EXACTTARGET SITES: SOCIAL INTERACTIONS
Let’s face it: your customers crave social interaction no matter how or when they engage with your brand. And that means even when they’re browsing on your website, they’re still looking for the ability to interact and engage socially with you and other users. Give your customers what they want— and add more transparency to your overall marketing program—using Social Interactions, new functionality coming soon to the ExactTarget Sites platform.
WEBSITE CONTENT + REAL CONVERSATION Social Interactions lets you put the social tools in the hands of your prospects and customers. But that’s just the beginning. With Social Interactions, you can:
PROVIDING YOUR PROSPECTS AND CUSTOMERS WITH THE SOCIAL TOOLS THEY CRAVE, SOCIAL INTERACTIONS LETS YOUR AUDIENCE
INTERACT WITH YOUR SOLICIT REAL-TIME COMMENTS/RATINGS/REVIEWS. Adding Graphic a · Platform with application layer (this may already ex simple content area to ExactTarget Landing Pages, Microsites, or nesting it BRANDchannel, HOW THEY · Apps Image – breakout hub, and partner apps wit within third-party websites is all it takes to implement Social Interactions and o one Have each image separate we can use channel, hub, and p let your prospects and customers interact with you—and another—as REALLYso WANT. much as they’d like. Through ratings, comment walls, discussion and Q&A forums, product reviews, profiles, blogging, polling, and more, you’ll allow your customers to interact with your brand—the way they want to. GET TO KNOW YOUR AUDIENCE. Social Interactions gives you all the tools you need to learn more about your prospects and customers as they’re browsing on your website. Whether they register with a new login and profile or sign in through OpenID, ExactTarget can authenticate their identity, provide a single sign-on experience, and most importantly, give you the valuable analytics you need to learn more about who they are in relation to your website activity. MEET YOUR CUSTOMERS’ NEEDS—EVERY TIME. Using Social Interactions will help you gain a deeper understanding of how people interact with your brand and provide you with a whole new level of data to act upon. For example, a customer who favorably rates a product on your website gives you just the right data for use in dynamic content in your next email campaign. And that means you can appropriately target your prospects and customers through other channels based on how they interact on your website.
THE BOTTOM LINE Social Interactions will allow your prospects and customers to interact with your brand the way they want to—and will help you get to know them as the people they are, rather than as a data point. And when you understand who your customers and prospects really are, you can build long-term relationships—and the most relevant messages possible using Email, Mobile, Social, and Sites. TO LEARN MORE, EMAIL SITES@EXACTTARGET.COM
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Published on May 6, 2013