 minutes.


Sponsorship Packages for the 2011 A&R Power Summit 3. SILVER SPONSOR: $7,000 Benefits: The SILVER SPONSOR will receive: .• Company named as SILVER SPONSOR in press releases, radio ads, emails and all awards related publicity. • 1 Executive seating booth for company at the A&R Power Summit • A&R Power Summit Database access and usage . • If Company is a Label, then the Label's Artist can perform 2 songs at Summit • Two (2) VIP A&R Summit Weekend Passes • Banner placement in key locations throughout the venue for both the conference. • Advertisement on the A&R Power Summit.com website for 3 months. • Announcement as SILVER SPONSOR at the Summit • Business Logo Printed on 200 commemorative A&R Power Summit T-Shirts • Logo placed on items given to conference attendees. • An opportunity to provide products for consumption or gift bags. • Executive Vendor Table during The A&R Power Summit Conference

4. BRONZE SPONSOR: $3,500 Benefits: The BRONZE SPONSOR will receive: • Company named as BRONZE SPONSOR in press releases, radio ads, emails and all awards related publicity. • If Company is a Label, then the Label's Artist can perform 2 songs at Summit • One (1) VIP A&R Summit Weekend Passes • Banner placement in key locations throughout the venue for both the conference. • Advertisement on the A&R Power Summit.com website for 3 months. • Announcement as BRONZE SPONSOR at the Summit • Business Logo Printed on 200 commemorative A&R Power Summit T-Shirts • Logo placed on items given to conference attendees. • An opportunity to provide products for consumption or gift bags. • Vendor Table during The A&R Power Summit Conference


About Urban Threshold Enterprises Inc. Urban Threshold Enterprises Inc. is a multi-faceted organization spearheaded by, Jesse Atkinson, the CEO, Robert Mr. Raw Wright, COO, and J Price Mars, Executive Vice President. Urban Threshold Inc. is the parent company of Urban Buzz Factor.com, Promo Radio 24/7 FM, Urban Threshold TV, and we are the original co-publishers of Rap Fanatic Magazine. In addition, we present the monthly Urban Music Explosion artist showcases, the semi-annual A&R Power Summit, and the Annual Underground Music Awards. Additionally, we are affiliates with the third largest independent distributor of music, which is Select-O-Hits distribution.

Closing Statement: In closing, we hope this event appeals to your company, and that your excitement level is as high as ours in regards to starting a new relationship. We thank you again, in advance, for your time and consideration in this matter and look forward to hearing back from you soon

CONTACT INFORMATION: CEO, Jesse Atkinson @ 347-664-2908 or promoradio247@gmail.com COO, Rob Wright @ 917-923-6129 or mrraw78@yahoo.com Executive VP, Price Mars @ 917-378-4146 or artistsbooking@gmail.com


The 2011 A&R Power Summit