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2.3


Unit 2.3 Rhetoric of Branding & Identity Tadporn Wudhinan (WUD11319508) MAGB&I


Broad interest Alternative Proposition Major Project Proposal


Broad interest


Broad interest Internet/ online society & social behaviour

The evolution of media has decreased the significance of physical presence in the experience of people and events. Once can now be an audience to a social performance without being physically present; one can communicate “directly� with others without meeting in the same place. As a result, the physical structures that ones devided our society into many distinct spatial setting for interaction have been greatly reduced in social significance. (Meyrowitz, 1985)

Offline

Different audience

Different message

Online

Different audience together

Some hiding/ adjusted message

Online vs. offline behaviour


Broad interest Internet/ online society & social behaviour

Identity and role

Experience in locations

Different people in different place

Different social identity

Being together in “electronic media”

Blurred social role

Age

Status

Gender

Etc.

Electronic media affect us, then, not primarily through their content but buy changing the “situational geography” of social life. (Meyrowitz, 1985)


Broad interest Internet/ online society & social behaviour

All interesting topics: Mind mapping Public Online Our behaviour

Internet

Offline

Perception

Private

Space Physical

Interaction Time

Online

Offline

Physical barriers

Emotional

Identity Face-toface

Through keyboard

Social network

Online sense of place


Alternative proposition


Alternative proposition 01 01 Online sense of place/ 02 Personal branding/ 03 Social network

A SENSE OF PLACE IN SOCIAL MEDIA Internet has decreased  the significance of  physical presence in  experience of people  and events.

“There is no there there.”

Placelessness lack of “sense of place” no relationship to the places  in which located could be anywhere What is a sense of place?

Online society

Where are we when  we are online?

Physically

Emotionally

Things we see, Tell direction and location

Feelings or reactions that  define by physical space  and time

Placeless in terms of geographic place

Could be anywhere

Has a sense of place  in terms of emotion/ feeling

Why?/ How?

We may not realize the  magnitude of those trade-offs  until we lose access to the  technologies to which we have  become habituated. 

We are struck by the sudden  intensity of the local, the  immediate apprehension that  we are in the here, and now,  and unable to attend to matters  beyond our physical reach. Internet acts as window,  connecting us with the other  outside world.

Get us all together Recreate community as we  had once known it

Storytelling, emotion,  interaction, engagement, visual, sound

a  soo ne com n  ar p on  y ute   ou r

Do we have a sense of place in online society and how  to create it?


Place: online/ offline,

Home

word/ function/ meaning, denotation/ connotation


Place: online/ offline,

Home

word/ function/ meaning, denotation/ connotation


Place: online/ offline,

Home

word/ function/ meaning, denotation/ connotation


Place: online/ offline,

House

word/ function/ meaning, denotation/ connotation


Alternative proposition 01 01 Online sense of place/ 02 Personal branding/ 03 Social network

Place: online/ offline,

Wall

word/ function/ meaning, denotation/ connotation


Place: online/ offline,

Wall

word/ function/ meaning, denotation/ connotation

The Western Wall, wall of prayer, Jerusalem

Berlin wall, wall of freedom, Berlin

Wall Street, Financial district, New York


Place: online/ offline,

Wall

word/ function/ meaning, denotation/ connotation

The Vietnam Veterans Memorial Wall, wall of memories, Washington, D.C.

Talk to a wall

Speak through a wall


Place: online/ offline,

Window

word/ function/ meaning, denotation/ connotation

A Futuristic Digital Window of Information This new concept designed by Mac Funamizu could be a wonderful, productive tool for all of us. Picture this: a tablet frame that grants you information of anything that you see through it. It is like having a personal informative guide with you at all times. (www.walyou.com)


Place: online/ offline,

Window

word/ function/ meaning, denotation/ connotation


Alternative proposition 01 01 Online sense of place/ 02 Personal branding/ 03 Social network

Place: story telling in online sites

www.anewwarrior.greenpeace.org

www.sony.jp/nav-u/tokyozoo

www.streetartview.com/


Alternative proposition 02 01 Online sense of place/ 02 Personal branding/ 03 Social network

HOW TO BRAND YOURSELF ONLINE

— Itʼs just easier being a human being there — not surprisingly, given that human beings invented it for human beings to be in; unlike the world, which we did not and are, letʼs face it, still busking our way through.

— You might create a character and enjoy the anonymity of it at first, but that character then becomes a bigger part of your life.

— To be friends, to develop identities, to experiment with status, and to interpret social cues.

What do we do in  online society?

Social network

Online behaviour

Online identities

— Getting connect

Our Identity in

Straightforward

— Sharing information

physical world

Through physical  contents; clothes,  speech etc. Different way with  different people

Our Identity in online world

Dynamic

Flexible Allow easily  change Identity  experiments Multiple identity Shared identity

Personal branding

Control, Design  personal data

Profile picture Status Content Connection

— Gaining reputation Are we trying to brand ourself?


My profile pictures


Celebrities profile pictures


Celebrities profile pictures


Politician profile pictures


Unique profile pictures


Alternative proposition 03 01 Online sense of place/ 02 Personal branding/ 03 Social network

NATION

If Facebook were a country,  it would be the THIRD LARGEST  country in the world, BIGGER  than the U.S. and Indonesia.

What will happen  when Facebook become  a real country? Real Country:

?

Facebook Nation:

Etymology

Education

Zuckerbergʼs

Population

History

Culture

government

Online/ 

Governance

Sports

No territory

Offline

Geography

National 

Multicultural

Public/ 

Economy

symbols

Democracy

Private

Healthcare

Country of 

Demography

information


About Facebook

Timeline/ collected data/ features

Timeline

2011

Jun

Year/ month/ active users/ features

2010

Aug

2009

600 million Places

Jul

500 million

Feb

400 million

Dec

350 million

Sept

300 million

Aug Jul

FriendFeed 250 million

Jun

2008

2007

Apr

200 million

Feb

175 million

Jan

150 million

Aug

100 million

Nov

Facebook Ads 50 million

Mobile platform Markeplace

Apr

20 million

Dec

12 million

Sept

News Feed

Aug

Notes

Dec

5.5 million

Oct 2004

Like

Chat

May

2005

Facebook Usernames

Apr

Oct

2006

Questions

Dec

Photos 1 million

Sept

Groups, Wall

Feb

First launch


About Facebook

Timeline/ collected data/ features

Facebook Profile Activity By Age


About Facebook

Timeline/ collected data/ features

Least liked Facebook page types


About Facebook

Timeline/ collected data/ features


About Facebook

Timeline/ collected data/ features


About Facebook

Timeline/ collected data/ features


About Facebook

Timeline/ collected data/ features


About Facebook

Timeline/ collected data/ features


About Facebook

Timeline/ collected data/ features

Facebook, were it a country, would be the third largest in the world. Twitter, depending on how you count its users, could land in the top 10. [...]

You can still do that, if you like. But Twitter, in the hands of millions of users, has transformed into an utterly new kind of place-announcer. You no longer tell your friends where your body is. Instead, it’s about where your head is at. It’s a real-time map to the geography of the mind.

And that’s where we might find a useful analogy to cities. Instead of the literal metaphors which reproduce the physicality of cities, shouldn’t we look at the deeper characteristics of our urban spaces? (www.mashable.com)


Mind mapping

Online identities

Online safety

Virtual World

Facebook Nation Create a sense of place online

New demographic

Connect to the other sites


Alternative 03

Are we trying to brand ourselves online?

Change social status? (age, sex, nationality) Fake/ hidden/ anonymous? Multi identity/ experiment Part of real life Gain online popularity

lifestyles

Story

Facebook and other social network

How does it aect social network? How?/ Why?

Web 3.0 & social network not a mirror of the real world?

Statistic/ survey

What is nation?

What is country?

Analyse from the informations

Placelessness/ social status/ etc.

Status/ activity/ interest

User Demographic/ interest/ activity/ pros and cons

Menu/ navigation/ site structure/ activity/ Graphic element

A sense of place? Story telling?

Change the way we connect through social network

Change perception in space and time

Website

Group of people that share culture, language, political principle, descent, history, government

Facebook: the biggest social network

Online identity

Create groups of people

Sharing information

Public <--> Private? Information overload With same interests/

No physical place Has emotional sense of place

Where are we when we are online?

What will happen if Facebook become a real country?

NATION

How can it be nation? National identity?

Identity

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How does the internet aďŹ&#x20AC;ect our lives?


Major Project Proposal


Major Project Proposal

Does the social network allow us to have parallel lives?

How we used to live

Technology = Increase

Why are people fascinated to

How we live now

Social behaviour = Decrease

social network?

Living in ideal life as parallel life?

Facebook features:

Amount of friends

Online vs

Be friend/ unfriend

Gaining self esteem

offline life

Like/ dislike

Online identity; controlled/

Sharing status, Photo,

designed/ spliting/ various

link, video, question

The way of communication

Poke Event group

Reflecting/ parallel to

Activity

each other

Relationship

Part of each other

Identity

Different from each other


living the ideal life


living the ideal life


living the ideal life


Digital identity

“It looks like he’s capable of being different things/people in different situations; this conveys a wonderful sense of flexibility.” (http://visualrhetoric360.wordpress.com)


Digital identity

Persona: How does the internet see you? (http://personas.media.mit.edu/)


Blended identity

Digital identity

Blended identity

Physical identity

Blended: â&#x20AC;&#x153;Combined into an integrated whole to produce a harmonious effect.â&#x20AC;? (http://blogs.oracle.com)


parallel life

http://memolane.com/


Bibliography

Books

Cooper, R., Dibbell, J., & Spaight, T. (2007). Alter ego: avatars and their creators. London: Chris Boot. Grosby, S. (2005). Nationalism: a very short introduction. Oxford [u.a.: Oxford Univ. Press. Jones, S. (1997). Virtual culture: identity and communication in cybersociety. London: Sage Publications. Meyrowitz, J. (1985). No sense of place: the impact of electronic media on social behavior. New York: Oxford University Press. Palfrey, J. G., & Gasser, U. (2008). Born digital: understanding the first generation of digital natives. New York: Basic Books. Wilhelm, A. G. (2004). Digital nation: toward an inclusive information society. Cambridge, Mass.: MIT Press. Wittkower, D. E. (2010). Facebook and philosophy: whatâ&#x20AC;&#x2122;s on your mind?. Chicago: Open Court.


Bibliography

Websites

Visual Rhetoric. (n.d.). Visual Rhetoric. Retrieved June 9, 2011, from http://visualrhetoric360. wordpress.com Incompatible Browser | Facebook. (n.d.). Incompatible Browser | Facebook. Retrieved May 25, 2011, from http://www.facebook.com/press/info.php?timeline Memolane | See, Search, and Share your life.. (n.d.). Memolane | See, Search, and Share your life.. Retrieved June 16, 2011, from http://memolane.com/ O’Dell, J. (2011, December 1). Are We Too Obsessed With Facebook? [INFOGRAPHIC]. Social Media News and Web Tips “Mashable“ The Social Media Guide. Retrieved May 26, 2011, from http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ Oracle Blogs | Homepage. (n.d.). Oracle Blogs | Homepage. Retrieved June 17, 2011, from http:// blogs.oracle.com Personas | Metropath(ologies) | An installation by Aaron Zinman. (n.d.). Personas | Metropath(ologies) | An installation by Aaron Zinman. Retrieved June 13, 2011, from http:// personas.media.mit.edu/ Plafke, J. (2011, April 29). A World Without Facebook [Infographic] | Geekosystem. Geekosystem - Your Geek Guide To Tech & Internet Culture. Retrieved May 25, 2011, from http://www. geekosystem.com/world-without-facebook-infographic/ Social Media News and Web Tips “Mashable“ The Social Media Guide. (n.d.). Social Media News and Web Tips “Mashable“ The Social Media Guide. Retrieved January 14, 2011, from http://www. mashable.com


Bibliography

Websites

Zarrella, D. (n.d.). The Least-Liked Types of Facebook Pages . Internet Marketing Blog | HubSpot . Retrieved May 26, 2011, from http://blog.hubspot.com/blog/tabid/6307/bid/6092/The-LeastLiked-Types-of-Facebook-Pages.aspx Zarrella, D. (2010, January 6). Activity on Facebook by Age [Infographic] . Internet Marketing Blog | HubSpot . Retrieved May 26, 2011, from http://blog.hubspot.com/blog/tabid/6307/ bid/6031/Activity-on-Facebook-by-Age-Infographic.aspx


Major Project Proposal (visual summary)