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MOBILE GLOBAL SMS SUPPORT

PERSONALIZED SMS MESSAGING

PRODUCTS & SOLUTION MULTICHANNEL INTEGRATION & PLANNING

SMS API

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ENGAGE—ON-THE-GO. Whether you’re attempting to grow your list or deliver time-sensitive alerts, ExactTarget Mobile gives you the tools you need to maintain one-on-one dialogue with busy customers. And because mobile marketing fits perfectly with any campaign, you can repurpose data from other channels, making it easy to create immediate, dynamic messaging that’s tailored specifically for onthe-go consumers. ENGAGE CUSTOMERS THROUGH: FULL CAMPAIGN MESSAGING SUPPORT: With a step-

by-step mobile campaign creation wizard and predefined SMS templates, ExactTarget Mobile makes

VOTING: Engage customers with text-in voting capabilities.

Open dialogue with our customers is extremely important to us. ExactTarget Mobile allows us to continue the conversation in a digital channel that our consumers rely on. —MINDI STALEY, Senior Specialist, Interactive Marketing, ScottsMiracle-Gro Company

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That means marketers need to meet their customers where they’re at—whether in front of their computers, while shopping, or on-the-go. And to do so, you need a sophisticated, yet easy-to-use suite of mobile marketing software. From SMS to full campaign support, ExactTarget Mobile makes it possible to execute mobile programs built on the same data set as your email, social, and website programs— maximizing the value of your data and boosting ROI.

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As consumers begin to move more rapidly from PC and regular phones to smartphones, they increase their expectation that everything (especially information) be portable. According to CTIA’s semi-annual wireless industry survey, 90% of American consumers own cell phones—98% of which are SMS-enabled out of the box.


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it simple to create and track SMS campaigns of all types. Easily create, send, and track mobile messaging campaigns for inbound and outbound messaging, text capture, dynamic messaging, voting/polling, or updates/alerts. GLOBAL SMS SUPPORT: With global SMS support,

keeping in touch with your on-the-go, global customers has never been easier. Our primary aggregator enables ExactTarget SMS services via long and short codes in 80 countries, helping you drive adoption no matter where your customers are located. In addition, our global delivery capabilities reach 99% of U.S. and global carriers, giving you confidence that your messages are timely and intact.

TEXT CAPTURE: Grow your email list by capturing customer addresses sent to your text-in short code.

PERSONALIZED MESSAGING: Send personalized,

dynamic messages using ExactTarget’s AMPscript coding language to help build one-on-one dialogue with customers. Whether sending to an individual or a large audience, marketers can create programs for subscribers to text-in to pre-scripted conversations.

YOU’RE IN CONTROL. With ExactTarget Mobile in the Interactive Marketing Hub™, you finally have a place to do it all—from email and text campaigns to social media management and microsite creation. Through new features that allow you to manage your campaigns in real-time, you’ll always have up-to-date mobile responses and tracking metrics—putting you in the driver’s seat and ensuring that your campaigns always go as planned.

AT&T

KEYWORD RESPONSE: Customers use a keyword you designate to text in, triggering a response from your mobile campaign.

TAKE CONTROL THROUGH: MULTI-CHANNEL INTEGRATION AND PLANNING:

Execute and optimize mobile messaging series in real time directly from the application or as part of a broader campaign. You’ll finally be able to leverage unique customer information across email, mobile, social, or sites to create targeted and personalized messaging campaigns. KEYWORD MANAGEMENT: Quickly create, edit, or remove

keywords to support multiple mobile campaigns from directly within the application.

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SMS API ExactTarget's SMS API can connect any third-party application to our platform through SOAP web services. THIRD PARTY UI / APPLICATION

MEASURING SUCCESS You can’t get to where you’re going unless you know (and understand) where you’ve been. That’s why ExactTarget Mobile gives you access to your global customer lists and enterprise content with the ability to view and track performance in real-time. You’ll get real insight into your Mobile campaigns, helping you move forward with stronger future campaigns.

EMAIL LIST GROWTH

SEND SMS

SMS TRACKING

SMS MOBILE CAPTURE

API CALL API CALL

EXACTTARGET SMS PLATFORM

API CALL

MEASURE SUCCESS THROUGH: TRACKING AND REPORTING: Get aggregate deliverability tracking for outbound messages (delivered, undeliverable, and queued) from right within the user interface—no matter what channel your messages are coming from. Continually check the status of outgoing and incoming messages, voting results, and other campaigns, while using Audience Builder™ to act on multi-channel customer data in real time. CROSS-CHANNEL

EMAIL LIST GROWTH: With Mobile Capture, the ability for

subscribers to opt in to your communications is right at their fingertips. Watch your email subscriber count grow as you track list size and attribute it to specific mobile campaigns.

MOBILE CAPTURE TRACKING SEND MESSAGE TO MULTIPLE MOBILE SUBSCRIBERS SEND MESSAGE TO ONE MOBILE SUBSCRIBER SUBSCRIBER MANAGEMENT TRIGGERED SEND

The Bottom Line:

In today’s fast-paced world, consumers are more on-the-go than ever before. ExactTarget Mobile is the perfect way to achieve a dynamic user experience that helps you plan, monitor, and track mobile marketing campaigns—in real time. Whether for a stand-alone program or as a complement to another interactive campaign, mobile marketing with ExactTarget is the easiest and most effective way to reach your customers through a popular, high-engagement channel. Ready to get started? Call us at (866) 558.9634 or visit

www.exacttarget.com/mobile 4

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through the application’s flexibility and broad range of functionality. Developers can now send a remote API call to access Mobile Capture, track subscriber data, and send messages to an individual or list.

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SMS API: With SMS API, you can create text campaigns

Mobile - Products & Solutions - Exact Target  

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