Page 1

spring 2013

spring 2013

element eden

121 waterworks way, suite 100 - irvine, ca 92618 | p. 949.789.789 f. 949.789.7891 - 1.866.927.5283 | elementeden.com


The Element Eden Spring 2013 Collection is inspired by vintage tropical prints, sunny days and free-spirited adventure. The Fable dress, Clash pant, and Maldives short share their inspiration through bright hibiscus petal patterning in lime, coral, and ocean hues. Whether the path leads to water, mountaintops, open fields, or cityscapes, there will always be the inherent desire to embrace nature and explore. Live. Learn. Grow.

spring 2013 collection — 2


Live • Learn • Grow

erin knit, fleet dress 3 — live • learn • grow

study hall sweater, dawn short

erin knit, nadine knit, billie denim

shannon knit, downtown short, harper bag

daze dress

erin knit, cove pant, evelyn fedora spring 2013 collection — 4


Live • Learn • Grow

robbie fleece, billie denim

shannon knit, settler skirt

sycamore knit, pamona skirt

reverie dress

nessa knit, downtown short, tour fedora

swans sweater, pier short


Live • Learn • Grow

izzy dress

ravine knit, clarkson pant

violet dress

coastal sweater, rumba skirt

garland knit, breanna pant

anchor dress


erin knit, nadine knit, legend short 9 — live • learn • grow

daze dress


fleet dress 10 — live • learn • grow

erin knit, essential sweater, cove pant spring 2013 collection — 11


denim

clash

j3811cla

All-over printed lounge pant tapered leg and elasticized waist band, drawcord, and woven logo label. 100% poly.

whls usa $24.00 msrp $49.50 S

can $26.50 $55.00 M

L

1.15.13 XL

crl blk

blk

crl

erin knit, transfer sweater, clash pant 12 — live • learn • grow

spring 2013 collection — 13


pants

cove

pants

j3821cov

breanna

Wide leg beach pant with yd stripe fabric and smocked waist band, back pocket and woven logo label. 100% cotton.

whls usa $21.50 msrp $44.50 S

can $23.50 $48.00 M

L

j3841bre

Light weight slub pant with shorts lining, double layer foldover waist band and woven logo label. 94% rayon/6% spandex.

1.15.13

whls usa $21.50 msrp $44.50

XL

S

blu crl blk

can $23.50 $48.00 M

12.15.12

L

XL

sla loo

crl

blk

clarkson

blu

j3851cla

S

can $23.50 $48.00 M

L

sla

billie

Ankle length, pleated, light weight jersey pant with elastic waist band, drawcord and woven logo label. 94% rayon/6% spandex.

whls usa $21.50 msrp $44.50

loo

j373vbil

LOO 7.4 oz 3x1 lht 98% cotton/2% spandex.

whls usa $29.50 msrp $59.50

can $32.50 $65.00

12.15.12

ORG 7.4 oz 3x1 lht 98% cotton/2% spandex.

2.15.13

whls usa $29.50 msrp $59.50

XL

can $32.50 $65.00

1.15.13

YEL 7.4 oz 3x1 lht 98% cotton/2% spandex.

cbn min

whls usa $29.50 msrp $59.50 24

25

26

can $32.50 $65.00 27

28

29

1.15.13 30

31

loo org yel

min

cbn

yel org

14 — live • learn • grow

loo

spring 2013 collection — 15


Tools of the Trade:  

Brooke Reidt   Artist and Element Eden Advocate 1.Elephant printed sarong bought for $5 on a sacred beach in Bali 2.Yaschica T3 camera to preserve moments with film 3.Amber resin, tea tree oil, vitamin e stick 4.Sakura micron pens 5. 3 pints of Nova Color paint that I've taken around the world and      can't create without

6.Antique silver bangle and turquoise heart  7.Downtown shorts, i live in these denim shorts  8.Avocados, can't live without eating one a day 9.Moleskin journal, Ramble Right by Amber Gayle,       and Transient Ways by Jessica Hahn

2.

3.

4.

1.

5.

6.

7.

8.

9.

"I always wear shorts and throw on whatever's light,   soft and comfortable on the top…if I can't decide I'll add layers." –Brooke Reidt 16 — live • learn • grow

maldives short spring 2013 collection — 17


shorts

descent

shorts

j2871des

maldives

Tie dyed denim short with frayed hem edge, exposed pocket bags, novelty belt and metal logo trims. 100% cotton.

whls usa $26.50 msrp $54.50 24

25

can $29.25 $60.00

26

27

28

29

1.15.13 30

j2861mal

All-over printed tap short with smocked back wb and metal logo plate. 100% poly.

whls usa $16.50 msrp $34.50

31

S

blu yel

can $18.25 $38.00 M

1.15.13

L

XL

crl blk

blu

yel

crl

dawn

j2951daw

legend

Denim short with contrast patch pockets, frayed hem, novelty belt and metal logo trims. 100% cotton.

whls usa $26.50 msrp $54.50 24

25

can $29.25 $60.00

26

27

28

29

j2911leg

High waist short with faux leather piecing, zipper closure and metal logo plate. 100% cotton.

12.15.12 30

blk

whls usa $24.00 msrp $49.50

31

24

vin

25

can $26.50 $55.00

26

27

28

12.15.12

29

30

31

blk

vin

downtown

blk

j2881dow

nina

Denim short with raw hem edge, voile details, drawcord and metal logo trims. 100% cotton.

whls usa $24.00 msrp $49.50 24

25

can $26.50 $55.00

26

27

28

29

12.15.12 30

whls usa $21.50 msrp $44.50

31

S

loo wht

can $23.50 $48.00 M

L

12.15.12 XL

blk nat

loo

18 — live • learn • grow

j2921nin

Crochet lace short with jersey lining, smocked back and metal logo plate. 100% cotton.

wht

blk

nat

spring 2013 collection — 19


shorts

pier

j2971pie

High waisted denim short with frayed hem, novelty pocket bags, belt, logo trims and element screen print. 100% cotton.

whls usa $26.50 msrp $54.50 24

25

can $29.25 $60.00

26

27

28

1.15.13

29

30

31

vin

vin

trinidad

j2941tri

CANADA ONLY Space dyed jersey athletic inspired short with drawcord, elasticized waist band, pockets and woven logo label. 52% cotton/48% polyester.

whls can $15.50 msrp $32.00 24

25

26

2.15.13 27

28

29

30

31

cbn stn

cbn

stn

notes

coastal sweater, pomona skirt, traveler vest 20 — live • learn • grow

spring 2013 collection — 21


skirts

settler

skirts

jk171set

tasha

Hi-lo skirt with mesh piecing, elasticated waist band, drawcord and metal logo plate. 100% poly.

whls usa $21.50 msrp $44.50 S

can $21.50 $44.50 M

jk201tas

All-over printed body con maxi skirt, with back slit and woven logo label. 94% cotton/6% spandex.

1.15.13

whls usa $19.00 msrp $39.50

L

S

blk crl

can $21.00 $42.00 M

1.15.13

L

blk mlt

blk

pomona

crl

jk191pom

rumba

Lace maxi skirt with short mini lining, elastic waist band and metal logo plate. 60% cotton/40% nylon.

whls usa $29.00 msrp $59.50 S

can $32.00 $65.00 M

blk

mlt

jk211rum

Overdyed striped maxi skirt with jersey mini skirt liner, elastic wb with shirring detail and woven logo label. 94% rayon/6% spandex.

1.15.13

whls usa $19.00 msrp $39.50

L

S

nat blk

can $21.00 $42.00 M

1.15.13

L

wht cbn lim

nat

vacation

blk

jk181vac

alicia

All-over printed body con skirt with woven logo label. 94% cotton/6% spandex.

whls usa $14.00 msrp 29.50 S

can $15.50 $32.00 M

wht

lim

jk15wali

Body con skirt with a self-encased elastic wb tree log embroidery. 100% poly.

1.15.13

whls usa $14.00 msrp $29.50

L

S

yel crl

can $15.50 $32.00 M

1.15.13

L

blk blu

yel

crl blk

22 — live • learn • grow

cbn

blu

spring 2013 collection — 23


dresses

Tools of the Trade:  

Wendy Choi   Element Eden Design Director 5.Pens, I always have pens  6.Chicken measuring tape 7.Dooney and Burke purse that was my moms 

1.Cat stool that I found in Tokyo 2.Prisma color pencils 3.Fable Dress 4.Bumble and Bumble thickening spray and surf spray (MUST!)

1.

fable

jd131fab

All-over printed tank dress with cut out sides, smocked back and metal logo plate. 100% poly.

whls usa $24.00 msrp $49.50 S

can $26.50 $55.00 M

1.15.13

L

crl blk

2.

3.

daze

crl

blk

blk

crl

yel

crl

jd171daz

Cotton maxi dress with crochet piecing at neckline, lace insert details and metal logo plate. 100% cotton.

whls usa $26.50 msrp $54.50

4.

S

can $29.25 $60.00 M

12.15.12

L

blk crl

cassidy

jd261cas

Racerback tank dress with all-over print and woven logo label. 94% cotton/6% spandex.

whls usa $19.00 msrp $39.50

5.

6.

7.

"Dresses for Spring should be lightweight and fun.  You can dress them up with some   wedge heels and a wrap sweater or make them sporty with some sneakers and a hoody." –Wendy Choi 24 — live • learn • grow

S

can $21.00 $42.00 M

1.15.13

L

yel crl

spring 2013 collection — 25


dresses

izzy

dresses

jd201izz

violet

Woven dress with mesh detail, embroidered applique, elastic casing at wb and metal logo plate. 100% rayon.

whls usa $21.50 msrp $44.50 S

can $23.50 $48.00 M

jd2021vio

Striped racerback dress with shirring detail and woven logo label. 94% rayon/6% spandex.

12.15.12

whls usa $24.00 msrp $49.50

L

S

nat tea

can $26.50 $55.00 M

2.15.13

L

pea cbn

nat

fleet

tea

jd141fle

reverie

Sleeveless dress with woven lattice detail and printed skirt with dropped hem and metal logo plate. 100% poly.

whls usa $29.00 msrp $59.50 S

can $32.00 $65.00 M

pea

cbn

jd221rev

Slub tank cover-up dress with mesh back detail and floral applique, drawcord at waist, dropped hem and woven logo label. 100% cotton.

12.15.12

whls usa $26.50 msrp $54.50

L

S

crl loo

can $29.25 $60.00 M

12.15.12

L

tea nat blk

crl

anchor

loo

jd161anc

ashley

Long sleeve lace dress with cotton cami dress lining and metal logo plate. 60% cotton/40% nylon.

whls usa $29.00 msrp $59.50 S

can $32.00 $65.00 M

nat

blk

jd241ash

Tank dress with all-over print, lace piecing, elastic at waist and woven logo label. 94% cotton/6% spandex.

1.15.13

whls usa $19.00 msrp $39.50

L

S

nat

can $21.00 $42.00 M

1.15.13

L

mlt blk

nat

26 — live • learn • grow

tea

mlt

blk

spring 2013 collection — 27


wovens

hannah

j571ihan

All over printed chiffon tank, dropped hem, contrast trim and woven logo label. 100% poly.

whls usa $19.00 msrp $39.50 S

can $20.00 $40.00 M

12.15.12

L

crl loo

crl

loo

hannah woven, clarkson pant 28 — live • learn • grow

spring 2013 collection — 29


knits

nessa

knits

j9101nes

shannon

Poly tissue tank with sublimated front print, mesh back detail and woven logo label. Lagoon colorway by Advocate Brooke Reidt. 100% poly.

whls usa $11.50 msrp $24.50 S

can $12.50 $26.00 M

L

j9961sha

Lace tank with crochet piecing detail, jacquard ribbon trim neck tape and woven logo label. 100% cotton.

1.15.13

whls usa $19.00 msrp $39.50

XL

S

yel loo crl blk

can $19.50 $40.00 M

L

12.15.12 XL

nat blk loo

yel

sycamore

blk

crl

j9991syc

blueprint

V-neck jersey tank with lattice side detail, dropped hem and woven logo label. 100% viscose.

whls usa $19.00 msrp $39.50 S

can $21.00 $42.00 M

L

loo

nat

blk

loo

nat

cbn

crl

j9971blu

Short sleeve knit with mesh and lace detail and woven logo label. 60% cotton/40% poly.

1.15.13

whls usa $21.50 msrp $44.50

XL

S

blu crl

can $23.50 $48.00 M

L

12.15.12 XL

nat cbn crl

blu

tropic

crl

j9011tro

darcy

Jersey racerback tank with back voile detail and woven logo label. 55% cotton/45% viscose.

whls usa $16.50 msrp $34.50 S

can $16.00 $34.50 M

L

12.15.12

whls usa $21.50 msrp $44.50

XL

S

nat tea

can $23.50 $48.00 M

L

2.15.13 XL

pea wht

nat

30 — live • learn • grow

j9061dar

Overdyed striped tank with jersey bralette underneath, voile details and woven logo label. 94% cotton/6% spandex.

tea

pea

wht

spring 2013 collection — 31


knits

nadine

knits

j9051nad

palms

Long sleeve v-neck mesh top with novelty ribbon necktape and woven logo label. 100% cotton.

whls usa $24.00 msrp $49.50 S

can $24.50 $50.00 M

L

j9221pal

Slub jersey tank with raw edges, crossed mesh back detail and woven logo label. 94% rayon/6% spandex.

12.15.12

whls usa $14.00 msrp $29.50

XL

S

crl nat

can $15.50 $32.00 M

1.15.13

L

XL

lim crl blu

crl

ravine

nat

lim

j9041rav

faith

Jersey knit tank with woven piecing, dip dye detail and woven logo label. 100% viscose.

whls usa $19.00 msrp $39.50 S

can $20.00 $40.00 M

L

crl

blu

j9231fai

Fringe and braided cropped tank with logo back screen print. 100% organic cotton.

2.15.13

whls usa $19.00 msrp $39.50

XL

S

stn slt

can $21.50 $45.00 M

L

12.15.12 XL

blk

stn

briar

slt

blk

j9111bri

garland

Long sleeve french terry with draped cowl back detail and woven logo label. 95% rayon/41% poly/4% spandex.

whls usa $19.00 msrp $39.50 S

can $20.00 $40.00 M

L

2.15.13

whls usa $14.00 msrp $29.50

XL

S

stn cbn

can $15.50 $32.00 M

L

12.15.12 XL

blk tau

cbn

32 — live • learn • grow

j9241gar

Solid drapey back tank with dropped hem. 50% poly/50% rayon.

stn

blk

tau

spring 2013 collection — 33


knits

erin

printables

j9981eri

blanket

Cropped tank with lace detail, adjustable straps, smocked back and woven log label. Perfect for layering with tanks and sheer tops. 100% cotton.

whls usa $19.00 msrp $39.50 S

can $21.00 $42.00 M

L

j4371bla

Oversize tee with front screenprint by Advocate Mike Kershnar. 100% cotton.

12.15.12

whls usa $13.00 msrp $28.00

XL

S

blk crl

can $14.00 $30.00 M

L

12.15.12 XL

lim wht

lim

caravanning blk

wht

j4371car

Oversize tee with front screenprint. 100% cotton.

whls usa $13.00 msrp $28.00 S

can $14.00 $30.00 M

L

1.15.13 XL

blk

blk

vaca

j4371vac

Oversize tee with front screenprint. 100% cotton.

whls usa $13.00 msrp $28.00 S

can $14.00 $30.00 M

L

1.15.13 XL

wht crl

wht

34 — live • learn • grow

spring 2013 collection — 35


printables

flamingos

printables

j4371fla

brave

Oversize tee with front screenprint. 100% cotton.

whls usa $13.00 msrp $28.00 S

can $14.00 $30.00 M

j4151bra

Short raglan sleeve tee with front screenprint by Advocate Mike Kershnar. 50% poly/50% rayon.

L

12.15.12

whls usa $13.00 msrp $28.00

XL

S

blk

can $14.00 $30.00 M

12.15.12

L

XL

wht

blk

amazon

j4371ama

hoot

Oversize tee with oversized screenprint. 100% cotton.

whls usa $13.00 msrp $28.00 S

can $14.00 $30.00 M

L

wht

j4151hoo

Short raglan sleeve tee with front screenprint. 50% poly/50% rayon.

12.15.12

whls usa $13.00 msrp $28.00

XL

S

crl

can $14.00 $30.00 M

1.15.13

L

XL

tea

crl

tea

notes peacock

j4151pea

Short raglan sleeve tee with front screenprint. 50% poly/50% rayon.

whls usa $13.00 msrp $28.00 S

can $14.00 $30.00 M

L

1.15.13 XL

wht

wht

36 — live • learn • grow

spring 2013 collection — 37


printables

origin

printables

j4151ori

plume

Mock twist short sleeve raglan tee with front screenprint. 50% poly/50% rayon.

whls usa $13.00 msrp $28.00 S

can $14.00 $30.00 M

j4421plu

Oversize poly tissue tee with upper back contrast crochet piecing and front sublimated print by Advocate Mike Kershnar. 100% poly tissue.

1.15.13

L

whls usa $15.00 msrp $32.00

XL

S

grh

can $16.25 $30.00 M

L

12.15.12 XL

nat

grh

look out

j4151loo

spots

Short raglan sleeve tee with front screenprint. 50% poly/50% rayon.

whls usa $13.00 msrp $28.00 S

can $14.00 $30.00 M

L

nat

j4421spo

Oversize poly tissue tee with upper back contrast crochet piecing and front sublimated print. 100% poly tissue.

12.15.12

whls usa $15.00 msrp $32.00

XL

S

tea

can $16.25 $30.00 M

L

1.15.13 XL

nat

tea

nat

tikal

j4421tik

Oversize poly tissue tee with upper back contrast crochet piecing and front sublimated print. 100% poly tissue.

whls usa $15.00 msrp $32.00 S

can $16.25 $30.00 M

L

1.15.13 XL

nat

nat

38 — live • learn • grow

spring 2013 collection — 39


printables

flamingo

printables

j4441fla

caravanning

Fitted tri-blend short sleeve crewneck with front screenprint. 50% polyester/25% cotton/25% rayon.

whls usa $13.50 msrp $28.00 S

can $14.75 $32.00 M

L

j4261car

Long sleeve raglan pullover with front screenprint. 50% cotton/50% poly jersey.

12.15.12

whls usa $14.00 msrp $29.50

XL

S

blu

can $15.25 $32.00 M

L

12.15.12 XL

lim

blu

peacock

j4441pea

look out

Fitted tri-blend short sleeve crewneck with front screenprint. 50% polyester/25% cotton/25% rayon.

whls usa $13.50 msrp $28.00 S

can $14.75 $32.00 M

L

lim

j4261loo

Long sleeve raglan pullover with front screenprint. 50% cotton/50% poly jersey.

1.15.13

whls usa $14.00 msrp $29.50

XL

S

yel

can $15.25 $32.00 M

L

12.15.12 XL

loo

yel

make peace

j4441mak

vote

Fitted tri-blend short sleeve crewneck with front screenprint. 50% polyester/25% cotton/25% rayon.

whls usa $13.50 msrp $28.00 S

can $14.75 $32.00 M

L

j4261vot

Long sleeve raglan pullover with front screenprint. 50% cotton/50% poly jersey.

12.15.12

whls usa $14.00 msrp $29.50

XL

S

grh

can $15.25 $32.00 M

L

12.15.12 XL

grh

grh

40 — live • learn • grow

loo

grh

spring 2013 collection — 41


printables

caravanning

printables

j4051car

ahoy

Jersey tank with dropped armhole and front screenprint. 50% poly/50% rayon.

whls usa $13.00 msrp $26.00 S

can $14.00 $30.00 M

1.15.13

L

j4051aho

Jersey tank with dropped armhole and front screenprint. 50% poly/50% rayon.

whls usa $13.00 msrp $26.00

XL

S

lim

can $14.00 $30.00 M

1.15.13

L

XL

wht

lim

look out

j4051loo

pick flowers

Jersey tank with dropped armhole and front screenprint. 50% poly/50% rayon.

whls usa $13.00 msrp $26.00 S

can $14.00 $30.00 M

j4051pic

Jersey tank with dropped armhole and front screenprint. 50% poly/50% rayon.

1.15.13

L

wht

whls usa $13.00 msrp $26.00

XL

S

wht

can $14.00 $30.00 M

L

12.15.12 XL

grh

wht

paragon

grh

j4051par

Jersey tank with dropped armhole and front screenprint. 50% poly/50% rayon.

whls usa $13.00 msrp $26.00 S

can $14.00 $30.00 M

L

12.15.12 XL

crl

crl

42 — live • learn • grow

spring 2013 collection — 43


printables

vote

j4091vo

Muscle tank with raw edge sleeve opening and front screenprint. 100% organic cotton.

whls usa $12.00 msrp $26.00 S

can $13.25 $27.50 M

L

12.15.12 XL

blk wht

blk

brave

wht

j4091br

Muscle tank with raw edge sleeve opening and front screenprint by advocate Mike Kershnar. 100% organic cotton.

whls usa $12.00 msrp $26.00 S

can $13.25 $27.50 M

L

1.15.13 XL

blk

blk

80 degrees

j4091el

Muscle tank with raw edge sleeve opening and front screenprint. 100% organic cotton.

whls usa $12.00 msrp $26.00 S

can $13.25 $27.50 M

L

1.15.13 XL

grh

grh

44 — live • learn • grow

erin knit, vote printable, lana trucker spring 2013 collection — 45


printables

brave

printables

j4061bra

pick flowers

Scoop neck fringed tee with marrow edge sleeves and front screen print. 100% cotton.

whls usa $15.00 msrp $32.00 S

can $16.25 $34.00 M

L

j4061pic

Cropped tee with marrow edge sleeves and front screenprint. 100% cotton.

1.15.13

whls usa $11.00 msrp $24.00

XL

M

pur

can $12.00 $25.00

12.15.12

L

mnt

pur

blanket

j4061bla

paragon

Scoop neck fringed tee with marrow edge sleeves and front screen print. Art by Advocate Mike Kershnar. 100% cotton.

whls usa $15.00 msrp $32.00 S

can $16.25 $34.00 M

L

mnt

j4061par

Cropped tee with marrow edge sleeves and front screenprint. 100% cotton.

12.15.12

whls usa $15.00 msrp $32.00

XL

M

aqu

can $12.00 $25.00

12.15.12

L

crl

aqu

80 degrees

j406180d

flamingo

Scoop neck fringed tee with marrow edge sleeves and front screen print. 100% cotton.

whls usa $11.00 msrp $24.00 S

can $16.25 $34.00 M

L

j4061fla

Cropped tee with marrow edge sleeves and front screenprint. 100% cotton.

1.15.13

whls usa $11.00 msrp $24.00

XL

M

ste

can $12.00 $25.00

12.15.12

L

mel

ste

46 — live • learn • grow

crl

mel

spring 2013 collection — 47


sweaters

coastal

jv181c0a

Sweater tank with cable knit detail, rib detail and metal logo tag. 100% acrylic.

whls usa $21.00 msrp $44.50 S

can $23.00 $48.00 M

2.15.13

L

min

min

essential

jv271ess

Multi-functional wrap sweater with rib details, pockets and woven logo label. 60% cotton/40% poly.

whls usa $34.00 msrp $69.50

can $37.50 $75.00

12.15.12

OSFM

sla stn

transfer

sla

stn

wht

blk

jv131tra

Pullover tank with mixed yarn colors, voile details, and metal logo plate. 100% acrylic.

whls usa $24.00 msrp $49.50 S

can $26.50 $55.00 M

1.15.13

L

wht blk

tropic knit, essential sweater, descent short 48 — live • learn • grow

spring 2013 collection — 49


sweaters

study hall

sweaters

jv181stu

relic

Pullover sweater with front panel zig-zag pattern, voile details and metal logo plate. 100% acrylic.

whls usa $29.00 msrp $59.50 S

can $32.00 $65.00 M

jv171rel

L/S duster sweater with novelty knit, voile details, button closure and woven logo label. 100% cotton.

1.15.13

whls usa $36.00 msrp $74.50

L

S

yel blk

can $39.75 $80.00 M

12.15.12

L

min stn

yel

gravity

blk

jv191gra

Marled yarn wrap sweater with button-up detail, voile details and metal logo plate. 100% acrylic.

whls usa $34.00 msrp $69.50 S

can $37.50 $75.00 M

min

stn

notes

2.15.13

L

stn blk sla

stn

swans

blk

sla

jv111swa

Light weight longsleeve pullover sweater with striped sleeves, voile details and metal logo plate. 100% cotton.

whls usa $26.50 msrp $54.50 S

can $29.25 $60.00 M

1.15.13

L

wht blu

wht

50 — live • learn • grow

blu

spring 2013 collection — 51


juliana fleece, dawn short 52 — live • learn • grow

nadine knit, tully fleece, alicia skirt spring 2013 collection — 53


fleece

libra

fleece

j6311lib

kaila

Space dyed french terry snap up fleece with lace back details, pocket and woven logo label. 60% cotton/40% poly.

whls usa $34.00 msrp $74.50 S

can $37.50 $75.00 M

2.15.13

L

j6341kai

Space dyed french terry pullover crew with voile details, pouch pocket and woven logo label. 60% cotton/40% poly.

whls usa $22.50 can $24.75 msrp $46.00 $50.00

XL

S

nat

M

12.15.12

L

XL

cbn loo

nat

trails

j6331tra

tully

Space dyed fleece hoody with color blocked details, drawcord and woven logo label. 52% cotton/48% poly.

whls usa $21.50 msrp $44.50 S

can $23.50 $48.00 M

L

cbn

loo

loo

stn

j6321tul

All-over printed cut off sleeve fleece with voile details and woven logo label. 60% cotton/40% poly.

2.15.13

whls usa $14.00 msrp $29.50

XL

S

pea blk

can $15.50 $32.00 M

12.15.12

L

XL

loo stn

pea

juliana

blk

j6221jul

robbie

Long sleeve color blocked fleece with snap up front, high collar, zipper details and logo embroidery. 60% cotton/40% poly.

whls usa $34.00 msrp $69.50 S

can $37.50 $75.00 M

L

12.15.12

whls usa $21.00 msrp $44.50

XL

S

blk

can $23.00 $48.00 M

L

12.15.12 XL

yel grh blu stn

blk

54 — live • learn • grow

j6201rob

Long sleeve pullover hoody with embroidered v-neck opening, pouch pocket, rib details and logo embroidery. 60% cotton/40% poly.

yel

grh

blu

stn

spring 2013 collection — 55


fleece

marlow

jacket

j6191mar

traveler

Long sleeve pullover hoody with rib details, drawcord, pouch pocket and logo embroidery. 70% cotton/30% poly.

whls usa $21.00 msrp $44.50 S

can $23.00 $48.00 M

L

j7581tra

Denim vest with yarn dyed piecing details, metal trim details, pockets and woven logo label. 100% cotton.

12.15.12

whls usa $34.00 msrp $69.50

XL

S

blu loo crl

can $37.50 $75.00 M

L

12.15.12 XL

vin

gillian

blu

loo

crl

lim

tea

blk

j680tgil

Long sleeve zip-up hoody with rib details, drawcord, pockets and logo embroidery. 70% cotton/30% poly.

whls usa $24.00 msrp $49.50 S

can $26.50 $55.00 M

L

12.15.12 XL

lim tea blk

notes

vin

56 — live • learn • grow

spring 2013 collection — 57


bags

willow

japu1wil

Cotton novelty yarn dye fabric tote bag with pu trim.

whls usa $19.00 msrp $39.50

can $21.00 $42.00

12.15.12

mlt O/S

mlt

festival

japu1fes

Cotton novelty yarn dye fabric bucket type bag with adjustable pu strap.

whls usa $19.00 msrp $39.50

can $21.00 $42.00

12.15.12

mlt O/S

mlt

harper

japu1har

Cotton novelty yarn dye fabric bag with adjustable pu strap.

whls usa $16.00 msrp $34.00

can $17.75 $38.00

12.15.12

mlt O/S

mlt

everlee backpack

jabk1evr

Cotton novelty yarn dye backpack.

whls usa $25.00 msrp $52.00

can $27.50 $55.00

12.15.12

mlt O/S

mlt

willow bag, harper bag, everlee backpack, evelyn fedora 58 — live • learn • grow

spring 2013 collection — 59


bags

sybil

wallets

japu1syb

moma

Crochet bag with cotton canvas trim.

whls usa $22.00 can $24.00 msrp $46.00 $50.00 blk

jawt1mom

Novelty yarn dye and pu checkbook wallet.

2.15.13

whls usa $14.00 msrp $29.50

nat

can $15.50 $32.00

12.15.12

mlt

O/S

O/S

blk

ginger

nat

japuigin

totem

Printed cotton canvas bag with pu trim.

whls usa $21.00 can $23.00 msrp $44.00 $48.00

mlt

jawt1tot

Vinyl card slot wallet.

1.15.13

whls usa $10.00 msrp $22.00

blu

blk

O/S

can $11.00 $24.00

1.25.13

tea

O/S

blk

tea

blk

tea

blu

misc

minnie

jawt1min

Vinyl zip coin purse wallet.

upcycle braclet

whls usa $6.00 msrp $14.00

jami1bra

Recycled braided bracelet using excess materials from the garment making process. Live, Learn, Grow logo charm.

whls usa $5.00 msrp $10.00

can $5.00 $10.00

blk

can $7.00 $15.00

1.15.13

tea

O/S

1.15.13

ast O/S

available in assorted colors

60 — live • learn • grow

fall 2012 collection — 61


crowns

evelyn

crowns

jaht1eve

ohio

100% straw crushable fedora with novelty fabric around brim and logo plate.

whls usa $19.00 msrp $39.50

can $21.00 $42.00

jaht1ohi

Poly trucker hat with assorted patches.

12.15.12

whls usa $11.00 msrp $24.00

nat

brn

O/S

can $12.00 $25.00

12.15.12

blu

O/S

nat

stella

brn

jaht1ste

tracker

100% paper straw fedora with fabric around brim and logo plate.

whls usa $18.00 msrp $38.00

can $19.75 $40.00

blu

jaht1tra

Cotton twill trucker hat with assorted screen prints.

1.15.13

whls usa $11.00 msrp $24.00

nat

blk

O/S

can $12.00 $25.00 cor

1.15.12

blu

O/S

nat

blk

cor

blu

notes lana

jaht1lan

Faux leather trucker hat.

whls usa $10.00 msrp $22.00

can $11.00 $24.00

1.15.13

blk O/S

blk

samantha

jaht1sam

Cotton canvas miliary hat with side embroidery.

whls usa $10.00 msrp $22.00 blk

can $11.00 $24.00

12.15.12

min

O/S

blk

62 — live • learn • grow

min

spring 2013 collection — 63


Element Eden was born from the desire  to make a difference. Based around  the Advocate program, our mission is  to inspire girls to follow their own path  and to find a different perspective from  the old standard. Genuine, creative,  and passionate, Element Eden lets you  express yourself without saying a word.  You are what you wear because you wear  what you are…

element global offices

basecamp

121 Waterworks Way, Suite 100

element’s global office (a.k.a. basecamp) is located  in irvine, california—conceptualization, design,   marketing, global brand management and daytime  skate sessions; this is where the magic happens.

Irvine, California 92618

toll free : 1-866-927-5283

product color guide loo org yel cbn min crl blu blk

lagoon orange yellow carbon mineral coral blue black

sla vin wht gry nat stn mlt lim

slate vintage white grey natural stone multi lime

pea tea grh mnt mel aqu ste pur

peach teal grey heather mint melon aqua steel purple

This color guide is for all product in this catalog including denim, printables and accessories.Color swatches can be viewed under individual products.

Whenever you see the Conscious By Nature symbol, that’s the sign of product in the element eden collection constructed primarily of sustainable materials and/or where proceeds benefit a social or environmental cause.

and regional road reps work hand in hand to provide you the best customer service.

clayton snyder

central + s. america ph: 949-753-7222 ext.3323 fx: 949-428-3786 claytons@billabong-usa.com

colin anderson jessica brickley

pacific northwest ph: 503.314.0872 colin.anderson.rep@gmail.com brickley.jessica@gmail.com

tiana becker hawaii

ph: 808-780-2952 fx: 888.431.7427 tianab@billabing-usa.com

GSM CANADA PTY LTD 4150 Rue Poirier 5825 Kieran St. Laurent, Quebec H4S 0A3 ph: 514-336-4658 fax: 514-336-1753

jason greenidge

canada sales manager The owl symbol represents art by Advocate Brooke Reidt

Artwork by an Element Advocate Mike Kershnar

Element Eden's Upcycling program uses excess materials from the garment making process and incorporates them back into new pieces. This process minimizes waste, and makes each finished product a one-of-a-kind piece.

scott emrick - east x5535 colt cannon - west x5534 evelyn montero - national sales coordinator x5524 kevin via - national sales manager x5517 veronica mracek - v.p. of sales and operations x5569

regional rep information : for in-person communication and pre-book orders, retailers can count on element’s regional road reps. both element in-house reps

element canada Element’s enduring commitment to social + environmental awareness.

element in-house reps

ph: 905-999-1321 jason@elementskateboards.ca

john gilli nicole thrift 410-213-0564

new england, mid atlantic

ron gould nicole hansen

los angeles

taylor cullen 303-604-1965 glen garland 303-915-2989

ph: 781-487-7873 fx: 781-487-7874 j.gilli@comcast.net billabongnicole@comcast.net

ph: 714-964-3714 fx: 714-964-7008 ron@billabong-usa.com nicolekh@hotmail.com

ph: 303-604-1965 fx: 303-604-1966 glen.gsgsales@gmail.com taylor.gsgsales@gmail.com

lisa delellis

laura bong

ph: 619-572-6656 fx: 760-444-2692 lisa_delellis@yahoo.com

ph: 214-642-8642 laura.sears.bong@gmail.com

cindy hanson todd hanson 612-868-0178

mark duong

eden so. cal, az

midwest

ph: 612-377-6967 fx: 866-901-9072 toddhhanson@comcast.net cindylhanson@comcast.net

richard emond

tx, ok, ar, la, ms

nor cal

ph: 415-308-8030 markwithelement@gmail.com

andy webb

rockies

raul ruiz

caribbean ph: 787-640-9957 fx: 305-675-8383 rruiz@caribe.net

bernie wheeler

va, nc, sc, tn, wv ph: 919-414-8706 fx: 206-666-3793 bern1rep@aol.com

fl, al, ga

ph: 321-773-2974 fx: 321-773-2895 andywebb@earthlink.net

quebec, ottawa valley

atlantic territory

steve smith

jeff mock

ph: 450-656-8846 fax: 450-656-7999 ritch@actionbrio.com

ph: 902-464-7669 fax: 902-484-3166 steve@fistfullafives.com

fx: 416-234-0533 mock001@attglobal.net

bryan pady

ed lachelt

ontario

ph: 416-534-7800 fax: 416-534-7809 bryan@padysales.com

ph: 416-587-7142

bc, alberta, saskatchewan, manitoba, northwest + yukon territories ph: 604-435-1183 fax: 604-435-1118 ed@lacheltmarketing.com

element basecamp : 1.866.927.5283 © 2012 Element, all rights reserved. All products pictured or referenced herein, product names, designs, trademarks, copyrights, logos, and symbols constitute the intellectual property of element skateboards inc. Or affiliated companies and are protected by federal and state law and may not be copied or imitated in whole or in part. Any unauthorized use of these trademarks and trade names is strictly prohibited. Element Skateboards Inc. Will take all necessary legal action available to it at law or in equity in order to enforce its intellectual property rights. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system. Printed in the USA by Quality Graphic Services.

Element Eden-Spring 13  

Element Eden-Spring 13 Lookbook

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