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portfolio

fashion styling | graphic design Fashion Communication | sem VI

sidharth singh | taban hasan


assignment 1


the technician of luxury

“Madder and more original than most of her contemporaries, Mme Schiaparelli is the one to whom the word ‘genius’ is applied most often. Coco Chanel once dismissed her rival as “that Italian artist who makes clothes.” (To Schiaparelli, Chanel was simply “that milliner.”) The Italian-born French couturière Elsa Schiaparelli is best known for the iconoclastic bravado and unrestrained, at times brazen, originality of her work. While her contemporaries Gabrielle Chanel and Madeleine Vionnet set the period's standards of taste and beauty in fashion design, Schiaparelli fouted convention in the pursuit of a more idiosyncratic style. As much an artist as a dress designer, she commandeered the talents of a host of prominent artisans and artists, most notably those associated with the Surrealist movement. Distilling their disquieting dream-based imagery and provocative concepts through her own creative process, she incorporated themes inspired by contemporaneous events, erotic fantasy, traditional and avant-garde art, and her own psyche into her designs. A repertoire of inventive devices—experimental fabrics with pronounced textures, bold prints with unorthodox imagery and colors, opulent embroideries, outsized and exposed zippers, and distinctive buttons and ornaments ranging from the whimsical to the bizarre—was her medium of creative expression.


mood board

The elements used in the mood board are as follows, the skeleton dress and the lobster, which personifies the surrealism. Salvador Dali being a very close friend of Elsa, inspired her in most of her work. She also designed a lot of peculiar accessories, such as hats and buttons. Her sketches gives a rough impression of her personality. The color palette includes tints and tones of pink, white, bleige and black.


photoshoot

Elsa Schiaparelli is a well renowned designer in the era of the wars. Her designs were either feminists or inspired from her friend Salvador Dali whose work was based on surrealism. The styling on the back of the shirt has both the elements feminism and surrealism. The bones which are fixed on the shirt are inspired from the famous “skeleton dress� of the designer, which gives the impression of spinal cord and the rib cage. The bows and the roses which has been put on the spinal cord has been used to create a feminist impression. In the front, minimal styling has been used to balance the whole shirt. A brooch made up of silver ribbon has been attached on the bust line. The use of colors has been kept minimal which are namely Crimson; Beige and White.


assignment 2


hypothetical brand concept | tagline

spykats your problem... our mission...

From the name you would certainly think of it as a lady agent all in black, but to your contradiction we launch here SPYKATS… A vintage beauty with an air of mystery… Our brand would provide secret agents perfectly manicured dainty beauties, who are well trained to take on any challenges…


brand image The Brand Image would be : High profile Glamorous And it would have an added air of vintage mystery.

brand brief What? It provides female secret agents ready to take on challenges. Why? Because women can easily lure people around and cunningly get their work straight. Who? It is for any individual, firm or company. Where? Metropolitan cities.


shoot concept | color

Front profile shoot… In the shoot, the model will stand with one flap of her coat opened up showing the spying tools like magnifying glasses, binocular, gloves, etc. In the other hand, she holds a playing card – the QUEEN OF HEARTS. The lighting… The light would fall diagonally from one side highlighting the open flap of the coat and the playing card.

red


photoshoot (redo)


assignment 3


logo design | brand concept

spykats

From the name you would certainly think of it as a lady agent all in black, but to your contradiction we launch here SPYKATS… A vintage beauty with an air of mystery… Our brand would provide secret agents perfectly manicured dainty beauties, who are well trained to take on any challenges…


logo design | variations

spykats

spykats

spykats spyKATS

kats

spykats

spy


logo design | colors, font

c 33% m 100% y 96% k 49% hex colour #690b10

c 10% m 51% y 100% k 0% hex colour #e08d25

FONT USED... helvetica neue LT std

spykats 75 Bold

35 Thin


logo design | footprint, color background, black & white

spykats footprint

spykats

spykats

spykats

spykats

spykats color background

black and white


call now to join: +91-9736xxxxxx

beware... they are now in your town...

spykats

for more info... log on... www.spykats.org

logo design | poster

Styling and Graphic Designing  

Styling of a plain white shirt, based on Elsa Schiaparelli's work. Graphic Design :Logo design of a hypothetical brand "SPYKATS". The brand...

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