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The Bigger Picture Take One Action Review 2010-11

Multi-award-winning Indian rural poverty reporter Pelagummi Sainath with David Ransom, New Internationalist Š Take One Action

“Everyone should be invited to shape this world, regardless of education, faith, ethnic or social background – and there are few things that bring such diverse people together like great cinema� Simon Bateson, Artistic Director

This review highlights what has inspired Take One Action Film Festivals and what we have achieved in 2010-11. It celebrates the audiences, filmmakers, contributors and community groups who have made our events great by responding with vigour and hope to issues of global concern at a time of social and economic anxiety closer to home. It also sets out our values and aspirations for the future. In presenting this review, we want to thank all those who have understood that world-changing cinema is worth more than the cost of a ticket. If you would like to support our work, please see page 32 (organisations) or 34 (individuals) or visit

Front cover: still from The Garden Š BlackValley Films, distributed in the UK by Dogwoof

Our vision and values


Ten things we’re celebrating


Our goals for the year ahead


Our principle activities Festival Year-round programming Regional tour

22 25 27

Details that matter Audiences Partners and corporate supporters Finances and ethical investment

30 32 33

Support our work Regular and one-off gifts


Stay in touch | |

Patrons Ken Loach, Paul Laverty Artistic director Simon Bateson Trustees Keith Armstrong, Wendy Ball, Simon Bateson, Tanya Gedik, Liz Harkman, Kirstie Shirra Take One Action Film Festivals is a UK limited company (no. 376976) with charitable status in Scotland (SC041430) Registered address 1/3 Marchmont Street, Edinburgh EH9 1EJ.

International maternal health debate © TOA

World Vote Now © Joel Marsden

Sweet Crude Š Virasana Productions

Audience workshop on economic justice issues Š TOA

About us Our vision and values

Take One Action is an independent charity founded by film lovers and international and cultural activists based in Scotland who believe cinematic experiences can catalyse lasting change. Since 2008, our events have inspired thousands of ordinary people through hundreds of world-class films to take a critical view and positive action on issues of global concern. From Charlie Chaplin to Kim Longinotto… through debate and celebration… our participatory screenings and workshops bring together communities, filmmakers, politicians, businesses, academics and artists – united by the simple desire to connect around the stories which link humanity across its borders and to shape their unfolding for the greater good. In addition to our year-round programme and nationwide tour, we also organise the UK’s principle internationalist film festival in Edinburgh each September. (See pages 23-28 for details).

"Take One Action's focus on empowering new audiences to engage through film with global and environmental issues is unique in the UK. This work is really, really important." Ken Loach & Paul Laverty (Looking for Eric, Route Irish) “The UK’s first major film festival celebrating the people and movies that are changing the world” The List


Audiences being welcomed to the cinema Š TOA

Our values Join us and our partners in our commitment to... Empowering audiences We will be celebratory, leaving audiences inspired and connected without shirking from difficult subjects‌ creating and signposting specific opportunities for everyone to explore their own transformative relationship to world-changing issues through and beyond the screen.

Nurturing creativity We will nurture the highest artistic and journalistic standards in cinema of conscience, and push the bounds of cinema experience through uniquely innovative events that stimulate and draw on local creative practice to inspire the widest possible engagement.


Audience dialogue with local garden projects Š TOA

Championing accessibility We will work through and beyond the cinema to foster and champion the active participation and involvement of the most diverse audiences, focusing on issues which have been driven upwards by the least powerful in both rich and poor countries to the highest levels of shared international concern.

Fostering inquiry We will be current and revealing, maintaining our neutrality in respect of our audiences’ need for exploration, critical study, accuracy, independence and a non-corporate experience that values robust debate and probing conversation.


A year to remember Ten things we’re celebrating

Still from Persona Non Grata © Fabio Wuytack The Lani Singers open a gala screening of The Garden © TOA

One Extraordinary cinema Once again, we’re proud to have showcased films that few people in the UK get the chance to see, but which year after year end up in the top tens of the world’s leading critics. For example: taking the Palestinian documentary Budrus around Scotland, which The New York Times called “the must-see film of 2010”, and giving audiences the chance to dialogue with its acclaimed Brazilian director Julia Bacha. Or hosting more than 15 premieres – including Sundance hit Climate Refugees at the Scottish Government – alongside exclusive UK previews of films like Route Irish with director Ken Loach in Q&A or the award-winning Even The Rain starring Gael Garcia Bernal followed by dialogue with internationally renowned author and activist Susan George. To find details of any of the films or events mentioned in this review, please visit 6

Debate at Glagsow Film Theatre © TOA

Two New and powerful audiences More than half of our audiences this year claimed to be new to the specific issues and opportunities we were presenting. That’s thousands each year joining with those who are already engaged to draw vital encouragement and ideas from our programme. Meanwhile, beyond our hub in Edinburgh we continued to programme in new areas… in Galloway, Aberdeenshire, the Highlands, Western Isles, Orkney and Shetland. And as well as welcoming influential journalists, business people and politicians to the cinema, we’ve run exciting events at the Scottish Government, Parliament, Edinburgh International Film Festival and the University of Glasgow.


Robin Harper MSP at a screenng © TOA

Three Concrete change Over time, we’re measuring our impact on individuals and communities and their impact on global issues, and we are delighted to see engagement building year on year. The number of people that stayed to take part in post-screening discussions in 2010 was higher than ever, at nearly 90%. Of those surveyed, 70% said they did something in response, often actions signposted by contributors or in our e-updates. Dozens registered for community garden and tree planting workshops, inspired by the dramatic story of Latin American migrants in The Garden, and hundreds joined forces with partners like Oxfam and Christian Aid to take on the Millennium Development Goals. CONTINUED OVER THE PAGE


Kirstie Shirra chairs debate © TOA

“Both the film itself and the debate afterwards were very thought-provoking. I felt motivated to be more active on environmental and development issues.” Hassan, Cromarty

continued... Concrete change Audiences also wrote to The Royal Bank of Scotland following the links that the Cree Indian subjects of Dirty Oil made to the bank’s investment in toxic fuel extraction in their community. The bank agreed to meet campaigners to hear their concerns directly. And at Filmhouse, at the heart of Edinburgh’s financial community, we have continued to respond to interest in films which explore the connections and controversies between UK finance and just and sustainable global economics.


Bike-powered animation at the Botanics Š TOA

Four Innovative exhibition Take One Action is meeting a growing demand for offline social networking innovatively, enabling diverse people to connect locally around global issues in accessible and entertaining ways. This year, families got on their bikes in the Botanic Gardens to power outdoor animation. Forum theatre practitioners Active Inquiry had audiences moving around the cinema to influence which way the story of a Namibian man living with HIV should go next – then watching it unfold on screen. And The Big Tent Festival in Fife enjoyed its first solar-powered cinema, Take One Action style. We also continued to interface with art and music as, for example, when Russian animator Maria Rud and Celtic Connections star Nuala Kennedy stunned audiences before the UK premiere of Venezuelan favela epic Persona Non Grata (see page 29).


Budrus director Julia Bacha via Skype © TOA

Five Inspirational contributors Once again, we’re proud to have instigated direct dialogue between Scottish audiences and some of the world’s most inspirational filmmakers, journalists, artists, development experts and activists. Highlights included Q&As with Earth From The Air photographer and director of the breathtaking film Home, Yann Arthus Bertrand… India’s multi-award winning and only national daily poverty reporter P Sainath… Adelaide Sosseh, chair of Global Call to Action Against Poverty, the largest anti-poverty campaign in the world… Indigenous First Nation leader and star of the film Dirty Oil, George Poitras… The award winning director of Iraqi road movie Son of Babylon, Mohamed Al-Daradji... And Take One Action patrons Ken Loach and Paul Laverty, with exclusive Q&A previews of their new films.


Yann Arthus Bertrand’s Home Š EuropaCorps

Six Growing partnerships Strategic partnerships underpin our programming, ensuring that audiences have sustained opportunities and expertise to help them take action locally on issues that concern them. As well as significant funding from the newly established Creative Scotland, and ongoing support from programme partner Filmhouse and Glasgow Film Theatre, we strengthened relationships with The Co-operative, World Development Movement and Christian Aid as associates of the festival, and enjoyed support from Oxfam, VSO, NIDOS, UNISON, SCIAF, the NUJ, Global Citizens Corps, Royal Botanic Gardens Edinburgh and Jubilee Scotland. Countless other gifts of time, money and expertise were given by many other individuals and organisations. Special thanks go to our media partners New Internationalist, The Skinny and The List.


To Catch A Dollar Š Aerial Productions

Seven Engaging diaspora & minority communities We were delighted to see black and ethnic minority audiences increasing steadily to 9% this year. It was also great to work with and welcome contributors from groups like Waverley Care’s African Health Project, the Community Organisation for Race Equality, Islamic Relief and the Scottish Islamic Foundation. Minority communities are underserved by mainstream cultural and political institutions in Scotland, but have a huge amount to contribute to issues of empowerment and global concern. In 2011-12, we are committed to enabling more people from such communities to actively participate in Take One Action events... to lead events themselves... and to influence the local, national and international debates and opinion-formers that Take One Action engages with.


Mia and the Magou Š Gebeka Films

Eight Inspiring young people This year, we piloted several one-off events for young people to begin to learn how best to serve their unique contexts and aspirations in the future. As well as primary and secondary school events and family films at the Botanics, we teamed up with Global Citizens Corps and young people from Scotland, Jordan and Syria for youth-led screenings here and in the Middle East of Knowledge is the Beginning. Exploring the shared dreams of young Palestinian and Israeli musicians, these events were hugely moving for all involved. Alongside this, we managed an independent consultation funded by Creative Scotland that evidenced a clear demand for a bold national initiative to catalyse linked learning around moving image education and global citizenship. We are now developing exciting plans along these lines to empower young people in 2011-12. Watch this space.

14 © TOA

Nine Getting the word out We want even more people to think twice about the kinds of cinema available to them and the potential they have to go beyond the screen. Once again, thousands of people signed up to track our news and events by email, Facebook and Twitter in 2010, and we were delighted that the year delivered our strongest media coverage to date with print and radio features reaching in excess of half a million people. “Take One Action boasts the credentials of a proper film festival, hosting UK premieres like Climate Refugees, one of the most talked-about documentaries at Sundance earlier this year… It lifts the debate off the screen and into the auditorium, breaking down the barriers of race, religion and geography that separate us from people whose daily lives are shaped by issues that, in all honesty, aren’t very distant from our own experiences.” The Herald


Artistic director Simon Bateson © TOA

“Want to change the world but not sure where to start? This festival will rouse you into action” The Guardian “I am thrilled that Take one Action is coming north. I hope to get in to Aberdeen to see Sweet Crude!” Twitter follower “With the UK Film Council going belly up, it’s been a bleak time for lovers of world cinema, so thank goodness for Take One Action…” The Metro “A fresh progamme of films with a globally conscientious perspective… Sobering and positive in equal measure, Take One Action Film Festival returns in its third year to once again raise audience awareness and advocacy around an extensive range of pressing global issues… Don’t miss it!” The Skinny


Festival reception © TOA Opposite: Budrus © JustVision

Nine Strengthening a young organisation With two very successful volunteer-run festivals behind us, the demand for Take One Action to do more grew rapidly in 2009, and we started to envision a values-based organisation that could programme more consistently and effectively in Scotland. So in April 2010, our unincorporated association became a Scottish charity committed to clear social goals. As the year unfolded, we welcomed great new trustees, volunteers and our first Artistic Director into the fold and settled into a new office at the Drill Hall in Leith. One year on and we’re delighted to still be growing thanks to the demand that audiences, partners and individual patrons have shown for what we’re doing. We’ve increased a still small budget (see page 33) against a background of broader economic uncertainty, and are providing good value for money. Thanks to everyone who has championed our programme so far. Here’s to the next three years!


Looking forward Our goals for the year ahead

A new live score to Koyannisqatsi © TOA

Our goals for the year ahead We have high hopes and real challenges to meet in 2011-12. We will continue to shine a light on issues of global food security, climate change, the values underpinning international economics, women’s rights, and the role of cinema and a creative society in addressing issues of global concern. We will continue to innovate with event formats – whether it’s bike-powered cinema or reintroducing the interval, and will respond to audience demand for more regular events through the year, repeat screenings, more family programming and spaces for connection. We will dedicate new resources to putting minority audiences and young people in the driving seat of events so that they have the greater opportunities to influence opinion-formers and the wider festival community.


Volunteer nurse, Malawi Š VSO

We will measure our carbon footprint and reduce it by 10% over the year in proportion to our activities (which we expect to grow). We will also encourage our audiences to measure their footprint and join the experiment, sharing tips and stories online and face-to-face. Finally, we will broaden the kinds of partners we work with, aiming to bring together the widest range of people from all walks of life, while continuing to ensure that the money contributed to our activities comes from ethical sources. (See page 33 for details of our ethical investment policy). If you’d like to support these aims, see page 32 (organisations) or page 34 (individuals) or visit


Take One Action Film Festival Year-round programming Regional tour

Even the Rain Š Morena Films

Our principle activities

Festival patron Paul Laverty © TOA

Our principle activities

Take One Action Film Festival Our biggest rush each year comes from delivering what has fast become the UK’s main internationalist film festival, held at the end of September in Edinburgh and Glasgow. The action got underway in 2010 as patron Paul Laverty and The Lani Singers from West Papua kicked off a gala screening of The Garden, a powerful tale of migrant familes taking on environmental apathy in downtown Los Angeles. Afterwards audiences rallied with Scottish community garden projects, and everyone went away with plants and seeds courtesy of The Co-operative to get more local action started. This kick-off set the tone for ten days of world-class cinema and participation that included: 2500 attendances… 14 premieres… programme strands on Latin America, climate change and the


Fringe event in Leith © TOA

“I just want to thank you for organising this. I think I’ve attended the festival for three years now and it's just getting better and better. Thank you!” Audience comment


Millennium Development Goals… dialogue with filmmakers, activists and journalists from France, Argentina. The Philippines, Ethiopia, India, Brazil, Kenya, Brussels and Washington... visual and musical film accompaniment from acclaimed Scottish acts like Hidden Orchestra… masterclasses with Asia’s “Nobel Peace Prize” laureate P Sainath... and interactive school screenings with director Q&As. There was also a host of fringe events organised by partners including an introduction to campaigning skills, a People’s Budget, a Palestinian supper and popular workshops on economic justice, climate change, gender and international development.


Solar cinema at Big Tent Festival © TOA

Our principle activities

Year-round programming We are committed to sustaining engagement year-round and responding to social and political developments as they happen. With weather instability, commodity speculation and the globalisation of food pushing millions more people into hunger in 2010, we took Robert Kenner’s provocative film Food Inc on the road in rural Scotland to catalyse dialogue between farming and other community groups. The film was also seen by influential crowds packed into our solar cinema at The Big Tent Festival in Fife, playing alongside a host of globally conscious drama, documentary and comedy played morning, noon and night. The World Cup gave us an excuse to screen the little-known but delightful film The Other Final about a match between the world’s two lowest ranking national sides – Bhutan and Montserrat – focussing


The Other Final © KesselsKramer

“So much more than the sum of its parts, Take One Action celebrates the people and movies that are changing the world, impressively merging silver screen discoveries with activities and workshops galore… A chance to speak up and speak out, Take One Action we salute you!” The List

on the shared humanity that football inspires. Afterwards, we cut to Durban to hear from the Streetchild World Cup in South Africa… via Skype, whose use at Filmhouse was initiated last year as a result of our commitment to low-impact participation. Meanwhile, in Aberdeen, Sweet Crude – a dramatic investigation into the effects of oil extraction in the Niger Delta – left audiences hotly debating the issues with local oil industry representatives and members of The World Development Movement.


Discussion following Good Fortune © TOA

Our principle activities

Regional tour For the second year running we hit the road in February 2011 with support from The Co-operative, Regional Screen Scotland and film distributor Dogwoof, taking the festival’s most popular movies and debates to schools, cinemas and town halls in Galloway, Alford, Stonehaven, Mackie, Moray, The Black Isle, Orkney and Shetland. The tour was planned with film clubs and community groups, giving hundreds of people a unique chance to see internationalist films of particular relevance to their communities which don’t often make it beyond Edinburgh or Glasgow. Once again, we encountered and showcased the activities of some real gems: Orkney Friends of Palestine, local Christian Aid supporters and Scottish Jews for a Just Peace all made practical responses to Julia Bacha’s tremendous


No Impact Man © Oscilloscope Laboratories

“A powerful way to engage many ordinary people with difficult issues and move them on to action” Dumfries Courier “great films and discussion led by local enthusiasts touching on what people can do to make a difference” Shetland Times

film about united Israeli-Palestinian opposition to the security fence in the West Bank. The Transition Towns movement joined us in Findhorn and Cromarty to show that sustainable living doesn’t have to be all-serious – inspired by No Impact Man, Laura Gabbert’s hilarious fly-on-the-wall look at one New York family’s bold attempt to go carbon neutral. And young people from Dumfries to Shetland enjoyed exclusive previews of HBO’s A Small Act, with specially designed activities exploring the diverse barriers to getting an education in many parts of sub-Saharan Africa, particularly for girls.


Live animation by Maria Rud Š TOA

Details that matter Audiences, partners, finances

Our audiences in 2010-11 We exist for our audiences – to inspire and empower them as agents of change in the world – so what they say really matters to us. Here’s what they enjoyed in their own words.

“The setting of Mia and the Magoo was brilliant - outside with the trees and the moon, powered by the audience riding bikes. It was really different and really special.” Khalida, Edinburgh “It was extremely inspiring. To be able to hear from the 'star' of the film in person after watching it made it a very unique experience. It was also really refreshing to experience film within a wider, politically engaged environment... going beyond the usual confines of art and entertainment.” Tricia, Glasgow “It was good to see because people don’t just make decisions like that in those countries. They are made here and everywhere, so people can relate” S4 pupil, Dumfries “Thank you so much. I look forward to the next event. It was wonderful to hear the director of Home after also seeing exhibitions of his work. And I was totally inspired by Julia Bacha and the simplicity and clarity with which she directed Budrus and then spoke about it afterwards.” Gavin, Edinburgh


A typically mixed-age audience Š TOA

Key audience figures * 4794 attendees (54% from Edinburgh) 65% under 35 (the rest brilliantly older) About half self-identified as new to the issues raised Around 90% stayed to join in with post-screening activity Two thirds of those surveyed took some kind of action (from reading about the issues to joining a campaign or a workshop) 9% black and ethnic minority attendance (an estimate) Top thematic interests in order: environment, international development, community empowerment, globalisation, international media issues Top asks for future programming: more time to share with other audience members, more repeat screenings, more local opportunities to make a difference, more family events. * Box office stats, event monitoring and annual survey


Islamic Relief and Jubilee Scotland © TOA

Partners and corporate supporters Our heartfelt thanks to all those who got behind the bigger picture. Principle funder Creative Scotland Other funders Regional Screen Scotland, Seedbed, Trust Greenbelt Programme partner Filmhouse Associates The Co-operative, Christian Aid, The World Development Movement Media and event partners Glasgow Film Theatre, The List, The Skinny, New Internationalist, Royal Botanic Gardens Edinburgh Supporters Global Citizens Corps, Jubilee Scotland, Oxfam Scotland, NIDOS, NUJ, SCIAF, UNISON, VSO Collaborators Active Inquiry, Alchemy Arts, Dogwoof, Edinburgh World Justice Festival, Scottish Documentary Institute, Shetland Arts, University of Edinburgh, University of Glasgow, Woodcraft Folk For information about supporting Take One Action – including “No Logo” support which is simply about giving your staff or beneficiaries the chance to learn more about global issues – visit


Our finances 2010-11 income and expenditure*

Revenues Donations £4661 £2338

Grants £28,000

Sponsorship £26,100

Total income £62,149

Governance Education £2604 £6319 Other £208

Staffing £26,275

Marketing £7408 Office £2499 Public events £9862

Total expenditure £55,174

Good influence Our ethical investment policy Take One Action tries to ensure that it does not enter into partnerships which could be deemed to compromise its independence. We will not accept sponsorship or services from political parties or groups with a persistent record of undermining human rights, peace, civil society or a sustainable environment in the UK or internationally.

* Pre-audited accounts. For audited accounts visit


Support Take One Action Like what we do? Please help to keep it going. Take One Action celebrates great films and filmmakers, and takes audiences beyond the screen, making global issues and positive action against the root causes of poverty and environmental injustice accessible to thousands of ordinary people in Scotland each year. But we can’t bring movies to life without your help. For as little as £3 a month, become an Action Hero and help to inspire, connect and resource more people through our events in cinemas, communities and with young people year-round. You’ll also be supporting the filmmakers whose work we show.

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22 September - 2 October 2011

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Printed on 100% recycled paper. Pictured: No Impact Man Š Oscilloscope Laboratories

Take One Action Annual Review 2010-11  
Take One Action Annual Review 2010-11  

Highlights of our year