CONTENTS THE 2014 ANNUAL GENERAL MEETING ----------------------------------------
THE PRESIDENT’S REVIEW -----------------------------------------------------------
EXECUTIVE COMMITTEE -------------------------------------------------------------
MANAGEMENT COMMITTEE -------------------------------------------------------
MINUTES OF THE 2013 ANNUAL GENERAL MEETING ----------------------
FEDERATION’S EVENTS OF THE YEAR - -------------------------------------------
PROGRESS AND ACTIVITIES REPORT --------------------------------------------
FINANCIAL STATEMENT 2013 ------------------------------------------------------
ANNUAL GENERAL MEETING 2014 DATE TIME VENUE
// 30 JUNE 2014 // 4.30PM TO 6.30PM // NATIONAL LIBRARY DRAMA CENTRE
PROGRAMME & AGENDA PROGRAMME // 1. TaF.f’s President, Benny Pua, calls the meeting to proper 2. TaF.f’s CEO, Lynette Lee, presents the reports of activities of the Federation for the year 2013/2014 3. TaF.f’s Treasurer, Chiang Loo Fern, presents the financial statement of TaF.f for the financial year ended 31 March 2014 4. Nomination of the Executive Committee of TaF.f for July 2014 to June 2016, as per revised constitution
AGENDA // 1. To adopt the minutes of the 2013 Annual General Meeting 2. To report on the activities of TaF.f for 2013/2014 3. To adopt the financial statements of TaF.f for financial year ended 31 March 2014 4. To elect the Executive Committee of TaF.f for July 2014 to June 2016 5. Any other business
THE PRESIDENT’S REVIEW
BENNY PUA // PRESIDENT TEXTILE & FASHION FEDERATION (SINGAPORE) Dear members, 2013 has been a fruitful year for TaF.f. It is with pleasure that I present to you the events, activities and projects we have worked on for the past year in our 2014 Annual Report. We have had outstanding results in the initiatives executed last year. As always, TaF.f’s main objection is to service the local textile and fashion industry. We have seen the potential and rising popularity of Asian designers, and TaFf is happy to be able to lend a hand to our local designers to increase their profile across the region and beyond. Asia Fashion Exchange The 3 pillar events that TaFf is involved in for the Asia Fashion Exchange 2013 have seen significant improvement, whether in terms of visitorship, participation, or exposure. Star Creation 2013 saw a record 355 entries from the region, more than 5 times the number received in the competition’s inaugural edition in 2010. The main countries represented in 2013’s finals were China, Japan, Malaysia, Mongolia, Singapore, Thailand and Vietnam. The diversity of the entries also proved that the competition has come a long way to gain recognition and traction in the region. I would like to express my heartfelt gratitude to the title sponsor, Audi for their support. More than 500 professionals from the industry, across the region, attended the 2013 Asia Fashion Summit. We are proud to have welcomed the 30 speakers from the industry’s most successful and renowned brands, including LVMH, Galaries Lafayette, celebrity designer Hussein Chalayan. The Summit in 2013 also saw a marked increase in attendance by Singapore designers to grow their business skills, a testament of the event’s relevance and functionality to the industry locally.
BLUEPRINT 2013 was a resounding success of more than 12,000 visitors to both its trade show and emporium. More than 180 brands were featured: aside from 30% of local brands, the remaining were made up of emerging brands across the globe, in particular the new Taiwanese market, and a marked increase in the participation of Thai and Italian brands. Assisting local brands grow overseas A continued and collective effort of TaF.f and IE Singapore, we brought over 50 brands to 9 trade shows mainly in Paris, New York and Seoul, as well as Italy, Germany and China as part of the International Marketing Activities Programme (IMAP). As an additional form of assistance, we also engaged buyer-matching consultants to boost the success of these trips. Through these overseas mission trips, we have successfully assisted a number of brands like Carrie K, Dzojchen and A.W.O.L. to score orders overseas, expanding their business beyond home shores. Fashion Design Incubator Programme March 2014 marked the conclusion of Parco next Next, our incubator project for young designers fresh in the business. Via this Programme, we have successfully groomed and trained 55 brands over the past 3 years, turning their unique and innovative concepts into actual businesses. What would have been 5 years of experience in order to prepare for export is shrunk into a 1 year start-up programme in a well-planned environment. This Programme is the epitome of the effort that TaF.f is contributing to groom the young designers of tomorrow. We are also proud to say that out of the 55 brands from the Programme, we saw labels like Coupe-cousu, PAULINE.NING and max.tan
successfully growing their businesses out from Singapore into overseas markets like Japan and New York. I would like to express my gratitude to David Wang who has contributed significantly as a mentor to these young designers. As the Programme ran its course, TaF.f will be focusing on grooming our existing pool of designers moving forward. We will be looking to lend assistance to the emerging designers as well as Parco next Next graduates to help them succeed in the industry. Apparel.sg
Thank you all for the contribution and support over the past few years. What we have achieved will not be possible without your valuable input. Let’s all continue to work together to make Singapore a force to be reckoned with in the international Fashion arena and realise our mission: to dress the world. Thank you. BENNY PUA PRESIDENT TEXTILE & FASHION FEDERATION (SINGAPORE)
From 2011 to 2013, TaF.f has been assisting factories to build capabilities through consultancy and training in the management of environmental issues with its Apparel Singapore Programme. We are excited to be able impart Corporate Green Governance to the participating factories – Gimmil Industrial, Ocean Sky International, Teo Garments Corporation, Ghim Li Global, Tung Mung International, SL Global and Bodynits International. These factories are now able to continuously improve their environmental performance in today’s growing demand for eco-factories. New initiatives in 2013 To better the building of relationship with our members and providing them with programmes and activities that can enhance their business, TaF.f also introduced networking sessions exclusively for our members. Members were exposed to practical information like the world of e-commerce and online marketing, and had the opportunity to share knowledge and network with other players in the industry. It is with great honor and pride to witness, as President of the Federation, the efforts and hard work that TaF.f has put in to enable the fashion and textile industry over the past few years. I would like to thank Doreen Tan in particular, who led the team tirelessly through the various initiatives and yielded such great results in the last 4 years. I would like to also take the opportunity to welcome Lynette Lee, who has joined TaF.f to be its 2nd Chief Executive, and look forward to see her taking TaF.f to new heights.
EXECUTIVE COMMITTEE HONORARY PRESIDENTS // OCEAN SKY INTERNATIONAL LIMITED SL PONIE PTE LTD SING LUN HOLDINGS LIMITED WING TAI HOLDINGS LTD
MR EDWARD ANG MR CHRIS KOH MR PATRICK LEE MR CHENG WAI KEUNG
MR BENNY PUA
VICE PRESIDENTS // CHAIRMAN – GROUP 1 COMMITTEE CHAIRMAN – GROUP 2 COMMITTEE
MR MARK LEE MR DAVID WANG
MS CHIANG LOO FERN
ASSISTANT TREASURER //
MR SHEIKH BABU NOORUDDIN
SECRETARY GENERAL //
MR WILSON TEO
ASSISTANT SECRETARY GENERAL //
MR DRO TAN
HONORARY AUDITOR //
MR CHRIS KOH
CO-OPTED MEMBERS //
MR YY CHEN MR JOHN LEE
MANAGEMENT COMMITTEE GROUP 1 – MANUFACTURERS, TRADERS & BUYING AGENCIES // CHAIRMAN SING LUN HOLDINGS LIMITED
MR MARK LEE
VICE CHAIRMAN LEE YIN KNITTING FACTORY PTE LTD
MR JOHN LEE
COMMITTEE MEMBERS AL NOOR INTERNATIONAL (S) PTE LTD BODYNITS INTERNATIONAL (S) PTE LTD GHIM LEE GLOBAL PTE LTD GIMMIL INDUSTRIAL PTE LTD LI & FUNG SINGAPORE PTE LTD MACY’S MERCHANDISING INTERNATIONAL GROUP LLC MATEX INTERNATIONAL LIMITED OCEAN SKY INTERNATIONAL LIMITED TEO GARMENTS CORPORATION PTE LTD TUNG MUNG INTERNATIONAL PTE LTD UNITED TEXMAC PTE LTD
MR SHEIKH BABU MS LYNN TAN MS FELICIA GAN MR LESLIE KOH MS LESLEY HO MS ELAINE PANG MR DRO TAN MR EDWARD ANG MR WILSON TEO MR YY CHEN MR BENNY PUA
GROUP 2 – DESIGNERS & RETAILERS // CHAIRMAN ADVANCE APPAREL PTE LTD
MR DAVID WANG
VICE CHAIRMAN 77TH STREET SINGAPORE PTE LTD
MS ELIM CHEW
COMMITTEE MEMBERS ACTUALLY PTE LTD BY3 DESIGN PTE LTD CYC SHANGHAI SHIRT CO PTE LTD DEPRESSION ELOHIM BY SABRINA GOH FEIYUE HOLDING PTE LTD FJ BENJAMIN PTE LTD HANSEL PRODUCTIONS PTE LTD HEART & SOLE PTE LTD M)PHOSIS PTE LTD SINGAPORE CROCODILE (1968) PTE LTD THE BLACKMARKET GROUP PTE LTD THE GOOD LIFE CLUB PTE LTD
MR PAUL KHOR MS ANNE WU MS CHIANG LOO FERN MR KENNY LIM MS SABRINA GOH MR NICHOLAS SEGUY MR DOUGLAS BENJAMIN MS JO SOH MS ANNA PAULA MR HENSLEY TEH MS JENNY KANG MS JASMINE TUAN MS CAROLYN KAN
MINUTES OF THE 2013 ANNUAL GENERAL MEETING Minutes of the 2013 Annual General Meeting, held on Friday, 28 June 2013, 4.30pm at Amara Hotel.
MEMBERS IN ATTENDANCE // PRESIDENT UNITED TEXMAC PTE LTD
MR BENNY PUA
OTHER MEMBERS IN ATTENDANCE GROUP 1: MANUFACTURERS, TRADERS & BUYING AGENCIES AL NOOR INTERNATIONAL (SINGAPORE) PTE LTD AMERICAN & EFIRD MILLS (S) PTD LTD ARCHROMA SINGAPORE PTE LTD BODYNITS INTERNATIONAL PTE LTD CLOVERTEX SINGAPORE PTE LTD COLOURMORE APPAREL (S) PTE LTD FIETT PTE LTD FOUNTAIN SET (SINGAPORE) PTE LTD FREUDENBERG & VILENE INTERNATIONAL LTD GHIM LI GLOBAL PTE LTD GIMMILL INDUSTRIAL PTE LTD GLOBALIFE STYLE INTERNATIONAL PTE LTD HEE FABRIC AGENCIES PTE LTD LEE YIN KNITTING FACTORY PTE LTD MACY’S MERCHANDISING GROUP INTERNATIONAL, LLC MATEX INTERNATIONAL LIMITED OCEAN SKY INTERNATIONAL LIMITED SING LUN INVESTMENTS PTE LTD SL PONIE PTE LTD TEO GARMENTS CORPORATION PTE LTD TEX LINE ASSOCIATES PTE LTD TRADER Q PTE LTD TUNG MUNG INTERNATIONAL PTE LTD UNITED TEXMAC PTE LTD WILLIAMS SONOMA SINGAPORE PTE LTD WING TAI HOLDINGS LTD
MR SHEIKH BABU MR KENNY HUI MR WILLIAM YONG MR HONGKY KHOUW MR RONY KWEK MR SEBASTIAN YONG MR RIC SIM KIAN CHUAN MS CHARMAIN TAN MR NG MAN HO EAGLE MR DAVID LIM MS ESTINA ANG MR LESLIE KOH MR CLARENCE TAN MR RICHARD HEE MR JOHN LEE MS ELAINE PANG MR TAN GUAN LIANG, DRO MS SYLVIA TAN MR MARK LEE MS JOYCE HAN MR WILSON TEO MR JASON KOH MS FANNIE KUE MR THIEN KIM MIANG MR BENNY PUA MS ELIZABETH THOMPSON MS TRACY SARAH TEO
INTERTEK TESTING SERVICES (S) PTE LTD SWAROVSKI SINGAPORE TRADING PTE LTD
PROXY TO MR WILSON TEO PROXY TO MR WILSON TEO
MINUTES OF THE 2013 ANNUAL GENERAL MEETING GROUP 2: DESIGNERS AND RETAILERS 77TH STREET SINGAPORE PTE LTD
COUPE COUSU PTE LTD CROSSTITCH APPAREL PTE LTD CYC SHANGHAI SHIRT CO PTE LTD DEPRESSION DZOJCHEN PTE LTD ELOHIM BY SABRINA GOH FJ BENJAMIN (SINGAPORE) PTE LTD FORESTPRINTS DESIGN FRONT ROW STUDIO HANSEL PRODUCTIONS PTE LTD ONG SHUNMUGAM PTE LTD RECKLESS ERICKA PTE LTD ROSSI APPAREL PTE LTD THE GOOD LIFE CLUB PTE LTD THREE RIFLES INTERNATIONAL PTE LTD WK DESIGN LLP YEN’S STUDIO PTE LTD ZARDOZE PTE LTD
MS ELIM CHEW MS SULIM CHEW MS FIONA WONG MS SHAO PING MS ALICIA ONG MS ANNE WU MEI YING MR KEITH YAP TECK KHIAN MR ALEX YEO MS VIVIENNE LIM MS CHIANG LOO FERN MR KENNY LIM MS CHELSEA SCOTT-BLACKHALL MS SABRINA GOH MR KIM TIONG QUAH MS LYNDA LYE SIEW PING MS ANN KOSITCHOTITANA MS JO SOH SIEW LYN MS PRISCILLA SHUNMUGAM MR LOUIS KOH MS TOH SZE HAN MS CAROLYN KAN MR CHRIS KOH MR WYKIDD SONG MS FLORENCE YEN MS YSABEL TAO
LLYR PTE LTD
PROXY TO DAVID WANG
BLUM & CO PTE LTD BY ALICIA PTE LTD BY3 DESIGN BY SPY APPAREL PTE LTD
SECRETARIAT IN ATTENDANCE MRS DOREEN TAN MS CALLIA CHUA MS MABEL TEO MS KIKI NURIA TJAI MS KH TAN
PROCEEDING OF THE 2013 ANNUAL GENERAL MEETING 1.
TaF.f’s President, Mr Benny Pua calls the meeting to proper.
TaF.f’s CEO, Mrs Doreen Tan presents the reports of activities of the Federation for the year 2012/2013.
TaF.f’s Treasurer, Mrs Chiang Loo Fern presents the financial statement of the Federation for the financial year ended 31 March 2013.
TaF.f’s Secretary-General, Mr Wilson Teo presents the proposed revised TaF.f’s Constitution and TaF.f’s Council.
Mr Wykidd Song (Group 2 member) asked how TaF.f finalizes the decision in organizing each mission trip and the funding for the members to participate at the show.
Ms Callia Chua shared that TaF.f decided on the trips based on the response of the members. The trips were determined and made possible by the numbers of participants prior to obtaining relevant funding. The cost of participating at the overseas trade shows were shared among the participants.
Mrs Doreen Tan added that TaF.tc is currently running 85 courses, with Work Development Agency funding up to 90%. SMEs received funding up to 90%. Please refer to details on AGM report page 93.
TO ADOPT THE FINANCIAL STATEMENTS OF THE FEDERATION FOR FINANCIAL YEAR ENDED 31 MARCH 2014
TO ADOPT THE MINUTES OF THE 2012 ANNUAL GENERAL MEETING
The minutes of the 2012 Annual General Meeting held 27th July at Raffles Town Club held on were confirmed by the EXCO Committee.
TO REPORT ACTIVITIES OF THE FEDERATION FOR THE YEAR 2013/2014
Mrs Doreen Tan reported TaF.f ‘s initial training and assessment phases of the Green Initiative, a green sustainability programme under Apparel SG supported by LEAD. The Green initiative offers training, development and consultancy to help our manufacturers understand the Green Concept and develop their Green capabilities.
Mrs Doreen Tan shared the number of overseas mission trips organized by TaF.f funded by LEAD that have benefited fashion industry at large.
The overseas trade shows that the members have participated were WWD Magic, Outdoor Retailer, Paris Fashion Week, Expo Riva Garda Schuh in Italy, GDS in Germany and Seoul Fashion Week. Details could be found in AGM report, pages 14 and 15.
WELCOME MEMBERS BY TAF.F
THE MEETING COMMENCED at 2.40pm. Mr. Benny Pua welcomed the members to the meeting.
organized by SPRING.
PNN designers and local key designers have participated in the mission trip to New York.
At the invitation of the CEO Mrs Doreen Tan, Ms Chiang Loo Fern, Treasurer, presented the federation’s financial reports. Ms Chiang Loo Fern began with the statement of income. The income came from monthly subscription and entrance fees from members, rental, and government grants and from associated companies such as Blueprint and TaF.tc. •
As per balance sheet, the Federation is performing well. There was good surplus in the bank account. Ms Chiang Loo Fern invited members to evaluate the financial reports and welcome proposals.
Mr Wykidd Song (Group 2 member) inquired about the amount indicated in account receivable. Callia explained the amount came from Lead to support initiatives such as Blueprint, Asia Fashion Summit, Asia Fashion Exchange.
Mrs Doreen Tan highlighted that TaF.f is constantly running on tight cash flow as the government only reimbursed the amount spent for each initiatives 3 to 12 months after submission.
Ms Carolyn Kan (Group 2 Management Committee Member) asked about the decrease of members compared to the previous year, and urged the Federation to look into membership retention programme.
Ms Chiang Loo Fern explained that there were 34 terminations in 2013 but the Federation has enrolled more new members compared to the previous year 2012. The federation has in fact recruited more new members.
Ms Callia Chua explained the drop in income due to the relocation of the big players whom have been paying a bigger amount on the membership in proportion to their revenue. The membership fee is determined according to the revenue of the companies.
Mr Wilson clarified that of July 2013, the Federation has 169 members for Group 1 and 2.
Mr Mark Lee asked about the income from 2012 mission trips.
Ms Callia Chua explained the mission income derived from bigger shows such as Apparel SG and Machinery Show. The higher participation result an increase on the income for the Federation.
Mrs Doreen Tan has further explained that the total income generating from overseas mission trip, actually almost equate to the expense for all trips.
The Federation is only charging a small service fee to assist companies to reach out to the overseas market. Mr Edward Ang asked if TaF.f really had $900K. Ms Doreen Tan responded that TaF.f indeed as of 31 March 2013.
One of the members asked about COLA expenditure. Ms Callia Chua explained it referred to expenditure cost of hotel expenditure.
One of the members asked about the bonus, Mr Mark Lee responded that the bonus is paid to the secretariat.
With no further questions, the financial report was adopted as proposed by Mr Mark Lee and seconded by Mr Edward Ang.
TO APPROVE AND CONFIRM THE PROPOSED REVISED TAF.F’S CONSTITUTION AND TAF.F’S COUNCIL ORGANIZATION STRUCTURE Mr Wilson Teo, Secretary General proposed new constitution draft for the Federation. In the last AGM, Mr Wilson Teo was assigned the task to review the old constitution that have governed the Federation as whole for many years, it needs to be revised to make it more relevant. There were 5 key changes in the new constitution proposed, minor changes were made and there was no controversial in the draft. The current constitution, new proposed constitution draft and the summary of key changes were distributed to attendees for reviewing.
Mr Wilson Teo has arranged 5 meetings to seek appropriate legal advice. Inputs were also gathered from Group 1 and 2 Management Committee at the recent Management Retreat Meeting held on 16 April 2013. The new draft was also reviewed by the EXCO committee before final draft proposed as attached (Appendix 1).
Mr Wilson Teo highlighted the key changes: i.
First proposed change was made on the objective of the Federation as per Retreat Management meeting held 16 April, 2013.
The Exco and Management Committee structure will be combined as the “Executive Committee Members” with “office-bearers”. Exco Committee shall only
comprise of the President and the 7 VPs, eliminating the position of Secretariat. It is a smaller group but aims to be more efficient on duty for each unit. This new structure will replace the old Exco and Management Committee. iii. The 7 VPs will serve the Federation and the council considers increasing the number of VPs subsequently if needed. iv. The quorum for all General Meetings at the first instance shall be 20 voting members.
v. With no further questions on the new proposed constitution, Mr Wilson Teo requested for a vote of more than 25% of total members on the items proposed in order to proceed with their decisions.
increased PR and marketing presence should uplift Singapore designers brand. •
Interested candidates may speak to Mr David Wang, Ms Carolyn Kan and Ms Jo Soh.
vi. To put up Green and Red card. One company is represented by one vote. Green card to approve and Red card to disapprove.
The next AGM held in 2014 which will include election for the new EXCO team.
vii. The new proposed constitution will proceed based on unanimous decisions (all green cards raised) in the AGM room. The draft will be submitted to Registry of Society for final approval.
Mrs Doreen Tan and Ms KH Tan declared that they have taken the majority stakes at TaF.tc and would like to make sure there is no conflict of interest to the Federation.
Ms Fannie Kui, Member, proposed TaF.tc to run courses related to export programme for the industry.
Mrs Doreen Tan has already been working with WDA on export programme catered to the fashion industry. It would require some time for the proposal to get through and it is pending for final approval. The current export programme developed by IE focuses on general for any other business. 5 companies in the AGM expressed their interest to attend the course.
Mrs. Doreen Tan welcomed any members to speak to her regarding the programme after the meeting.
There being no other business, the meeting ended at 4.30pm. Mr. Benny Pua closed the AGM and invited the guests to proceed to dinner.
Mr Chris Koh thanked Mr Wilson Teo for working on the new constitution.
Mr Song Wykidd enquired on the differentiation between TaF.f and Design Singapore on their roles and duties.
Ms Ann Wu requested to have a clearer diagram on the new Management Committee especially when presenting to new members.
Mr Chris Koh and Ms Callia Chua clarified on the following: i.
Design Singapore represents the government; direction of the council depends on the government direction with respective to the every aspect of design as a whole. Funding depends on individual proposal and extent of standardization depends on the company’s direction, their branding and customer base. TaF.f represents the industry. The direction of driven by the industry various missions based opposed to individual.
fashion related the Federation is and supporting on a group as
Mr Mark Lee encouraged the members to be active and put up proposals, on behalf of the industry, where TaF.f will be the link to the government. The initiatives and activities should be driven by the members and industry.
Mrs Doreen Tan commented that the Group 2 management committee’s recent proposals on
6. ANY OTHER BUSINESS (AOB)
• The next AGM Meeting will be held in June 2014. ---------------
FEDERATION’S EVENTS OF THE YEAR
1 APR ‘13 TO 31 MAR ‘14
PROJECTS & INITIATIVES //
OVERSEAS MISSION AS PART OF IMAP //
2. FASHION DESIGN INCUBATOR – PARCO NEXT NEXT
23 – 25 MAY
GDS Select 2013 @ China
3. LOCAL ENTERPRISE AND ASSOCIATION DEVELOPMENT PROGRAMME (LEAD)
15 – 18 JUN
Expo Riva Schuh Garda @ Italy
9 – 13 SEP
GDS Global Shoes @ Germany
15 – 17 SEP
Singapore Designers @ Capsule NYC Women, New York, SS 2014
17 – 19 SEP
Singapore Designers @ Coterie TMRW, New York, SS 2013
27 – 30 SEP
Singapore Designers @ Tranoi Paris, SS 2014
4. ASIA FASHION EXCHANGE 5. SME TALENT PROGRAMME 6. SINGAPORE DESIGNER ATTACHMENT PROGRAMME
EVENTS & ACTIVITIES // 2013
13 &17 MAY
AUDI STAR CREATION
15 – 17 MAY
ASIA FASHION SUMMIT
16 – 19 MAY
ASIA FASHION FEDERATION CONFERENCE @ AFS
ASIA FASHION FEDERATION SHOWCASE
STUDY MISSION //
PARCO NEXT NEXT @ AUDI FASHION FESTIVAL
15 – 21 SEP 2013
23 – 25 FEB
Singapore Designers @ Coterie TMRW, New York, FW 2014
28 FEB – 3 MAR
Singapore Designers @ Tranoi Paris, FW 2014
Parco next Next Study Mission to New York City
2014 10 – 31 MAR
SINGAPLURAL’S 48 HOUR CHALLENGE
PROGRESS & ACTIVITIES REPORT //15
PROJECTS & INITIATIVES THE LOCAL ENTERPRISE AND ASSOCIATION DEVELOPMENT PROGRAMME (LEAD) // THE LOCAL ENTERPRISE AND ASSOCIATION DEVELOPMENT (LEAD) Programme, jointly managed by SPRING and International Enterprise (IE) Singapore, aims to enhance industry and enterprise competitiveness. Through partnerships with industry associations that are willing to take the lead in industry development and drive initiatives to improve the overall capabilities of SMEs in their industries, LEAD provides focused and customised support at the industry level. LEAD is now also extended to business associations and chambers of commerce, and has been the supporting programme for a majority of TaF.f’s activities and events, such as Apparel Singapore, Audi Star Creation, Blueprint, Asia Fashion Summit and the Singapore Designer Attachment Programme.
ASIA FASHION EXCHANGE // ASIA FASHION EXCHANGE (AFX) IS A joint private and public sector initiative involving the Textile & Fashion Federation of Singapore (TaF.f), Mercury Marketing and Communications and government agencies, International Enterprise (IE) Singapore, SPRING Singapore (SPRING) and the Singapore Tourism Board (STB). Comprising a comprehensive and holistic programme of event for trade and consumer, as well as networking and talent development, AFX aims to develop the long-term sustainability of Singapore fashion industry by building capability and profiling Asia Talent on an international platform and to position Singapore as Asia’s Fashion Capital. Launched in 2010, the Asia Fashion Exchange comprises 4 pillar events. These are BLUEPRINT, a trade show which brings the world’s buyers and design talents to Singapore to do business in Asia; Asia Fashion Summit, a premier business conference that generates thought leadership content and insights on fashion topics for industry professionals, Audi Fashion Festival, a showcase of world class collection by top international designers and labels; and Audi Star Creation, a fashion design competition to spot budding talent.
APPAREL.SG // THE CORPORATE GREEN GOVERNANCE project implemented at the four participating Apparel Singapore factories between 2011 and 2013 has yielded encouraging results. The project aimed at building the capabilities of the factories by providing consultancy and training in the management of environmental issues. The factories used the skills and knowledge acquired to establish an effective Corporate Green Governance for ongoing identification, measurement and management of the important environmental aspects. The Corporate Green Governance helped the factories in reducing the consumption of energy and water, and lowered the waste generated. Soon after the project started, there were multiple developments in the global apparel and textile industry. Alleged reports of environmental mismanagement, particularly in China, created a huge amount of adverse publicity for the garment supply chain. The severe criticism by the environmental activist NGOs resulted in the formation of the Sustainable Apparel Coalition (SAC), a collective global industry initiative which led more than 100 international apparel and footwear brands, retailers and other stakeholders. The main objective of SAC is to work to reduce the environmental and social impacts of apparel and footwear products around the world. In July 2012, the SAC launched The Higg Index that measures the environmental performance of apparel products and factories. The Apparel Singapore factories that participated in the Corporate Green Governance have a lead over the other factories as they started implementing the measures in 2011 and are better prepared to meet the Higg Index criteria. The factories which has embarked on their green journeys via Apparel Singapore, including Gimmil Industrial Pte Ltd, Ocean Sky International Limited, Teo Garments Corporation Pte Ltd, Ghim Li Global Pte Ltd, TMI, SL Global Pte Ltd and Bodynits International Pte Ltd now have the necessary mechanism in place for gathering activity data, measurement of footprint, analysis, and for monitoring the progress on regular basis. This will help the factories in continuously improving their environmental performance and to be more competitive in the international market where there is growing demand for eco-factories.
FASHION DESIGN INCUBATOR – PARCO NEXT NEXT // PARCO NEXT NEXT, THE FASHION design incubator project, is a joint initiative between Parco (Singapore) Pte Ltd and the Textile & Fashion Federation (Singapore) (TaF.f), with the support from the government agency SPRING Singapore. Launched on 31 March 2010, PARCO next NEXT was housed within PARCO Marina Bay Level 2 at Millenia Walk, before the conclusion of the programme in March 2014. The aim of the project is to help aspiring fashion designers turn their innovative ideas and concepts into successful and competitive businesses. This is done through providing them with a start-up platform within a well-planned environment, where they can learn business essentials and processes specific to the industry. The designers undergo a structured training and mentorship programme over 18 months, including a 12-month business and retail component. The programme has successfully groomed 55 designers over the past 3 years. PnN as an incubator programme has shortened the learning curve for these designers, as it usually takes a designer 5 years or more to be able to embark on export. Success stories within its programme include previously unknown designers who have now embarked on export regionally and internationally. An example of some of these labels are max.tan, Mae Pang, L’ile Aux Ashby, Coupe-cousu, PAULINE.NING and Sunday.
SME TALENT PROGRAMME // SME TALENT PROGRAMME (STP) is a fast-track career platform that allows students to join the Fashion Industry even before they graduate. This is an initiative by SPRING and in partnership with Textile and Fashion Federation (TaF.f) in recruiting SMEs and good local Polytechnic / Institutes of Technical Education (ITEs) students into this programme. This programme began in July 2013 and will end in June 2016. The STP objective aims to help local SMEs attract local talents from the Polytechnics and ITEs by sponsoring students study awards and job opportunities upon graduation. The STP funding support for SMEs includes up to 70% grant support of the of the total award value. This covers the study sponsorship amount as listed above which will be fully paid out through the schools to the students in
instalments. The SME’s share of the total award value will be paid out in the form of a sign-on bonus payment when students join the company. SMEs will also be supported for the required training deliverable(s) and related costs to train and guide new hire(s) during the first year of employment. Since August 2013, TaF.f has started driving interests in schools and in the fashion industry through various forms of activities which includes, TaF.f networking sessions, Schools Career Fairs, class presentations on the career opportunities in the fashion industry etc. As of today, TaF.f has reached out to more than 800 students and 100 companies since August 2013.
SINGAPORE DESIGNER ATTACHMENT PROGRAMME // THE SINGAPORE DESIGNER ATTACHMENT PROGRAMME (SDAP) aims to develop fashion design talents by providing a platform for designers to gain industry experience in established local fashion companies. Selected designers will be attached to the fashion company for a period of 12 months. SDAP is open to Audi Star Creation finalists and participants, as well as graduating designers from the Fashion Design Incubator (FDI) programme (PARCO next NEXT) and graduates from local fashion schools such as Lasalle College of the Arts, Raffles Design Institute, Nanyang Academy of Fine Arts and Temasek Polytechnic. Interested designers will be first screened by TaFf and thereafter interviewed by participating fashion companies. The programme is managed by Textile and Fashion Federation (TaF.f) Singapore and supported by SPRING Singapore. Other than providing the much-needed opportunity for real-life work experience for freshly graduated and young designers, fashion companies who come on board can also claim 50% of the monthly stipend paid to the attached designer. This will help defray some of the cost needed for extra human resources, as well as give the companies an incentive to try out the new designers. As of March 2014, we have successfully matched more than 20 fashion designers to more than 15 local enterprises. A number of designers were employed permanently by the attached companies after the year-long programme as well. For enquiries on SDAP, please contact Peishan at firstname.lastname@example.org.
EVENTS & ACTIVITIES AUDI STAR CREATION 2013 // Date: Venue:
13 & 17 May 2013 Tent @ Marina Promenade
ON 13 MAY 2013, AUDI STAR CREATION once again revealed 3 talented young fashion stars namely Haziq Putra, 21 from Singapore, Vu Ta Linh, 26 from Vietnam and Sun Yijin, 24 from China. The winners were picked from a record of 355 entries from 16 countries- that is more than 5 times the number received in the competition’s inaugural year in 2010. The countries represented at this year’s finals were China, Japan, Korea, Malaysia, Mongolia, Singapore, Thailand and Vietnam. Audi Star Creation, an Asian-wide fashion design competition was its 4th year in 2013. Audi Star Creation is open to aspiring designers between the ages of 16 and 35 who are Asian citizens. Designers need to submit six original and previously unreleased designs, which will be judged based on creativity, originality and commercial viability. Participants should not have more than two years in the fashion industry or be retailing their designs or labels during the period of participation. This year’s theme is InspirAsian, inviting designers to create internationally appealing collections that draw from the canvas of possibilities Asia presents in terms of colour, culture and fashion history. Each winner will get S$10,000 in cash from Audi Singapore, an internship with leading fashion retailer F J Benjamin and the chance to launch a capsule collection at Audi Fashion Festival 2014.
Of the three winners, Haziq Putra also won the Audi Young Designer Award (AYDA)- the one winner whose design best embodied the Audi design spirit of innovation, technology and progression. The AYDA winner will also get an additional S$10,000 cash prize.
The excitement of Audi Star Creation continued at Audi Star Creation Capsule Showcase on 17 May 2013. Roderic Wong, 28 (China) who was also the winner of AYDA in 2012 and Soravit Kaewkamon, 24 (Thailand) developed their collection under the mentorship of Douglas and Odile Benjamin of the leading fashion retailer F J Benjamin during their one year internship with the company, which is part of their prize who each also won S$10,000 from Audi Singapore. The collection pieces were also showcased to international and local buyers at BLUEPRINT, pillar event of Asia Fashion Exchange (AFX) on 16 and 17 May as well as BLUEPRINT Emporium on 18 and 19 May at the Pit Building. Audi Star Creation, organized by the Textile & Fashion Federation Singapore (TaF.f) and supported by SPRING Singapore, is part of the Asia Fashion Exchange (AFX). The competition aims to uncover new local and Asian talents and groom them into tomorrow’s fashion stars. The event, now into its fourth year, ultimately hopes to develop the longterm sustainability of the region’s fashion industry by building capability and profiling local talents on an international platform, right here in Singapore.
ASIA FASHION SUMMIT 2013 //
BLUEPRINT 2013 //
15 to 17 May 2013 Raffles City Convention Centre
16 to 19 May 2013 The Pit Building
THIS YEAR’S ASIA FASHION SUMMIT (AFS) brought together fashion leaders from around the globe to examine, debate, and discuss trends and issues in the business of fashion. Themed Asia’s Fashion Moment, speakers at the summit aimed to showcase trends, best practices and innovation around three broad areas: elevating service, brand experience and productivity.
AS THE FASHION TRADE GATEWAY for East West Exchange in Asia, the fourth edition of BLUEPRINT Trade Show and Emporium at Fashion by the Bay at The Pit Building, held from 16 to 19 May 2013, saw a record attendance of 12,000 visitors at both its fashion trade show and consumer sales event: the trade show attracted more than 2,000 visitors while the emporium saw more than 10,000 shoppers.
AFS 2013 Speakers include senior executives from brands like LVMH, Abercrombie & Fitch, Galeries Lafayette, Giordano, Zalora, Bata, Front Row Group, Goods of Desire, celebrity designer Hussein Chalayan and more.
The BLUEPRINT trade show is Asia’s only fashion trade show featuring Pre-Spring collections from more than 180 of the best emerging designer brands in the world. About 30 percent of the brands are from Singapore, with the rest from countries including Africa, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Luxembourg, Malaysia, Philippines, Portugal, Spain, Taiwan, Thailand, Trinidad & Tobago, United States of America, United Kingdom and Vietnam. This adds up to a total of 26 participating countries at BLUEPRINT trade show this year. Country highlights include new Taiwanese market with 11 brands, Thailand’s increased participation from 8 to 21 brands, and 12 brands from Italy, up from 2 last year.
With two days of presentations and discussions with 30 speakers from the industry’s most successful brands and insightful analysts, Asia Fashion Summit 2013 welcomed more than 500 attendees across Asia. Key countries included Japan, Korea, China, Indonesia and Thailand. More than 130 processionals in the industry attended its workshops. Since its inception 4 years ago, AFS has attracted retailers, C suite executives, entrepreneurs, brand managers, merchandisers and senior buyers as well as landlords. The event has also seen a marked increase in attendance by Singapore designers looking to grow their business skills. Mr Kevin Chui, General Manager, 77th Street said: “The sessions have helped me re-look ways to enhance our own business capability. More importantly, we could apply what we learned immediately in our day-to-day work, benefitting the company quickly.”
During the weekend, the trade show also opened its doors to consumers through BLUEPRINT Emporium, Asia’s Defining Shopping Destination with more than 200 womenswear, menswear and accessory brands from around the world. The public turned up to purchase limited edition samples and sales merchandise from more than 80 percent of the BLUEPRINT trade show exhibitors, most of which are not commercially available in Singapore. A major highlight of this year’s trade show was the increased and stronger collaboration between Singapore and other cities. Testament to BLUEPRINT’s role as Asia’s Fashion Gateway, the trade show played host to five countries that were supported by
their respective government agencies, up from two last year. These include France (UBIFRANCE French Trade Commission), Italy (Italian Chamber of Commerce Singapore), Korea (Seoul Metropolitan Government), Taiwan (Taiwan Textile Federation) and the United Kingdom (UK Trade & Investment). The Korea collective came back for the third time with 10 designers, while Taiwan participated for the first time with nine designers under Taipei IN Style, Taipei’s own fashion trade show. UBIFRANCE, the French Agency for international business development that participated in BLUEPRINT last year, also doubled its support and pavilion of French designers from 3 to 6 fashion labels.
Visitors were also treated to a highly anticipated fashion show organised by the Asia Fashion Federation – a cooperative effort between member countries China, Japan, Korea, Singapore and Thailand – to utilise fashion resources from within Asia to mutually value-add when exporting to the world. Singapore hosted this year’s Asia Fashion Federation Conference, and 6 representing designers who are prominent names in their own countries presented their ready-to-wear collections at BLUEPRINT trade show. The 6 designers were Kaal E. Suktae (Korea), Christian Dada (Japan), Dieu Ahn (Vietnam), ISSUE (Thailand), Zou You (China) and Ong Shunmugam (Singapore). This year, there were more than 350 buyers from a wide cross-section of international status stores, multi-brand stores, departmental stores and online stores from Australia, Canada, China, France, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Middle East, Taiwan, Thailand, United Kingdom and the United States. New buyers who attended BLUEPRINT this year include Anthropologie (US), Beams (Tokyo), Galeries Lafayette (China), Machine-A (UK) and Urbanoutfitters (US), and repeat buyers from Galeries Lafayette (Jakarta), Harvey Nichols (Hong Kong), Lane Crawford (Hong Kong), Lotte (Seoul), The Swank (Hong Kong) and United Arrows (Tokyo).
Buyers praised the quality of the trade show and participating designers. Ms Maggie Schuler, Head Buyer at Anthropologie (US), says “We had such a successful show and look forward to placing orders! It was exciting for us to see products that were new and different yet still in line with what our customer is looking for.” Mr Tadataka Matsuyama, Buyer at Edition (Tokyo), concurred: “It was refreshing to discover such amazing and promising brands at BLUEPRINT, and I am looking forward to seeing more of their new collections next year”. Ms Chrissie Catling, Buyer at S2 (Australia), attended BLUEPRINT in 2011 and was back again this year. She says, “I had a wonderful business trip, making a number of new and very important connections, and reacquainted with designers and buyers from my previous visit. In all, I came away with new orders and made new connections that over the next six to twelve months will prove fundamental to S2’s growth and continued success. I was also pleased to be able to offer some designers support and links to others I know in the industry”. As part of the organic growth between the pillar events of Asia Fashion Exchange, Audi Star Creation 2012 winners Roderic Wong (China), Ko Young Ji (South Korea) and Soravit Kaewkamon (Thailand) showed their capsule collections at BLUEPRINT. Local designers were also supported in a new collaboration with Swarovski Elements – the premium brand for finest crystal elements participated in BLUEPRINT trade show this year, exhibiting its readyto-wear and fashion accessories collaboration with more than eight local designers who presented three design pieces each at their booth. BLUEPRINT 2013 is a key event of Singapore's fashion week known as Asia Fashion Exchange and receives strong support from International Enterprise Singapore, Spring Singapore and Singapore Tourism Board. Blueprint Group Pte Ltd was set up in 2011 as a joint venture by co-organisers Textile and Fashion Federation of Singapore (TaF.f), MP Asia and Mercury Marketing & Communications.
ASIA FASHION FEDERATION 10TH CONFERENCE AT AFS //
PARCO NEXT NEXT RUNWAY SHOWCASE AT AUDI FASHION FESTIVAL //
16 May 2013 Raffles City Convention Centre
THE 10TH AFF CONFERENCE 2013 coincided with Asia Fashion Summit on 16th May 2014. This year’s conference was presented by Mr. Ravi Thakran, Group president of LVMH, Ann Kositchotitana, founder of Front Row Group and Mercedes Gonzalez, director of Global Purchasing Group. Singapore’s summit proved to be another information-packed conference from international speakers and local panelist coming together to bring value to fashion businesses. 50 AFF delegates from 6 AFF countries attended the summit and had a great networking opportunity with Singapore and international industry players.
ASIA FASHION FEDERATION SHOWCASE 2013 AT AFS // Date: Venue:
18 May 2013 Tent @ Marina Promenade
8 DESIGNERS WERE SELECTED from 20 designers of the Parco next NEXT programme to showcase their designs at Audi Fashion Festival 2013. Response to the show was overwhelming, exceeding the 800-seater capacity of the Tent. Some guests even had to stand in order to catch the show. Guests invited to the show include both overseas and local media. A variety of fashion designs and concepts were shown in the show, from streetwear, smart casuals , after-five and club wear. Designers that captivated the guests and media were Mash Up, Revasseur, Evernodd, Lion Earl, 22:33, Kaehana, amongst others.
17 May 2013 The Pit Building
The showcase highlighted the myriad of talents our young, budding designers were capable of. THE 10TH AFF SHOWCASE COLLECTION with the theme of AspirAsia: Urban, Definitive, Fashion was presented at our BLUEPRINT 2013 platform, showcasing 6 AFF countries’ best and most promising designers who will bring urban city dressing to new heights. Brands which paricipated in this showcase are You Z by Dr. Zou Yu from China, Christian Da Da by Masanori Morikawa from Japan, Kaale Suktae by Le Sue Tae from Korea, Issue by Roj Kritpholnara from Thailand, Dao Le Dieu Anh from Vietnam and last but not least, Ong Sunmugam by Priscilla Ong from Singapore. The designer showcase at BLUEPRINT also attracted the attention of buyers and plenty of media attention.
Due to Parco next NEXT fashion design incubator, some designers were able to stock their designs in stores such as Isetan, Tangs and Robinsons departmental stores. Some were also beginning to export their collections to the region and beyond.
SINGAPLURAL 48-HOUR CHALLENGE //
NETWORKING SESSIONS FOR MEMBERS //
NETWORKING SESSIONS WERE organised throughout the year for TaF.f members since April 2013. As an important portion of the TaF.f membership, networking sessions allow members to interact with each other and have the chance to meet likeminded individuals from the same industry.
Challenge: 10 – 11 Mar, 2014 Showcase: 12 – 31 Mar, 2014 Robinsons Orchard
SPEARHEADED BY SINGAPORE Furniture Industries Council in partnership with Robinsons, Swarovski & TaF.f, the competition was based on the theme “Brunch @ Swarovski – Welcome to the Jungle”. 2 professional design teams raced against time to transform an outdoor display space at Robinsons Orchard into a sensorial visual merchandising display within 48 hours. Participants of this competition will transform the empty showcase from ground-up by integrating home and fashion merchandise with ready-made Swarovski accessories and loose Swarovski crystals.
The 48 Hours Challenge @ Robinsons Orchard was won by the “Retail Glamour” team, comprising of Ms Chee Sau Fen, Ms Nikki Chua and Mr Cary Cheng. The display was based on the three key concepts of “expedition, exploration and discovery”. The visual merchandising space featured a multi-faceted display inspired by an explorer and featured items, sourced from Robinsons and Swarovski that were reminiscent of mementoes from his journeys. Handmade embellishments and decorations complete the intricate setup; members of the public were invited to participate as well by posing with a series of tribal masks embedded with Swarovski crystals.
In addition, speakers from government agencies and partners were invited to share valuable insights in various topics. The topics were meticulously curated to ensure that they provide practical information that members can take home and put to use. Topics that have been covered in networking sessions include: •
Trade show showcase benefits and capability maximisation
Social Media Marketing
Initiatives by TaF.f for the benefit of the industry
Briefing of various programmes created for members
We have also garnered strong support from our speakers who contributed their time and shared their expertise in the various important topics for the benefit of our members. Some of the speakers who have presented at the networking sessions include representatives from companies like Rakuten, Inverted Edge, as well as major government agencies like A*STAR, SPRING, SME Centre, and more.
The winning team was rewarded with a cash prize of S$4,800, sponsored by Robinsons.
OVERSEAS MISSONS INTERNATIONAL MARKETING PROGRAMME (IMAP) //
THE INTERNATIONAL MARKETING ACTIVITIES (IMAP) is a programme supported by International Enterprises (IE) Singapore for companies to access business opportunities via international activities led by Trade Associations and Chambers of Commerce.
brands offering Private label service. The remaining 2 brands, Xpace Pte Ltd and Westley Imports & Exports were exhibited under high fashion products and international brands.
The iMAP has been the key supporting scheme for the overseas mission trips that TaF.f has been organising. The overseas mission trips, concentrated mainly in New York, Paris and Seoul, give our emerging local designers exposure to the international fashion arena, and assist them in terms of business development beyond home shores. Through this scheme, we have garnered encouraging results and assisted a number of homegrown brands like Carrie K, PAULINE.NING and A.W.O.L. score orders in international markets, allowing them to gain traction in the overseas fashion scene.
GDS SELECT 2013 @ SHANGHAI, CHINA // Dates: Event: Location:
23 – 25 SMay GDS Select 2013 Shanghai, China
6 SINGAPORE FOOTWEAR BRANDS showcased their collection at the China Shanghai International Leather and Footwear Exhibition from 23 – 25 May 2013. The trip was organised to promote local brands in China, and assist them to penetrate the Chinese market. Companies which participated in this trip include BEME International, Westley, Pine Marketing, Xpace, Loong Wai Kee Trading and Biofeet International.
EXPO RIVA SCHUH GARDA @ ITALY // Dates: Event: Location:
15 – 18 June Expo Riva Schuh Garda Lake Garda, Italy
THE 3RD EDITION OF SHOWCASE IN Expo Riva Schuh Garda as part of the Singapore Pavilion, 5 local brands participated in the show, namely BEME International, BioFeet International, Xpace Pte Ltd Westley Imports & Exports and Pine Marketing . Out of these 5 brands, BEME International, BioFeet International and Pine Marketing exhibited under
The key objectives of the mission are to market Singapore footwear brands in Europe, Eastern Europe, the UK and Italy, to garner new business leads and to re-connect with existing customers The results from this show has been encouraging, clocking in at more than 80% satisfaction rate amongst the brands. The participating companies also scored a significant amount of confirmed sales through this event.
GDS GLOBAL SHOES @ GERMANY // Dates: Event: Location:
9 – 13 September GDS Global Shoes
AT THE DÜSSELDORF SHOE FAIR GDS – international event for shoes & accessories, 815 exhibitors from 36 countries presented the trends and looks of the 2014 Spring/Summer season over the three days of the exhibition. Added to this were the 341 exhibitors from 15 countries at GLOBAL SHOES – leading trade show for sourcing held at the same exhibition centre, including 6 Singapore Footwear brands participating its 6th installation: BEME International, Biofeet International, Westley (Import & Export), Loong Wai Kee Trading, Pine Marketing and Xpace. Almost 21,000 visitors, half of whom came from abroad, attended GDS and GLOBAL SHOES over the three/four days of the events. Participating Singapore brands also noted a 100% satisfaction with the results of the show.
OVERSEAS MISSIONS SINGAPORE DESIGNERS @ COTERIE TMRW SS 2014 // Dates: Event: Location:
15 – 17 Sep 2013 (Capsule) & 17 – 19 Sep 2013 (Coterie) Capsule NYC Women SS 2014 & Fashion Coterie/TMRW SS 2014 New York, United States
For more information, email@example.com.
7 SINGAPORE DESIGNERS EXHIBITED their Spring/Summer 2014 collection in trade shows Fashion Coterie/TMRW and Capsule Women held in New York, United States from the 15 to 19 September 2013. The mission is aimed to promote Singapore brands and labels in the US, particularly the women contemporary fashion market.
Participating companies include Al & Alicia and Dzojchen for Capsule NYC Women SS 2014, and Raoul, Edge of Ember, Stolen, Georgine and PAULINE.NING for Fashion Coterie/TMRW SS 2014.
IDIEL Showroom was appointed as the buyers matching consultant for the NYC mission to help connect Singapore designers to their potential buyers. The buyers programme helped Singapore designers’ generate potential leads as well as gaining new stockists in new market and most importantly increased in overseas sales.
The mission generated a total of 25 new leads with positive number of sales from 6 participating designers. 66 percent of the buyer matching meetings concluded with either a sales order or keen interest to buy in near future. Most of the buyers were impressed by Singapore designers’ collection, the design and creative use of ‘fabric’.
SINGAPORE DESIGNERS @ TRANOI PARIS, SS 2014 // Dates: Event: Location:
27 – 30 Sep 2013 Premiere Classe, Tranoi & Zip Zone Paris, France
For more information, firstname.lastname@example.org
INTO OUR 7TH SEASON IN PARIS, the highlight of this season was the acceptance of participation by another esteemed trade show in Paris- Premiere Classe in our 1st attempt of application. Brands who are showing in Premiere Classe for their 1st time are Carrie K, Heliopolis, Ling Wu, Marilyn Tan and Yuki Mitsuyasu. A total of 9 fashion brands from Singapore launched their Spring/Summer 2014-2015 collections during Paris Fashion Week, from 27 to 30 September 2013. Backed by the Textile and Fashion Federation (Singapore) and International Enterprise Singapore, the Singapore Showcase enabled home-grown brands to supply to an international network of boutiques and department stores, thus widening their customer base, and growing their business beyond home shores. A.W.O.L, Carrie K, Heliopolis, Ling Wu, Marilyn Tan, Yuki Mitsuyasu, Georgine have added another season in Paris to their ranks. This season’s newcomers include Dzojchen and Edge of Ember.
SINGAPORE DESIGNERS @ COTERIE TMRW, NEW YORK, FW 2014 // Dates: Event: Location:
23 – 25 Feb 2014 Coterie TMRW New York, United States
For more information, email@example.com.
AFTER A SUCCESSFUL SHOWCASE in New York last September, 6 Singapore designers returned to Coterie & TMRW to exhibit their Fall/Winter collections 2014. This season, we welcomed 3 new brands joining TMRW, the young and emerging designer section in Coterie New York from 23 to 25 February 2014.
The mission received positive feedback from the participating designers; some of the designers received returned orders and generated several promising new leads with a couple of confirmed sales orders.
SINGAPORE DESIGNERS @ TRANOI PARIS, FW 2014 // Dates: Event: Location:
28 Feb – 3 Mar 2014 Premiere Classe, Tranoi & Zip Zone Paris, France
For more information, firstname.lastname@example.org
INTO OUR 8TH SEASON OF SHOWCASE IN PARIS, 8fashion designers- Carrie K, Choo Yilin, Heliopolis, Georgine, Ling Wu, Marilyn Tan, Tsura and Yuki Mitsuyasu added another season in Paris to their ranks from 28 February to 3 March 2014.
Participating brands were Raoul, Ange Revolte, Dzojchen, Georgine, PAULINE.NING and Styl Myl. Public Trade Showroom was appointed as the buyermatching consultant this season, to help link Singapore designers up with potential buyers. Buyers’ attendance was more than satisfactory with very few “no-show”, thanks to the consultant’s in-market relations and connections.
This season, the designers received many positive reviews of their collection and had buyers visiting from Harvey Nicole, EC One, etc. Harpers Bazaar UK, ELLE UK and WGSN shared their interests on the collections as well.
STUDY MISSION PARCO NEXT NEXT STUDY MISSION TO NEW YORK CITY // Dates: 15 – 21 Sep 2013 Location: New York FROM 15 TO 21 SEPTEMBER 2013, A STUDY mission to New York City (NYC) was organized for 12 fashion designers to learn about export trade development. These 12 fashion designers come from nine different labels and were accompanied by representatives from SPRING Singapore, the Textile and Fashion Federation Singapore (TaF.f) and PARCO (Singapore). The trip was also co-organized with the help of International Enterprise (IE) Singapore’s Americas Group Office and appointed consultancy firm, Alvarez & Marsal (A&M) Consulting LLC, to determine the itinerary as well as co-ordinate meetings with various representatives in NYC’s fashion industry. Most of the designers on this trip, having little experience in setting up their own labels, are considered new to the fashion industry and are currently under the third batch of the fashion design incubator programme, Parco next NEXT (PnN).
An understanding of the challenges and pitfalls of the export market in order to catalyze and facilitate successful exportation process
Explore potential partnerships between delegates and U.S. fashion companies
A learning trip for representatives of PARCO, TaF.f and SPRING to understand the retail, buying and export landscape, in order to equip them in managing the designers under PnN
Help young designers to hone and transform their creative ideas into successful and viable businesses
Some of the brands that participated in this trip are Fashionartisan Pte Ltd, Foono Studio, Imperfecture Pte Ltd, Revasseur and Saloni Rathor Style House.
The mission was organized with the following objectives: •
Allow new-to-market designers an understanding of the U.S. apparel market, in order to prepare their labels for export within the next one to three years
A learning journey for design benchmarking and to understand the aspects of the export business
Throughout the trip, delegates had the opportunity to engage in intensive workshop sessions with A&M consultants, Lockie Andrews and Sharon Shen. These workshop sessions served to equip designers – many of whom travelled to New York for the first time – with an in-depth view of the U.S. apparel market and skills such as business plan road-mapping, determination of pricing, merchandising models and logistical planning. Designers also visited various multi-label concept stores, trade shows and the campus of one of the world’s renowned fashion schools, the Fashion Institute of Technology (FIT). Many had opportunities to interact with store managers, trade show organisers, industry experts and rising NYC designers such as Mimi Plange.