PREPARED FOR
DEPARTMENT OF CLIMATE CHANGE, ENERGY, THE ENVIRONMENT AND WATER
The concepts, ideas, strategies, information, material, artwork, plans, specifications and designs contained in this document are presented in absolute confidence and are the property of Tactical Directions and must not be reproduced, adapted, communicated to third parties, or in any way used without the express permission of Tactical Directions. Copyright © 2024.
Samantha Foley
General Manager
NSW Government
Key Lead
Sarah Haines
Project Manager
NSW Government
Key Lead
TD is a strategic marketing, creative communications and project management agency built on a culture of superior service.
We are an Australian-owned, full-service marketing agency, founded in 2001. For over 20 years, we have been trusted to create and execute effective marketing solutions for both Government and Councils bodies, along with some of the world’s best-known brands.
From project inception, strategy and creative execution, to campaign management and reporting, we manage these in-house by our experienced team of marketing professionals. Our long-standing partnerships with our clients are testament to our ability to effectively and consistently exceed expectations.
Strategy Campaign
Creative & Graphic Design
Digital Social
Video & Animation
Research
Collateral & Templates
Email Marketing
Event Stands & Collateral
Branding
Inclusive Design & Accessibility
We’ve never lost the DNA of those early days and continue to put client service at the core of what we do.
We listen to our clients, understand business objectives, respect budgets and work collaboratively to achieve the same goals.
Our experienced team work efficiently, whilst not compromising quality, with a focus on exceeding expectations and creating long term client partnerships.
TD are the perfect blend of talents and experience. Our loyalty and dependability drives ownership and intensity of effort on your campaigns, leading to real results and genuine care.
We consistently demonstrate our commitment to going above and beyond, through research, quality output and creativity.
We tend to spend a disproportionate amount of unbillable time ensuring we deliver great work on time and on budget.
We’re an agile team whose flexibility lends itself to maximum project output.
We are a strong team that thrives on teamwork and collaboration to ensure the success of every project.
We tailor our approach to suit your needs, with personalised, friendly service.
We’re also experienced with engaging with multiple stakeholders and are able to manage their varying needs and views.
TD become an extension of your team with the goal of a long-term, mutually beneficial partnership.
We’re a truly passionate team who deliver work which is useful, meaningful and relevant. We aim to inspire and engage our clients ongoing with additional ideas and opportunities to enhance project value and results.
But most of all, we understand that budgets are a real consideration. We understand the need to provide transparent and appropriate pricing and always endeavour to provide excellent value for money.
99% female based agency
99% female leadership team
100% female retention*
Five nationalities
Diverse age representation
*Over 5 year period, with two senior employees achieving 14+ years of service.
100% culture satisfaction
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TD showed excellent prioritisation, time management and resource management skills to deliver top quality published documents under pressured conditions, including time restrictions and changing scope.
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Deep gratitude and thanks to you and the TD team for always delivering excellent quality work in tight deadlines.
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Thanks again for your time. We’re really so impressed with these and how you’ve managed to simplify such a complex concept into simple messages and visuals. Great work.
Thank you! I love working with TD! You are very professional and efficient! One of the best Account Directors and agencies I have ever worked with (and I have an agency background therefore can be picky). Thank you for all your hard work and efforts.
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TD, you have gone above and beyond in the seven months that I have been here. I really appreciate all the effort that you guys put in to every request, no matter how insane.
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Well done TD. I have been observing your efficiency over the past weeks and have to say how impressed I am with how this has all transpired! Congrats on getting this across the line.
TD has partnered with NSW Government since 2016, delivering a diverse range of projects, of varying scales and budgets, across numerous departments and agencies.
We are an approved supplier on the following panel schemes:
• SCM2701 - Advertising and Digital Communications Services
• SCM0005 - Performance and Management Services; Specialised Services (External Communications).
TD have extensive experience delivering projects for NSW Government. To date, we’ve partnered on over 400 projects, for the following NSW Government departments and agencies.
NSW Treasury
Office of Energy and Climate Change EnergyCo
Department of Enterprise, Investment and Trade Investment NSW StudyNSW
Department of Planning and Environment
Crown Lands Water
National Parks and Wildlife Service
Department of Customer Service
Ministry of Health
Local health districts x 5 regions
Department of Regional NSW
Department of Primary Industries
The concepts, ideas, strategies, information, material, artwork, plans, specifications and designs contained in this document are presented in absolute confidence and are the property of Tactical Directions and must not be reproduced, adapted, communicated to third parties, or in any way used without the express permission of Tactical Directions. Copyright © 2022. not to or without permission Directions.
Recommendations to improve design.
Incorporate chapter divider pages, with interactive sub-contents.
(as per NSW Governement Masterbrand template style)
Segment key content through application of colour categorisation to improve readability.
(e.g: Getting started, Steps 1-5)
Note: Pending approval of recommendations TD to provide additional costings, if required.
Incorporate imagery and iconography to support content and improve readability.
Recommendations to improve usability.
• Contents page.
• Chapter divider/sub-contents pages.
• In-text references.
Application of bookmarks for all heading and sub-heading pages.
Note: Pending approval of recommendations TD to provide additional costings, if required.
Preparation and application of detailed alternative text for all imagery and graphics.
The
NSW Government
Drive electric NSW EV destination charging grants - Round 1
NSW Government
